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OPTIMALISASI PEMASARAN PRODUK MELALUI PEMANFAATAN MEDIA DIGITAL DAN STRATEGI BLITZ SAMPLING SEBAGAI UPAYA EDUKASI KEUNGGULAN PRODUK Ary Wira Andika; Pande Kadek Nanda Adi Setyawan
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 5 No 1 (2026): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

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Abstract

Perkembangan teknologi digital telah mendorong perubahan signifikan dalam strategi pemasaran produk. Namun, masih banyak pelaku usaha yang belum mampu memanfaatkan media digital secara optimal, termasuk dalam menyampaikan keunggulan produk kepada konsumen. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengoptimalkan pemasaran produk melalui pemanfaatan media digital dan strategi blitz sampling pada PT Pangan Lestari. Metode yang digunakan adalah pendekatan partisipatif melalui penyuluhan, pelatihan, dan pendampingan. Hasil kegiatan menunjukkan adanya peningkatan pada pemanfaatan media digital, kualitas dan konsistensi konten pemasaran, serta pemahaman mitra terhadap digital marketing. Selain itu, strategi blitz sampling terbukti efektif dalam meningkatkan kepercayaan dan minat beli konsumen. Integrasi kedua strategi tersebut memberikan dampak positif terhadap efektivitas pemasaran serta edukasi keunggulan produk secara lebih optimal.
Determinants of Employee Performance in Service-Based SMEs: The Effects of Work Discipline, Emotional Intelligence, and Communication I Kadek Dwi Bujangga; I Gusti Ayu Imbayani; Ary Wira Andika
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 5 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i5.14105

Abstract

Increasingly fierce business competition in the coffee shop industry requires companies to have human resources that perform optimally. Employee performance is a key factor in a company’s success because it plays a direct role in service delivery and the achievement of organizational targets. Akasa Coffee Kintamani, as one of the coffee shops in Bangli Regency, faces employee performance issues reflected in its 2024 sales realization, which averaged only 79% of the target. These issues are suspected to be influenced by work discipline, emotional intelligence, and communication that have not yet functioned optimally. This study aims to analyze the influence of work discipline, emotional intelligence, and communication on employee performance at Akasa Coffee Kintamani. This study employs a quantitative approach using a survey method. The study population and sample consist of 32 employees, selected using a saturation sampling technique. Data were collected through questionnaires, interviews, and observations, then analyzed using multiple linear regression analysis with the assistance of SPSS version 25.00. The results indicate that work discipline, emotional intelligence, and communication each have a positive and significant influence on employee performance, both partially and simultaneously. The adjusted R-squared value of 0.764 indicates that 76.4% of the variation in employee performance can be explained by these three variables, while the remainder is influenced by other variables outside the scope of this study. These findings underscore the importance of enhancing work discipline, managing emotional intelligence, and fostering effective communication as strategic efforts to improve employee performance at Akasa Coffee Kintamani.