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All Journal Jurnal Manajemen Pendidikan GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Journal Economy And Currency Study (JECS) ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Ekonomi Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Outline Journal of Economic Studies Outline Journal of Community Development
Richna Handriyani
Universitas Negeri Medan
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Nursing Physics Social Sciences Other

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Journal : Outline Journal of Economic Studies

 1 
The Role of MSMEs in Driving the Regional Economy: A Case Study of Medan City Richna Handriyani; Shintami Oktavia; Evi Syuriani Harahap
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/n7nggh60

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have become the main driving force of the local economy in Indonesia, including in Medan City. As grassroots economic entities, MSMEs not only contribute significantly to the Gross Regional Domestic Product (GRDP), but also play a role in creating jobs, reducing social disparities, and accelerating the process of equitable development. This study is a literature review that aims to examine in depth the role of MSMEs in driving the regional economy in Medan City based on the results of the latest research published in national and international journals. The analysis was conducted on various aspects, such as the economic contribution of MSMEs, structural and policy challenges, the role of digitalization in increasing competitiveness, and the social impact on community welfare. The results of the study indicate that MSMEs in Medan City play a central role in economic development, but still face various obstacles such as access to financing, limited digitalization, and managerial limitations. Therefore, a strengthening strategy based on collaboration between MSME actors, local governments, financial institutions, and local communities is needed. This study provides a conceptual contribution in building a comprehensive understanding of the contribution of MSMEs as an instrument of sustainable regional development.
Analysis of Marketing Management Strategy and Economic Factors on MSME Sales Growth: Multiple Regression Analysis Amril; Muammar Rinaldi; Richna Handriyani; Rifqah Harahap; Hilma Harmen
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/b7979z82

Abstract

This study aims to examine the influence of marketing management strategies and economic factors on the sales growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia using multiple regression analysis. The variables analyzed include product strategy, pricing, promotion, distribution, inflation, interest rates, and per capita income. Data were collected through interviews, observations, and document analysis involving selected MSME owners and relevant secondary sources. The results reveal that all variables have a significant impact on sales growth, with per capita income and promotional strategies showing the strongest influence. The analysis also indicates that internal business strategies, when aligned with favorable macroeconomic conditions, contribute to consistent sales increases. Additionally, the adoption of digital marketing tools and improved access to financial resources have strengthened MSMEs' competitiveness in the marketplace. The study underscores the importance of a holistic approach that integrates both marketing strategies and economic trend monitoring for sustainable MSME growth. These findings offer practical implications for policymakers and business owners in designing strategies that support MSME development in dynamic economic environments. Further research is recommended to include a broader sample and explore sector-specific trends for deeper insights.
The Impact of Digitalization of Payment Systems on Inflation Stability in Indonesia Shintami Oktavia; Loranty Folia Simanjuntak; Muhammad Alhasymi Matondang; Richna Handriyani
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/s8fkj958

Abstract

This study aims to analyze the impact of payment system digitization on inflation stability in Indonesia during the period 2015 - 2024 using a qualitative approach. The main focus of this research is to examine how digital transformation in the payment system, especially through the use of e-money, QRIS, debit cards, and credit cards can contribute to changes in transaction patterns in society and its implications for the inflation rate. Digital transformation in the national payment system, such as the increasing use of QRIS, e-money, and other non-cash payment methods has changed people's transaction behavior and strengthened the effectiveness of inflation control policies. Digitalization accelerates transaction efficiency, lowers the amount of distribution costs, and expands financial inclusion. It also collectively contributes to price stability. However, there are challenges such as digital infrastructure gaps and financial literacy that still need to be improved, so that the benefits of digitalization can be used by many people as users. The results of this study confirm that the digitization of payment systems is a strategic instrument in maintaining Indonesia's macroeconomic stability, as long as there is synergistic policy support and continuous education.
Co-Authors Amril Aprilda Yanti Danny Ajar Baskoro Debi Masri Evi Syuriani Harahap Fachry Abda El Rahman Hasibuan, Novita Indah Herlin Munthe Hilma Harmen Jabal Ahsan Loranty Folia Simanjuntak Muammar Rinaldi Muhammad Alhasymi Matondang Poluan, Nadia Amelia Putri Mauliza Raymond Fransiscus Rifqah Harahap Rifqah Harahap Rossy Pratiwy Sihombing Shintami Oktavia Sihombing, Rossy Pratiwiy Siti Junaida Hasibuan Siti Junaida Hasibuan Siti Junaidah Hasibuan Syamsul Amar B Zahara Meutia