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All Journal Jurnal Agribisnis Dinamisia: Jurnal Pengabdian Kepada Masyarakat Journal of Applied Agricultural Science and Technology Societa: Jurnal Ilmu-Ilmu Agribisnis Jurnal Manajemen Dirgantara Jurnal Ilmiah Management Agribisnis (Jimanggis) Jurnal Agribis Jurnal Manajemen Perhotelan International Journal of Travel, Hospitality and Events International Journal of Applied Sciences in Tourism and Events Jurnal Ilmu Pertanian Kelingi Jurnal Citra Agritama Jurnal Agribisnis dan Sosial Ekonomi Pertanian (JASEP) Jurnal Sains Terapan Pariwisata
Wahyuni, Nenny
Musi Rawas University
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Library & Information Science Public Health Social Sciences Transportation Veterinary Other

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Persepsi Pengunjung Terhadap Kualitas Makanan Di Cilalula Coffe Dan Eatery Pamulang Asmawih; Yenny, Marya; Wahyuni, Nenny; Yaasir, Muhammad Hilmi
Jurnal Sains Terapan Pariwisata Vol. 7 No. 2 (2022): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v7i2.335

Abstract

Perception is a process by which individuals organize and interpret their sensory impressions to give meaning to their environment. Food is one of the basic needs in everyday life to support human life, maintain health, increase intelligence, and work productivity. Quality is not only found in services or goods but also food. The selection of raw materials is very influential in producing quality food. This study aims to determine how visitors perceive Cilalula Coffee & Eatery Pamulang. The sample used is a quota sampling technique obtained through consumers of Cilalula Coffee & Eatery Pamulang; the author examines consumers who came in January - June 2020; there are 2,668 data, with the data collection method using a questionnaire. This research is a case study using quantitative descriptive analysis. The sample used was 96 respondents from the entire population. Process the data using statistics with SPSS program tools; the results of data analysis from 9 indicators consisting of 27 quality statements of all statements that dominate food selection in each word.
Digital Media Marketing Communication at Jakarta National Monument Attractions Murhadi; Nathaniel; Nenny Wahyuni
International Journal of Travel, Hospitality and Events Vol. 3 No. 2 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i2.374

Abstract

Purpose: This study aims to (a) find digital marketing communication in Monas and (b) determine the number of tourist visits and activities at Monas attractions. Research Metods: This research uses a qualitative method approach; data is obtained through documentation, interview, and observation techniques, and then the research data is analyzed through data reduction, data presentation, and conclusion drawing digital marketing communication activities for branding and promotion activities or attractions in the Monas Jakarta Area. Result and discussion: The results showed digital marketing communication through social media platforms and websites like TikTok, Instagram, and YouTube. This strategy effectively increases tourist visits and activities where the National Monument always makes preparations according to visitors' needs. The efforts made by Monas Jakarta Management to increase attractiveness can be seen by improving services, organizing events at Monas, and conducting promotional activities through social media. Implication: This research concludes that digital marketing communication carried out by the Jakarta Monas Management is well implemented, as can be seen from the number of visitors, which has increased every year after the COVID-19 pandemic. This study recommends that promotion through social media be carried out more intensely to attract more visitors.   Keywords: Communication, Digital Marketing, Monas, Branding, Promotion, Visitability Level.
Understanding The Productivity and Loyalty of Millennial Employees in The Hotel Business: Preliminary Evidence Wahyuni, Nenny; Wachyuni, Suci Sandi; Wiweka, Kadek; Teviningrum, Shinta; Saputra, Nicko Gana
Jurnal Manajemen Perhotelan Vol. 10 No. 2 (2024): SEPTEMBER 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmp.10.2.81-90

Abstract

The company's ability to survive in a highly competitive environment relies heavily on employee productivity and loyalty. Contemporary millennial culture in the hotel industry is a topic of current societal discussion. Therefore, researchers have a keen interest in this area. The population for this study consists of all the employees belonging to the millennial generation working in the Front Office department of a 4-star hotel in Jakarta. The approach employs a combination of two distinct variables using both quantitative and qualitative methodologies. A total of 18 millennial employees from the front office department were surveyed, along with three interviewees consisting of the front office manager, assistant front office manager, and front office supervisor. Based on data collected through interviews, observations, and surveys, researchers have discovered that the millennial generation's front office department exhibits excellent employee productivity, characterised by a strong sense of enthusiasm and ambitious goals. However, the loyalty of the millennial generation towards their work is distinct. These employees frequently switch companies not due to a dislike for corporations, declining performance, or a poor work environment, but rather because they seek to gain extensive experience, build strong professional networks, and aspire to attain higher positions at a faster pace.
Analysis of the Urban Millennial Travelers’ Intention Derinta Entas; Nenny Wahyuni; Murhadi; Edric Maulana
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i1.2

Abstract

ABSTRACT Purpose: This study aims to identify the main factors that influence the travel intention of urban millennial travelers and why travel intentions are essential to be studied by stakeholders. Research methods: This research uses a qualitative descriptive approach, which implications travel intention from the point of view of urban millennial travelers to the main factors that affect travel intention. Travel Intention became a unit of analysis and the main focus of this research. Purposive sampling techniques were used to establish the sample number of this study, which is 100 respondents. Results and discussion: The results showed that the identification of travel intention popular among urban millennial travelers in Jakarta four important factors significantly affect the quality of the place that is the leading destination of urban people in Jakarta. The factors are, self-conformity, attitude, destination image, and perceived quality. Implication: The attitude became a reasonably popular factor that the respondents chose. Keywords: travel intention, millennials urban traveler, TCL model.
Integrated Marketing Communication Model in Building the Image of Tourist Attractions in Kota Tua Jakarta Murhadi; Derinta Entas; Nenny Wahyuni
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i2.17

Abstract

ABSTRACT Purpose: This research aims to harmonize marketing communication strategies and programs to create interesting messages and information. Research Methods: The research uses a qualitative approach, namely the assessment of how Integrated Marketing Communication strategies and models in integrating the marketing communication mix. Kota Tua Jakarta (the Old City Jakarta) became a locus in this study. Observation, interview, documentation, and focus group discussion are research data collection techniques. Results and discussion: The delivery of promotions and publications is directed at electronic media and social media by the reputation and target audience. Kuta Tua Jakarta’s website is designed to follow the dominant identity of building colors and tourist attractions from communities that are members of one community. Regional structuring and improving facilities and infrastructure and strengthening the cooperation network with stakeholders are the priorities of the manager. Implication: The concept of the Integrated Marketing Communication model with planning is presented through organizational communication among stakeholders. Keywords: IMC model, marketing communication mix, tourism product.
KERAGAAN AGROINDUSTRI KOPI BUBUK (Studi Kasus pada Agroindustri Kopi Selangit di Kabupaten Musi Rawas) Wahyuni, Nenny
Jurnal AGRIBIS Vol. 14 No. 1 (2021): Jurnal Agribis
Publisher : Program Studi Agribisnis Faperta Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (709.988 KB) | DOI: 10.36085/agribis.v14i1.1289

Abstract

Coffee plant at Selangit Regency is unique, coffee was plant under rubber plant between durian plant. The existence of coffee plant has bring up industry of coffee powder since 2007. In 2013 coffee powder industry get attention from Musi Rawas Regency government under founding of KPH Musi Rawas and release prime product of coffee with brand “Kopi Selangit”. The purpose of this research was to identifird performance of coffe powder industry and analize the benefit of Kopi Selangit industry at Musi Rawas Regency.  The research method used was case study, with respondence choosen purposively.The result of this study shows that production of coffee powder has variative measurement and packaging. The production of Kopi Selangit as much as 140 kg per month or 1.680 kg per year.  Benefit from this production as much as Rp. 4.696.487 per month with 5 times production, and this industry categorize as capital intensive industry.
Co-Authors Ahmad Wasmi Annisa Rahmawati Asmawih Edric Maulana Entas, Derinta Firdinan Wahyudi Hamzah Hasyim Heriyanto Heriyanto Heru Suheryadi Indah Yuliana Kadek Wiweka Laura Dwi Pratiwi Lioe Lyly Soemarni Lyly Soemarni May Shiska Puspitasari Meli Juliansi Misnaniarti Misnaniarti Muhammad Amin Arigo Saci Murhadi Murhadi Mutiara Shafira Nathaniel Nicko Gana Saputra Ningsih, Very Yarda Noviyanto Noviyanto Noviyanto Nur Alam Fajar Raihan Eka Putra Shinta Teviningrum Suci Sandi Wachyuni Suryati, Nila Teviningrum, Shinta Yaasir, Muhammad Hilmi Yenny, Marya Zaini Amin