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Journal : E-JRM

Pengaruh Brand Image, Customer Satisfaction, Dan Sertifikasi Halal Terhadap Costumer Loyalty Pada Kosmetik Wardah (Pada Mahasiswi Fakultas Ekonomi dan Bisnis UNISMA) Novanda Asalia; Nur Hidayati; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 09 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine and analyze the effect of Brand Image, Customer Satisfaktion, and Halal Certification on Customer Loyalty in Wardah Cosmetics (At Unisma Faculty of Economics and Business Students). This research is a type of explanatory research, with a quantitative approach. The analytical method used is multiple linear regression analysis. The sample used in this study using the Slovin formula with the Snowball Sampling technique obtained 81 respondents.The results of this study indicate that partially there is a significant influence between Brand Image on Customer Loyalty, Customer Satisfaktion has a significant effect on Customer Loyalty, Halal certification has a significant effect on Customer Loyalty of Students of the Faculty of Economics and Business Unisma. Keywords: Brand Image, Customer Satisfaktion, Halal Certification and Customer Loyalty
Pengaruh Kepemimpinan Dan Budaya Oganisasi Terhadap Kinerja Pengurus Organisasi Pada Masa Pandemi COVID-19 Masa Bakti 2020-2021 (Studi Kasus PMII Rayon Al-Farabi Komisariat UNISMA) Daqiqul Wafa; Budi Wahono; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 05 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine and analyze the Influence of Organizational Leadership and Culture on Organizational Management Performance During the 2020-2021 COVID-19 Pandemic (Case Study of PMII Rayon Al-Farabi UNISMA Commissariat), both simultaneously and partially. This type of research is using proportionate stratified random sampling with a quantitative approach. The sample in this study was PMII Rayon Al-Farabi UNISMA Commissariat 233 people. Data was collected by distributing questionnaires. Analysis of the data used in this study using validity, reliability, normality, multiple linear regression analysis, multicollinearity, heteroscedasticity, F test, t test. coefficient of determination.The results showed that leadership (X1) had a positive and significant effect on the performance of the management, organizational culture (X2) had a positive and significant effect on the performance of the management (Y). Keywords: Leadership, Organizational Culture, Performance.
Pengaruh Gaya Kepemimpinan, Budaya Organisasi, Dan Komitmen Organisasi Terhadap Kinerja Karyawan (Studi Pada PT. Niramas Pandaan Sejahtera) NUR AINI; Abd kodir Djaelani; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No. 20 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis research was conducted at a branch company of PT. Niramas Pandaan Sejahtera Pasuruan Regency. The purpose of this study was to examine and analyze the influence of leadership style, organizational culture and organizational commitment on the performance of the branch employees of PT. Niramas Pandaan Sejahtera, Pasuruan Regency, East Java 67156. The population in this study were all employees of the branch of PT. Niramas Pandaan Sejahtera, totaling 65 employees. The sampling technique in this study used saturated samples. And the analysis used includes instrument testing, normality test, multiple regression analysis, classical assumption test, and hypothesis testing.         The results showed that the variable organizational culture and organizational commitment did not have a significant effect on the performance of the branch employees of PT. Niramas Pandaan Sejahtera Pasuruan Regency, while the variable of leadership style has a significant effect on the performance of the branch employees of PT. Niramas Pandaan Sejahtera. Keywords: leadership style, organizational culture and organizational commitment and    employee performance
Pengaruh Lokasi, Harga, Keragaman Menu Terhadap Keputusan Pembelian (Study Kasus Pelaggan Kedai Pesenkopi Dinoyo Di Kelurahan Dinoyo) Aulia Rakhma Sari; N. Rachma; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted at the Dinoyo Pesenkopi Kedai in Dinoyo Village. The type of research used is explanatory research with a quantitative approach. The purpose of this study was to determine the effect of location, price and menu diversity on purchasing decisions. The independent variables used are location, price and menu variety, while the dependent variable is purchasing decisions. The sample used in this study were 100 respondents who were customers of Kedai Pesenkopi Dinoyo in Dinoyo Village. Data collection techniques using a questionnaire. The analytical method used is the instrument test, multiple linear regression analysis, classical assumption test, determination test, f test and t test using SPSS 16.0 computer software for data processing. The results of this study indicate that location affects purchasing decisions, price affects purchasing decisions and menu diversity affects purchasing decisions. location, price and variety of menus simultaneously affect purchasing decisions. Keywords: Location, Price and Menu Diversity and Purchase Decision.
Pengaruh Pendidikan Kewirausahaan Resiliensi Dan Motivasi Terhadap Minat Berwirausaha (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang) Moch. Lucky Fahmi; Nur Hidayati; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 05 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of entrepreneurship education, resilience and motivation on interest in entrepreneurship. The object of this research is students of the Faculty of Economics and Business, Islamic University of Malang with a total sample of 84 students with notes who have taken entrepreneurship courses. The sampling technique used purposive sampling. Data collection techniques using questionnaires and data analysis tools. Based on the results of a partial research analysis, entrepreneurship education has a significant effect on interest in entrepreneurship. While partially resilience has a significant effect on interest in entrepreneurship. Meanwhile, partially motivation has a significant effect on interest in entrepreneurship. Keywords: Entrepreneurship Education, Resilience, Motivation and Interest in   Entrepreneurship
Pengaruh Motivasi Kerja, Disiplin Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan (Studi Kasus Pada PT Mitra Megah Bangunan Tulungagung) Muhammad Edi Soleh; Budi Wahono; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 10 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstrak The company not only expects capable, competent and skilled human resources, but the most important thing in the performance of employees is to work hard and honestly. Employee performance can be seen as something that has great benefits, both for the benefit of the company and for employees. This study aims to examine and analyze the effect of work motivation, work discipline, and work environment on employee performance. The object of this research is PT Mitra Megah Bangunan Tulungagung. The population in this study were 100 employees. The sampling method is saturated sample, so the number of samples in this study is 100. The method of data analysis is through multiple linear regression analysis. The results showed that work motivation, work discipline, and work environment simultaneously had a significant effect on employee performance. Partially, work motivation and work discipline have a significant effect on employee performance, while the work environment has no significant effect on employee performance. Keyword: Employee Performance, Work Motivation, Work Discipline, Work Environment
Pengaruh Daya Tarik, Keahlian, dan Kepercayaan Selebgram Terhadap Minat Beli Konsumen Pada Produk Scarlett Whitening (Studi Kasus Pada Mahasiswi Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Malang) Kanaya Aquilla; Muhammad Ridwan Basalamah; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 11 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this research is to analyze the effect of attractiveness, expertise and trust of celebrities on consumer buying interest in Scarlett Whitening products. This study uses an explanatory research type using a quantitative approach. The sampling technique and the population used a non-probability sampling technique with a purposive sampling approach. Sources of data used in this study is primary data. Respondents in this study were students of the Islamic University of Malang Management Study Program Class of 2018-2019. The number of respondents 86 people. The analysis technique used in this research is multiple linear regression. Based on the results of research analysis, the variables of attractiveness, expertise, and trust have a simultaneous effect on consumer buying interest. There is a partial influence of the attractiveness, expertise, and trust variables on buying interest. Keywords: Attractiveness, Expertise, Trust,Purchase intention 
Pengaruh Motivasi Kerja, Budaya Organisasi, Dan Kualitas Kehidupan Kerja Terhadap Kinerja Karyawan (Studi Pada Dinas Perumahan Dan Kawasan Permukiman (Disperkim) Kab.Bondowoso) Farah Nauliana; Siti Asiyah; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 17 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the effect of work motivation, organizational culture, and quality of work life on employee performance (study at the Department of Housing and Settlement Areas (DISPERKIM) Bondowoso Regency). the population in this study were employees who were registered as civil servants at the Bondowoso Regency Housing and Settlement Area (DISPERKIM). The analysis technique used is multiple linear regression analysis. based on the results of the study showed that motivation, organizational culture, and quality of work life simultaneously had a positive and significant effect on employee performance at the Department of Housing and Settlement Areas (DISPERKIM) Kab. Bondowoso. Work motivation has no significant effect on employee performance at the Department of Housing and Settlement Areas (DISPERKIM) Kab. Bondowoso. Organizational culture has a significant effect on employee performance at the Department of Housing and Settlement Areas (DISPERKIM) Kab. Bondowoso. Quality of work life has a significant effect on employee performance at the Department of Housing and Settlement Areas (DISPERKIM) Kab. Bondowoso. keywords: work motivation, organizational culture, quality of work life, employee performance
Pengaruh Lifestyle, Brand Image, Kualitas Produk Dan Store Image Terhadap Keputusan Pembelian Pada Toko Three Second Malang Rismalasari Rismalasari; Afi Racmat Slamet; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 07 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis research was purpose to determine the effect of lifestyle, brand image, product quality and store image on purchasing decisions at the Three Second store located at Jl. Soekarno Hatta No.A3, Kav.3, Jatimulyo, Lowokwaru, Malang City, East Java 65141. The method used is explanatory research which aims to explain the position of each variable and its effect between one variable with another variable, and the data source used primary method is by distributing likert scale questionnaires to respondents who have visited or bought Three Second products. The sample calculation in this study uses the Slovin formula which produces 87 respondents. The results of this research variable lifestyle, brand image, product quality and store image partially have a significant on purchasing decisions and simultane variables together have a significant effect on purchasing decisionsKeywords: Lifestyle, Brand Image, Quality Product, Store Image and Purchasing Decision.
Pengaruh Suasana Toko, Kualitas Pelayanan Dan Kualitas Produk Terhadap Kepuasan Pelanggan Di Ramayana Mall Dinoyo (Studi Kasus Pada Mahasiswa FEB UNISMA) Lutfi Zainul Hasan; Nur Hidayati; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 06 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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 Abstract The purpose of this study was to determine the effect of store atmosphere, service quality and product quality on customer satisfaction at Ramayana Mall Dinoyo, and to see how much customer satisfaction, especially for FEB UNISMA students who visited Ramayana Mall Dinoyo, as many as 90 respondents as a sample using the Maholtra formula. . The method in this study uses an Explanatory Research approach. With the results of the F test analysis test, it shows that the X variable (store atmosphere, service quality and product quality) simultaneously has a significant positive effect on the Y variable (customer satisfaction) at Ramayana Mall Dinoyo and the results of the t test analysis show that the X variable (store atmosphere, service quality and product quality) partially have a significant positive effect on the Y variable (customer satisfaction) at Ramayana Mall Dinoyo. Keyword : Store Atmosphere, Product Quality, Service Quality, Costumer Satisfaction