Claim Missing Document
Check
Articles

PENGARUH KOMUNIKASI PEMASARAN PRODUK MELALUI PENGGUNAAN BRAND AMBASSADOR DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SCARLETT WHITENING : (Studi Pada Konsumen Scarlett Whitening Mahasiswa FakuItas Ekonomi Dan Bisnis Universitas Kristen Indonesia) Sania Debora Panjaitan; Carolina F. Sembiring; Melinda Malau
Fundamental Management Journal Vol. 8 No. 2p (2023): ISSN:2540 -9816 EDISI PRINT, OKTOBER 2023
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v8i2p.5276

Abstract

This research is motivated by the conditions of economic and commerciaI competition in Indonesia which are deveIoping very rapidIy every year. This study uses a quaIitative method that describes as weII as expIains the phenomena that occur from the object of research. The data used in this study incIudes primary data in the form of a questionnaire given to 10% of the totaI 400 students of the FacuIty of Economics and Business, Indonesian Christian University cIass of 2018-2021 as consumers and secondary data can be seen from website data. The variabIes tested in this study are the independent variabIes brand ambassador and brand image. The discussion starts from the visuaIization of the respondent's characteristic tabIe based on the status of the cIass. Both variabIes were anaIyzed using the T-Test and F-Test. Based on the resuIts of the T-test on the Brand Ambassador variabIe, the t-count vaIue for brand ambassador was 3.319 with a t-tabIe vaIue of 2,028 (t-count > t-tabIe). These resuIts expIain that the brand ambassador variabIe has a significant effect on the purchase decision variabIe (Ha), so the first hypothesis can be accepted. WhiIe the resuIts of the T-test on the brand image variabIe, the t-count vaIue is 2.979 with a t-tabIe vaIue of 2.028 (t-count > t-tabIe). These resuIts indicate that brand image has a significant effect on the purchase decision variabIe (Ha), so that the second hypothesis can be accepted. Based on the resuIts of the F test, the resuIts show that the F-count is 19.790 whiIe the F-tabIe is 2,87 (F-count > F-tabIe). These resuIts indicate that there is a significant infIuence between the independent variabIes brand ambassador and brand image on the dependent variabIe, nameIy purchase decision (Ha) is acceptabIe. The concIusion that can be drawn from the resuIts of the data anaIysis above, nameIy ScarIett Whitening stiII has to maintain its brand ambassador and stiII maintain the uniqueness of its packaging design, so that it aIways has the characteristics of other products. Keywords: ScarIett Whitening, Brand Ambassador, Brand Image
PENGARUH CURRENT RATIO, DEBT EQUITY RATIO, DAN GROSS PROFIT MARGIN TERHADAP HARGA SAHAM PADA SEKTOR INDUSTRI DASAR DAN KIMIA YANG TERDAFTAR DI BEI TAHUN 2012-2021 Yayuk Febriani; Suwanto Sirait; Frangky Yosua Sitorus; Melinda Malau
Fundamental Management Journal Vol. 8 No. 2 (2023): ISSN:2540-9220 (Online) OKTOBER 2023
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v8i2.5280

Abstract

Purpose of these studies was to analyse effects of currents ratio, debts equity ratio and gross profit margins on stocks price in manufacturing companies in basic and chemical industries in 2012-2021 (case studies on companies that apply the concept of good corporate governance). In these studies, using quantitative methods with data collections technique using purposive sampling, namely collection by having sample criteria: 1). Companies in basics and chemicals industries sector list on Indonesia Stock Exchanges (IDX) in 2012-2021. 2). Companies in basic and chemical industries sector that have implemented the concept of good corporate governance. 3). Have complete financial statements ending December 31 and published consecutively during the 2012-2021 research period. 4). Have complete financials data to calculates variable in these studies, namely 2012-2021. The test results in these studies concluded that currents ratio has a significances positive effect on stocks price, debts equity ratio has no significances effects on stocks price, gross profitable margins have a significances effect on stocks price. Simultaneously all independent variables, namely Currents Ratio (X1), Debts Equity Ratio (X2), and Gross Profit Margins (X3), d simultaneously have a positive effect on stocks price (Y). Based on result of these studies indicate that currents ratio, debts equity ratio, and gross profit margins have an influence on stocks price. This implies that this variable can be used by investors to carry out analysis before purchasing a company's stock price, in order to benefit from the invested capital. Keywords: Current Ratio, Debt
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPATUHAN WAJIB PAJAK ORANG PRIBADI KABUPATEN PANIAI (Studi Kasus Pada Kantor Pelayanan Pajak Pratama Kabupaten Timika) Seri Ma Helena Yeimo; Melinda Malau; Ganda T. Hutapea
Fundamental Management Journal Vol. 8 No. 2 (2023): ISSN:2540-9220 (Online) OKTOBER 2023
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v8i2.5285

Abstract

The formulation of the problem in this study is the factors that influence individual taxpayer compliance. The purpose of this research is to find out whether Fiskus services, awareness of paying taxes, and insights about taxes have an impact on compliance with the obligation to invite individuals. The data analysis used was (1) descriptive statistical test, namely determining the maximum value, minimum value and average value (mean) as well as the standard deviation of the data, (2) multicollinearity test, normality and heteroscedasticity, (3) multiple linear regression test, is to use a partial or simultaneous significance test. In this study only used a partial test. The data used is sourced from primary data using questionnaires for individual taxpayers in Paniai Regency as respondents. The results of the first data analysis at a significance value of 0.000 <0.05 means that the size of the tax authorities has an impact on individual taxpayer compliance, the second significance value of 0.393 > 0.05 means awareness of paying taxes has no impact on individual taxpayer compliance, the third significance value is 0.001 <0.05 means that insight into taxes has an impact on individual taxpayer compliance. The conclusion is that tax authorities and tax knowledge have a big influence in carrying out tax obligations, but taxpayers do not have the awareness to carry out their tax obligations. Suggestions for future researchers are expected to enlarge the scope of research, the tax authorities can be more proactive and improve the quality of services and additional facilities that can support the breadth of taxpayers to fulfill their tax obligations. Keywords : Compliance; Fiscal Service; Knowledge; Paying Awareness
Comparative Analysis of Sell-In-May-And-Go-Away and Monthly Effect Before and During COVID-19 Pandemic at LQ45 IDX Doan Sitohang; H.M. Roy Sembel; Melinda Malau
Keynesia : International Journal of Economy and Business Vol. 2 No. 2 (2023): Keynesia : International Journal of Economy and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v2i2.980

Abstract

In 2022, the number of investors in the Indonesian stock market experienced a four-fold growth compared to 2019. This surge occurred during the epidemic period. This financial research aims to analyze the impact of the COVID-19 pandemic on the monthly average return and risk pattern of LQ45, as well as the presence of the Sell-in-May-and-Go-Away (SIMAGA) effect and the optimal investment strategy for LQ45. The study uses a descriptive-comparative methodology and employs mathematical and statistical frameworks. The sample consists of LQ45 companies from 1997 to 2022. Data analysis techniques include the Normality Test, Wilcoxon Rank Test, F Test, and investment strategy simulation. The results indicate that COVID-19 did not have a negative effect on the monthly returns and risk patterns of LQ45, except in 2002. Additionally, the SIMAGA phenomenon is not present in LQ45, but the Sell in August-Buy in November (SIABIN) strategy has been identified as the most effective. These findings provide valuable insights for investors in allocating their investments and determining the best strategy for buying stocks. It is important to consider monthly return variance as a key metric for measuring investment risk and its impact on overall returns.
PIUTANG SIMPAN PINJAM SESUAI DENGAN STANDAR OPERASIONAL PROSEDUR PADA KOPERASI WARGA UNIVERSITAS KRISTEN INDONESIA Sinaga, Kamer Domician; Malau, Melinda; Tobing, Emerald GM
Buletin Ekonomi Vol. 22 No. 1 (2018): ISSN: 1410-3842 Buletin Volume 22 No.1
Publisher : Fakultas Ekonomi Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/buletin ekonomi.v22i1.748

Abstract

This research was conducted at UKI Welfare Cooperative, this research focuses on the saving and loan receivables in accordance with the standard operating procedure of UKI Cooperative. The formulation of the problem is whether the savings and loan pitang has been run in accordance with the SOP. The purpose of the research is to provide information about SOP of saving and lending receivables. Accounting process or accounting cycle, related documents and troubled receivables settlement. While its benefits to make input that can make Cooperatives more developed. In this study the authors use primary and secondary data, data collection is by taking data from the accounts receivable saving and loan and conduct direct interviews to employees and Board.In this research, in the provision of savings and loans to members is recognized when the money is submitted to members and billed in the next month for recording the types of receivables has not been applied as a whole in accordance with SOP of UKI Cooperative SOP.Keywords: UKI Cooperative SOP
The IMPLEMENTATION OF ACCOUNTING POLICY OF FIXED ASSETS ACCORDING TO INDONESIAN FINANCIAL ACCOUNTING STANDARD NUMBER 16 AT PT. GT Kendy, Maria Advencia; Malau, Melinda; Tampubolon, Emma
Buletin Ekonomi Vol. 22 No. 2 (2018): ISSN: 1410-3842 Buletin Volume 22 No.2
Publisher : Fakultas Ekonomi Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/buletin ekonomi.v22i2.910

Abstract

This final report is made to know the implementation of accounting policy of fixed assets according to Standar Akuntansi Keuangan Indonesia Nomor 16 at PT. GTI. Data collection techniques used were obsevation and interview. The method used in this observation is a descriptive method, comparing problems directly on the field with existing theory. Based on the results of research that has been done by the author. It can be concluded that the application of fixed asset accounting policy is guided by Standar Akuntansi Keuangan Indonesia Nomor 16. However, for fixed asset accounting still needs to be adjusted, especially in disposal of fixed asset for sale and determining depreciation method,as it has an effect on gross profit earned by the company over the economic life of fixed asset. Keywords : fixed asset, accounting policies, Standar Akuntansi Keuangan Indonesia Nomor 16.
The Effect of Tax Planning to Minimize the Tax Burden: A Case Study on an Employee Koperasi at PT.KBX Melfrida, Christina; Malau, Melinda; Sihombing, Salmon
Fundamental Management Journal Vol. 1 No. 01 (2016): FUNDAMENTAL management journal PISSN/EISSN 2540 -9220/2540-9816
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v1i01.194

Abstract

This study aims to determine how the effect of tax planning undertaken by PT. KBX, and to know what the right method to minimize the tax burden. The data for this study were obtained from interviews with tax accounting section and General Human Resources of PT. KBX with observations regarding the implementation of tax planning. The research proves that PT. KBX has not executed tax planning appropriately. The company uses the method of calculation of income tax Article 21 is borne by the employer (net method), so that the expense incurred income tax Article 21 shall be paid in the calculation of taxable income for corporate income tax. As a result the corporate income tax paid is greater.Keywords : Taxes, PT. KBX, Peghasilan Tax (VAT).
The Analysis of Operational Cash Flow, Debt Ratio, Rate of Assets Return on Company Performance: ANALISIS ARUS KAS OPERASIONAL, TINGKAT RASIO HUTANG DAN TINGKAT PENGEMBALIAN ASET TERHADAP KINERJA PERUSAHAAN Malau, Melinda
Fundamental Management Journal Vol. 2 No. 1p (2017): ISSN: 2540-9816 (print) 2540-9220 (online) Volume:2 No.1 April 2017
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v2i1p.429

Abstract

The research purposed to analyze operating cash flow, leverage and return on asset to the company’s performance. The method used in this research is multiple regression analysis using Eviews 9. The samples used in this research are 242 which is the data of 121 manufacturing companies listed in Indonesia Stock Exchange from 2014-2015. The results show that operating cash flow and return on asset variables have a significant positive effect on the company’s performance, while leverage has a significant negative effect on the company’s performance. Total asset and age of the firm have a significant positive effect on the company’s performance.Keywords: operating cash flow; leverage; return on asset; company’s performance.
The GOVERNANCE ANALYSIS, EXTERNAL WARRANTY, COMPANY CHARACTERISTICS AND BANKRUPTCY AGAINST SUSTAINABILITY REPORT Malau, Melinda
Fundamental Management Journal Vol. 2 No. 2p (2017): ISSN: 2540-9816 (print) Volume:2 No.2 Oktober 2017
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v2i2p.520

Abstract

The research purposed to analyze the governance, external assurance, firm-level characteristics and financial distress on the sustainability reporting. The method used in this study are multiple regression analysis using Eviews 9. The samples used in this research are 242 which is the data of 121 manufacturing companies listed in Indonesia Stock Exchange from 2014-2015. The results show that governance committee, sustainability report assurance provider, number of members on the audit committee and the number of members on the board of directors as firm-level characteristics have a significant positive effect on the sustainability reporting. Financial distress has a significant negative effect on the sustainability reporting. Operating cash flow has not a significant effect on the sustainability reporting, whereas log total asset has significant positive effect on the sustainability reporting. Keywords: governance; external assurance; firm-level characteristics; financial distress; sustainability reporting
PENCATATAN PERSEDIAAN DAN PENETAPAN HARGA POKOK PERSEDIAAN PADA PT PERHUTANI (PERSERO) Sitorus, Frangky Yosua; Siagian, Yunus Meherlin; Malau, Melinda
Fundamental Management Journal Vol. 2 No. 1s (2017): ISSN:2540-9220 (online) Volume:2 No.1 April 2017
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v2i1s.545

Abstract

Trading companies play a major role in world economic activity. Entry and exit of goods, raises revenues and expenditures of money occurred. If you do not want to lose market share in the competitive trade, is the basis for an accountant to be ready and have the initiative in practice what is learned during bench formal. Theory education complex and in practice in the world of work more flexible and easier to apply. But a lot of difference between theory and practice that companies use a method that is more simple, effective and efficient. Findings are compared later writers get into new things that can be learned. When seeing things that do not fit with the theory learned, became something new to the author learned as stock in later day. Of making the report job training, the author makes a conclusion that can find companies in the register and in determining the cost of inventory to the hands consumer.Kata kunci: Aset, Persediaan, Pembelian, Penjualan
Co-Authors Aaron Leonard Alfeus Abitmer Gultom Ade Mitha Olivia Tambunan Afriando Agustina, Enica Ajeng Rahmianingsih Allo, Yusuf Rombe M. Anggraini , Nenny Anselmus Rufus Aziz Ambara Bianca Tiffani S Budilaksono, Sularso Carolina F. Sembiring Caroline Caroline Claudia Valoryn Rombe Delvia Sari Lim Desideria Regina Destia Cristia Parenta Doan Sitohang Effendi, Maya Syafriana Emerald Tobing Emma Tampubolon, Emma Englin Widyah Luksiana Erida Manalu Etty Murwaningsari Etty Murwaningsari Evi Syafrida Nasution Farida Farida Feni Ocktafianti Fenny B.N.L. Tobing Fernanda Meita Fharel M. Hutajulu Firdaus, Venus Frangky Yosua Sitorus Fredrick, Ivan Ganda Hutapea Ganda T. Hutapea H.M. Roy Sembel Hartono, Deanna Nathania Heranda, Yohana Firstma Humala Situmorang Humala Situmorang Hutapea, Ganda Hutapea, Ganda T. Ipan Adi Putra Iswandry Elkana Immanuel. S Johni Siagian Jonny Siagian Kendy, Maria Advencia Louisa A. Langi Lumantoruan, Rutman Lumbantoruan , Rutman Lumbantoruan, Rutman Macau , Marselus Meita, Fernanda Melfrida, Christina Mutiara hutabarat Nadhila, Adlina Nera Marinda Machdar Novi Verantika Patricia Irene Posma Sariguna Johnson Kennedy Posnita Sihombing Ratnaningrum anstratna@gmail.com Renny Soeta Roy Sembel Roy Sembel Roy Sembel Roy Sembel, Roy Sembel Rut Monica Desrianty Rut Monica Desrianty T Sangkasari Paranita, Ekayana Sania Debora Panjaitan Sekar Mayangsari Sembiring, Caroline F. Seri Ma Helena Yeimo Shafenti, Shafenti Siagian, Yunus Meherlin SIAHAAN, WINDA CHRISTY Sianturi, Yolanda Sihombing, Salmon Sinaga, Kamer Domician Sitorus, Frangky Yosua Sitorus, Frangky Yosua Situmorang, Gavrila Miranda Situmorang, Humala Situmorang, Humala Suwanto Sirait Suzanna Yosephine Tobing Tarigan, Lukas Titik Aryati Tobing, Emerald GM Tobing, Suzanna Josephine L. Tommy Yudistira Trisnawati, Nana Wilson Rajagukguk Winri Veronica Yayuk Febriani Yolanda Sianturi Yosya Sri Rotua Hutahaean