Article Per Year (5 Year)
p-Index From 2021 - 2026
2.148
P-Index
This Author published in this journals
All Journal EKONOMIS : Journal of Economics and Business Jurnal Investasi Jurnal Ekonomi Bisnis Dan Industri (EBI) MANAJEMEN Journal of Social Research eCo-Fin Journal of Management and Innovation Entrepreneurship (JMIE) Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE) Journal of Islamic Economics and Finance JMAEKA: Jurnal Manajemen Ekonomi Akuntansi Jurnal Manajemen dan Bisnis Indonesia
Feri Fauzi
Universitas Catur Insan Cendekia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
Pengaruh Kemudahan dan Kepercayaan Terhadap Keputusan Menggunakan QRIS pada Generasi Z di Kota Cirebon Angelita Angelita; Oryz Agnu Dian Wulandari; Feri Fauzi
MANAJEMEN Vol. 6 No. 2 (2026): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/18ear575

Abstract

This research aims to analyze the effect of Perceived Ease of Use and Trust on the Decision to Use QRIS among Generation Z in Cirebon City, based on the extended Technology Acceptance Model (TAM). The sample consisted of 100 active QRIS users selected via purposive sampling. Primary data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression with a Bootstrapping approach in SPSS to address non-normal residual data. The results indicate that partially and simultaneously, Perceived Ease of Use and Trust have a positive and significant effect on the usage decision. Both variables explain 42.5% of the usage decision variance. The practical implication recommends synergy between service providers and merchants to maintain a user-friendly transaction ecosystem and strengthen data security to preserve service credibility.
PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN GENERASI Z PADA KOPI KENANGAN DI KOTA CIREBON Ishak; Sudadi Pranata; Feri Fauzi
Journal of Islamic Economics and Finance Vol. 3 No. 1 (2026): Agustus
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/joieaf.v3i1.4467

Abstract

Tingginya tingkat persaingan bisnis kedai kopi modern menuntut pelaku usaha untuk terus mengoptimalkan kualitas layanan dan strategi harga, namun terdapat ketidakkonsistenan hasil penelitian terdahulu mengenai pengaruh kedua variabel tersebut terhadap kepuasan pelanggan. Penelitian ini bertujuan mengkaji dampak dari kualitas pelayanan dan persepsi harga terhadap tingkat kepuasan pelanggan Generasi Z di Kopi Kenangan Kota Cirebon. Metode Penelitian menggunakan Kuantitatif asosiatif kausal dengan sampel 100 responden melalui teknik purposive sampling, yang dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa kualitas pelayanan mempengaruhi kepuasan pelanggan secara positif dan signifikan (t = 6,753, p < 0,001), serta persepsi harga juga mempengaruhi kepuasan pelanggan secara positif dan signifikan (t = 5,465, p < 0,001). Secara bersamaan, kualitas pelayanan dan persepsi harga mempengaruhi secara signifikan terhadap kepuasan pelanggan (F = 42,564, p < 0,001). Nilai R2 sebesar 0,467 menunjukan bahwa 46,7% kepuasan pelanggan dipengaruhi oleh kedua variabel tersebut, sedangkan 53,3% sisanya dipengaruhi oleh faktor luar. Temuan ini merekomendasikan pengelola kedai kopi kekinian untuk memperkuat strategi digital engagement dan efisiensi waktu tunggu guna mengoptimalkan kepuasan konsumen
PENGARUH E-WALLET DANA DAN MOBILE BANKING BCA TERHADAP PERILAKU KONSUMTIF : MAHASISWA KOTA CIREBON. Yeremia Yeremia; Feri Fauzi; Ni Wayan Fitriana Ayu Lestari; Mualif Ismail
Journal of Development Economics and Digitalization, Tourism Economics Vol. 3 No. 4 (2026): October
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jdedte.v3i4.4789

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh E-Wallet DANA dan Mobile Banking BCA terhadap perilaku konsumtif mahasiswa di Kota Cirebon. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan metode asosiatif, dengan sampel sebanyak 100 responden yang dipilih menggunakan teknik purposive sampling. Data diperoleh melalui kuesioner dengan skala Likert dan dianalisis menggunakan SPSS melalui uji validitas, reliabilitas, normalitas, dan regresi linear berganda serta uji F. Hasil penelitian menunjukkan bahwa instrumen penelitian dinyatakan valid dan reliabel, serta E-Wallet DANA dan Mobile Banking BCA secara simultan berpengaruh signifikan terhadap perilaku konsumtif mahasiswa, dengan nilai F hitung sebesar 6,572 dan signifikansi 0,002 < 0,05. Simpulan penelitian menunjukkan bahwa penggunaan E-Wallet DANA dan Mobile Banking BCA secara bersama-sama berpengaruh signifikan terhadap perilaku konsumtif mahasiswa di Kota Cirebon.
Pengaruh Live Streaming dan Promosi TikTok-Shopee terhadap Pembelian Impulsif Generasi Z di Kota Cirebon Mochammad Revaldo Pangestu; Sudadi Pranata; Feri Fauzi
Jurnal Manajemen dan Bisnis Indonesia Vol. 2 No. 1 (2026): Edisi: Oktober-Desember
Publisher : Pustaka Bangsa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perdagangan digital telah mengubah platform seperti TikTok Shop dan Shopee menjadi ruang shoppertainment yang menggabungkan hiburan dan aktivitas belanja. Perkembangan ini dapat mendorong pembelian impulsif pada Generasi Z melalui interaksi live streaming dan fitur promosi. Penelitian ini bertujuan menganalisis pengaruh Live Streaming Shopping (X1) dan Fitur Promosi Platform (X2) terhadap Pembelian Impulsif (Y) pada Generasi Z di Kota Cirebon. Penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling terhadap 90 responden berusia 18–26 tahun yang berdomisili di Kota Cirebon dan pernah membeli produk melalui live streaming TikTok Shop atau Shopee. Data dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan SmartPLS versi 4.1.1.8. Hasil menunjukkan bahwa Live Streaming Shopping berpengaruh positif dan signifikan terhadap Pembelian Impulsif (β = 0,526; T = 7,893; p < 0,001). Fitur Promosi Platform juga berpengaruh positif dan signifikan (β = 0,521; T = 7,807; p < 0,001). Kedua variabel menjelaskan 58,4% variasi Pembelian Impulsif, menegaskan pentingnya interaksi belanja dan stimulus promosi dalam perilaku konsumen digital.
A STIMULUS-RESPONSE PERSPECTIVE ON THE EFFECT OF STORE ATMOSPHERE AND VISUAL MERCHANDISING ON IMPULSE BUYING IN MINIMARKET RETAIL: EVIDENCE FROM CIREBON REGENCY Azi Nugraha; Suwandi Suwandi; Feri Fauzi
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 4 No. 1 (2026): October
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jmie.v4i1.4619

Abstract

This study aims to analyze the influence of Store Atmosphere and Visual Merchandising on Impulse Buying behavior among Alfamart consumers in Cirebon Regency, both partially and simultaneously, using the Stimulus-Response (S-R) theory as the analytical framework. A quantitative approach with an associative design was employed, involving a sample of 120 respondents selected through purposive sampling. Respondents were consumers who had purchased products at Alfamart in Cirebon Regency at least once during the specified three-month period and were at least 17 years old. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS. The results show that Store Atmosphere has a positive and significant effect on Impulse Buying (t = 2.738; sig. = 0.007), and Visual Merchandising also has a positive and significant effect (t = 4.784; sig. = 0.000), with a stronger effect than Store Atmosphere. Simultaneously, both variables have a positive and significant effect on Impulse Buying (F = 66.532; sig. = 0.000), jointly explaining 52.4% of the variation in Impulse Buying. These findings imply that Alfamart management should optimize store atmosphere and visual product arrangement, particularly checkout-point displays, as an integrated strategy to encourage consumers' unplanned purchases
The Influence of Brand Trust, Price Perception, and Customer Experience on Tomoro Coffee Cirebon Customer Loyalty Kanitha Dwi Meira; Dewi Laily Purnamasari; Feri Fauzi
Journal of Social Research Vol. 5 No. 11 (2026): Journal of Social Research
Publisher : International Journal Labs (AHU-0028405-AH.01.14 Tahun 2022)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i11.3546

Abstract

The internalization of fiqh values at MAN Insan Cendekia Serpong, South Tangerang City, was implemented through three interconnected stages: value transformation, value transaction, and value transinternalization. Value transformation involved delivering instructional content on worship and muamalah through lectures, discussions, question-and-answer sessions, and practical activities. Value transaction emphasized active teacher–student interactions to strengthen students' understanding and appreciation of religious values, while value transinternalization involved applying these values through consistent habituation in school and dormitory environments. Student character formation was supported by continuous instruction and habituation, reflected in religious commitment, discipline, honesty, responsibility, and respectful conduct. These characteristics were demonstrated through congregational worship, compliance with school regulations, and respectful interactions with teachers and peers. The findings suggested that fiqh instruction contributed to character formation by integrating moral knowing, moral feeling, and moral action, thereby extending beyond knowledge transmission to support students' moral and religious development. However, the internalization process varied among students and required sustained reinforcement through teacher role modeling, habituation, and institutional support.Based on these findings, teachers are encouraged to adopt varied, contextual, and reflective instructional strategies, integrate digital technology appropriately, reinforce positive behavioral changes, and conduct continuous character assessments. Schools should strengthen the consistency of religious habituation, dormitory supervision, and character development programs while fostering a supportive social environment. Families should collaborate with schools to reinforce religious and moral values beyond the educational setting. Nevertheless, the findings were limited to a single boarding school and did not establish whether students' observed behaviors would persist without institutional supervision. Future research should employ longitudinal and comparative approaches to examine the supporting and inhibiting factors influencing fiqh value internalization across different educational contexts, particularly the consistency of students' character-related behaviors within and beyond supervised school environments.
Co-Authors Angelita Angelita Anisa Nur Ayunda Sari Arsya Febriani Azi Nugraha Devi Novitasari Deviya Novita Dewi Laily Purnamasari Difa Anjas Dharmawan Ishak Kanitha Dwi Meira Mayvina Nanda Wijaya Mochammad Revaldo Pangestu Mualif Ismail Muhammad Fadheel Djamaly Ni Wayan Fitriana Ayu Lestari Ni Wayan Fitriana Ayu Lestari Nonni Mariani Fomeni Pranata, Sudadi Raynathan Rafael Mansur Riska Dwi Cahyani Suwandi Suwandi Wulandari, Oryz Agnu Dian Yeremia Yeremia Yuningsih Yuningsih