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Ervan Togatorop
Pattimura University
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Ketika Konten Bicara: Eksplorasi Dampak Ewom Dan Customer Innovativeness Terhadap Adopsi Produk Baru Kurniawan, Sabda Aji; Togatorop, Ervan
Business Management Journal Vol 21, No 2 (2025): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v21i2.8888

Abstract

The digital transformation has significantly shifted consumer behavior, with electronic word of mouth (eWOM), particularly in the form of short videos (vWOM), becoming a primary source of information influencing new product adoption decisions. This study aims to examine the influence of eWOM on the intention to adopt new products, with customer innovativeness as a mediating variable, in the context of the adventure tourism destination Cakadiditrip in Ambon City. Using a quantitative approach and Structural Equation Modeling (SmartPLS 4.0), the study involved 97 respondents who had been exposed to Cakadiditrip’s video content on social media. The results show that eWOM significantly influences both the intention to adopt new products and customer innovativeness, and that customer innovativeness mediates the relationship between eWOM and adoption intention. These findings highlight the strategic importance of digital content marketing that aligns with the innovative traits of target audiences. Practical implications suggest that businesses, especially in emerging tourism sectors, should optimize vWOM as a persuasive communication tool to accelerate market innovation adoption.
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA KEDAI ALOHA DI KOTA AMBON Feky Reken; Nadya Nurlailya Ningsih; Ervan Togatorop
Jurnal Riset Bisnis Vol. 9 No. 1 (2025): Oktober
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/bd3qgz72

Abstract

This study empirically aims to examine the influence of customer satisfaction and price on purchasing decisions at Aloha Café in Ambon City. A quantitative approach was employed, with the research population consisting of consumers who had previously made purchases at Aloha Café. Data collection was carried out by distributing questionnaires using a purposive sampling technique, resulting in a total of 110 respondents. The collected data were analyzed through multiple linear regression, classical assumption tests, hypothesis testing, and the coefficient of determination (R²), with the assistance of SPSS version 26 software. The findings indicate that, partially, both customer satisfaction and price exert a positive and significant effect on purchasing decisions at Aloha Café in Ambon City
Pengaruh Orientasi Pasar, Orientasi Teknologi dan Service Blueprint Terhadap Kepuasan Konsumen (Studi Empiris:Pada UMKM Kuliner Cafe Baileo) Feky Reken; Ervan Togatorop
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 6 No. 1 (2026): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/jimp.2026.9868

Abstract

Penelitian ini berawal dari adanya keluhan pengunjung dan kelemahan Café Baileo dibandingkan pesaingnya Garagge Caffe, terutama terkait ketidakstabilan penjualan, keterbatasan ketersediaan menu, serta konsistensi pelayanan baik pada lini frontstage maupun backstage. Kondisi tersebut menimbulkan persoalan terhadap kepuasan konsumen dan menjadi dasar penting untuk meneliti sejauh mana strategi pasar, pemanfaatan teknologi, dan perancangan alur layanan (service blueprint) mampu memperbaiki kualitas pelayanan. Penelitian ini bertujuan untuk menganalisis dan menguji pengaruh orientasi pasar, orientasi teknologi, dan service blueprint terhadap kepuasan konsumen pada UMKM kuliner Café Baileo. Penelitian ini menggunakan pendekatan kuantitatif dengan desain explanatory research. Data diperoleh dari 80 responden melalui kuesioner, kemudian dianalisis dengan menggunakan SmartPLS 3. Hasil penelitian menunjukkan bahwa orientasi pasar dan orientasi teknologi berpengaruh positif dan signifikan terhadap service blueprint, sedangkan service blueprint berpengaruh kuat terhadap kepuasan konsumen. Selain itu, service blueprint terbukti memediasi hubungan antara orientasi pasar dan orientasi teknologi terhadap kepuasan konsumen. Temuan ini menegaskan bahwa peningkatan sensitivitas pasar, penguatan adopsi teknologi digital, serta perancangan service blueprint yang konsisten merupakan strategi penting untuk meningkatkan pengalaman dan kepuasan konsumen. Penelitian ini memberikan kontribusi empiris dan rekomendasi praktis bagi Café Baileo maupun UMKM kuliner sejenis untuk memperkuat kualitas layanan dan daya saing yang berkelanjutan
Perencanaan Pra-Pensiun sebagai Upaya Peningkatan Literasi Keuangan Guru dan Pegawai: Penelitian Simon Hendrik Leasa; Nur Azda; Ervan Togatorop
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5538

Abstract

Perencanaan Keuangan Pra-Pensiun merupakan fondasi penting dalam mempersiapkan stabilitas finansial sebelum memasuki masa pensiun. Tujuan dari kegiatan Pengabdian Kepada Masyarakat ini adalah untuk meningkatkan literasi dan kesadaran keuangan bagi Guru dan Pegawai di SMA Negeri 3 Maluku Tengah dalam merencanakan keuangan jangka panjang. Metode pelaksanaan dilakukan melalui tahapan persiapan, pre-test, sosialisasi dan diskusi, post-test dan evaluasi. Instrumen evaluasi berupa kuesioner pilihan ganda sebanyak lima soal yang mengukur pemahaman peserta mengenai konsep perencanaan keuangan pra-pensiun, perbedaan kebutuhan dan keinginan, strategi pengelolaan pendapatan, pentingnya menabung dan berinvestasi serta resiko tidak memiliki perencanaan keuangan jangka panjang. Hasil menunjukkan bahwa adanya peningkatan skor rata-rata dari 80% pada pre-test menjadi 98% pada post-test dengan selisih peningkatan sebesar 18%. Temuan ini mengindikasikan bahwa melalui kegiatan PKM ini, secara efektif meningkatkan pemahaman dan literasi keuangan peserta. Kegiatan ini diharapkan mendorong Guru dan Pegawai untuk mulai menyusun rencana keuangan jangka panjang guna mencapai kesejahteraan finansial pada masa pensiun. Kata Kunci: Perencanaan Keuangan, Pra -Pensiun, Literasi Keuangan, Aparatur Sipil Negara , Pengabdian M asyarakat Abstract:Pre-retirement financial planning is an essential foundation for preparing financial stability before entering retirement. This community service activity aimed to improve financial literacy and awareness among teachers and staff of SMA Negeri 3 Maluku Tengah in planning long-term finances. The implementation method consisted of preparation, pre-test, socialization and discussion, post-test, and evaluation stages. The evaluation instrument was a five-item multiple-choice questionnaire measuring participants’ understanding of pre-retirement financial planning concepts, differences between needs and wants, income management strategies, the importance of saving and investing, and the risks of lacking long-term planning. The results showed an increase in the average score from 80% in the pre-test to 98% in the post-test, with an 18% improvement. These findings indicate that the educational activity effectively enhanced participants’ financial literacy. The program is expected to encourage teachers and staff to develop long-term financial plans to achieve financial well-being during retirement. Keywords: Financial Planning, Pre-retirement Planning, Financial Literacy, Civil Servants, Community Engagement
Financing the Circular Future: How Gendered Access to Green Capital Shapes Women’s Participation in Circular Economy Enterprises Afrianto Afrianto; Rukmuin Wilda Payapo; Fatmawati Fatmawati; Nur Azda; Ervan Togatorop; Simon Hendrik Leasa
Pattimura Proceeding 2026: Proceeding of the 3rd International Conference of International Conference on Business and Eco
Publisher : Pattimura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/pcst.2026.iconbe.p27-41

Abstract

The transition to a Circular Economy (CE) represents a critical pathway for sustainable development, yet the participation of women in CE enterprises remains constrained by systemic gendered barriers, particularly in access to specialized green finance. This study investigates how gendered access to green capital influences women’s engagement, decision-making, and scaling capacity in CE initiatives across Indonesia. Using survey data from 400 respondents and applying Structural Equation Modeling (SEM), the analysis examines the direct effects of institutional fairness and financial capability on women’s participation, as well as the mediating role of credit constraints. Findings reveal that equitable institutional frameworks and enhanced financial capabilities significantly increase women’s participation in CE enterprises, while limited access to green capital remains a critical barrier. The results underscore the importance of integrating gender-sensitive policies within climate finance mechanisms to ensure an inclusive and effective CE transition. This research contributes to the intersectional literature on gender, finance, and sustainability, offering actionable insights for policymakers, development practitioners, and financial institutions aiming to foster equitable green economic growth.
How Digital Marine Technologies Improve Small-Island Livelihoods: The Roles of Sustainable Practices, Productivity, and Institutional Support Jani Jani; Rukmuin Wilda Payapo; Ervan Togatorop; Venezia Thalia Metekohy; Arjen Robben Doddy Sahanaya
Pattimura Proceeding 2026: Proceeding of the 3rd International Conference of International Conference on Business and Eco
Publisher : Pattimura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/pcst.2026.iconbe.p42-55

Abstract

Small Island Developing States (SIDS) face acute vulnerabilities in marine-dependent livelihoods due to declining fish stocks, environmental degradation, and limited economic diversification. While Digital Marine Technologies (DMTs) have been proposed as tools to enhance productivity and sustainability, the integrated mechanisms linking DMT adoption to livelihood outcomes remain under-explored, particularly the role of institutional support in moderating these effects. Addressing this gap, the present study examines how DMTs contribute to small-island livelihood resilience through economic and environmental pathways. Employing a quantitative cross-sectional survey design, data were collected from 750 respondents comprising small-scale fishers and cooperative managers across representative SIDS communities. The study tested complex relationships using Partial Least Squares Structural Equation Modeling (PLS-SEM), allowing for simultaneous assessment of direct, mediated, and moderated effects within the proposed conceptual framework. The results indicate that DMT adoption exerts a significant positive direct effect on small-island livelihoods. Further, Productivity and Sustainable Practices were confirmed as significant mediators, demonstrating that technological benefits materialize through both enhanced economic performance and improved resource stewardship. Importantly, the positive impact of DMTs on livelihoods is strengthened under conditions of high Institutional Support, highlighting the conditional nature of technology effectiveness in these contexts. The study contributes theoretically by validating an integrated framework in which technological adoption, livelihood gains, and environmental sustainability are mutually reinforced and contingent on governance quality. Practically, the findings underscore that policy interventions in SIDS must go beyond technology provision, prioritizing institutional development, infrastructure investment, and capacity building to ensure equitable and sustainable livelihood improvements.
UNDERSTANDING JOB PORTAL ADOPTION AMONG USERS WITH DISABILITIES: A CONSUMER BEHAVIOR PERSPECTIVE Ervan Togatorop; Siska Jeanete Saununu; Nadya Nurlailya Ningsih
Manis: Jurnal Manajemen dan Bisnis Vol 9 No 2 (2026): MANIS : Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.9.2.161-186

Abstract

This study aims to examine the influence of perceived risk, user experience, perceived security, platform credibility, and accessibility on the intention to use digital job portals among users with disabilities. The study adopts a quantitative research approach using a survey method involving 200 respondents with disabilities who have experience using digital job portal platforms such as LinkedIn, JobStreet, and Glints. Data were collected through structured questionnaires and analyzed using multiple linear regression with SPSS software. The findings reveal that perceived risk has a significant negative effect on intention to use, while user experience, perceived security, platform credibility, and accessibility have significant positive effects on intention to use digital job portals. Among all variables, perceived risk emerged as the strongest predictor influencing users’ behavioral intention. The results indicate that accessible, secure, trustworthy, and user-friendly job portal platforms are more likely to encourage digital job portal adoption among users with disabilities. This study contributes to the literature on consumer behavior and digital inclusion by extending technology adoption perspectives into the context of disability-inclusive digital employment platforms.
Pemberdayaan UMKM Perempuan Pesisir Melalui Pengembangan Model Bisnis Berkelanjutan Berbasis Blue Economy di Natsepa–Suli Siska Jeanete Saununu; Ervan Togatorop; Nadya Nurlailya Ningsih
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 9, No 3 (2026): SEPTEMBER 2026
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v9i3.3411

Abstract

Kawasan wisata Pantai Natsepa–Suli memiliki potensi ekonomi melalui aktivitas UMKM kuliner yang sebagian besar dikelola oleh perempuan pesisir. Namun, pelaku usaha masih menghadapi keterbatasan dalam inovasi produk dan kemasan, pengelolaan keuangan, serta pemanfaatan teknologi digital untuk pemasaran. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas UMKM perempuan pesisir melalui penerapan model bisnis berkelanjutan berbasis Blue Economy. Kegiatan dilaksanakan melalui analisis kebutuhan, sosialisasi, pelatihan, praktik langsung, dan pendampingan. Intervensi meliputi penerapan kemasan ramah lingkungan berbasis daun pisang, edukasi literasi keuangan melalui program “Dompet Mama”, pelatihan digital marketing, serta pemanfaatan Google My Business untuk meningkatkan visibilitas usaha. Hasil pelaksanaan menunjukkan bahwa mitra telah memperoleh pengalaman praktis dalam menggunakan kemasan ramah lingkungan, menerapkan prinsip dasar pengelolaan keuangan usaha dan rumah tangga, serta memanfaatkan teknologi digital sebagai sarana promosi dan penguatan keberadaan usaha di ruang digital. Penerapan teknologi dan inovasi dilakukan secara partisipatif melalui demonstrasi, praktik, diskusi, dan pendampingan. Kegiatan ini memperkuat kapasitas UMKM perempuan pesisir dalam menerapkan praktik usaha yang lebih inovatif, terencana, dan berorientasi pada keberlanjutan ekonomi serta lingkungan.
Co-Authors Afrianto Afrianto Arjen Robben Doddy Sahanaya Fatmawati Fatmawati Feky Reken Jani Jani Nadya Nurlailya Ningsih Nur Azda Payapo, Rukmuin Wilda Rukmuin Wilda Payapo Sabda A. Kurniawan Simon Hendrik Leasa Siska Jeanete Saununu Venezia Thalia Metekohy