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Putu Siti Firmani
Universitas PGRI Mahadewa Indonesia
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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Pemberdayaan UMKM Kuliner Pasar Desa Blahkiuh melalui Digital Marketing dan Standarisasi Hygiene Wirawan, Kresna; Arthajaya, Gede Sidi; Firmani, Putu Siti; Julianawati, Putu Eva
Jurnal Abdi Masyarakat Vol. 5 No. 2 (2025): Jurnal Abdi Masyarakat September 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v5i2.84

Abstract

Program pengabdian masyarakat (PKM) ini bertujuan untuk memberdayakan UMKM kuliner di Desa Blahkiuh, Badung, Bali, dengan mengatasi dua tantangan utama: promosi digital yang terbatas dan standar kebersihan yang tidak optimal di stand kuliner. Program ini dilaksanakan melalui serangkaian kegiatan, antara lain pelatihan digital marketing, pembuatan website, dan workshop standardisasi kebersihan. Pelatihan pemasaran digital membekali pelaku UMKM dengan keterampilan memanfaatkan media sosial dan platform online untuk promosi produk, sehingga meningkatkan visibilitas dan pendapatan harian. Pengembangan website desa kuliner berfungsi sebagai etalase digital, memfasilitasi jangkauan pasar yang lebih luas untuk produk kuliner lokal. Lokakarya kebersihan dan pemantauan secara berkala meningkatkan standar kebersihan di stand kuliner, meningkatkan kenyamanan pengunjung dan memperkuat citra Blahkiuh sebagai destinasi wisata kuliner yang berkualitas. Dampak program diukur melalui indikator kuantitatif (peningkatan pendapatan UMKM, jumlah pengunjung, dan adopsi pemasaran digital) dan indikator kualitatif (peningkatan perilaku UMKM dan kepuasan pengunjung). Hasil penelitian menunjukkan peningkatan kapasitas UMKM, profesionalisme, dan daya saing yang signifikan di era ekonomi digital. Inisiatif PKM ini menunjukkan model intervensi yang efektif untuk pemberdayaan UMKM kuliner melalui transformasi digital dan budaya berkualitas, dengan potensi replikasi di desa lain yang menghadapi tantangan serupa.This community service program (PKM) aims to empower culinary MSMEs in Blahkiuh Village, Badung, Bali, by overcoming two main challenges: limited digital promotion and suboptimal hygiene standards at culinary stands. This program is carried out through a series of activities, including digital marketing training, website creation, and cleanliness standardization workshops. Digital marketing training equips MSME actors with the skills to utilize social media and online platforms for product promotion, thereby increasing visibility and daily income. The development of the culinary village website serves as a digital storefront, facilitating a wider market reach for local culinary products. Regular hygiene and monitoring workshops improve hygiene standards at the culinary stand, improve visitor comfort and strengthen Blahkiuh's image as a quality culinary tourism destination. The impact of the program was measured through quantitative indicators (increase in MSME revenue, number of visitors, and digital marketing adoption) and qualitative indicators (improvement in MSME behavior and visitor satisfaction). The results of the study show a significant increase in MSME capacity, professionalism, and competitiveness in the digital economy era. This PKM initiative demonstrates an effective intervention model for the empowerment of culinary MSMEs through digital transformation and quality culture, with the potential for replication in other villages facing similar challenges.
Pengaruh Strategi Pemasaran Terhadap Nilai Konsumen Yang Dimediasi Oleh Inovasi Produk : Studi Empiris Pada Pengerajin Kain Rang-Rang di Desa Pejukutan Kecamatan Nusa Penida Asrida, Putu Diah; Firmani, Putu Siti; Amelis, Ni Wayan Sri Pitria; Pitaloka, Ni Kadek Putri Diah; Cahyani, Dewa Ayu Oka
Jurnal Pendidikan Ekonomi Undiksha Vol. 14 No. 1 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v14i1.47141

Abstract

The increasingly fierce business competition makes the company always improve the synergies that exist within the company, namely the use of appropriate marketing strategies in accordance with the development of products and services produced by the company. Marketing programs can be designed using several programs simultaneously, including promotions, sales, personal selling, as well as company product development with the hope that the products and services produced by the company meet consumer needs and desires that can be increased to consumer value. This study was conducted to determine the effect of marketing strategy on consumer value mediated by product innovation (empirical study on rang-rang fabric craftsmen in the village of Pejukutan, sub-district of Nusa Penida). The method used by the sample in this study is non-probability sampling, with a sample size of 96. The data analysis technique used is the t-test with the Moderated Regression Analysis interaction test. This test has met the requirements of the instrument test, classical assumption test and the appropriate model test. Based on the test results, it is known that marketing strategy has a significant effect on consumer value with a regression coefficient of 0.840 with a significance of 0.000 <0.05 and a marketing strategy moderated by product innovation has a significant effect on consumer value with a regression coefficient value of -0.017 and a significance of 0.007 <0.05 Therefore, product innovation variable is able to moderate the influence of marketing strategy on consumer value
PENGARUH MODAL DAN LOKASI TERHADAP PENDAPATAN PEDAGANG NASI JINGGO DI KELURAHAN KESIMAN KECAMATAN DENPASAR TIMUR Putu Siti Firmani; I Dewa Gde Kresna Wirawan; Ni Putu Devi Arisanthi
Jurnal Manajemen dan Teknologi Informasi Vol. 15 No. 1 (2025): Jurnal Manajemen dan Teknologi Informasi
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59819/jmti.v15i1.4625

Abstract

This study aims to determine: (1) the influence of capital on the income of nasi jinggo traders, (2) the influence of location on the income of nasi jinggo traders, (3) the influence of capital and location on the income of nasi jinggo traders in Kesiman Village, East Denpasar District. This study applies a quantitative approach with a sample size of 35 respondents taken from nasi jinggo traders in Kesiman Village, East Denpasar District. The analysis techniques used are multiple linear analysis and determination test. The results of this study show that (1) the capital variable has a significant effect on income, as evidenced by the results of the t-test of 7.139, exceeding the t-table of 2.034 with a significant value of 0.000 < 0.05; (2) the location variable has a significant influence on income as proven by the results of the t-test of 2.838, exceeding the t-table of 2.034 with a significant value of 0.001 < 0.005; 3) capital and location variables have a significant influence on income as evidenced by the calculated F value of 25.957, exceeding the F table of 3.29 with a significance value of 0.000 < 0.05; (4) The results of the determination coefficient using the Adjusted R Square method state that 59.5% of the capital and location variables have a significant influence on income, while the remaining 40.5% is influenced by other factors that were not included in the research. So the results obtained are that there is a significant influence between capital and location on the income of nasi jinggo traders in Kesiman Village, East Denpasar District.
KEBIJAKAN KERINGANAN DENDA DI KOPERASI SIMPAN PINJAM SEDANA WERDI BR. DANGIN TANGGLUK KESIMAN PADA MASA PANDEMI COVID 19 Putu Siti Firmani
Jurnal Ilmiah Satyagraha Vol. 5 No. 2 (2022): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The presence of Covid-19 brings global challenges to create a newsocial order or recovery. Financial institutions such as banks, cooperatives andLPDs on the island of Bali are also feeling the impact of the Covid-19 virus.Sedana Werdi Cooperative is one of the savings and loan cooperatives on theisland of Bali. The Sedana Werdi Cooperative implements several policies for itsmembers, one of which is the existence of fines for members who do not pay loansand interest on time. The approach used by the author is descriptive qualitative,namely a description based on the results of observations, interviews and validity,which is based on the process of issuing this fines relief policy, especially in theSedana Werdi Cooperative Br. Dangin Tangluk Kesiman. The data collection techniques in this study were observation, interviews, and documentation. Thetriangulation used is technique triangulation and source triangulation.Triangulation technique is done by collecting data from observations, interviews,and documentation. Source triangulation is done by collecting data throughinformation sources, namely through interviews with the head of the SedanaWerdi Savings and Loans Cooperative. The Sedana Werdi Cooperative is here toprovide solutions to its members affected by the recession. The Covid-19pandemic has had an impact on business and financial health. Based on theseconditions, the Sedana Werdi Cooperative offers its members an exemption fromthe obligation to pay the previously imposed fines.
Balinese Farmers Disensus in Koperasi Assistance For The Future of the Rural Economy Wirawan, I Dewa Gede Kresna; Firmani, Putu Siti; Kharisma Pradana, Gede Yoga
Riwayat: Educational Journal of History and Humanities Vol 8, No 1 (2025): Januari, Special Issue on "Educational design research for human beings learning
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i1.43389

Abstract

This research aims to analyze the future of the rural economy based on the role of Koperasi and Balinese farmers. In Bali, quite a few Balinese farmers contribute to the rural economy. Many Balinese farmers are members of Koperasi. On the other hand, some Balinese farmers are still experiencing a crisis. Koperasi have played a role in the economic problems of Balinese farmers. The problems are : 1) What is the level of effectiveness of the role of Koperasi for the needs of Balinese farmers?; 2) Is there a dissensus among Balinese farmers regarding Koperasi programs that are promising in rural development?. This research was completed using mixed methods. Respondents were determined based on a parallel sequential sampling technique. Primary data was collected through surveys with the help of questionnaires. Secondary data was obtained based on a literature study. All data was analyzed statistically and interpretatively with the help of S.P.S.S. The research results show : 1) There is evidence of the effectiveness of cooperatives' role in overcoming Balinese farmers' economic problems. There is a positive and significant influence on the role of cooperatives on the needs of Balinese farmers ( = 1.450, p = 0.026); 2) Balinese farmers have a dissensus regarding the future of a rural economy that is representative of the digital economy. These resistance symptoms are related to the failure of cooperative programs such as technological training ( = 0.585, p = 0.292), paranoid conditions, skepticism, problems using tools, and other choices of Balinese farmers.
Pemanfaatan Pemasaran Digital dalam Meningkatkan Efisiensi dan Keberlanjutan UMKM melalui Koperasi Wirawan, I Dewa Gede Kresna; Putu Siti Firmani; I Ketut Sudana
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 4 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Tujuan—Penelitian ini bertujuan untuk menganalisis peran dukungan koperasi dan pemasaran digital dalam meningkatkan efisiensi dan keberlanjutan usaha mikro, kecil, dan menengah (UMKM) di Denpasar. Dengan mengintegrasikan dukungan koperasi sebagai variabel independen dan pemasaran digital sebagai variabel mediasi, penelitian ini mengevaluasi dampak kombinasi terhadap kinerja UMKM. Desain/metodologi/pendekatan – Data diperoleh melalui survei terhadap 210 anggota koperasi yang aktif menggunakan digital marketing. Responden dianalisis menggunakan metode structural equation model-partial least squares (SEM-PLS) untuk mengevaluasi hubungan antara dukungan koperasi, pemasaran digital, efisiensi, dan keberlanjutan. Temuan—Hasil penelitian menunjukkan bahwa dukungan koperasi secara signifikan meningkatkan adopsi pemasaran digital, berdampak positif pada efisiensi operasional dan keberlanjutan bisnis. Pemasaran digital memainkan peran kunci dalam memperkuat daya saing UMKM dan memastikan keberlanjutan jangka panjang. Implikasi praktis – Studi ini memberikan wawasan bagi manajer UMKM dan pimpinan koperasi tentang pentingnya pemanfaatan teknologi pemasaran digital dan penguatan sistem pendukung koperasi untuk meningkatkan kinerja operasional dan keberlanjutan. Orisinalitas/nilai – Penelitian ini menawarkan perspektif baru tentang sinergi antara dukungan koperasi dan pemasaran digital dalam memajukan UMKM. Ini berkontribusi pada pemahaman teoritis dan aplikasi praktis dalam praktik bisnis berkelanjutan di Indonesia.
PENGARUH GAYA KEPEMIMPINAN, LINGKUNGAN KERJA, SERTAMOTIVASI KERJA TERHADAP KINERJA KARYAWAN LPD DESAKESIMAN Putu Siti Firmani; I Ketut Sudana; I Dewa Gede Kresna Wirawan
Jurnal Ilmiah Satyagraha Vol. 6 No. 2 (2023): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

 Penelitian ini mengkaji korelasi dari gaya kepemimpinan, motivasikerja, lingkungan kerja secara independen serta serempak pada kinerja karyawan.Populasi menggunakan karyawan LPD Desa Adat Kesiman serta sampel berjumlah51 orang. Metode dalam menganalisis data yakni pengujian validitas, keandalan,asumsi klasik, analisis regresi linear berganda, uji R2, uji F serta uji T. Temuanmenyebutkan, (1) Gaya kepemimpinan berkorelasi positif serta signifikan padakinerja karyawan, yang mana nilai koefisien T 2,253, koefisien regresi 0,236, dansignifikansi 0,029. (2) Lingkungan kerja berkorelasi positif serta signifikan padakinerja karyawan, yang mana nilai koefisiennya T 2,405, koefisien regresi 0,304 dansignifikansi 0,020. (3) Motivasi kerja berkorelasi positif serta signifikan pada kinerjakaryawan, dimana nilai koefisien T 2,448, koefisien regresi 0,261 serta signifikansi0,018. Pengaruh variable independen pada kinerja karyawan sebesar 65,8%. Adapunsaran yang mampu disampaikan penulis yakni LPD Desa Adat Kesiman hendaknyaselalu selalu memimpin bawahannya selalu memberikan dorongan dan semangatkepada bawahannya serta selalu bertanggung jawaba terhadap keputusan yang diambil, selain itu LPD Desa Adat Kesiman hendaknya membuat lingkungan kerjasenyaman mungkin dan selalu menghargai hasil kinerja karyawannya. 
PENGARUH PELATIHAN DAN KOMUNIKASI TERHADAPPRODUKTIVITAS KERJA KARYAWAN "KSP PONDOK SARI" I Ketut Sudana; Ni Luh Putu Yesy Anggreni; Putu Siti Firmani
Jurnal Ilmiah Satyagraha Vol. 7 No. 1 (2024): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

 Koperasi merupakan suatu organisasi yang dibentuk atas dasarkepentingan bersama. Koperasi yang sehat maupun tidak sehat bisa kita dilihatdari kinerja para pengurus dan karyawannya. Dalam peningkatan kompetensikaryawan koperasi dibutuhan Pelatihan-pelatihan yang dapat meingkatkankompetensi. Sehingga para pengurus dan karyawan dalam koperasi tersebutmenjadi kompeten pada bidangnya. Selain itu komunikasi antar pimpinan,karyawan dan nasabah merupakan hal yang tidak dapat dipisahkan. Untukmemperoleh produktivitas kerja yang baik tentunya komunikasi harus terjalindengan baik, sehingga suasana kerja pun menjadi nyaman.Penelitian denganProduktivitas Kerja Kar(1) Untuk mengetahui pengaruh yang signifikan Pelatihan Terhadap Produktivitassignifikan Komunikasi Terhadap Produktivitas Kerja KaryaKomunikasi secara bersamaprediktor. Untuk mengetahui nyata tidaknya pengaruh variabel bebas terhadapvariabel terikat maka dilakukan pengujian dengan melakukan analisis regresi,yaitu analisis variansi garis regresi untuk menemukan harga F garis regresi, yangkemudian dapat diuji signifikan atau tidaknya harga F tersebut, kemudian mencariSumbangan Relatif (SR) masing masing prediktor X1 dan X2 terhadapkriterium Y dari analisis regresi dua Prediktor, dan mencari sumbangan Relatif(SR) masing masing prediktor X1 (pelatihan) dan X2 (komunikasi) terhadapkriterium Y (produktivitas kerja) dari analisis regresi dua Prediktor. Subjeksebanyak 10 orang.Berdasarkan hasil analisis prediksi dua prediktor yaitu, X1 (pelatihan) dan X2(komunikasi) terhadap kriterium Y (produktivitas kerja), diperoleh harga Fregsebesar 5,26. Dengan (N-m-1) dalam kasus ini db = 7/2 dengan taraf signifikasi5% nilai Ftabel sebesar 4,74. Ini berarti bahwa, garis regresi yang di analisissignifikan untuk dijadikan landasan prediksi karena terdapat kontribusi yangsignifikan antara kriterium (Y) dan prediktor-prediktor (X1, X2). Sumbangan  Relatif (SR) dalam % tiap prediktor adalah : Prediktor X1 = 45,26%, danPrediktor X2 = 54,74% terhadap kriterium Y pada KSP Pondok Sari. Berdasarkanhasil tersebut garis regresinya sebesar 28,06% yang terdiri dari sumbangan efektifprediktor X1 (pelatihan) = 12,70%. Dan sumbangan efektif prediktor X2(komunikasi) = 15,36. Sedangkan sisanya sebesar 71,94% dipengaruhi olehfaktor-faktor lain.Berdasarkan hasil analisis diatas diharapkan karyawan dapat meningkatkanproduktivitas kerjanya dengan cara mengikuti pelatihan-pelatihan serta belajarberkomunikasi yang baik. Baik itu komunikasi dengan nasabah/ konsumen, rekankerja bahkan dengan pimpinan. 
DAMPAK KENAIKAN TARIF PAJAK PERTAMBAHAN NILAI (PPN) PADA MASYARAKAT DI INDONESIA Putri, Helmalia; Firmani, Putu Siti; Liska, Luh De; Cahayani, Ni Luh Putu
Arthaniti Studies Vol. 7 No. 1 (2026): Arthaniti Studies
Publisher : Program Studi Pendidikan Ekonomi Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59672/arthas.v7i1.5412

Abstract

Taxes are due or mandatory contributions paid by the people or taxpayers to the state without directly receiving compensation that are used to improve government and public prosperity. In Indonesia, there are many types of taxes, one of which is VAT (Value Added Tax). PPN is a government levy imposed on every transaction of buying and selling goods and services carried out by individual taxpayers or corporate taxpayers who have become Taxable Entrepreneurs (PKP). The VAT rate increased to 11% from the previous 10%. This article aims to find out the impact of the increase in VAT rates for the community. This research uses a type of qualitative research. Data validity is obtained by searching for information from various sources. The result of this study is that although the VAT rate is very risky, the increase in the VAT rate will not interfere with the economic recovery process, because basic needs, education, health and social services are still not subject to VAT.
PERAN PERAN KEMITRAAN STRATEGIS DALAM MENDORONG KEMANDIRIAN UMKM MELALUI KOLABORASI DENGAN “TOKOH RITEL” Edit, Florida Edit; Ni Wayan Widi Astuti; Putu Siti Firmani
Arthaniti Studies Vol. 7 No. 1 (2026): Arthaniti Studies
Publisher : Program Studi Pendidikan Ekonomi Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59672/arthas.v7i1.5938

Abstract

This study aims to analyze the role of strategic partnerships in promoting the independence of Micro, Small, and Medium Enterprises (MSMEs) through collaboration with retail figures. MSMEs play a crucial role in regional economic development and reducing unemployment; however, they often face challenges such as low product quality, limited innovation, and restricted market access. Strategic partnerships with retail figures are believed to help MSMEs enhance product quality, expand market reach, and strengthen economic independence.The research was conducted through a systematic analysis of data obtained from MSME actors, retail figures, and local government officials, including field observations and document studies, to understand the forms of partnership, opportunities, and challenges faced by MSMEs in improving product quality and market access. The findings indicate that strategic partnerships can significantly improve MSMEs’ product competitiveness, innovation, and market networks. However, the success of these partnerships heavily depends on a balance of power between MSMEs and retail figures, as dominance by one party may limit independence and innovation. In conclusion, effective and equitable strategic partnerships are key to strengthening MSME independence, enhancing product quality, and expanding market access, thereby supporting sustainable local economic growth
Co-Authors Amelis, Ni Wayan Sri Pitria Aprilia Syafitri Arthajaya, Gede Sidi Cahyani, Dewa Ayu Oka Edit, Florida Edit Gede Yoga Kharisma Pradana I Dewa Gde Kresna Wirawan I Dewa Gede Kresna Wirawan I Dewa Putu Juwana I Ketut Suardana I Ketut Sudana I Ketut Sudana I KETUT WESTRA I Ketut Westra I Made Subrata I Made Surat I Wayan Adnyana Julianawati, Putu Eva Kulla, Linda Luh De Liska Maretha Berlianantiya Maria Aventina Nena Ni Komang Sri Rahayu Ni Komang Sri Wulan Anggreni Ni Luh Gede Ayu Praba Parwati Ni Luh Putu Cahayani Ni Luh Putu Yesy Anggreni Ni Made Widiasih Ni Made Wulan Purnama Juliani Ni Nyoman Murniasih Ni Putu Devi Arisanthi Ni Wayan Ary Rusitayanti Ni Wayan Ary Rustiyanti Ni Wayan Sri Pitria Amelisa Ni Wayan Widi Astuti Ni Wayan Widia Astuti Nuzula Asmawati Pande Komang Suparyana Pitaloka, Ni Kadek Putri Diah Putri, Helmalia Putu Diah Asrida Putu Diah Asrida Widia, Ni Wayan Widia Sulianingsih Wirawan, Kresna Wulan Anggreni, Ni Komang Sri