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All Journal AGRIPITA: Jurnal Agribisnis dan Pembangunan Pertanian AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Jurnal Media Agribisnis (MeA) AGRITROPICA : Journal of Agricultural Sciences BUANA SAINS JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Agribis JIMAKUKERTA JAPI: Jurnal Akses Pengabdian Indonesia Prosiding University Research Colloquium JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Inspirasi Peternakan
Elni Mutmainnah
Program Studi Agribisnis Fakultas Pertanian Dan Peternakan Universitas Muhammadiyah Bengkulu
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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ANALISIS USAHA PEMBIBITAN MATOA PADA CV KEBUN SARI DI KOTA BENGKULU (Business Analysis of Matoa Seedling Production at CV Kebun Sari in Bengkulu City) YESHA BONITA; NOVITRI KURNIATI; EDI EFRITA; ELNI MUTMAINNAH
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 9, Nomor 1, April 2026
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.9.1.2026.23914.37-48

Abstract

The matoa nursery business has strong potential in tropical fruit agribusiness development; however, its sustainability depends on cost efficiency and financial viability. This study aimed to determine whether this business is financially feasible and economically viable. The method applied is a case study approach with descriptive quantitative analysis, using data on production costs, revenue, and profit per production cycle. The results showed a total production cost of IDR 75,016,083.33 with revenue of IDR 240,000,000, resulting in a profit of IDR 164,983,916.67 per production period. The R/C ratio was 3.20 and the B/C ratio was 2.20, indicating high cost efficiency and profitability. The break-even point for production is 3,750.80 seedlings and IDR 75,016,083.33 in sales. This is far below the realization of sales of 12,000 seedlings or IDR 240 million, indicating a large safety margin. Thus, the matoa nursery business at CV Kebun Sari is declared feasible and has the potential to be developed comprehensively.
Co-Authors Afriyanti Afriyanti Anggun Oktaviana Anton Feriady Arif Satria Bobi Habibullah BONITA, YESHA dan Edy Marwan Deka Saskia Ananta Dwi Fitriani Dwi Fitriani Edi Efrita EDI EFRITA Edy Marwan Edy Marwan Eka Lisa Putri F Fraternesi Fadilah Nur Ahya Rani Feni, Rita Fiqro Ajnus Hervito Firmansyah, Trio Epan Fithri Mufriantie Fraternesi, F Hervito, Fiqro Ajnus Indah Ayu Lestari Indah Mutiara Fadhillah Kurniati, Novitri Laras Etika Sari Maheran Mulyadi Marwan, Edy Meliyana Mulyadi, Maheran Novitri Kurniati Novitri Kurniati Pitro, Nando Putri Ayu Maharani Putri Mian Hairani Ririn Harini Rita Feni Rita, Wismalinda Romzi Romzi Sonita, Anisya Sunandar Sunandar sunita mardianti Vivilia Pitaloka Wahyuni, Selvi Yawahar, Jon YESHA BONITA Yusmaniarti