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All Journal Jurnal Agribisnis Dinamisia: Jurnal Pengabdian Kepada Masyarakat Journal of Applied Agricultural Science and Technology Societa: Jurnal Ilmu-Ilmu Agribisnis Journal of Indonesian Tourism, Hospitality and Recreation Jurnal Manajemen Dirgantara Journal of Tourism and Economic Jurnal Ilmiah Management Agribisnis (Jimanggis) Jurnal Agribis International Journal of Travel, Hospitality and Events International Journal of Applied Sciences in Tourism and Events Jurnal Ilmu Pertanian Kelingi Jurnal Citra Agritama Jurnal Sains Terapan Pariwisata Journal of Social Service and Empowerment
Wahyuni, Nenny
Musi Rawas University
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation Veterinary Other

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Analysis of the Urban Millennial Travelers’ Intention Derinta Entas; Nenny Wahyuni; Murhadi; Edric Maulana
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i1.2

Abstract

ABSTRACT Purpose: This study aims to identify the main factors that influence the travel intention of urban millennial travelers and why travel intentions are essential to be studied by stakeholders. Research methods: This research uses a qualitative descriptive approach, which implications travel intention from the point of view of urban millennial travelers to the main factors that affect travel intention. Travel Intention became a unit of analysis and the main focus of this research. Purposive sampling techniques were used to establish the sample number of this study, which is 100 respondents. Results and discussion: The results showed that the identification of travel intention popular among urban millennial travelers in Jakarta four important factors significantly affect the quality of the place that is the leading destination of urban people in Jakarta. The factors are, self-conformity, attitude, destination image, and perceived quality. Implication: The attitude became a reasonably popular factor that the respondents chose. Keywords: travel intention, millennials urban traveler, TCL model.
Integrated Marketing Communication Model in Building the Image of Tourist Attractions in Kota Tua Jakarta Murhadi; Derinta Entas; Nenny Wahyuni
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i2.17

Abstract

ABSTRACT Purpose: This research aims to harmonize marketing communication strategies and programs to create interesting messages and information. Research Methods: The research uses a qualitative approach, namely the assessment of how Integrated Marketing Communication strategies and models in integrating the marketing communication mix. Kota Tua Jakarta (the Old City Jakarta) became a locus in this study. Observation, interview, documentation, and focus group discussion are research data collection techniques. Results and discussion: The delivery of promotions and publications is directed at electronic media and social media by the reputation and target audience. Kuta Tua Jakarta’s website is designed to follow the dominant identity of building colors and tourist attractions from communities that are members of one community. Regional structuring and improving facilities and infrastructure and strengthening the cooperation network with stakeholders are the priorities of the manager. Implication: The concept of the Integrated Marketing Communication model with planning is presented through organizational communication among stakeholders. Keywords: IMC model, marketing communication mix, tourism product.
KERAGAAN AGROINDUSTRI KOPI BUBUK (Studi Kasus pada Agroindustri Kopi Selangit di Kabupaten Musi Rawas) Wahyuni, Nenny
Jurnal AGRIBIS Vol. 14 No. 1 (2021): Jurnal Agribis
Publisher : Program Studi Agribisnis Faperta Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (709.988 KB) | DOI: 10.36085/agribis.v14i1.1289

Abstract

Coffee plant at Selangit Regency is unique, coffee was plant under rubber plant between durian plant. The existence of coffee plant has bring up industry of coffee powder since 2007. In 2013 coffee powder industry get attention from Musi Rawas Regency government under founding of KPH Musi Rawas and release prime product of coffee with brand “Kopi Selangit”. The purpose of this research was to identifird performance of coffe powder industry and analize the benefit of Kopi Selangit industry at Musi Rawas Regency.  The research method used was case study, with respondence choosen purposively.The result of this study shows that production of coffee powder has variative measurement and packaging. The production of Kopi Selangit as much as 140 kg per month or 1.680 kg per year.  Benefit from this production as much as Rp. 4.696.487 per month with 5 times production, and this industry categorize as capital intensive industry.
The influence of youtube food content reviews on customer purchasing decisions: lesson from Jakarta local street food wachyuni, suci sandi; Kadek Wiweka; Nenny Wahyuni; Shinta Teviningrum; Heru Suheryadi
International Journal of Applied Sciences in Tourism and Events Vol. 7 No. 2 (2023): December 2023
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v7i2.147-156

Abstract

The purpose of this study is to examine the influence of food review content on YouTube on purchasing decisions for local culinary delights, specifically the Jakarta Nasi Goreng Kambing Kebon Sirih. It is the one of the favorite culinary place in Jakarta which sells lamb fried rice, it is located at Kebon Sirih Street. This research employed a quantitative approach with data analysis techniques such as descriptive statistics, linear regression test, t test, and coefficient of determination. The participants in this study are tourists on culinary trips in Jakarta. The samples were 100 tourists who went on a culinary trip and purchased fried rice for the Jakarta Kebon Sirih utilising non-probability sampling or purposive sampling techniques. The correlation coefficient test findings reveal that food reviews on YouTube have a remarkably strong relationship with Nasi Goreng Kambing Kebon Sirih purchasing decisions. Furthermore, the t test results indicate that food reviews on YouTube have a partially positive influence on the decision to purchase culinary products at the restaurant. The theoretical implication of this research is to provide an understanding that food reviews on YouTube have a significant contribution in the context of culinary products or culinary tourism. In the meantime, the findings of this study can be utilized as a reference for restaurant management in particular, and for local street food in general. Some of the limitations of this research that can be addressed in future research include the sample size and research scope.
Studi Kelayakan Bisnis Es Teler Candu Sentul Wahyuni, Nenny; Asmawih; Reza Imani Syawal; Ni Made Dwiyana Rasuma Putri; Thasya Ayunda Putri
Journal of Social Service and Empowerment Vol. 2 No. 1 (2025): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v2i1.474

Abstract

Tujuan penelitian ini ntuk mengetahui tingkat kelayakan pengembangan usaha Es Teler Candu Sentul apabila dilihat dari aspek keuangan. Metode pengumpulan data dalam penelitian ini adalah melalui wawancara, kuesioner, studi tabel, dan data historis dari laporan keuangan perusahaan. Menganalisis pasar dan segmen pemasaran menggunakan Kekuatan, Kelemahan, Peluang, Ancaman (SWOT), Segmen, Target dan Analisis Pasar. Analisis aspek hukum, Analisis aspek manejemen, Analisis aspek lingkungan, Analisis aspek keuangan, dilakukan dengan menentukan lokasi, struktur, peralatan dan SOP. Analisis aspek manajemen dan sumber daya manusia, yaitu struktur organisasi dan pengelolaan sumber daya manusia. Kemudian menganalisis aspek finansial yaitu kebutuhan investasi awal, analisis laporan keuangan dan analisis investasi menggunakan PP, NPV, IRR, dan analisis skenario. Hasil penelitian menunjukkan bahwa rencana pengembangan perusahaan Es Teler Candu Sentul dinyatakan layak untuk di jalankan atau di kembangkan jika mempertimbangkan aspek penjualan dan pemasaran, aspek hukum, aspek teknis dan teknis, manajemen dan sumber daya manusia, serta aspek finansial. Hasil analisis kelayakan pada aspek pasar dan pemasaran, aspek teknik dan teknologi dan aspek manajemen dan operasional menunjukkan bahwa usaha Es Teler Candu Sentul ini layak untuk dilaksanakan. Berdasarkan analisis aspek finansial menunjukan nilai NPV positif Rp.3.139.000.- Nilai IRR 1,05% dimana nilai ini lebih besar dari nilai investasi perbankan, Net B/C 1,05%, BEP Produk sebesar 9.082 cup atau BEP nilai sebesar Rp. 60.547.- dan PBP 3,72 yang berarti usaha ini sudah dapat menutup biaya investasi awalnnya sebelum umur usaha berakhir selama 3 tahun 8 bulan 7 hari. Semua hasil perhitungan pada analisis finansial juga menunjukan bahwa usaha ini layak untuk dijalankan.
What motivates Generation Z to travel independently? Preliminary Research of solo travellers Suci Sandi Wachyuni; Nenny Wahyuni; Kadek Wiweka
Journal of Tourism and Economic Vol. 6 No. 1 (2023): Edisi 11 Jun 2023
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/e6v6n1a4

Abstract

Nowadays, the segmentation of solo travel in the tourism market is growing faster than other categories of travel, particularly among those classified as Generation Z. However, few studies have examined solitary travel experiences and motivation. Therefore, the purpose of this study is to determine Generation Z's motivations for solo travel. This research employs a quantitative survey method with a Likert scale and a quantitative approach. In this investigation, 30 young people participated as respondents. The technique applied to data analysis is descriptive statistical analysis. According to the findings of this study, the majority of Generation Z solo travelers are female, work as students, and have traveled solo 1-2 times. The results of the study also indicate that the primary tourist motivation for solo travel is to enjoy the destination's tourist attractions. Furthermore, they consider various factors such as value for money, looking for an inspiration, interaction with local citizens, healing purposes, the influence of social media, and self-actualization. This study's findings can be adopted by destination managers to develop recommendations for responding to the necessities of Generation Z tourists, the largest proportion of tourists at this time.
The Study of the Kangen Yogyakarta Market from the Viewpoint of a Traveler Experiencing the Culinary Festival Suci Sandi Wachyuni; Kadek Wiweka; Mohammad Rizky Ferdinandsyah; Nenny Wahyuni
Journal of Tourism and Economic Vol. 6 No. 2 (2023): Edisi 12 Des 2023
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/e6v6n2a8

Abstract

Culinary is intricately connected to the creation of processed foods and beverages that are characteristic of a certain region. In Indonesia, a diverse range of gastronomic delights with distinct flavors may be found from Sabang to Merauke. Nevertheless, the swift advancement of technology in the culinary domain has led to novel breakthroughs in the creation of food and drink items, which have the potential to alter the presence of traditional local cuisine. In order to prevent the marginalization of local cuisine, several strategies are implemented to promote it, one of which is organizing a festival. Every year, Yogyakarta has a Pasar Kangen Festival. This festival has the capacity to "revive" or "showcase" the presence of local cuisine and enhance the economic status of micro, small, and medium enterprises (MSMEs). This study employed a quantitative descriptive-analytic approach, utilizing Google Forms questionnaires to collect data from a sample size of 50 respondents. This study aims to assess the perception of individuals who have attended the Yogyakarta Pasar Kangen Festival regarding local food. The study population consisted of tourists who were visiting Yogyakarta, whereas the sample specifically included visitors who had visited the Pasar Kangen Festival. The findings of this survey suggest a prevailing public interest in visiting the Pasar Kangen as a whole. Moreover, the primary factors that attract visitors are the diverse culinary offerings and the distinctive local cuisine. Their primary incentive for visiting the Pasar Kangen is self-driven and external factors from the gratification they derive from the experience. The beauty and main draw of the Pasar Kangen Festival lies in its diverse and distinctive gastronomic offerings. The research aims to elucidate the theoretical implications by examining tourists' impression of festival events. The practical implication is to offer valuable information to the event manager and destination in order to enhance their focus on the diverse and distinctive food offerings at the festival, ultimately leading to increased tourist satisfaction.
Do Culinary Preferences Vary Across Generations? Yogyakarta Experiences Suci Sandi Wachyuni; Nenny Wahyuni; Shinta Teviningrum; Kadek Wiweka; Murhadi
Journal of Tourism and Economic Vol. 7 No. 1 (2024): Edisi 13 Jun 2024
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/5mmy2c28

Abstract

The purpose of this research is to determine the culinary preferences of tourists in each generation, namely generation X, generation Y, and generation Z in Yogyakarta. Each generation has significant characteristic differences, as well as their culinary preferences. Generation X likes the practical nature of making consecutive visits to one restaurant that they think suits their taste. Generation Y tends to choose classy food with a fairly expensive price range which is in accordance with those who are at the peak of their careers. Generation Z will choose food by placing an order on an online application because of the high amount of using gadgets. To find out more about culinary preferences, a demographic segment analysis was carried out in each generation using quantitative research on data collection through library research and questionnaire surveys. Therefore, this research is expected to provide understanding and knowledge to readers regarding the culinary preferences that tourists are interested in each generation group, namely Y Generation, and Z Generation.
Instagram vs. TikTok: Which Digital Platform is More Effective for Restaurant Industry Marketing? Wahyuni, Nenny; Wachyuni, Suci Sandi; Wiweka, Kadek; Saputra, Nicko Gana; Murhadi, Murhadi
Journal of Indonesian Tourism, Hospitality and Recreation Vol 8, No 1 (2025): April
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v8i1.76136

Abstract

AbstractThe emergence of Karen’s Diner restaurant in Jakarta has garnered significant attention and gone viral on social media due to its distinctive presentation style. This study aims to examine the differences in the effectiveness of Instagram and TikTok for digital marketing at Karen’s Diner. Differences in marketing content are analyzed based on five parameters, among others attention, information search, interest, uniqueness of content, and interesting content.  Employing a quantitative research methodology, the study utilizes a survey approach. The sampling technique is purposive sampling. Data analysis is conducted through descriptive statistics and paired sample t-tests. The findings reveal no significant difference in the effectiveness of Instagram and TikTok as digital marketing tools for Karen’s Diner. Both platforms are equally effective in attracting visitors seeking further information and influencing their decision to visit. This study yields significant theoretical and practical contributions, underscoring the undeniable efficacy of digital marketing as a transformative force in modern marketing paradigms. Furthermore, the research provides actionable recommendations for crafting and refining digital marketing strategies, positioning them as indispensable tools for navigating the complexities of today’s dynamic landscape. Digital platforms can be relied upon to build awareness and promote products and services, including those of cafés and restaurants.AbstrakKemunculan Karen’s Diner di Jakarta sangat menarik perhatian dan viral di media sosial karena memiliki karakteristik penyajian yang unik. Banyak konsumen yang berkunjung untuk merasakan pengalaman berkunjung ke Karen’s Diner. Penggunaan Instagram dan Tiktok dalam pemasaran digital menjadi menarik untuk diteliti.  Penelitian ini bertujuan untuk dapat melihat perbedaan efektifitas penggunaan Instagram dan Tiktok dalam pemasaran digital di Karen’s Diner. Perbedaan efektifitas dilihat dari lima parameter antara lain, attention, information search, interest, uniqueness of content, and interesting content. Penelitian ini menggunakan metode penelitian kuantitatif dengan metode survey. Teknik sampling menggunakan purposive sampling  yaitu pengunjung Karen’s Diner sebanyak 100 orang. Teknik analisis data menggunakan analisis deskriptif dan uji paired sample t-test. Hasil penelitian menunjukkan bahwa tidak ada perbedaan efektifitas Instagram dan Tiktok dalam pemasaran digital di Karen’s Diner. Keduanya sama-sama efektif menarik pengunjung untuk mencari informasi lebih lanjut dan menjadi pertimbangan untuk berkunjung ke Karen’s Diner. Penelitian ini memberikan implikasi teoritis maupun praktis sebagai saran rekomendasi untuk menyusun strategi pemasaran digital sebagai alat pemasaran yang sangat efektif di saat ini. Penggunaan Instagram, Tiktok, ataupun keduanya dapat diandalkan untuk membangun awareness dan memasarkan produk dan jasa, termasuk  café dan restoran.
Co-Authors Ahmad Wasmi Annisa Rahmawati Asmawih Edric Maulana Entas, Derinta Firdinan Wahyudi Hamzah Hasyim Heriyanto Heriyanto Heru Suheryadi Indah Yuliana Kadek Wiweka Laura Dwi Pratiwi Lioe Lyly Soemarni Lyly Soemarni May Shiska Puspitasari Meli Juliansi Misnaniarti Misnaniarti Mohammad Rizky Ferdinandsyah Muhammad Amin Arigo Saci Murhadi Murhadi Murhadi Murhadi Mutiara Shafira Nathaniel Ni Made Dwiyana Rasuma Putri Nicko Gana Saputra Ningsih, Very Yarda Noviyanto Noviyanto Noviyanto Nur Alam Fajar Raihan Eka Putra Reza Imani Syawal Shinta Teviningrum Suci Sandi Wachyuni Suryati, Nila Thasya Ayunda Putri Yaasir, Muhammad Hilmi Yenny, Marya Zaini Amin