Article Per Year (5 Year)
p-Index From 2021 - 2026
3.651
P-Index
This Author published in this journals
All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora JURNAL KEPARIWISATAAN Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Edu Cendikia: Jurnal Ilmiah Kependidikan Jurnal Pengabdian Kepada Masyarakat MAKARDHI LACULTOUR: Journal of Language and Cultural Tourism Indonesian Journal of Applied and Industrial Sciences (ESA) West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies Masyarakat Pariwisata: Journal of Community Services in Tourism Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat JECOM Journal of Tourism and Hospitality Analysis
Kusumarini, Indah
Politeknik Pariwisata Bali
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

Published : 44 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search
Journal : JECOM

 1 
Persepsi Pengunjung terhadap Penyelenggaraan Kuta Beach Festival Sebagai Implementasi Civic Event di Desa Adat Kuta, Kabupaten Badung, Bali Sari, Ni Ketut Anggreni Puspa; Kusumarini, Indah
Journal of Event and Convention Management Vol. 3 No. 1 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.1107

Abstract

Kuta Beach Festival is a rural event or civic event held since 2015, planned and improved by the local youth community in Kuta Village with a different theme each year. Kuta Beach Festival in 2019 is the 5th festival held by the community with “Artchelon of Atlantis”. The technic of data collection used in this thesis is interviews, questionnaires, and literature review. Samples are taken using random sampling technique (probability sample), with the number of samples of 99 respondents taken from a population of 10.147 people.The purpose of this study is to understand the visitors’ insights towards the Kuta Beach Festival as the implementation of civic event in Kuta Village in which later can be taken as considerations and be implemented as improvements in the next Kuta Beach Festival. This study applied the six dimensions of event planning: anticipation, arrival, atmosphere, appetite, activity, and amenities.The result of this study showed that visitors’ insight towards Kuta Beach Festival as an implementation of civic event in Kuta village is “Good” or “Satisfying” with an average of 3,66. However, there are 3 aspects that get sufficient assessment. They are Arrival, Appetite and Amenities.
Pengaruh Budaya Kerja Terhadap Kinerja Karyawan di CV. Phenominca Radharani Lorensa, Kadek Risal; Citrawati, Luh Putu; Kusumarini, Indah
Journal of Event and Convention Management Vol. 2 No. 2 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.1108

Abstract

This study aims to determine the effect of work culture (X) on employee performance (Y) at CV. Phenominca Radharani. Data were collected through questionnaires and interviews. Data were analyzed by simple linear regression with a population of 30 people. The results of data analysis show that the variable (X) is positively and partially significant to the variable (Y). This is evidenced by the value of t arithmetic 9.471 > t table 1.701 and a significance of 0.000 <0.05. Variable (X) contributed 76.2% to variable (Y). While the remaining 23.8% is influenced by other factors. The variable (X) on the “individual orientation” indicator is the indicator that gets the lowest value (3.37). This shows that employees have not been able to meet the targets set by the company. While the "stability" indicator got the highest score (3.93). This shows the work culture of CV. Phenominca Radharani is going well (stable). The variable (Y) on the "punctuality" indicator gets the lowest value (3.33). This shows that employees have not been able to complete tasks on time. The “independence” indicator got the highest score (3.73). Show employees can complete work independently.
Strategi Bauran Pemasaran Dalam Meningkatkan Volume Penjualan Corporate Events Di PT. Bali Multi Sarana Diaz, Christina Audrey Amandarani; Kusumarini, Indah; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is a qualitative descriptive study. The purpose of this study was to determine the marketing mix strategy at PT. Bali Multi Sarana in an effort to increase the sales volume of corporate events. Data was collected through interviews, observation and documentation studies. The data analysis technique used is SWOT analysis and the 7P marketing mix (price, product, place, promotion, process, people and physical evidence). Based on the results of data analysis, it is known that there are four marketing mix strategies to increase sales volume of corporate events at PT. Bali Multi Sarana, SO strategy (Strength Opportunity) to maximize corporate events and marketing services through social media, build networking with the venue. ST strategy (Strength Threats) highlights the advantages of corporate events and equipment products, makes attractive promos and displays client testimonials that have used the company's services on social media. WO strategy (Weakness Opportunity) is to recruit marketing staff, make sales calls, utilize networking with old clients. WT strategy (Weakness Threats) maximizes promotions regarding the advantages of corporate events products and conducts research on competitors in conducting marketing.
Faktor-Faktor Keberhasilan Manajemen Event dalam Penyelenggaraan Wedding oleh Glow Wedding and Event Planner Pujani, Ni Made Ditha; Kusumarini, Indah; Widaharthana, I Putu Esa
Journal of Event and Convention Management Vol. 4 No. 1 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i1.2324

Abstract

The rising demand for wedding organizer services requires effective and structured event management. However, challenges such as weak internal communication, poor vendor coordination, and inefficient time management are still often encountered. This study aims to identify the key factors influencing successful event management and to analyze the application of POAC (Planning, Organizing, Actuating, Controlling) functions by Glow Wedding and Event Planner in organizing weddings. This research employed a qualitative approach with data collected through in-depth interviews, participant observation, and document analysis. Informants were selected purposively and included the owner and operational staff directly involved in event planning and execution. Thematic analysis based on POAC was used to interpret the data. The results of the study indicate that the success of event management at Glow Wedding and Event Planner is influenced by the effectiveness of internal and external communication, structured time management, optimal vendor coordination, and consistency in service delivery, which serve as key supporting factors in the successful organization of weddings.
Faktor Faktor Yang Mempengaruhi Keputusan Konsumen Menggunakan Jasa Glow Wedding & Event Planner Widiani, Komang Dewik Astiti; Kusumarini, Indah; Wirata, I Nengah
Journal of Event and Convention Management Vol. 4 No. 2 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the factors that influence consumer decisions in using the services of Glow Wedding & Event Planner in Bali. The study used a quantitative approach with a survey method through a questionnaire distributed to 98 respondents who had used the company's services. The variables studied included price, promotion, product, and service, with purchasing decisions as the dependent variable. Data analysis techniques used included validity tests, reliability tests, and factor analysis (Confirmatory Factor Analysis/CFA). The results of the study showed that the four independent variables influenced consumer decisions, with the product as the most dominant factor influencing consumer decisions. The promotion factor was the lowest factor in influencing consumer decisions to use the services of Glow Wedding & Event Planner.
Co-Authors Adi Pratama, I Wayan Aldiani, Yuke Arjaya, Ketut Asmarani, I Gusti Ayu Ratih Baskara, I Made Lingga Cecilia, Anastasia Chintia Pinaria, Ni Wayan Citrawati , Luh Putu Citrawati, Luh Citrawati, Luh Putu Darmiati, Made Diaz, Christina Audrey Amandarani Diwyarthi, Ni Desak Made Santi Diwyarthi Hadi Sukarno, Teguh Hadi Sukarno, Teguh Hadi Sukarno, Teguh I Gede Darmawijaya I Gusti Ngurah Agung Suprastayasa I Putu Esa Widaharthana I Wayan Adi Pratama Jata, I Wayan Juli Rastitiati, Ni Kade Kadek Aditya Nugraha Lorensa, Kadek Risal luh' Tri Lilasari Lukia Zuraida Made Darmiati Mas Wiartha, Nyoman Gede Maswiartha, Nyoman Gede Ni Desak Made Santi Diwyarthi Paramita , Ratri pinaria, ni wayan chintia Pujani, Ni Made Ditha Ratri Paramita Reni Ariasri, Nyoman Santi Diwyarthi, Ni Desak Made Sari, Ni Ketut Anggreni Puspa Sumadi, I Gede Susianti, Hartanti Woro Swandewi, Ni Kadek Teguh Hadi Sukarno Wiartha, Nyoman Gede Mas Widaharthana , I Putu Esa Widiani, Komang Dewik Astiti Wirata, I Nengah