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<![CDATA[Pengaruh Gaya Hidup dan Kepercayaan terhadap Keputusan Pembelian Online (E-Commerce) Lazada di Kota Mojokerto ]]>
<![CDATA[Setyariningsih, Eny]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol 2 No 2 (2019): Agustus 2019 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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<![CDATA[Lazada.co.id merupakan portal bisnis e-commerce yang menawarkan berbagai macam jenis produk mulai dari elektronik, buku, mainan anak, perlengkapan lainya. E-commerceLazada menghadirkan program pemasaran dimasa kemuadahan tehnologi informasi dengan cara membeli barang secara online, layaknya konsumen melakukan belanja untuk memenuhi di shopping center atau pasar nyata. Penelitian ini bertujuan untuk mengetahui pengaruh Gaya hidup dan kepercayaan konsumen terhadap keputusan pembelian Online (E-commerce) Lazada di Kota Mojokerto. Penelitian ini menggunakan desain penelitian deskriptif kuantitatif. Populasi dalam penelitian ini masyarakat pengguna E-commerce yang pernah berbelanja di Lazada. Sampel yang digunakan adalah berdasarkan persentase dari populasi dan diambil sebanyak 91 responden. Purposive Sampling merupakan tehnik pengambilan sampel yang di gunakan yang mendasarkan beberapa kriteria dari masyarakat pengguna E-Commerce Lazada sebagai anggota sampel. Hasil penelitian menunjukan bahwa: (1) Gaya hidup berpengaruh secara parsial dan besar terhadap keputuasan masyarakat dalam belanja secara ol line menunjukkan angka t hitung dari gaya hidup 0,491 dengan signifikasi 0,000 yang kuang dari 0,05 (2) Kepercayaan tidak berpengaruh secara parsial terhadap perilaku pembelian dengan nilai t-hitung dari kepercayaan adalah 0,172 dengan signifikasi 0,088 yang dari 0,05 artinya bahwa variabel kepercayaan tidak besar pengaruhnya terhadap keputusan masyarakat dalam berbrlanja online di Lazada. (3) Gaya Hidup dan kepercayaan secara bersama-sama berpengaruh terhadap perilaku pembelian dengan tingkat signifikansinya 0,001 yang kurang dari 0,05. (4) Besarnya pengaruh gaya hidup dan kepercayaan terhadap keputusan pembelian terlihat dari nilai R square adalah sebesar 35,5%.]]>
<![CDATA[ANALISIS FAKTOR-FAKTOR YANG DIPERTIMBANGKAN SISWA DALAM PENGAMBILAN KEPUTUSAN SEKOLAH DI SMK NASIONAL MOJOSARI ]]>
<![CDATA[Hidayat, M. Syamsul]]>;
<![CDATA[Setyariningsih, Eny]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol 3 No 1 (2020): Februari 2020 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.37112/bisman.v3i1.624
<![CDATA[The purpose of this study was to determine what factors influenced students choosing schools at the National Vocational School in Mojosari. With the limitation of the problem in this study, the students who attend the Mojosari National Vocational Schools in grades 2 and 3. Vocational High Schools (Vocational High Schools) are a formal educational institution that organizes vocational education from secondary/junior high school. The method in this research uses quantitative methods. The population in this study was all students in grade 2 and 3 who attended the National Vocational School in Mojosari. To determine the sample using an opinion (Maholtra, 2006:291) that is 4 or 5 times the number of variables known in this study the variables are 42 x 4 = 168, so the number of samples from this study amounted to 168 respondents. The technique used is proportionate stratified random sampling, this technique is used for populations that have proportional and non-homogeneous stratified members/elements (Sugiyono, 2016:82). Sources of data in this study are primary, secondary and documentation data. For the results of factor analysis, the KMO (Kaisser-Meyer-Olkin) measure of sampling adequacy of 0.706 is greater than 0.5 and there are 42 variables whose values are above 0.5. For the factors formed there are 15 factors out of 42 variables. Of the 15 factors formed, the most influential were school product factors with a variance value of 15,885.]]>
<![CDATA[Pengaruh Gaya Hidup dan Kepercayaan terhadap Keputusan Pembelian Online (E-Commerce) Lazada di Kota Mojokerto ]]>
<![CDATA[Eny Setyariningsih]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 2 No. 2 (2019): Agustus 2019 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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<![CDATA[Lazada.co.id merupakan portal bisnis e-commerce yang menawarkan berbagai macam jenis produk mulai dari elektronik, buku, mainan anak, perlengkapan lainya. E-commerceLazada menghadirkan program pemasaran dimasa kemuadahan tehnologi informasi dengan cara membeli barang secara online, layaknya konsumen melakukan belanja untuk memenuhi di shopping center atau pasar nyata. Penelitian ini bertujuan untuk mengetahui pengaruh Gaya hidup dan kepercayaan konsumen terhadap keputusan pembelian Online (E-commerce) Lazada di Kota Mojokerto. Penelitian ini menggunakan desain penelitian deskriptif kuantitatif. Populasi dalam penelitian ini masyarakat pengguna E-commerce yang pernah berbelanja di Lazada. Sampel yang digunakan adalah berdasarkan persentase dari populasi dan diambil sebanyak 91 responden. Purposive Sampling merupakan tehnik pengambilan sampel yang di gunakan yang mendasarkan beberapa kriteria dari masyarakat pengguna E-Commerce Lazada sebagai anggota sampel. Hasil penelitian menunjukan bahwa: (1) Gaya hidup berpengaruh secara parsial dan besar terhadap keputuasan masyarakat dalam belanja secara ol line menunjukkan angka t hitung dari gaya hidup 0,491 dengan signifikasi 0,000 yang kuang dari 0,05 (2) Kepercayaan tidak berpengaruh secara parsial terhadap perilaku pembelian dengan nilai t-hitung dari kepercayaan adalah 0,172 dengan signifikasi 0,088 yang dari 0,05 artinya bahwa variabel kepercayaan tidak besar pengaruhnya terhadap keputusan masyarakat dalam berbrlanja online di Lazada. (3) Gaya Hidup dan kepercayaan secara bersama-sama berpengaruh terhadap perilaku pembelian dengan tingkat signifikansinya 0,001 yang kurang dari 0,05. (4) Besarnya pengaruh gaya hidup dan kepercayaan terhadap keputusan pembelian terlihat dari nilai R square adalah sebesar 35,5%.]]>
<![CDATA[ANALISIS FAKTOR-FAKTOR YANG DIPERTIMBANGKAN SISWA DALAM PENGAMBILAN KEPUTUSAN SEKOLAH DI SMK NASIONAL MOJOSARI ]]>
<![CDATA[M. Syamsul Hidayat]]>;
<![CDATA[Eny Setyariningsih]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 3 No. 1 (2020): Februari 2020 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.37112/bisman.v3i1.624
<![CDATA[The purpose of this study was to determine what factors influenced students choosing schools at the National Vocational School in Mojosari. With the limitation of the problem in this study, the students who attend the Mojosari National Vocational Schools in grades 2 and 3. Vocational High Schools (Vocational High Schools) are a formal educational institution that organizes vocational education from secondary/junior high school. The method in this research uses quantitative methods. The population in this study was all students in grade 2 and 3 who attended the National Vocational School in Mojosari. To determine the sample using an opinion (Maholtra, 2006:291) that is 4 or 5 times the number of variables known in this study the variables are 42 x 4 = 168, so the number of samples from this study amounted to 168 respondents. The technique used is proportionate stratified random sampling, this technique is used for populations that have proportional and non-homogeneous stratified members/elements (Sugiyono, 2016:82). Sources of data in this study are primary, secondary and documentation data. For the results of factor analysis, the KMO (Kaisser-Meyer-Olkin) measure of sampling adequacy of 0.706 is greater than 0.5 and there are 42 variables whose values are above 0.5. For the factors formed there are 15 factors out of 42 variables. Of the 15 factors formed, the most influential were school product factors with a variance value of 15,885.]]>
<![CDATA[Analisis Varians Sebagai Alat Pengendali Manajemen pada Departemen Produksi PT Surya Sakti Utama Surabaya ]]>
<![CDATA[Budi Utami]]>;
<![CDATA[Eny Setyariningsih]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 3 No. 2 (2020): Agustus 2020 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.37112/bisman.v3i2.795
<![CDATA[Budgeting atau penganggaran merupakan suatu proses perencanaan dan pengendalian kegiatan operasi perusahaan yang dinyatakan dalam satuan kegiatan dan satuan uang yang bertujuan untuk memproyeksikan operasi perusahaan tersebut dalam proyeksi laporan keuangan. Kegiatan produksi adalah salah satu fungsi dalam kegiatan perusahaan yang membutuhkan perencanaan dan pengendalian manajemen, karena proses tersebut melibatkan berbagai sumber daya yang harus dimanfaatkan secara efisien, sehingga pengendalian terhadap kegiatan tersebut ikut menentukan berhasil tidaknya suatu perusahaan dalam mencapai tujuannya. Pengendalian manajemen dalam bidang produksi dilakukan melalui aktifitas penganggaran. Penganggaran atau budgeting merupakan suatu hal yang dipandang perlu mengingat peranannya dalam menunjang efektifitas dan efisiensi kegiatan produksi. Keberhasilan fungsi produksi sangat tergantung pada perencanaan dan pengendalian kegiatan produksi itu sendiri. Dengan adanya sistem pengendalian maka produksi dapat menunjang efisiensi. PT Surya Sakti Utama adalah perusahaan yang berkembang pesat dan bergerak dalam bidang alas kaki. Pengendalian manajemen pada departemen produksi PT Surya Sakti Utama dilakukan dengan menggunakan analisis varians dan metode tiga selisih. Metode ini menghitung selisih antara pemakaian aktual dan pemakaian standar / yang dianggarkan. Pengendalian manajemen dilakukan pada bahan baku, tenagakerja langsung dan BOP.]]>
<![CDATA[Strategi Pedagang Pasar Tradisional Menghadapi Persaingan Dengan Retail Modern Di Kota Mojokerto ]]>
<![CDATA[Eny Setyariningsih]]>;
<![CDATA[Budi Utami]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 4 No. 2 (2021): Agustus 2021 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.37112/bisman.v4i2.1258
<![CDATA[Along with the development of the times to meet the needs of the community, modern retail is formed that prioritizes the convenience of buyers by carrying out several strategies. The rapid development of modern markets compared to traditional markets in big cities has led to the emergence of various alternatives for people to choose where to shop. Competition between traditional and modern markets provides an advantage for potential consumers because they have more choices of places to shop. This study aims to determine the impact of the existence of modern retail on traditional markets in Mojokerto City. The sample of this research is traditional market traders in Mojokerto City. This research was conducted by observation, interviews, and documentation directly with traditional traders and actors ritail in Mojokerto. Data analysis used qualitative data analysis. The results of the interview show that the impact of the existence of Modern retail on the City of Mojokerto includes a decrease in sales turnover, a decrease in the number of buyers, increased competition between traders. Alternative solutions masala h , the traditional market perform low pricing strategy in order to increase sales can be achieved, Doing service strategy can be sent to areas close groceries , also pursuing a strategy of product quality is not inferior to the products sold by the modern market.]]>
<![CDATA[Analisa Survival Competitive Behaviour Di Masa Pandemi Covid-19 Terhadap UMKM : Analisa Bibliometrik ]]>
<![CDATA[Budi Utami]]>;
<![CDATA[Eny Setyariningsih]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 1 (2022): Februari 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.37112/bisman.v5i1.1737
<![CDATA[Pandemi covid 19 yang telah melanda Indonesia selama 2 (dua) tahun terakhir menyebabkan banyak usaha mengalami kebangkrutan, khususnya usaha mikro kecil dan menengah (UMKM). Penelitian ini bertujuan untuk mengetahui dan menganalisa survival competitive behaviour UMKM. Metode penelitian ini adalah deskriptif kualitatif dengan menggunakan studi literatur terhadap 12 penelitian dalam rentang waktu 2020-2021 dengan subjek UMKM yang berbeda. Peneliti mengkaji berbagai hasil studi empiris khususnya jurnal imiah yang berkaitan dengan strategi UMKM. Peneliti kemudian membandingkan hasil penelitian dari berbagai jurnal tersebeut dan mengambil intisari dari hasil penelitain tersebut. Berdasarkan hasil studi literatur, terdapat empat strategi bertahan untuk UMKM yaitu, 1) melakukan pemasaran dengan digital marketing, 2) memperkuat SDM, 3) melakuan inovasi kreatif dan 4) peningkatan pelayanan kepada konsumen. Dengan strategi-staregi tersebut diharapakan UMKM di Indonesia dapat bertahan dan selamat dari kondisi krisis akibat pandemik COVID-19.]]>
<![CDATA[Analisis Strategi Pemasaran UMKM Tepung Bumbu ARIEN dengan Metode IFE, EFE, SWOT dan STP ]]>
<![CDATA[Eny Setyariningsih]]>;
<![CDATA[Budi Utami]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 1 (2022): Februari 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.37112/bisman.v5i1.1738
<![CDATA[Businesses that produce food raw materials or processed foods are one of the promising MSME opportunities, one of the prospects and long-term opportunities which can absorb labor. MSMEs Arien seasoning flour is believed to be able to influence economic growth quickly to develop one of the potential products of food raw materials and is expected to be the economic backbone of the community in the surrounding area. MSMEs Flour Bumbu Arien is one of the ones that produces raw food in the category of traditional food. However, the great potential of MSMEs with Arien Seasoning flour can provide considerable profits, because doing this business does not require large capital but has high economic value and profits. The great potential of the Arien Flour MSMEs has not been able to be utilized properly by entrepreneurs who run businesses in the industry because there are still many of them who have not yet received a significant economic impact from the business they are running. This study aims to (1) examine the marketing strategies that have been implemented by MSMEs in marketing their products. (2) Analyzing the internal and external environmental factors of Arien Flour Bumbu MSME that affect the marketing strategy. (3) Formulate and determine alternative marketing strategies. Research data and information consist of primary data and secondary data. The analytical tools used are the IFE (Internal Factor Evaluation) matrix, the EFE (External Factor Evaluation) matrix, the SWOT matrix (Strenghts, Weaknesses, Opportunities, and Theats), and STP (Segmentation, Targeting, Positioning). Results Based on the SWOT and STP analysis related to Arien Seasoned Flour MSMEs, the marketing strategy used today to market their products is to use direct and indirect marketing to attract all consumers. The results of the analysis of the company's internal factors using the IFE matrix, the company's main strength is a quality product, while the main weakness of the Arien Flour Bumbu MSME is the lack of capital. The total IFE matrix score is 1.730 below the total weight score of 2.0, indicating that the company's internal position is weak in overcoming existing weaknesses with its strengths. The result of the EFE matrix analysis is that the company's main opportunity is the high level of consumer loyalty to the Arien Seasoning Flour product. The main threat from the company is the large number of similar products. The total score of the EFE matrix is ??1.953 above the total weight score of 2.0 indicating that the company is able to respond well to external factors by taking advantage of existing opportunities to overcome threats.]]>
<![CDATA[Analisa Strategi Marketing untuk Meningkatkan Profitabilitas UD. Mumani dengan Menggunakan Analisa SWOT di Era Pandemi Covid-19 ]]>
<![CDATA[Setyariningsih, Eny]]>;
<![CDATA[Hidayat, M. Syamsul]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.36815/bisman.v7i3.3723
<![CDATA[Marketing Strategy is the right strategy to increase sales volume at UD. Numani. So the aim of this research is to find out the marketing strategy implemented by UD. Numani is able to influence the profitability of its income, by carrying out internal and external analysis, as well as finding out the right strategy to increase sales by using SWOT analysis. This type of research is descriptive qualitative research located at UD. Numani Mojokerto. The data collection technique involves conducting interviews with the owner, observing and documenting. Then the data is analyzed through SWOT analysis by identifying internal and external factors, then calculating the IFAS (Internal Factor Analysis Strategic) matrix and EFAS (External Factor Analysis Strategic) matrix, as well as providing recommendations for strategies through the results of calculating the SWOT matrix. The results of this research found that UD. Numani is in Kwadran II position and is very likely to be able to implement marketing development strategies and product development strategies. This research also identifies internal and external factors which will then be analyzed using the SWOT matrix to produce a strength value of 3.67, weakness 1 .49, opportunity 2.49, and threat 3.73 from the results show that UD. Numani is in quadrant II or what is usually called the progressive quadrant. This position indicates that an organization is in prime and stable condition so that it is possible to continue developing various aspects, especially marketing and product development, increasing marketing reach by using and implementing online marketing strategies.]]>
<![CDATA[Pengaruh Content Marketing, Copywriting dan Free Gift Terhadap Keputusan Pembelian Produk Danolshop Jombang ]]>
<![CDATA[Putri Assakinah, Andin]]>;
<![CDATA[Setyariningsih, Eny]]>;
<![CDATA[Hidayat, M. Syamsul]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.36815/bisman.v8i1.3750
<![CDATA[The aim of this study was to examine how content marketing, copywriting, and free gifts impact customers’ decisions to purchase products from Danolshop Jombang. The research utilized a quantitative approach with SPSS software for analysis. The sampling method employed was a non-probability sampling technique with a purposive sampling strategy. Data was gathered from 97 respondents who had made at least one purchase from Danolshop Jombang through a questionnaire. The data analysis methods included validity testing, reliability testing, classical assumption testing, multiple linear regression, and hypothesis testing. The results indicated that content marketing has a significant impact on the decision to purchase Danolshop Jombang products, whereas copywriting and free gifts do not individually influence the purchase decision. However, content marketing, copywriting, and free gifts collectively influence the decision to purchase Danolshop Jombang products.]]>
