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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi COMPETITIVENESS JOURNAL jurnal niara Jurnal Mirai Management Jurnal Penelitian Pendidikan IPA (JPPIPA) AkMen JURNAL ILMIAH YUME : Journal of Management Jurnal Ilmiah Ecosystem Accounting Profession Journal (APAJI) Nobel Management Review Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Pengabdian Masyarakat Bhinneka Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Manajemen Riset Inovasi Jurnal Pengabdian Masyarakat Bangsa (JIMBE) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Bisnis dan Kewirausahaan Jurnal Pengabdian Sosial Journal of Innovative and Creativity De Facto: Journal of international multidisciplinary sciences Jurnal Manajemen Kewirausahaan dan Teknologi IECON: International Economics and Business Conference Jurnal Ilmiah Bongaya (JIB)
Citta, Andi Batary
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Journal : IECON: International Economics and Business Conference

 1 
The Design of Tourism Marketing for Maudu Lompoa through Social Engagement in Cikoang Takalar Regency, Indonesia Sirajuddin Nasir; Hikmah Hikmah; Rilfan Kasi RanteTa’dung; Andi Batary Citta
IECON: International Economics and Business Conference Vol. 1 No. 2 (2023): International Conference on Economics and Business (IECON-1)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/43f5wk39

Abstract

This study discusses the cultural and religious marketing of Maudu Lompoa in Cikoang, Takalar Regency. This study aims to identify and analyze the relationship between the Maudu Lompoa celebration and social engagement and marketing concepts used in preserving cultural and religious tourism based on local wisdom in Takalar Regency. In addition, this research is also to find out the promotional designs offered to preserve cultural and religious tourism based on local wisdom inTakalar Regency. This research gives the result that Maudu Lompoa's marketing design emphasizes promotion through social engagement as the main target in the promotion. Where there are local wisdom values that are so strong. One of the efforts to optimize the potential for cultural and religious tourism is by implementing a promotional strategy. Promotion is a one-way flow of information or persuasion made to direct a person or the general public to an action that creates an exchange in marketing. Promotion has an important role in tourism development, because promotion is an attempt to communicate tourism potential to the target market.
The Role of Digital Leadership in Improving MSME Performance: Perspective of Information and Communication Technology (ICT) Utilization Andi Batary Citta; Ahmad Ridha. T
IECON: International Economics and Business Conference Vol. 2 No. 2 (2024): International Conference on Economics and Business (IECON-2)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/zhnhx036

Abstract

This study explores the role of digital leadership in improving the performance of Micro, Small, and Medium Enterprises (MSMEs) through the use of Information and Communication Technology (ICT). Using a qualitative approach, data were collected through literature review, in-depth interviews with MSME leaders and field observations. The results showed that MSME leaders utilize Information and Communication Technology (ICT) to improve efficiency and competitiveness, despite challenges such as limited resources and resistance to change. Successful strategies include gradual technology adoption, employee training, and external collaboration. In addition, participatory and transformational leadership have proven effective in creating a culture of innovation that supports the digitalization process. This study provides theoretical and practical contributions by highlighting the importance of Information and Communication Technology (ICT), which is a strategic resource in accelerating the digital transformation of MSMEs.
Artificial Intelligence and Global Economic Inequality: Causes, Solutions, and Impacts Sukmatica Slamet; Andi Batary Citta; Widiastuti
IECON: International Economics and Business Conference Vol. 2 No. 2 (2024): International Conference on Economics and Business (IECON-2)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/93a43q21

Abstract

This study analyzes the relationship between the adoption of artificial intelligence (AI) and economic inequality, exploring policy solutions to mitigate AI's negative impact on inequality. A literature review approach was used, examining relevant studies, reports, and articles on AI’s effects on economic inequality. The findings indicate that AI can exacerbate global economic inequality through two primary mechanisms. First, AI-driven automation replaces low-skilled jobs, leading to higher unemployment among low-skilled workers. Second, reliance on advanced technology is concentrated in countries or groups with sufficient resources, leaving others behind. However, AI also presents opportunities to reduce inequality, especially if applied to sectors like agriculture and education in developing countries, which can foster economic growth. With appropriate policies, AI could drive economic progress while addressing socio-economic inequality. These policies would ensure that AI's benefits are widely accessible, promoting inclusive development rather than deepening disparities. Ultimately, AI has the potential to either widen or narrow economic gaps, depending on how it is integrated into society, underscoring the need for targeted strategies to harness its positive impact.
Impact of Talent Management on Organizational Performance with Political Skills as a Moderating Variable Andi Batary Citta; Hikmah Hikmah; Sukmatica Slamet; Ulfa Dwi Yanti
IECON: International Economics and Business Conference Vol. 1 No. 1 (2023): International Conference on Economics and Business (IECON-1)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/22dr9j44

Abstract

The purpose of this study is to have an in-depth analysis of the relationship between Talent Management and Organizational Performance. As well as knowing in detail the role of political skills in the organization. A quantitative approach was used in this study. The data for this study were collected from PT Bank Sulselbar through a survey method via a questionnaire, sampling using porpusive sampling with a total sample of 80 respondents. The data analysis technique in this study uses Moderated Regression Analysis (MRA), with tools (SPSS) which will provide clear results using validity and reliability testing, data normality test and classical assumption test. The results are in the positive direction and meet the research objectives, which reveal that there is a positive relationship between talent management and subsequent organizational performance, Political skills moderate the relationship between talent management and organizational performance.
Co-Authors Ahmad Ridha Ahmad Ridha Ahmad Ridha Ahmad Ridha. T Amsal Sahban, Muhammad Andi Sri Kumala Putri Anzhari, A Muh Ardasanti, Andi Arfiany Arfiany Arfiany, Arfiany Asmiati Asmiati Asriyanto Asriyanto Basir, Zulfikar Pratama Dianita Veronika Fahira Salahuddin Faradibah, Faradibah Ghalib, Mukhtar Hasmiati Hasmiati Hernita Hernita Hernita Hernita Hikmah Hikmah Hikmah Hikmah Hikmah Idris, Andi Muhammad Syafri Indradewa, Rhian Juniar, Andi Maghfirah Karmila Karmila Karolina D.L, Jeni Mashuri, Arief Muhammad Aswin Muhammad Basri Muhammad Fauzan Muharram Muharram Mukhtar Galib Ningrum, Andi Sasra Nur Ilmi Nur Mira Aisyah Nurdin Brasit Nurdjanah Hamid Nurtisa Lestari P, Andi Sri Kumala Putri. Putro, Guntur Suryo Ranteta dung, Rilfan Kasi Rasmawati Rasmawati Ria Mardiana Yusuf Rilfan Kasi Ranteta’dung Sirajuddin Nasir Slamet, Sukmatica SP, Guntur St. Syahriati Sulastriani Sulastriani Syam, Akmal T, Ahmad Ridha. Ulfa Dwi Yanti Ulfa Dwiyanti Widiastuti WIDIASTUTI - Widiastuti Widiastuti Zaenab Achmar