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All Journal AGRIMOR JASc (Journal of Agribusiness Sciences) Seminar Nasional Lahan Suboptimal JAS (Jurnal Agri Sains) Agriprimatech Jurnal Pengabdian UNDIKMA PERTANIAN TROPIK
Pinem, Laura Juita
Program Studi Agribisnis, Fakultas Agroteknologi, Universitas Prima Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Pemanfaatan Pekarangan Rumah Tangga Melalui Teknik Vertikultur untuk Meningkatkan Kesejahteraan Keluarga Afrianti, Suratni; Pinem, Laura Juita; Khairani, Siti
Jurnal Pengabdian UNDIKMA Vol. 6 No. 2 (2025): May
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v6i2.13566

Abstract

This community service program aims to empower housewives living near the railway tracks in Sei Agul, Medan Barat, through vertical farming techniques. The program is designed to optimize the use of limited yard space around their homes to improve family income and community welfare. The methods used include training, mentoring, and periodic evaluations. The questionnaire instrument was distributed before and after the activity to determine the level of change in knowledge and skills received by participants during the activity. The results of the community service showed an increase in participants' knowledge and skills in farming using vertical farming techniques, packaging harvests, and marketing products both directly and digitally. In addition to providing economic benefits, this activity also supports environmental sustainability by reducing the use of land, water, and pesticides.
PENGARUH ATRIBUT PRODUK TERHADAP LOYALITAS KONSUMEN BLUE BAND DI MEDAN JOHOR Pinem, Laura Juita
Agriprimatech Vol. 6 No. 2 (2023): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i1.4219

Abstract

The purpose of this research is to examine the influence of attributes found in Blue Band margarine products on consumer loyalty towards margarine. The attributes to be analyzed in this study are brand image, taste, packaging, and nutritional content. The respondents consist of 100 housewives from the Medan Johor District. The sample was drawn from the population based on calculations using the Slovin method. Data obtained from the respondents were then analyzed using multiple linear regression with the use of SPSS software. The data processing results show that all four independent variables, namely brand image, taste, packaging, and nutritional content, affect respondent loyalty. Keywords: margarine, loyalty, brand, packaging, regression, Blue Band.
Co-Authors afrianti, Suratni Ameilia Zuliyanti Andreas Aritonang Bayu Pratomo Bayu Pratomo Clara Synthia Siahaan Edy Fachrial Elisa Julianti Fahmi Chandradinata Ismy Hutasuhut, Ahmad Luthfi Indra Setiawan Rambe Irni, Julaili Julaili Irni Julianti, Elisa Karo Sekali, Abednego Suranta Khairani, Siti Mirna Pratiwi muhammad sahnan nasution, myrna pratiwi Pratomo, Bayu Rama Riana Sitinjak Ridwanti Batubara Ridwanti Batubara Safrida Safrida Tambunan, Beryanto Zuliyanti, Ameilia