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All Journal Jurnal Agribisnis Dinamisia: Jurnal Pengabdian Kepada Masyarakat Journal of Applied Agricultural Science and Technology Societa: Jurnal Ilmu-Ilmu Agribisnis Jurnal Manajemen Dirgantara Journal of Tourism and Economic Jurnal Ilmiah Management Agribisnis (Jimanggis) Jurnal Agribis Jurnal Manajemen Perhotelan International Journal of Travel, Hospitality and Events International Journal of Applied Sciences in Tourism and Events Jurnal Ilmu Pertanian Kelingi Jurnal Citra Agritama Jurnal Agribisnis dan Sosial Ekonomi Pertanian (JASEP) Jurnal Sains Terapan Pariwisata Journal of Social Service and Empowerment
Wahyuni, Nenny
Musi Rawas University
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation Veterinary Other

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Persepsi Pengunjung Terhadap Kualitas Makanan Di Cilalula Coffe Dan Eatery Pamulang Asmawih; Yenny, Marya; Wahyuni, Nenny; Yaasir, Muhammad Hilmi
Jurnal Sains Terapan Pariwisata Vol. 7 No. 2 (2022): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v7i2.335

Abstract

Perception is a process by which individuals organize and interpret their sensory impressions to give meaning to their environment. Food is one of the basic needs in everyday life to support human life, maintain health, increase intelligence, and work productivity. Quality is not only found in services or goods but also food. The selection of raw materials is very influential in producing quality food. This study aims to determine how visitors perceive Cilalula Coffee & Eatery Pamulang. The sample used is a quota sampling technique obtained through consumers of Cilalula Coffee & Eatery Pamulang; the author examines consumers who came in January - June 2020; there are 2,668 data, with the data collection method using a questionnaire. This research is a case study using quantitative descriptive analysis. The sample used was 96 respondents from the entire population. Process the data using statistics with SPSS program tools; the results of data analysis from 9 indicators consisting of 27 quality statements of all statements that dominate food selection in each word.
Digital Media Marketing Communication at Jakarta National Monument Attractions Murhadi; Nathaniel; Nenny Wahyuni
International Journal of Travel, Hospitality and Events Vol. 3 No. 2 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i2.374

Abstract

Purpose: This study aims to (a) find digital marketing communication in Monas and (b) determine the number of tourist visits and activities at Monas attractions. Research Metods: This research uses a qualitative method approach; data is obtained through documentation, interview, and observation techniques, and then the research data is analyzed through data reduction, data presentation, and conclusion drawing digital marketing communication activities for branding and promotion activities or attractions in the Monas Jakarta Area. Result and discussion: The results showed digital marketing communication through social media platforms and websites like TikTok, Instagram, and YouTube. This strategy effectively increases tourist visits and activities where the National Monument always makes preparations according to visitors' needs. The efforts made by Monas Jakarta Management to increase attractiveness can be seen by improving services, organizing events at Monas, and conducting promotional activities through social media. Implication: This research concludes that digital marketing communication carried out by the Jakarta Monas Management is well implemented, as can be seen from the number of visitors, which has increased every year after the COVID-19 pandemic. This study recommends that promotion through social media be carried out more intensely to attract more visitors.   Keywords: Communication, Digital Marketing, Monas, Branding, Promotion, Visitability Level.
Understanding The Productivity and Loyalty of Millennial Employees in The Hotel Business: Preliminary Evidence Wahyuni, Nenny; Wachyuni, Suci Sandi; Wiweka, Kadek; Teviningrum, Shinta; Saputra, Nicko Gana
Jurnal Manajemen Perhotelan Vol. 10 No. 2 (2024): SEPTEMBER 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmp.10.2.81-90

Abstract

The company's ability to survive in a highly competitive environment relies heavily on employee productivity and loyalty. Contemporary millennial culture in the hotel industry is a topic of current societal discussion. Therefore, researchers have a keen interest in this area. The population for this study consists of all the employees belonging to the millennial generation working in the Front Office department of a 4-star hotel in Jakarta. The approach employs a combination of two distinct variables using both quantitative and qualitative methodologies. A total of 18 millennial employees from the front office department were surveyed, along with three interviewees consisting of the front office manager, assistant front office manager, and front office supervisor. Based on data collected through interviews, observations, and surveys, researchers have discovered that the millennial generation's front office department exhibits excellent employee productivity, characterised by a strong sense of enthusiasm and ambitious goals. However, the loyalty of the millennial generation towards their work is distinct. These employees frequently switch companies not due to a dislike for corporations, declining performance, or a poor work environment, but rather because they seek to gain extensive experience, build strong professional networks, and aspire to attain higher positions at a faster pace.
Analysis of the Urban Millennial Travelers’ Intention Derinta Entas; Nenny Wahyuni; Murhadi; Edric Maulana
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i1.2

Abstract

ABSTRACT Purpose: This study aims to identify the main factors that influence the travel intention of urban millennial travelers and why travel intentions are essential to be studied by stakeholders. Research methods: This research uses a qualitative descriptive approach, which implications travel intention from the point of view of urban millennial travelers to the main factors that affect travel intention. Travel Intention became a unit of analysis and the main focus of this research. Purposive sampling techniques were used to establish the sample number of this study, which is 100 respondents. Results and discussion: The results showed that the identification of travel intention popular among urban millennial travelers in Jakarta four important factors significantly affect the quality of the place that is the leading destination of urban people in Jakarta. The factors are, self-conformity, attitude, destination image, and perceived quality. Implication: The attitude became a reasonably popular factor that the respondents chose. Keywords: travel intention, millennials urban traveler, TCL model.
Integrated Marketing Communication Model in Building the Image of Tourist Attractions in Kota Tua Jakarta Murhadi; Derinta Entas; Nenny Wahyuni
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i2.17

Abstract

ABSTRACT Purpose: This research aims to harmonize marketing communication strategies and programs to create interesting messages and information. Research Methods: The research uses a qualitative approach, namely the assessment of how Integrated Marketing Communication strategies and models in integrating the marketing communication mix. Kota Tua Jakarta (the Old City Jakarta) became a locus in this study. Observation, interview, documentation, and focus group discussion are research data collection techniques. Results and discussion: The delivery of promotions and publications is directed at electronic media and social media by the reputation and target audience. Kuta Tua Jakarta’s website is designed to follow the dominant identity of building colors and tourist attractions from communities that are members of one community. Regional structuring and improving facilities and infrastructure and strengthening the cooperation network with stakeholders are the priorities of the manager. Implication: The concept of the Integrated Marketing Communication model with planning is presented through organizational communication among stakeholders. Keywords: IMC model, marketing communication mix, tourism product.
KERAGAAN AGROINDUSTRI KOPI BUBUK (Studi Kasus pada Agroindustri Kopi Selangit di Kabupaten Musi Rawas) Wahyuni, Nenny
Jurnal AGRIBIS Vol. 14 No. 1 (2021): Jurnal Agribis
Publisher : Program Studi Agribisnis Faperta Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (709.988 KB) | DOI: 10.36085/agribis.v14i1.1289

Abstract

Coffee plant at Selangit Regency is unique, coffee was plant under rubber plant between durian plant. The existence of coffee plant has bring up industry of coffee powder since 2007. In 2013 coffee powder industry get attention from Musi Rawas Regency government under founding of KPH Musi Rawas and release prime product of coffee with brand “Kopi Selangit”. The purpose of this research was to identifird performance of coffe powder industry and analize the benefit of Kopi Selangit industry at Musi Rawas Regency.  The research method used was case study, with respondence choosen purposively.The result of this study shows that production of coffee powder has variative measurement and packaging. The production of Kopi Selangit as much as 140 kg per month or 1.680 kg per year.  Benefit from this production as much as Rp. 4.696.487 per month with 5 times production, and this industry categorize as capital intensive industry.
The influence of youtube food content reviews on customer purchasing decisions: lesson from Jakarta local street food wachyuni, suci sandi; Kadek Wiweka; Nenny Wahyuni; Shinta Teviningrum; Heru Suheryadi
International Journal of Applied Sciences in Tourism and Events Vol. 7 No. 2 (2023): December 2023
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v7i2.147-156

Abstract

The purpose of this study is to examine the influence of food review content on YouTube on purchasing decisions for local culinary delights, specifically the Jakarta Nasi Goreng Kambing Kebon Sirih. It is the one of the favorite culinary place in Jakarta which sells lamb fried rice, it is located at Kebon Sirih Street. This research employed a quantitative approach with data analysis techniques such as descriptive statistics, linear regression test, t test, and coefficient of determination. The participants in this study are tourists on culinary trips in Jakarta. The samples were 100 tourists who went on a culinary trip and purchased fried rice for the Jakarta Kebon Sirih utilising non-probability sampling or purposive sampling techniques. The correlation coefficient test findings reveal that food reviews on YouTube have a remarkably strong relationship with Nasi Goreng Kambing Kebon Sirih purchasing decisions. Furthermore, the t test results indicate that food reviews on YouTube have a partially positive influence on the decision to purchase culinary products at the restaurant. The theoretical implication of this research is to provide an understanding that food reviews on YouTube have a significant contribution in the context of culinary products or culinary tourism. In the meantime, the findings of this study can be utilized as a reference for restaurant management in particular, and for local street food in general. Some of the limitations of this research that can be addressed in future research include the sample size and research scope.
Studi Kelayakan Bisnis Es Teler Candu Sentul Wahyuni, Nenny; Asmawih; Reza Imani Syawal; Ni Made Dwiyana Rasuma Putri; Thasya Ayunda Putri
Journal of Social Service and Empowerment Vol. 2 No. 1 (2025): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v2i1.474

Abstract

Tujuan penelitian ini ntuk mengetahui tingkat kelayakan pengembangan usaha Es Teler Candu Sentul apabila dilihat dari aspek keuangan. Metode pengumpulan data dalam penelitian ini adalah melalui wawancara, kuesioner, studi tabel, dan data historis dari laporan keuangan perusahaan. Menganalisis pasar dan segmen pemasaran menggunakan Kekuatan, Kelemahan, Peluang, Ancaman (SWOT), Segmen, Target dan Analisis Pasar. Analisis aspek hukum, Analisis aspek manejemen, Analisis aspek lingkungan, Analisis aspek keuangan, dilakukan dengan menentukan lokasi, struktur, peralatan dan SOP. Analisis aspek manajemen dan sumber daya manusia, yaitu struktur organisasi dan pengelolaan sumber daya manusia. Kemudian menganalisis aspek finansial yaitu kebutuhan investasi awal, analisis laporan keuangan dan analisis investasi menggunakan PP, NPV, IRR, dan analisis skenario. Hasil penelitian menunjukkan bahwa rencana pengembangan perusahaan Es Teler Candu Sentul dinyatakan layak untuk di jalankan atau di kembangkan jika mempertimbangkan aspek penjualan dan pemasaran, aspek hukum, aspek teknis dan teknis, manajemen dan sumber daya manusia, serta aspek finansial. Hasil analisis kelayakan pada aspek pasar dan pemasaran, aspek teknik dan teknologi dan aspek manajemen dan operasional menunjukkan bahwa usaha Es Teler Candu Sentul ini layak untuk dilaksanakan. Berdasarkan analisis aspek finansial menunjukan nilai NPV positif Rp.3.139.000.- Nilai IRR 1,05% dimana nilai ini lebih besar dari nilai investasi perbankan, Net B/C 1,05%, BEP Produk sebesar 9.082 cup atau BEP nilai sebesar Rp. 60.547.- dan PBP 3,72 yang berarti usaha ini sudah dapat menutup biaya investasi awalnnya sebelum umur usaha berakhir selama 3 tahun 8 bulan 7 hari. Semua hasil perhitungan pada analisis finansial juga menunjukan bahwa usaha ini layak untuk dijalankan.
What motivates Generation Z to travel independently? Preliminary Research of solo travellers Suci Sandi Wachyuni; Nenny Wahyuni; Kadek Wiweka
Journal of Tourism and Economic Vol. 6 No. 1 (2023): Edisi 11 Jun 2023
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/e6v6n1a4

Abstract

Nowadays, the segmentation of solo travel in the tourism market is growing faster than other categories of travel, particularly among those classified as Generation Z. However, few studies have examined solitary travel experiences and motivation. Therefore, the purpose of this study is to determine Generation Z's motivations for solo travel. This research employs a quantitative survey method with a Likert scale and a quantitative approach. In this investigation, 30 young people participated as respondents. The technique applied to data analysis is descriptive statistical analysis. According to the findings of this study, the majority of Generation Z solo travelers are female, work as students, and have traveled solo 1-2 times. The results of the study also indicate that the primary tourist motivation for solo travel is to enjoy the destination's tourist attractions. Furthermore, they consider various factors such as value for money, looking for an inspiration, interaction with local citizens, healing purposes, the influence of social media, and self-actualization. This study's findings can be adopted by destination managers to develop recommendations for responding to the necessities of Generation Z tourists, the largest proportion of tourists at this time.
The Study of the Kangen Yogyakarta Market from the Viewpoint of a Traveler Experiencing the Culinary Festival Suci Sandi Wachyuni; Kadek Wiweka; Mohammad Rizky Ferdinandsyah; Nenny Wahyuni
Journal of Tourism and Economic Vol. 6 No. 2 (2023): Edisi 12 Des 2023
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/e6v6n2a8

Abstract

Culinary is intricately connected to the creation of processed foods and beverages that are characteristic of a certain region. In Indonesia, a diverse range of gastronomic delights with distinct flavors may be found from Sabang to Merauke. Nevertheless, the swift advancement of technology in the culinary domain has led to novel breakthroughs in the creation of food and drink items, which have the potential to alter the presence of traditional local cuisine. In order to prevent the marginalization of local cuisine, several strategies are implemented to promote it, one of which is organizing a festival. Every year, Yogyakarta has a Pasar Kangen Festival. This festival has the capacity to "revive" or "showcase" the presence of local cuisine and enhance the economic status of micro, small, and medium enterprises (MSMEs). This study employed a quantitative descriptive-analytic approach, utilizing Google Forms questionnaires to collect data from a sample size of 50 respondents. This study aims to assess the perception of individuals who have attended the Yogyakarta Pasar Kangen Festival regarding local food. The study population consisted of tourists who were visiting Yogyakarta, whereas the sample specifically included visitors who had visited the Pasar Kangen Festival. The findings of this survey suggest a prevailing public interest in visiting the Pasar Kangen as a whole. Moreover, the primary factors that attract visitors are the diverse culinary offerings and the distinctive local cuisine. Their primary incentive for visiting the Pasar Kangen is self-driven and external factors from the gratification they derive from the experience. The beauty and main draw of the Pasar Kangen Festival lies in its diverse and distinctive gastronomic offerings. The research aims to elucidate the theoretical implications by examining tourists' impression of festival events. The practical implication is to offer valuable information to the event manager and destination in order to enhance their focus on the diverse and distinctive food offerings at the festival, ultimately leading to increased tourist satisfaction.
Co-Authors Ahmad Wasmi Annisa Rahmawati Asmawih Edric Maulana Entas, Derinta Firdinan Wahyudi Hamzah Hasyim Heriyanto Heriyanto Heru Suheryadi Indah Yuliana Kadek Wiweka Laura Dwi Pratiwi Lioe Lyly Soemarni Lyly Soemarni May Shiska Puspitasari Meli Juliansi Misnaniarti Misnaniarti Mohammad Rizky Ferdinandsyah Muhammad Amin Arigo Saci Murhadi Murhadi Mutiara Shafira Nathaniel Ni Made Dwiyana Rasuma Putri Nicko Gana Saputra Ningsih, Very Yarda Noviyanto Noviyanto Noviyanto Nur Alam Fajar Raihan Eka Putra Reza Imani Syawal Shinta Teviningrum Suci Sandi Wachyuni Suryati, Nila Teviningrum, Shinta Thasya Ayunda Putri Yaasir, Muhammad Hilmi Yenny, Marya Zaini Amin