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All Journal Jurnal Pariwisata Pesona JURNAL LENTERA BISNIS International Journal of Environmental, Sustainability, and Social Science Journal of Tourism Economics and Policy Jurnal Riset Manajemen dan Bisnis Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of Governance, Taxation, and Auditing International Journal of Multidisciplinary Sciences and Arts Journal of Economics and Public Health Journal of Innovative and Creativity E-Jurnal Manajemen
Kusuma, AA Made Indra Wijaya
Universitas Warmadewa
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Dark Side of Marketing Online Concert Tickets: A Mixed Methods Approach in the Framework of Consumer Protection A.A Made Indra Wijaya Kusuma; I Nyoman Wahyu Ariartha; Kadek Riyan Putra Richadinata; Ketut Winda Pratiwi
Journal of Governance, Taxation and Auditing Vol. 5 No. 1 (2026): Journal of Governance, Taxation and Auditing (July - September 2026)-In Progres
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v5i1.1995

Abstract

This study aims to analyze the influence of scarcity buying on immediate buying behavior through the mediation of Fear of Missing Out (FOMO) in online concert ticket consumers from a consumer protection perspective. The study used a mixed methods approach with a sequential explanatory design, combining quantitative and qualitative methods. Quantitative data were obtained by distributing questionnaires to 105 respondents who had purchased concert tickets online, then analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Meanwhile, qualitative data were obtained through in-depth interviews to strengthen the interpretation of empirical results related to digital marketing practices and consumer protection. The results showed that scarcity buying had a positive and significant effect on FOMO and immediate buying behavior. In addition, FOMO was also proven to have a positive effect on immediate buying behavior and was able to mediate the relationship between scarcity buying and immediate buying behavior. These findings indicate that scarcity-based marketing strategies can create psychological pressure that encourages consumers to make quick and impulsive purchases. From a consumer protection perspective, digital marketing practices such as countdown timers, limited stock, and real-time purchase notifications have the potential to create psychological manipulation if not accompanied by adequate information transparency. Therefore, it is necessary to strengthen regulations and supervision of digital marketing practices to ensure that consumer rights remain protected in the digital economy era.
The Influence of Service Quality, Price, and Promotion on Consumer Satisfaction at Ejji Coffee Dharmagiri I Kadek Lanang Sindhu Mahendra; I Ketut Johny Pramanda Putra; A.A. Made Indra Wijaya Kusuma
Journal of Governance, Taxation and Auditing Vol. 5 No. 1 (2026): Journal of Governance, Taxation and Auditing (July - September 2026)-In Progres
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v5i1.2026

Abstract

This study aims to determine and analyze the influence of service quality, price, and promotion on customer satisfaction at Ejji Coffee Dharmagiri Gianyar. The research was conducted at Ejji Coffee Dharmagiri located in Gianyar Regency, Bali, with a total sample of 98 respondents use the slovin. Data were collected through questionnaires distributed to customers, and all collected data were declared valid and reliable for analysis. Furthermore, the data were analyzed using multiple linear regression analysis and hypothesis testing, including the F-test and t-test. The results show that (1) service quality, price, and promotion simultaneously have a positive and significant effect on customer satisfaction; (2) service quality has a positive and significant effect on customer satisfaction; (3) price has a negative and insignificant effect on customer satisfaction; and (4) promotion has a positive and significant effect on customer satisfaction at Ejji Coffee Dharmagiri Gianyar.
Paying More for Green Bali: A Willingness to Pay Premium Model for Bottled Water Products A.A Made Indra Wijaya Kusuma; Pande Gde Bagus Naya Primananda; Rhenasya Oktiani Mustika
International Journal of Environmental, Sustainability and Social Science Vol. 7 No. 4 (2026): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i4.1967

Abstract

This study aims to analyze the effect of perceived value on willingness to pay a premium for environmentally friendly bottled drinking water (AMDK) products in Bali, by examining the role of environmental awareness as a mediating variable and price sensitivity as a moderating variable. This study uses a quantitative approach with an explanatory design. Data were collected through a survey of 130 bottled drinking water consumers in the Sarbagita region (Denpasar, Badung, Gianyar, and Tabanan) using purposive sampling and accidental sampling techniques. Data analysis was performed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with the help of SmartPLS 4 software. The results showed that perceived value did not have a significant direct effect on willingness to pay a premium, but had a positive and significant effect on environmental awareness. Furthermore, environmental awareness was proven to have a positive and significant effect on willingness to pay a premium, and fully mediated the relationship between perceived value and willingness to pay a premium. Meanwhile, price sensitivity was not proven to moderate the effect of perceived value on willingness to pay a premium. These findings imply that AMDK producers need to strengthen consumers' perceived environmental value and increase environmental awareness through education and sustainable marketing communications to encourage consumers' willingness to pay premium prices for environmentally friendly products.
Kesediaan Membayar ‘Organic Food’ pada Mahasiswa Generasi Z di Kota Denpasar A.A Made Indra Wijaya Kusuma; Kadek Riyan Putra Richadinata; Ketut Winda Pratiwi
Jurnal Riset Manajemen dan Bisnis Volume 5, No. 2, Desember 2025 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v5i2.7878

Abstract

Abstrak. Penelitian ini bertujuan untuk mengkaji kesediaan membayar (willingness to pay) Generasi Z di Denpasar terhadap makanan organik serta faktor psikologis yang memengaruhinya berdasarkan Theory of Reasoned Action (TRA). Penelitian ini menggunakan pendekatan kuantitatif dengan metode purposive sampling pada 120 mahasiswa Gen Z di Denpasar. Pengukuran variabel menggunakan indikator yang diadopsi dari penelitian terdahulu dan dianalisis menggunakan SEM-PLS. Hasil penelitian menunjukkan attitude toward behavior dan subjective norm berpengaruh positif dan signifikan terhadap willingness to pay. Penelitian ini merekomendasikan pelaku usaha makanan organik di Kota Denpasar untuk aktif membentuk sikap positif konsumen melalui edukasi manfaat produk dan citra ramah lingkungan. Strategi pemasaran berbasis pengaruh sosial, seperti testimoni dan dukungan tokoh masyarakat, dinilai efektif memperkuat norma subjektif serta meningkatkan kesediaan membayar lebih. Abstract. This study aims to examine Generation Z's willingness to pay for organic food in Denpasar and the psychological factors that influence it based on the Theory of Reasoned Action (TRA). This study used a quantitative approach with a purposive sampling method on 120 Gen Z students in Denpasar. Variable measurement used indicators adopted from previous studies and analyzed using SEM-PLS. The results showed that attitude toward behavior and subjective norms have a positive and significant effect on willingness to pay. This study recommends that organic food businesses in Denpasar City actively shape positive consumer attitudes through education on product benefits and an environmentally friendly image. Marketing strategies based on social influence, such as testimonials and support from community leaders, are considered effective in strengthening subjective norms and increasing willingness to pay more.
Flourishing in the Hospitality Industry: The Role of Decent Work, Work Engagement, and Psychological Safety in Building Sustainable Workplace Well-Being I Ketut Johny Pramanda Putra; A.A Made Indra Wijaya Kusuma; Ni Luh Ayu Eka Widayanti
Journal of Tourism Economics and Policy Vol. 6 No. 3 (2026): Journal of Tourism Economics and Policy (July – September 2026) - In Press
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v6i3.2093

Abstract

This study addresses the hotel industry, which relies heavily on employees’ intensive emotional and physical involvement, yet has historically been characterized by challenging working conditions. Despite this, research on flourishing in the hospitality sector remains limited, particularly in developing-country contexts. This study examines an integrative model explaining the mechanisms through which decent work contributes to flourishing at work, with work engagement as a mediator and psychological safety as a moderator, grounded in Job Demands-Resources theory. Data were collected from 327 hotel employees in Bali through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling. The results show that decent work has a positive effect on flourishing at work and work engagement, while work engagement positively influences flourishing at work. Work engagement was found to partially and complementarily mediate the relationship between decent work and flourishing at work, while psychological safety strengthens the effect of decent work on flourishing at work. The findings reveal that the direct effect of decent work on flourishing is the weakest effect in the model, positioning decent work as a necessary but insufficient foundation for optimal well-being. This study contributes to the literature by extending Job Demands-Resources theory through the incorporation of institutionally embedded resources, identifying the motivational pathway linking decent work to flourishing, and positioning psychological safety as a resource-conversion mechanism.
Co-Authors AGASTIRA, Gusti Ngurah Danan Amunutur, Clarita Bunga BAKAR, Mohd Azlan Bin Abu Brahmanta, Ida Bagus Angga Clarita Bunga Amunutur I Kadek Lanang Sindhu Mahendra I Ketut Johny Pramanda Putra I Made Arya Putra Bharata I Made Suniastha Amerta I Nyoman Wahyu Ariartha I Putu Gde Sukaatmadja Kadek Riyan Putra Richadinata Kadek Riyan Putra Richadinata Ketut Winda Pratiwi Ketut Winda Pratiwi Ni Luh Ayu Eka Widayanti Ni Made Ary Lisnawati Ni Made Asti Aksari Pratama, Putu Yogi Agustia Primananda, Pande Gde Bagus Naya PUTRA, I Ketut Johny Pramananda Putra, I Made Luhur Adi Putu Ayu Sita Laksmi Putu Indah Hapsari Putu Saroyini Piartrini Rhenasya Oktiani Mustika Richadinata, Kadek Riyan Putra Widnyani, Ni Made