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All Journal Jurnal Ilmiah Komunikasi Makna Jurnal Siasat Bisnis WARTA EDULITE: Journal of English Education, Literature and Culture PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Indonesian Journal of Community Services Tuturlogi: Journal of Southeast Asian Communication Jurnal Pengabdian UNDIKMA Journal of Advanced Multidisciplinary Research International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Jurnal Ilmiah Sultan Agung Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Jejak digital: Jurnal Ilmiah Multidisiplin Indonesia Economic Journal
Kurdaningsih, Dian Marhaeni
UNISSULA
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Pengaruh Kualitas Layanan Chatbot GoPay terhadap Kepuasan dan Kepercayaan Pengguna pada Mahasiswa UNISSULA Semarang Muhammad Didan Naufal; Arina Iftiani; Fikri Shofin Mubarok; Dian Marhaeni Kurdaningsih
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/md31k973

Abstract

The development of digital technology has encouraged the use of chatbots as customer service tools in digital financial applications, including GoPay. This study aims to examine the influence of user satisfaction and trust on the quality of GoPay chatbot services among UNISSULA Semarang students. A quantitative approach was employed through a survey of 100 students who had used the GoPay chatbot. Data were analyzed using IBM SPSS Version 27. The results indicate that both user satisfaction and trust have a positive and significant effect on chatbot service quality. Simultaneously, these variables explain 71.9% of the variation in chatbot service quality. The findings suggest that chatbot service quality is influenced not only by system performance but also by users’ satisfaction and trust in digital services
Pengaruh Intensitas Menonton Review Produk  Scora dalam Live Streaming Tiktok @Scoraofficial dan Tingkat Kepercayaan Terhadap Keputusan Pembelian pada Mahasiswa di Kota Semarang Mohamad Nor Fauzi; Kholifatun Rohmawati; Made Dwi Adnjani; Dian Marhaeni Kurdaningsih
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xbk2t414

Abstract

The rapid development of TikTok's live streaming feature has opened new opportunities for brands to reach consumers directly. This study aims to analyze the influence of watching intensity and trust level on purchase decisions among university students in Semarang City. Using a quantitative method with 100 respondents and multiple linear regression analysis, the results show that watching intensity has a positive and significant effect on purchase decisions (t = 10.284 > t-table 1.984, sig. 0.000 < 0.05). Similarly, trust level also has a positive and significant effect (t = 11.531 > t-table 1.984, sig. 0.000 < 0.05). Simultaneously, both variables significantly influence purchase decisions (F = 125.747 > F-table 3.09, sig. 0.000 < 0.05), with a coefficient of determination (R²) of 0.722, indicating that 72.2% of purchase decisions are explained by both variables. This study concludes that higher watching intensity and trust level lead to greater likelihood of purchase decisions among students who watch SCORA product reviews on TikTok live streaming.
Pengaruh Konten YouTube Ferry Irwandi terhadap Persepsi Akurat Konten dan Umpan Balik Audiens Alexander Vito Dharma Putra; Dian Marhaeni Kurdaningsih
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zpqeym93

Abstract

This study examines the influence of philosophical discourse content on YouTube channel "Ferry Irwandi" on audience's accurate content perception and audience feedback. Using a quantitative approach with purposive sampling, data were collected via Likert scale questionnaires from 105 subscribers of the channel. Data analysis was conducted using SPSS 27, including validity, reliability, normality, linearity, simple linear regression, coefficient of determination, and hypothesis testing (t test and F test). Results indicate that YouTube content significantly influences accurate content perception (R²=0.654; t=13.938; sig.<0.05) and audience feedback (R²=0.385; t=8.037; sig.<0.05). These findings suggest that logically structured and data driven content enhances audience understanding and engagement, contributing to higher quality public discourse in the digital era.
Co-Authors ., Mubarok Aisha, Salsabila Alexander Vito Dharma Putra Andika Surya Putra Anwar, Choiril Arina Iftiani Asyhari Asyhari Didik Murwantono Dimara, Damarjati Ersha Auroryningtyas Fikri Shofin Mubarok Fransisca Lusianora Galing Bima Satria Genta Maghvira Iky Putri Aristhya Kholifatun Rohmawati Made Dwi Adnjani Made Dwi Adnjani Made Dwi Adnjani Made Dwi Adnjani Maghvira, Genta Maharani, Anisa Rizki Martina, Dannia Ayu Mohamad Nor Fauzi Mubarok Mubarok Muhammad Didan Naufal Mulyadi, Urip Novia Fitriani, Adelarita Praptawati, Destary Shita Chetrin Lavesia Siti Sariatul Khoiriyah Sri Hindah Pudjihastuti Trimanah, Trimanah Turmudhi, Anis Urip Mulyadi Urip Mulyadi