Article Per Year (5 Year)
p-Index From 2021 - 2026
4.302
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Komunikasi Makna Jurnal Siasat Bisnis WARTA EDULITE: Journal of English Education, Literature and Culture PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Indonesian Journal of Community Services Tuturlogi: Journal of Southeast Asian Communication Jurnal Pengabdian UNDIKMA Journal of Advanced Multidisciplinary Research International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Jurnal Ilmiah Sultan Agung Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmu Sosial dan Humaniora Indonesia Economic Journal
Kurdaningsih, Dian Marhaeni
UNISSULA
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

Published : 36 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 36 Documents
Search

 1   2   3   4 
Pengaruh Intensitas Menonton Review Produk  Scora dalam Live Streaming Tiktok @Scoraofficial dan Tingkat Kepercayaan Terhadap Keputusan Pembelian pada Mahasiswa di Kota Semarang Mohamad Nor Fauzi; Kholifatun Rohmawati; Made Dwi Adnjani; Dian Marhaeni Kurdaningsih
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xbk2t414

Abstract

The rapid development of TikTok's live streaming feature has opened new opportunities for brands to reach consumers directly. This study aims to analyze the influence of watching intensity and trust level on purchase decisions among university students in Semarang City. Using a quantitative method with 100 respondents and multiple linear regression analysis, the results show that watching intensity has a positive and significant effect on purchase decisions (t = 10.284 > t-table 1.984, sig. 0.000 < 0.05). Similarly, trust level also has a positive and significant effect (t = 11.531 > t-table 1.984, sig. 0.000 < 0.05). Simultaneously, both variables significantly influence purchase decisions (F = 125.747 > F-table 3.09, sig. 0.000 < 0.05), with a coefficient of determination (R²) of 0.722, indicating that 72.2% of purchase decisions are explained by both variables. This study concludes that higher watching intensity and trust level lead to greater likelihood of purchase decisions among students who watch SCORA product reviews on TikTok live streaming.
Pengaruh Konten YouTube Ferry Irwandi terhadap Persepsi Akurat Konten dan Umpan Balik Audiens Alexander Vito Dharma Putra; Dian Marhaeni Kurdaningsih
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zpqeym93

Abstract

This study examines the influence of philosophical discourse content on YouTube channel "Ferry Irwandi" on audience's accurate content perception and audience feedback. Using a quantitative approach with purposive sampling, data were collected via Likert scale questionnaires from 105 subscribers of the channel. Data analysis was conducted using SPSS 27, including validity, reliability, normality, linearity, simple linear regression, coefficient of determination, and hypothesis testing (t test and F test). Results indicate that YouTube content significantly influences accurate content perception (R²=0.654; t=13.938; sig.<0.05) and audience feedback (R²=0.385; t=8.037; sig.<0.05). These findings suggest that logically structured and data driven content enhances audience understanding and engagement, contributing to higher quality public discourse in the digital era.
The role of message ambassador elements, music, and color in increasing the persuasiveness of children’s product advertising on YouTube Dian Marhaeni Kurdaningsih; Didik Murwantono; Anis Turmudhi; Destary Praptawati
EduLite: Journal of English Education, Literature and Culture Vol 11, No 1 (2026): February 2026
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/e.11.1.257-272

Abstract

As digital platforms like YouTube reshape children's product advertising, this study explores how brand ambassadors, music, and color influence consumer engagement and memory. Despite their frequent use, the persuasive roles of these elements remain unclear. Therefore, the aim is to examine how much brand ambassadors, colour, and music in children's product advertisements on YouTube influence parental consumer engagement The research focuses on their impacts on recall and brand reinforcement among parents. This study was under a quantitative research. It was designed to quantitatively examine the impact, employing a survey as the primary research method.  An online survey was conducted with 100 parents of children aged 5 to 10. A total of 20 advertising videos were collected and subsequently examined through regression analysis. The results of the correlation analysis revealed that brand ambassadors significantly and positively enhance the persuasive power of advertisements for children's products. Likewise, the use of color demonstrated a substantial and statistically significant effect. In contrast, music exhibited a relatively strong influence but did not reach statistical significance. Foundational attributes, such as credibility, popularity, and appeal in brand ambassadors, as well as memorability and attractiveness in musical elements, consistently contributed to increased consumer persuasion through brand reinforcement and recall, particularly when paired with color. These findings offer valuable, data-driven insights for advertisers, policymakers, and scholars seeking to optimize audiovisual strategies in digital campaigns targeting children's markets. However, a key limitation of this study lies in the absence of mediating variables, which could have provided a deeper understanding of the mechanisms behind persuasion. Future research is encouraged to incorporate such variables further and investigate additional advertising components that may influence consumer response.
Pengaruh Kualitas Konten TikTok dan Persepsi Harga terhadap Minat Beli Produk Lafiye Koleksi Ode (Studi pada Perempuan Usia 20–24 Tahun di Kota Semarang) Ayuk Kusumaning Tyas; Dian Marhaeni Kurdaningsih
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/wyrsk483

Abstract

This study was motivated by a debate on the social media platform TikTok regarding the price of Lafiye products, particularly the Ode collection, which is considered relatively high despite the use of Tencel material and premium content branding. This study employs Attribution Theory, specifically the locus of control dimension, to examine whether consumer purchase intent is driven by internal factors (personal preference and needs) or external factors (TikTok content quality and price perception). A quantitative survey method was used with purposive sampling of 100 respondents, analyzed using multiple linear regression with IBM SPSS 25. The results show that TikTok content quality has a positive and significant effect on purchase intent (beta = 0.449; t = 5.182 > t-table 1.984; sig. < 0.05), and price perception also has a positive and significant effect (beta = 0.374; t = 4.317 > t-table 1.984; sig. < 0.05). Simultaneously, both variables explain 53.4% of the variance in purchase intent (R Square = 0.534), while the remaining 46.6% is explained by other variables outside this study. These findings support Attribution Theory's external locus of control dimension: TikTok content quality and price perception jointly shape consumers' value judgments and purchase intent toward the Lafiye Ode collection.
Pengaruh Kualitas Konten Visual dan Terpaan Fitur Reels Terhadap Engagement pada Instagram @kopikenangan.id Aditia Anggraeni Agustin; Khonsa Fitriyani; Dian Marhaeni Kurdaningsih
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/rvqmra80

Abstract

This study was motivated by an apparent discrepancy between the engagement rate of the @kopikenangan.id Instagram account as initially observed via SocialBlade and the account's high level of visual content activity and use of the Reels feature. This situation highlighted the need for an empirical examination of the factors influencing audience engagement. The study aims to examine the impact of Visual Content Quality and Exposure to the Reels Feature on engagement with the @kopikenangan.id Instagram account, utilizing Uses and Gratifications Theory as a framework to explain that audiences are active media users who select and consume content based on their needs and interests. A quantitative approach employing a survey method was used. Purposive sampling was applied to select 100 followers of the @kopikenangan.id Instagram account as respondents. Data analysis was conducted using multiple linear regression with IBM SPSS Statistics version 27. The results indicate that Visual Content Quality has a positive and significant effect on engagement with the @kopikenangan.id Instagram account, with a calculated t-value of 6.460 and a significance level of 0.000. Exposure to the Reels Feature also has a positive and significant effect on engagement, with a calculated t-value of 10.807 and a significance level of 0.000. Simultaneously, Visual Content Quality and Exposure to the Reels Feature significantly influence engagement, with a calculated F-value of 68.562 and a significance level of 0.000. The coefficient of determination (R²) of 0.586 indicates that these two variables contribute 58.6% to engagement, while the remaining 41.4% is influenced by factors outside the scope of this study. The study concludes that Visual Content Quality and Exposure to the Reels Feature significantly influence engagement with the @kopikenangan.id Instagram account. Furthermore, the results indicate that the initial assumption of low engagement based on SocialBlade observations was not fully confirmed, as measurements taken from respondents revealed that audience engagement fell into the high category. These findings demonstrate the necessity of measuring engagement based on audience responses through empirical testing.
Analisis Resepsi Followers @fadiljaidi pada Representasi Kedekatan Keluarga dalam Konten Tiktok Annisa Salsa Sabilla; Dian Marhaeni Kurdaningsih
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/bszcrf05

Abstract

The development of social media, particularly TikTok, has changed the way individuals present family life to audiences. Content that portrays interactions among family members can shape particular meanings of family closeness from the perspective of followers. This study aims to analyze the reception of @fadiljaidi followers toward the representation of family closeness in TikTok content and to examine how followers interpret the forms of closeness presented in the content. This study employs a qualitative method using Stuart Hall's reception analysis approach, which categorizes audience positions into three types: dominant-hegemonic, negotiated, and oppositional. Data were collected through in-depth interviews with @fadiljaidi followers selected using purposive sampling and supported by documentation of the TikTok content under study. The findings show that followers interpret the closeness between Fadil Jaidi and Pak Muh through intensive interaction, open communication, attention, emotional support, humor, and togetherness displayed in various contents. Most informants occupy the dominant-hegemonic position because they accept and interpret the representation of family closeness in accordance with the messages presented in the content. Meanwhile, some informants occupy the negotiated position, accepting the representation of family closeness while considering that social media content is a constructed representation and does not necessarily reflect the entirety of family life. This study demonstrates that followers' reception of family closeness is influenced not only by the messages conveyed through the content but also by the experiences and perspectives of individual informants. Future research is encouraged to examine the representation of family relationships on other social media platforms with more diverse audience characteristics
Co-Authors ., Mubarok Aditia Anggraeni Agustin Aisha, Salsabila Alexander Vito Dharma Putra Andika Surya Putra Anis Turmudhi Annisa Salsa Sabilla Anwar, Choiril Arina Iftiani Asyhari Asyhari Ayuk Kusumaning Tyas Destary Praptawati Didik Murwantono Dimara, Damarjati Ersha Auroryningtyas Fikri Shofin Mubarok Fransisca Lusianora Galing Bima Satria Genta Maghvira Iky Putri Aristhya Kholifatun Rohmawati Khonsa Fitriyani Made Dwi Adnjani Made Dwi Adnjani Made Dwi Adnjani Made Dwi Adnjani Maghvira, Genta Maharani, Anisa Rizki Martina, Dannia Ayu Mohamad Nor Fauzi Mubarok Mubarok Muhammad Didan Naufal Mulyadi, Urip Novia Fitriani, Adelarita Shita Chetrin Lavesia Siti Sariatul Khoiriyah Sri Hindah Pudjihastuti Trimanah, Trimanah Turmudhi, Anis Urip Mulyadi Urip Mulyadi