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Journal : Fokus Abdimas

Pemberdayaan UMKM Desa Plawangan Rembang dalam Pengembangan Produksi dan Pemasaran Melalui Pendampingan Kreatif dan Digital Pramujati, Windya Harieska; Tahwin, Muhammad; Melfasari, Anisha; Maskuri, Maskuri; Amanti, Dyah Lutfi; Anggoro, Zidan Dwi
Fokus ABDIMAS Vol 3, No 2: Oktober 2024
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.3.2.113-120

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting Indonesia's economy. However, MSMEs often face various challenges that hinder their growth, including limitations in production development, lack of effective promotional strategies, and absence of business legality. In the digital era, there are numerous new opportunities that can be leveraged for MSME development. To address these challenges, concrete steps and appropriate assistance are required. This study discusses the assistance provided to Donutte_Al, an MSME engaged in donut production and sales in Plawangan Village, Kragan Sub-district, Rembang Regency, through the Business Work Study Program (KKU) of YPPI Rembang University. The aim of this assistance is to optimize potential and overcome challenges through creative and digital support, including the creation of MSME banners and brochures, preparation of risk-based business licensing documents to obtain a Business Identification Number (NIB), as well as marketing assistance and training using the canva application. The objective of this collaboration is to provide strategic and effective steps for MSME development, create positive synergy, and contribute to local economic growth and community welfare improvement.
Peningkatan Kinerja Organisasi Sebagai Upaya Pengembangan Desa Wisata Seni dan Budaya Sendangasri Kabupaten Rembang Tahwin, Muhammad; Liana Dewi, Dian Ayu; Sodiq, Fajar
Fokus ABDIMAS Vol 2, No 2: OKTOBER 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.2.2.149-155

Abstract

Sendangasri Village is included in the 28 tourist villages designated by the Rembang Regency government as Arts and Culture Tourism Villages. The results of the Community Service Team's observations at the Sendangasri Tourism Village succeeded in identifying that unprofessional management resulted in the Sendangasri Tourism Village still rarely being visited by tourists. This management problem is also supported by the fact that most managers have their own busy schedules, so managing tourist villages optimally is still not possible. The solution offered is to optimize the functions and roles of tourism village managers through motivational and management training. This service activity is carried out through several methods to solve problems, namely observation, training and mentoring. The results of the service carried out in Sendangasri Village are (1) There has been an increase in the performance of tourism managers, (2) There has been an increase in the tourism management capabilities of tourism village managers. Keywords: Training, Assistance, Performance, Development, Tourism Village
PENDAMPINGAN PEMBUATAN NOMOR INDUK BERUSAHA (NIB) DALAM RANGKA PENGEMBANGAN UMKM Pitaloka, Wulandari Dyah; Tahwin, Muhammad; Nopitasari, Diyan; Asiyah, Nur
Fokus ABDIMAS Vol 2, No 2: OKTOBER 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.2.2.178-183

Abstract

Danial Cake & Bakery adalah UMKM yang memproduksi kue tart yang berada di Desa Sumurpule Kecamatan Kragan Kabupaten Rembang. Dalam Pengabdian ini Tim KKU Universitas YPPI Rembang melakukan pengembangan usaha Danial Cake & Bakery. Kuliah Kerja Usaha (KKU) merupakan sarana untuk mengantarkan mahasiswa menuju kehidupan masyarakat yang sesungguhnya. Metode yang digunakan terdapat 3 tahapan, yaitu Kegiatan Pra-Survei, Analisis Kebutuhan, dan pelaksanaan pendampingan program. Masalah yang dihadapi UMKM Danial Cake & Bakery yaitu UMKM belum mempunyai legalitas usaha dan UMKM belum mempunyai media pemasaran. Adapun Tujuan yang ingin dicapai dari program pengabdian masyarakat ini adalah agar produk dapat dikenal lebih luas dan memberikan pendampingan program terkait pembuatan akun dan tata cara pengurusan legalitas melalui Online Single Submission (OSS). Hasil kegiatan KKU yaitu mempunyai legalitas usaha dan pemasangan papan penunjuk arah dari pinggir jalan utama menuju tempat lokasi UMKM yang memberikan kemudahan bagi masyarakat atau konsumen mengetahui lokasi UMKM. Keywords: Cake and Bakery, Promotion, Onlibe Single Submissions, MSMEs