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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi J-MAS (Jurnal Manajemen dan Sains) INTEGRITAS : Jurnal Pengabdian Reviu Akuntansi dan Bisnis Indonesia Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora Enrichment: Journal of Multidisciplinary Research and Development Jurnal Abdimas Multidisiplin Jurnal Mahasiswa Manajemen, Bisnis, Enterpreneurship
Melisa Ariani Putri
Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Era Digitalisasi Ekonomi: Influencer, Literasi Keuangan, Self-control dan Pengaruhnya Terhadap Keputusan Investasi Nyimas Dewi Murnila Saputri; Parama Santati; Melisa Ariani Putri
Reviu Akuntansi dan Bisnis Indonesia Vol. 8 No. 3 (2024): REVIU AKUNTANSI DAN BISNIS INDONESIA
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/rabin.v8i3.22415

Abstract

Latar Belakang: Perkembangan teknologi dan transaksi ekonomi digital mendorong perubahan pola pikir dan perilaku individu dalam pengambilan keputusan ekonomi dan keputusan investasi. Kemudahan dalam akses informasi dan komunikasi melalui media sosial telah memunculkan banyak influencer termasuk dibidang keuangan seperti membagikan tips-tips untuk mulai berinvestasi, cara untuk memilih instrumen investasi, bahkan memberikan saran untuk berinvestasi pada suatu perusahaan. Kemudian akses informasi ini juga dapat meningkatkan literasi keuangan, selain itu menjadikan pengetahuan dasar bagi individu mengenai produk keuangan sebagai acuan pengambilan Keputusan investasi yang memberikan imbal hasil. Selain adanya imbal hasil, investasi juga mempunyai risiko yang menyertainya, disinilah peran individu dalam mengambil keputusan investasi dan melakukan self-control agar tidak terjebak dalam investasi yang merugikan.Tujuan: Penelitian ini bertujuan untuk menguji pengaruh Influencer, literasi keuangan, self-control terhadap keputusan investasi di era ekonomi digital.Metode Penelitian: Sampel penelitian ini yaitu masyarakat Indonesia yang pernah melakukan investasi minimal salah satu dari berbagai macam produk investasi, yang dilakukan dengan teknik non-probability sampling. Ukuran sampel yang digunakan berjumlah 100 dan analisis data menggunakan analisis regresi linier berganda.Hasil Penelitian: Hasil pengujian hipotesis menemukan bahwa Influencer dan self-control terbukti tidak berpengaruh terhadap keputusan investasi, sedangkan variabel literasi keuangan berpengaruh positif signifikan terhadap keputusan investasi.Keaslian/Kebaruan Penelitian: Penelitian ini dapat menjadi bahan rujukan terhadap pengambilan keputusan investasi ditengah gempuran era digitalisasi ekonomi.
PEMANFAATAN APLIKASI CANVA SEBAGAI MEDIA PROMOSI KREATIF UMKM DI DESA AGROWISATA EDUKASI SUNGAI JAWI, PALEMBANG Santati, Parama; Zunaidah, Zunaidah; Meitisari, Nia; Putri, Melisa Ariani; Lakilaki, Eogenie; Akagani, Apriyan; Hazania, Alfria
INTEGRITAS : Jurnal Pengabdian Vol 9 No 1 (2025): JANUARI - JULI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/integritas.v9i1.6106

Abstract

Teknologi informasi berperan penting dalam ekonomi digital dewasa ini, terutama dalam memasarkan produk dan jasa, termasuk UMKM di Indonesia. Namun masih banyak UMKM yang belum sepenuhnya memanfaatkan teknik bisnis digital sebagai media promosi kreatif untuk memperkenalkan dan memasarkan produknya. Salah satu UMKM tersebut adalah UMKM Pokdarwis Desa Agrowisata Sungai Jawi Palembang yang memproduksi minuman herbal. Karena keterbatasan pengetahuan dalam pemanfaatan aplikasi digital, kemasan produk yang dihasilkan relatif masih sederhana dengan tampilan merek yang juga masih sederhana, sehingga kurang menarik pembeli. Tujuan kegiatan pengabdian masyarakat ini adalah untuk meningkatkan kompetensi digital anggota UMKM Pokdarwis Palembang, terutama dalam membuat konten promosi yang kreatif dan inovatif berbasis Canva. Peningkatan kompetensi digital ini diharapkan dapat meningkatkan kemampuan UMKM Pokdarwis dalam melakukan promosi melalui media sosial dengan menggunakan aplikasi Canva. Pelaksanaan kegiatan dilakukan dengan metode ceramah, tutorial/pendampingan, dan diskusi. Peserta melakukan praktek membuat konten promosi digital dengan menggunakan aplikasi Canva. Evaluasi dilaksanakan terhadap peningkatan pemahaman peserta akan materi yang dilatih dalam bentuk pre-test dan post-test serta evaluasi pelaksanaan kegiatan. Setelah mendapatkan pelatihan dan pendampingan, kemampuan peserta dalam membuat bahan promosi dengan menggunakan aplikasi Canva semakin baik. Peserta juga mendapat tambahan pengetahuan tentang promosi digital.
Digitalization of Payments in Urban Society Indonesia Nyimas Dewi Murnila Saputri; Fida Muthia; Melisa Ariani Putri
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 16 No. 2 (2025): August 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v16i2.27558

Abstract

This research investigates the influence of users' perceptions of usefulness and ease of use on their intention to adopt digital payment methods, with attitude serving as an intervening factor. By employing the Technology Acceptance Model (TAM), this study delivers meaningful input for technology developers and decision-makers to understand the key elements affecting users’ acceptance of digital payment platforms. Primary data for this study were obtained from a questionnaire of 200 urban communities in Indonesia that use digital payments in transactions using non-probability sampling techniques. This study used the SEM-PLS method using SmartPLS 3. The findings indicated that Perceived Usefulness (X1) does not exert a significant influence on Attitude (Y). However, Perceived Usefulness (X1) is known to be able to influence Behavior Intention (Z) directly. Attitude (Y) significantly affects Behavior Intention (Z). Perceived Ease of Use (X2) significantly influences Attitude (Y). Still, it cannot directly influence Behavior Intention (Z), which means that digital payments must be easy to use to shape supportive attitudes toward digital payments and increase intention to use. While enhancing perceived usefulness can directly increase users’ intention to adopt these technologies, improving ease of use is essential for fostering positive attitudes, which in turn shape behavioral intentions.
Penguatan Legalitas Usaha Berbasis Information Communication Technology (ICT) dalam Meningkatkan Pendapatan bagi UMKM Maulana, Ahmad; Novalia, Nurkardina; Yuliani, Yuliani; Bashir, Abdul; Putri, Melisa Ariani
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2023): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v4i2.2597

Abstract

Purpose: The specific objective to be achieved in this service activity is to assist MSMEs in Burai Village in strengthening business legality, so as to increase competitiveness. Methodology/approach: The method used to implementing community service is service and assistance in meeting needs through service assistance and education. The series of methods used consisted of lectures, demonstrations, and mentoring. Results/findings: The implementation of community service activities in Burai Village received high enthusiasm from MSME players and involved support from the Village Head, community participation, enthusiasm of the participants, and assistance by the service team. On the other hand, the obstacles in this activity involve limited training time and distance, as well as obstacles in training follow-up. The impact of this activity involves increased knowledge about ICT-Based Business Legality, increased interest in entrepreneurship, and forum for marketing products through Digital Marketing. Nonetheless, there still challenges related to the lack of ICT usage and low business capital. Phase two mentoring highlighted legality issues and the lack of ICT utilization by MSMEs. Solutions include improving knowledge of business, SWOT analysis of MSME products, and optimization of digital marketing. It is also focus on appropriate digital media channels, maintaining customer loyalty, and innovative marketing strategies. Limitation: The implementation of mentoring requires limited time, causing the results achieved to be not optimal. The legality of MSMEs in Burai Village can be achieved if the mentoring process is carried out continuously. Contribution: The community service activities in Burai showed high enthusiasm and active support from MSME actors and related parties. Although successful in increasing knowledge and interest in entrepreneurship, challenges that need to be overcome involve limited use of ICT and low business capital.
Peningkatan Kapasitas Manajerial Keuangan melalui Pelatihan Pencatatan Pembukuan UMKM secara Digital di Desa Agrowisata Edukasi Sungai Jawi Palembang Putri, Melisa Ariani; Hadjri, Muhammad Ichsan; Raneo, Agung Putra; M. Shalahuddin; Rere Karita; Muhammad Pradibta; Arnaya Chodijah
Jurnal Pengabdian Kepada Masyarakat Sosial Humaniora Vol 5 No 1 (2025): Juni 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak: UMKM di Indonesia, khususnya UMKM Pokdarwis Desa Sungai Jawi, Palembang seringkali terkendala oleh terbatasnya kapasitas manajerial keuangan. Penelitian ini bertujuan untuk meningkatkan kemampuan pengelolaan keuangan UMKM melalui pelatihan penggunaan aplikasi Buku Warung. Hasil penelitian menunjukkan bahwa pelatihan memberikan dampak positif yang signifikan terhadap peningkatan pemahaman dan keterampilan peserta dalam mencatat transaksi keuangan secara digital. Setelah pelatihan, peserta mampu mengoperasikan aplikasi Buku Warung dengan baik, sehingga meningkatkan akurasi dan efisiensi pencatatan pembukuan. Peningkatan kemampuan ini diharapkan dapat memperkuat pondasi keuangan UMKM dan mendukung keberlanjutan usaha mereka di tengah persaingan bisnis yang semakin ketat.
Peningkatan Kemampuan Literasi Siswa SMAN 1 Mulak Ulu Kabupaten Lahat Santati, Parama; Zunaidah, Zunaidah; Putri, Melisa Ariani; Eogenie, Eogenie; Akagani, Apriyan; Sintia, Sintia
Jurnal Abdimas Multidisiplin Vol. 2 No. 2 (2024): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v2i2.2676

Abstract

Purpose: To improve reading and writing skills to increase the critical thinking ability of students at SMAN 1 Mulak Ulu, Lahat Regency. Methodology/approach: This training was conducted at SMAN 1 Mulak Ulu, with a total of 25 students participating. The methods used were lectures, class discussions, field observations in the school area, and writing a short observation report. Reading activities were carried out independently by giving books to the students. Evaluation is carried out by assessing observation reports and collecting participants' responses regarding the training via Google Forms. Results/Findings: The participants were very enthusiastic about actively asking and answering the instructor's questions. Interactive activities were carried out in the form of field observations, reading books, writing a short observation report, and  a summary of the book reading. Evaluation of the observation reports showed that 64% of the participants had good writing skills. On average, participants had good knowledge of linguistic rules, but their ability to summarize reading still needs to be improved. Most participants stated that this program made a very good contribution to improving their skills and knowledge of writing scientific papers and reading. Thus, this kind of training needs to be continued to improve students' critical thinking abilities. Limitations: The number of participants was relatively small and only in one school. Training is still limited to literacy, so it needs to be developed for other skills Contribution: This training is very useful for students to improve their literacy skills.
Nilai Perusahaan: Implikasi Profitabilitas dan Ukuran Perusahaan Putri, Melisa Ariani; Aryansyah, Ary Fakturrachman
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1824

Abstract

This research reveals the relationship between profitability and company size on firm value. The research type is quantitative research. The population in this study is companies in the energy sector listed on the Indonesia Stock Exchange. The analysis method used is Multiple Linear Regression Analysis with Smart PLS 4.0 program. The results of this study indicate that profitability has a negative effect on firm value, while company size has no effect on firm value.
Innovative Behavior in The Health Sector During the Covid-19 Pandemic: A Moderated- Mediated Perspective Putri, Melisa Ariani; Johannes, Johannes; Rosita, Sry
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 8 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i8.509

Abstract

The Covid-19 pandemic has forced rapid changes. To support this acceleration of change, employees' innovative behavior is essential. Innovative behavior serves as a construct for generating ideas and implementing them. This study aims to develop a model of innovative behavior influenced by job design, with a moderating perspective of knowledge sharing and a mediating perspective of intrinsic motivation. The sample in this study consists of 258 respondents, with data analysis techniques using SEM-PLS and WarpPLS 7.0. The findings indicate that job design has a significant positive effect on intrinsic motivation, knowledge sharing, and employees' innovative behavior. Intrinsic motivation serves as a mediator, influencing the indirect relationship between job design and innovative behavior, partially mediating this relationship. Meanwhile, knowledge sharing as a moderator strengthens the relationship between job design and innovative behavior among employees. This suggests that knowledge exchange among employees generates information related to the pandemic, facilitating opportunities and changes through creative solution concepts that promote and implement their innovative ideas in the workplace.
Optimalisasi Nilai Produk Melalui Manajemen Usaha, Kemasan, Dan Labeling Desa Burai Novalia, Nurkardina; Maulana, Ahmad; Rosa, Aslamia; Putri, Melisa Ariani
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i2.3819

Abstract

Purpose: This community service activity aims to improve the ability of MSME actors in Burai Village through training and coaching in the fields of production, business management, and the use of good packaging and labeling. Methodology/approach: The approach used in implementing community service involves providing support to meet needs through assistance and education. The methods employed included lectures, demonstrations, and mentoring. Results/findings: usiness management is not yet fully optimized, which limits the effectiveness of business operations. Additionally, products such as wet cakes and kemplang lack proper packaging, which could enhance their appeal. Furthermore, the absence of effective labeling has led to poor product recognition among consumers. Conclusions: The conclusion drawn from the findings is that while the home industry has adequate facilities, it faces challenges in business management, packaging, and labeling, which hinder product appeal and recognition. Addressing these issues through training and support can enhance the development and growth of MSMEs in the home industry sector. Limitations: While the home industry owners have adequate facilities and infrastructure, they remain underdeveloped in terms of business management, packaging, and labeling. Contribution: This program aims to offer training and support to address issues related to management, packaging, and labeling, thereby enhancing MSMEs' capabilities to grow their businesses in the home industry sector. This activity is supported by Sriwijaya University's community service grant as a practical demonstration of community engagement.
PERAN KOMUNIKASI DAN MOTIVASI KERJA DALAMMENINGKATKAN KINERJA KARYAWAN PADA BAGIAN FOMERPT. PELITA HARAPAN ABADI Rodiah; Melisa Ariani Putri
JIMBIEN : JURNAL MAHASISWA MANAJEMEN, BISNIS, ENTREPRENEURSHIP Vol. 4 No. 2 (2025)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/4cqben93

Abstract

Semakin ketatnya persaingan bisnis yang terjadi saat ini membuat setiap perusahaan dituntut untuk mampu meningkatkan tujuan dan target perusahaan secara optimal, salah satunya yaitu dengan meningkatkan keterampilan Sumber Daya Manusia yang ada dalam perusahaan. Tujuan dari penelitian ini untuk mengetahui bagaimana komunikasi dan motivasi berperan dalam peningkatan kinerja karyawan di bagian fomer PT Pelita Harapan Abadi. Pengembangan komunikasi yang efektif serta pemberian motivasi dari atasan kepada bawahan dianggap sebagai salah satu faktor yang dapat meningkatkan kualitas kerja dan produktifitas karyawan. Hasil penelitian menunjukkan bahwa keterbukaan komunikasi yang diberikan oleh atasan kepada bawahan dan motivasi yang diberikan melalui pemberian dukungan dan pengakuan terbukti mampu meningkatkan kinerja karyawan. Hasil ini menjadi bukti bahwa motivasi dan komunikasi internal yang baik mampu menjadi pendorong untuk mencapai tujuan perusahaan. Implikasi hasil ini bagi manajemen PT Pelita Harapan Abadi dapat membantu untuk meningkatkan dan merumuskan strategi bagi pengembangan kinerja karyawan yang lebih terarah.
Co-Authors ABDUL BASHIR, ABDUL Ahmad MAULANA Akagani, Apriyan Arnaya Chodijah Aryansyah, Ary Fakturrachman Aslamia Rosa Eogenie, Eogenie Fida Muthia Hazania, Alfria johannes johannes Lakilaki, Eogenie M. Shalahuddin Muhammad Ichsan Hadjri Muhammad Pradibta Nia Meitisari Nurkardina Novalia Nyimas Dewi Murnila Saputri Nyimas Dewi Murnila Saputri Parama Santati Raneo, Agung Putra Rere Karita Rodiah Santati, Parama Sintia, Sintia Sry Rosita Yuliani Yuliani Zunaidah Zunaidah