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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi J-MAS (Jurnal Manajemen dan Sains) INTEGRITAS : Jurnal Pengabdian Reviu Akuntansi dan Bisnis Indonesia Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora Enrichment: Journal of Multidisciplinary Research and Development Jurnal Abdimas Multidisiplin Jurnal Mahasiswa Manajemen, Bisnis, Enterpreneurship
Melisa Ariani Putri
Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Optimalisasi Nilai Produk Melalui Manajemen Usaha, Kemasan, Dan Labeling Desa Burai Maulana, Ahmad; Novalia, Nurkardina; Rosa, Aslamia; Putri, Melisa Ariani
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 2 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i2.3819

Abstract

Purpose: This community service activity aims to improve the ability of MSME actors in Burai Village through training and coaching in the fields of production, business management, and the use of good packaging and labeling. Methodology/approach: The approach used in implementing community service involves providing support to meet needs through assistance and education. The methods employed included lectures, demonstrations, and mentoring. Results/findings: usiness management is not yet fully optimized, which limits the effectiveness of business operations. Additionally, products such as wet cakes and kemplang lack proper packaging, which could enhance their appeal. Furthermore, the absence of effective labeling has led to poor product recognition among consumers. Conclusions: The conclusion drawn from the findings is that while the home industry has adequate facilities, it faces challenges in business management, packaging, and labeling, which hinder product appeal and recognition. Addressing these issues through training and support can enhance the development and growth of MSMEs in the home industry sector. Limitations: While the home industry owners have adequate facilities and infrastructure, they remain underdeveloped in terms of business management, packaging, and labeling. Contribution: This program aims to offer training and support to address issues related to management, packaging, and labeling, thereby enhancing MSMEs' capabilities to grow their businesses in the home industry sector. This activity is supported by Sriwijaya University's community service grant as a practical demonstration of community engagement.
Co-Authors ABDUL BASHIR, ABDUL Ahmad MAULANA Akagani, Apriyan Arnaya Chodijah Aryansyah, Ary Fakturrachman Aslamia Rosa Eogenie, Eogenie Fida Muthia Hazania, Alfria johannes johannes Lakilaki, Eogenie M. Shalahuddin Muhammad Ichsan Hadjri Muhammad Pradibta Nia Meitisari Nurkardina Novalia Nyimas Dewi Murnila Saputri Nyimas Dewi Murnila Saputri Parama Santati Raneo, Agung Putra Rere Karita Rodiah Santati, Parama Sintia, Sintia Sry Rosita Yuliani Yuliani Zunaidah Zunaidah