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All Journal Jurnal Pendidikan Ekonomi Undiksha Jurnal Ekonomi dan Bisnis Jagaditha Widyadari : Jurnal Pendidikan Jurnal Ilmiah Satyagraha Widyadari : Jurnal Pendidikan Jurnal Manajemen dan Teknologi Informasi Arthaniti Studies Jurnal Abdi Masyarakat Jurnal Pengabdian Kepada Masyarakat Widya Mahadi Riwayat: Educational Journal of History and Humanities Buletin Pemberdayaan dan Pengembangan Masyarakat
Putu Siti Firmani
Universitas PGRI Mahadewa Indonesia
Humanities Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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Pemberdayaan UMKM Kuliner Pasar Desa Blahkiuh melalui Digital Marketing dan Standarisasi Hygiene Wirawan, Kresna; Arthajaya, Gede Sidi; Firmani, Putu Siti; Julianawati, Putu Eva
Jurnal Abdi Masyarakat Vol. 5 No. 2 (2025): Jurnal Abdi Masyarakat September 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v5i2.84

Abstract

Program pengabdian masyarakat (PKM) ini bertujuan untuk memberdayakan UMKM kuliner di Desa Blahkiuh, Badung, Bali, dengan mengatasi dua tantangan utama: promosi digital yang terbatas dan standar kebersihan yang tidak optimal di stand kuliner. Program ini dilaksanakan melalui serangkaian kegiatan, antara lain pelatihan digital marketing, pembuatan website, dan workshop standardisasi kebersihan. Pelatihan pemasaran digital membekali pelaku UMKM dengan keterampilan memanfaatkan media sosial dan platform online untuk promosi produk, sehingga meningkatkan visibilitas dan pendapatan harian. Pengembangan website desa kuliner berfungsi sebagai etalase digital, memfasilitasi jangkauan pasar yang lebih luas untuk produk kuliner lokal. Lokakarya kebersihan dan pemantauan secara berkala meningkatkan standar kebersihan di stand kuliner, meningkatkan kenyamanan pengunjung dan memperkuat citra Blahkiuh sebagai destinasi wisata kuliner yang berkualitas. Dampak program diukur melalui indikator kuantitatif (peningkatan pendapatan UMKM, jumlah pengunjung, dan adopsi pemasaran digital) dan indikator kualitatif (peningkatan perilaku UMKM dan kepuasan pengunjung). Hasil penelitian menunjukkan peningkatan kapasitas UMKM, profesionalisme, dan daya saing yang signifikan di era ekonomi digital. Inisiatif PKM ini menunjukkan model intervensi yang efektif untuk pemberdayaan UMKM kuliner melalui transformasi digital dan budaya berkualitas, dengan potensi replikasi di desa lain yang menghadapi tantangan serupa.This community service program (PKM) aims to empower culinary MSMEs in Blahkiuh Village, Badung, Bali, by overcoming two main challenges: limited digital promotion and suboptimal hygiene standards at culinary stands. This program is carried out through a series of activities, including digital marketing training, website creation, and cleanliness standardization workshops. Digital marketing training equips MSME actors with the skills to utilize social media and online platforms for product promotion, thereby increasing visibility and daily income. The development of the culinary village website serves as a digital storefront, facilitating a wider market reach for local culinary products. Regular hygiene and monitoring workshops improve hygiene standards at the culinary stand, improve visitor comfort and strengthen Blahkiuh's image as a quality culinary tourism destination. The impact of the program was measured through quantitative indicators (increase in MSME revenue, number of visitors, and digital marketing adoption) and qualitative indicators (improvement in MSME behavior and visitor satisfaction). The results of the study show a significant increase in MSME capacity, professionalism, and competitiveness in the digital economy era. This PKM initiative demonstrates an effective intervention model for the empowerment of culinary MSMEs through digital transformation and quality culture, with the potential for replication in other villages facing similar challenges.
Pengaruh Strategi Pemasaran Terhadap Nilai Konsumen Yang Dimediasi Oleh Inovasi Produk : Studi Empiris Pada Pengerajin Kain Rang-Rang di Desa Pejukutan Kecamatan Nusa Penida Asrida, Putu Diah; Firmani, Putu Siti; Amelis, Ni Wayan Sri Pitria; Pitaloka, Ni Kadek Putri Diah; Cahyani, Dewa Ayu Oka
Jurnal Pendidikan Ekonomi Undiksha Vol. 14 No. 1 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v14i1.47141

Abstract

The increasingly fierce business competition makes the company always improve the synergies that exist within the company, namely the use of appropriate marketing strategies in accordance with the development of products and services produced by the company. Marketing programs can be designed using several programs simultaneously, including promotions, sales, personal selling, as well as company product development with the hope that the products and services produced by the company meet consumer needs and desires that can be increased to consumer value. This study was conducted to determine the effect of marketing strategy on consumer value mediated by product innovation (empirical study on rang-rang fabric craftsmen in the village of Pejukutan, sub-district of Nusa Penida). The method used by the sample in this study is non-probability sampling, with a sample size of 96. The data analysis technique used is the t-test with the Moderated Regression Analysis interaction test. This test has met the requirements of the instrument test, classical assumption test and the appropriate model test. Based on the test results, it is known that marketing strategy has a significant effect on consumer value with a regression coefficient of 0.840 with a significance of 0.000 <0.05 and a marketing strategy moderated by product innovation has a significant effect on consumer value with a regression coefficient value of -0.017 and a significance of 0.007 <0.05 Therefore, product innovation variable is able to moderate the influence of marketing strategy on consumer value
PENGARUH MODAL DAN LOKASI TERHADAP PENDAPATAN PEDAGANG NASI JINGGO DI KELURAHAN KESIMAN KECAMATAN DENPASAR TIMUR Putu Siti Firmani; I Dewa Gde Kresna Wirawan; Ni Putu Devi Arisanthi
Jurnal Manajemen dan Teknologi Informasi Vol. 15 No. 1 (2025): Jurnal Manajemen dan Teknologi Informasi
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59819/jmti.v15i1.4625

Abstract

This study aims to determine: (1) the influence of capital on the income of nasi jinggo traders, (2) the influence of location on the income of nasi jinggo traders, (3) the influence of capital and location on the income of nasi jinggo traders in Kesiman Village, East Denpasar District. This study applies a quantitative approach with a sample size of 35 respondents taken from nasi jinggo traders in Kesiman Village, East Denpasar District. The analysis techniques used are multiple linear analysis and determination test. The results of this study show that (1) the capital variable has a significant effect on income, as evidenced by the results of the t-test of 7.139, exceeding the t-table of 2.034 with a significant value of 0.000 < 0.05; (2) the location variable has a significant influence on income as proven by the results of the t-test of 2.838, exceeding the t-table of 2.034 with a significant value of 0.001 < 0.005; 3) capital and location variables have a significant influence on income as evidenced by the calculated F value of 25.957, exceeding the F table of 3.29 with a significance value of 0.000 < 0.05; (4) The results of the determination coefficient using the Adjusted R Square method state that 59.5% of the capital and location variables have a significant influence on income, while the remaining 40.5% is influenced by other factors that were not included in the research. So the results obtained are that there is a significant influence between capital and location on the income of nasi jinggo traders in Kesiman Village, East Denpasar District.
KEBIJAKAN KERINGANAN DENDA DI KOPERASI SIMPAN PINJAM SEDANA WERDI BR. DANGIN TANGGLUK KESIMAN PADA MASA PANDEMI COVID 19 Putu Siti Firmani
Jurnal Ilmiah Satyagraha Vol. 5 No. 2 (2022): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The presence of Covid-19 brings global challenges to create a newsocial order or recovery. Financial institutions such as banks, cooperatives andLPDs on the island of Bali are also feeling the impact of the Covid-19 virus.Sedana Werdi Cooperative is one of the savings and loan cooperatives on theisland of Bali. The Sedana Werdi Cooperative implements several policies for itsmembers, one of which is the existence of fines for members who do not pay loansand interest on time. The approach used by the author is descriptive qualitative,namely a description based on the results of observations, interviews and validity,which is based on the process of issuing this fines relief policy, especially in theSedana Werdi Cooperative Br. Dangin Tangluk Kesiman. The data collection techniques in this study were observation, interviews, and documentation. Thetriangulation used is technique triangulation and source triangulation.Triangulation technique is done by collecting data from observations, interviews,and documentation. Source triangulation is done by collecting data throughinformation sources, namely through interviews with the head of the SedanaWerdi Savings and Loans Cooperative. The Sedana Werdi Cooperative is here toprovide solutions to its members affected by the recession. The Covid-19pandemic has had an impact on business and financial health. Based on theseconditions, the Sedana Werdi Cooperative offers its members an exemption fromthe obligation to pay the previously imposed fines.
Balinese Farmers Disensus in Koperasi Assistance For The Future of the Rural Economy Wirawan, I Dewa Gede Kresna; Firmani, Putu Siti; Kharisma Pradana, Gede Yoga
Riwayat: Educational Journal of History and Humanities Vol 8, No 1 (2025): Januari, Special Issue on "Educational design research for human beings learning
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i1.43389

Abstract

This research aims to analyze the future of the rural economy based on the role of Koperasi and Balinese farmers. In Bali, quite a few Balinese farmers contribute to the rural economy. Many Balinese farmers are members of Koperasi. On the other hand, some Balinese farmers are still experiencing a crisis. Koperasi have played a role in the economic problems of Balinese farmers. The problems are : 1) What is the level of effectiveness of the role of Koperasi for the needs of Balinese farmers?; 2) Is there a dissensus among Balinese farmers regarding Koperasi programs that are promising in rural development?. This research was completed using mixed methods. Respondents were determined based on a parallel sequential sampling technique. Primary data was collected through surveys with the help of questionnaires. Secondary data was obtained based on a literature study. All data was analyzed statistically and interpretatively with the help of S.P.S.S. The research results show : 1) There is evidence of the effectiveness of cooperatives' role in overcoming Balinese farmers' economic problems. There is a positive and significant influence on the role of cooperatives on the needs of Balinese farmers ( = 1.450, p = 0.026); 2) Balinese farmers have a dissensus regarding the future of a rural economy that is representative of the digital economy. These resistance symptoms are related to the failure of cooperative programs such as technological training ( = 0.585, p = 0.292), paranoid conditions, skepticism, problems using tools, and other choices of Balinese farmers.
Co-Authors Amelis, Ni Wayan Sri Pitria Aprilia Syafitri Arthajaya, Gede Sidi Cahyani, Dewa Ayu Oka Gede Yoga Kharisma Pradana I Dewa Gde Kresna Wirawan I Dewa Gede Kresna Wirawan I Dewa Putu Juwana I Ketut Suardana I Ketut Sudana I Ketut Sudana I Ketut Westra I KETUT WESTRA I Made Subrata I Made Surat I Wayan Adnyana Julianawati, Putu Eva Kulla, Linda Maretha Berlianantiya Maria Aventina Nena Ni Komang Sri Rahayu Ni Komang Sri Wulan Anggreni Ni Luh Gede Ayu Praba Parwati Ni Luh Putu Cahayani Ni Luh Putu Yesy Anggreni Ni Made Widiasih Ni Made Wulan Purnama Juliani Ni Nyoman Murniasih Ni Putu Devi Arisanthi Ni Wayan Ary Rusitayanti Ni Wayan Ary Rustiyanti Ni Wayan Sri Pitria Amelisa Ni Wayan Widi Astuti Ni Wayan Widia Astuti Nuzula Asmawati Pande Komang Suparyana Pitaloka, Ni Kadek Putri Diah Putu Diah Asrida Putu Diah Asrida Widia, Ni Wayan Widia Sulianingsih Wirawan, Kresna Wulan Anggreni, Ni Komang Sri