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All Journal AGRIMOR JASc (Journal of Agribusiness Sciences) Seminar Nasional Lahan Suboptimal JAS (Jurnal Agri Sains) Agriprimatech Jurnal Pengabdian UNDIKMA PERTANIAN TROPIK Gotong Royong : Jurnal Pengabdian, Pemberdayaan Dan Penyuluhan Kepada Masyarakat (J-P3KM)
Pinem, Laura Juita
Program Studi Agribisnis, Fakultas Agroteknologi, Universitas Prima Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Journal : Agriprimatech

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PENGARUH ATRIBUT PRODUK TERHADAP LOYALITAS KONSUMEN BLUE BAND DI MEDAN JOHOR Pinem, Laura Juita
Agriprimatech Vol. 6 No. 2 (2023): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i1.4219

Abstract

The purpose of this research is to examine the influence of attributes found in Blue Band margarine products on consumer loyalty towards margarine. The attributes to be analyzed in this study are brand image, taste, packaging, and nutritional content. The respondents consist of 100 housewives from the Medan Johor District. The sample was drawn from the population based on calculations using the Slovin method. Data obtained from the respondents were then analyzed using multiple linear regression with the use of SPSS software. The data processing results show that all four independent variables, namely brand image, taste, packaging, and nutritional content, affect respondent loyalty. Keywords: margarine, loyalty, brand, packaging, regression, Blue Band.
PENGARUH ATRIBUT PRODUK TERHADAP LOYALITAS KONSUMEN BLUE BAND DI MEDAN JOHOR Pinem, Laura Juita
Agriprimatech Vol. 6 No. 2 (2023): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i1.4219

Abstract

The purpose of this research is to examine the influence of attributes found in Blue Band margarine products on consumer loyalty towards margarine. The attributes to be analyzed in this study are brand image, taste, packaging, and nutritional content. The respondents consist of 100 housewives from the Medan Johor District. The sample was drawn from the population based on calculations using the Slovin method. Data obtained from the respondents were then analyzed using multiple linear regression with the use of SPSS software. The data processing results show that all four independent variables, namely brand image, taste, packaging, and nutritional content, affect respondent loyalty. Keywords: margarine, loyalty, brand, packaging, regression, Blue Band.
Co-Authors afrianti, Suratni Ameilia Zuliyanti Andreas Aritonang Bayu Pratomo Bayu Pratomo Clara Synthia Siahaan Edy Fachrial Elisa Julianti Fahmi Chandradinata Ismy Guci, Dede Ansyari Hutasuhut, Ahmad Luthfi Indra Setiawan Rambe Irni, Julaili Julaili Irni Julianti, Elisa Karo Sekali, Abednego Suranta Khairani, Siti Mirna Pratiwi muhammad sahnan nasution, myrna pratiwi Pratomo, Bayu Rama Riana Sitinjak Ridwanti Batubara Ridwanti Batubara Rina Mirza Sabrini Mentari Rezeki Safrida Safrida Tambunan, Beryanto Tarigan, Andry Admaja Zuliyanti, Ameilia