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Hayati, Cucu
STIE Mahardhika, Surabaya, Indonesia
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Media Mahardhika

 1 
SHOPPING MOTIVATIONS AND THEIR INFLUENCE ON SHOPPING EXPERIENCE IN SUNRISE MALL MOJOKERTO Hayati, Cucu
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.83

Abstract

The main focus of this study is shopping motivation. In particular, the study aims to investigate the relationship between shopping motivation of shoppers and the experience of shoppers when shopping in Sunrise Mall. This study explores shopping motivation by examining their hedonic and utilitarian motivations behind shopping and cross-analyzing it with social characteristic the society. By clustering the shopping motivation of shopper in Sunrise Mall, we will understand what kind of experience the visitors need and hope to be realized while doing shopping. The methodology of this study is quantitative analysis, as the research problems are exploratory in nature and rely on deductive inquiry. The survey activities were held on weekdays and weekend. The correspondent analysis was done through Cross-tabulation Analysis and Cluster Analysis using “K-Means Cluster” method through SPSS 21. The research brings up the indication that shopper in Sunrise Mall Mojokerto have high motivation as hedonic buyer. Results showed inner city consumers to have higher hedonic motivations for shopping compared to outer city consumers. The findings suggest that Sunrise Mall provides as an important outlet or tenants for inner city consumers who have stronger tendencies to find experiences such as entertainment, intellectual stimulation, and social gathering.Cluster analysis for hedonic and utilitarian shopping motivations produced five consumer clusters: (1). Recreational Shopper, (2). Economic Shopper, (3). Ethical Shopper, (4). Personalized Shopper and (5). Apathetic Shopper.
ASSESSING THE LOCAL COMMUNITY READINESS TO SUNDA STRAIT BRIDGE DEVELOPMENT PLAN Hayati, Cucu
Media Mahardhika Vol 17 No 1 (2018): September 2018
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i1.58

Abstract

The objective of this study is to identify how Sunda Strait Bridge will affect to local community readiness. It also investigated the adaptive capacity of stakeholders related to Sunda Strait Bridge Development Plan. This research was began by collecting quantitative preliminary data as a basis for collecting and interpreting the primary qualitative data. In order to obtain representative responses, this research used purposive sampling technique. The number of respondents of this research were 100 people from different interests who live in Pulomerak Districts, Ciwandan Districts, Grogol Districts and Citangkil Districts. This research’s process divided into three stages, stages of preparation/ pre-field (description about the research and make analogy with related researches), stages of field work (classifying responses and adaptive capacity), and stage of post field work (connecting between theory and finding). It can be concluded that Sunda Strait Bridge is not relevant to be built today because the community is not ready yet. In the other hand, the objective of Sunda Strait Bridge Development Plan would be supported by community readiness and community-personal adaptation, even it could not address the issues of negative impacts. This research gives three kind recommendations to intervention for policy and planning to minimize the residue and local community adaptation strategy.
ASSESSING THE LOCAL COMMUNITY READINESS TO SUNDA STRAIT BRIDGE DEVELOPMENT PLAN: (Case Study: Cilegon City) Cucu Hayati
Media Mahardhika Vol. 17 No. 1 (2018): September 2018
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i1.58

Abstract

The objective of this study is to identify how Sunda Strait Bridge will affect to local community readiness. It also investigated the adaptive capacity of stakeholders related to Sunda Strait Bridge Development Plan. This research was began by collecting quantitative preliminary data as a basis for collecting and interpreting the primary qualitative data. In order to obtain representative responses, this research used purposive sampling technique. The number of respondents of this research were 100 people from different interests who live in Pulomerak Districts, Ciwandan Districts, Grogol Districts and Citangkil Districts. This research’s process divided into three stages, stages of preparation/ pre-field (description about the research and make analogy with related researches), stages of field work (classifying responses and adaptive capacity), and stage of post field work (connecting between theory and finding). It can be concluded that Sunda Strait Bridge is not relevant to be built today because the community is not ready yet. In the other hand, the objective of Sunda Strait Bridge Development Plan would be supported by community readiness and community-personal adaptation, even it could not address the issues of negative impacts. This research gives three kind recommendations to intervention for policy and planning to minimize the residue and local community adaptation strategy.
SHOPPING MOTIVATIONS AND THEIR INFLUENCE ON SHOPPING EXPERIENCE IN SUNRISE MALL MOJOKERTO Cucu Hayati
Media Mahardhika Vol. 17 No. 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.83

Abstract

The main focus of this study is shopping motivation. In particular, the study aims to investigate the relationship between shopping motivation of shoppers and the experience of shoppers when shopping in Sunrise Mall. This study explores shopping motivation by examining their hedonic and utilitarian motivations behind shopping and cross-analyzing it with social characteristic the society. By clustering the shopping motivation of shopper in Sunrise Mall, we will understand what kind of experience the visitors need and hope to be realized while doing shopping. The methodology of this study is quantitative analysis, as the research problems are exploratory in nature and rely on deductive inquiry. The survey activities were held on weekdays and weekend. The correspondent analysis was done through Cross-tabulation Analysis and Cluster Analysis using “K-Means Cluster” method through SPSS 21. The research brings up the indication that shopper in Sunrise Mall Mojokerto have high motivation as hedonic buyer. Results showed inner city consumers to have higher hedonic motivations for shopping compared to outer city consumers. The findings suggest that Sunrise Mall provides as an important outlet or tenants for inner city consumers who have stronger tendencies to find experiences such as entertainment, intellectual stimulation, and social gathering.Cluster analysis for hedonic and utilitarian shopping motivations produced five consumer clusters: (1). Recreational Shopper, (2). Economic Shopper, (3). Ethical Shopper, (4). Personalized Shopper and (5). Apathetic Shopper.
Co-Authors Adytira Rachman Amin Sadiqin Amirazanthi, Reynata April Lia Hananto ARI SUSANTO Audi Ramadhan Bambang Sri Wibowo Devi Ariska Putri Diah Ayu Sanggarwati Ega Rosita Dewi Emmywati Erma Yuni Kristianita Fadmala, Yuyun Fahamsyah, Mohammad Hatta Fifin Liawati Hanifah Hanifah hanifah hanifah Hilabi, Shofa Shofiah Indah Mariyani Kurniawan, Ananda Dwi Kusumaningtyas, Menur Mahanani, Nur Asna Martin Zebua Masyhuri, Mohammad Ali Maulana, Afif Maulana, Vicky Miya Dewi Suprihandari Mochamad Ardi Setyawan Muhammad Lutfi Mukhtar Pratama, Aditya Yoga Rijkiya, Ayu Fatlia Riza Amelia Hermawati Sadam, Syafrilas Saputra, Reynald Dwi Setiawan, Dimas Dwi Setyawan, Mochamad Ardi Sri Lestari SRI LESTARI Sri Lestari Sriwibowo, Bambang Stafrezar, Burhan Taufik, Zahroh Firdaus Wulan Kurnianingtyas Zain, Zainal Abidin