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All Journal Jurnal Manajemen dan Bisnis (Performa) Journal The Winners Al-Fath Jurnal Fundamental Justice Jurnal Riset Manajemen dan Bisnis Bandung Conference Series: Business and Management MIMBAR : Jurnal Sosial dan Pembangunan Engagement: Jurnal Pengabdian Kepada Masyarakat
Nina Maharani
Prodi Manajemen Fakultas Ekonomi & Bisnis Universitas Islam Bandung
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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Pengaruh Kualitas Produk dan Lokasi terhadap Keputusan Pembelian Konsumen pada Kedai Mie Yamin dan Bakso Restorja Tiara Ramadhan Nabiila Al-Faatihah; Nina Maharani; Dede R Oktini
Bandung Conference Series: Business and Management Vol. 3 No. 1 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i1.6552

Abstract

Abstract. This study aims to find out how the description of product quality, location and consumer purchasing decisions at Kedai Mie Yamin and Bakso Restorja, and how much influence product quality, location have on consumer purchasing decisions partially and simultaneously. This research is a type of descriptive and verification research using quantitative research methods. The sampling technique used in this research is purposive sampling. The population in this study are consumers who have purchased food products from Kedai Mie Yamin and Bakso Restorja with a sample of 100 respondents. Data analysis used in this research is descriptive analysis and uses multiple linear regression analysis with hypothesis testing using t-test and f-test analysis. The results of this study indicate that product quality partially has a significant effect on consumer purchasing decisions, location partially has a significant effect on consumer purchasing decisions, and product quality and location simultaneously influence consumer purchasing decisions. Abstrak. Penelitian ini bertujuan untuk mengetahui bagaimana gambaran kualitas produk, lokasi dan keputusan pembelian konsumen pada Kedai Mie Yamin dan Bakso Restorja, serta seberapa besar pengaruh kualitas produk, lokasi terhadap keputusan pembelian konsumen secara parsial dan simultan. Penelitian ini merupakan jenis penelitian deskriptif dan verifikatif dengan menggunakan metode penelitian kuantitatif, Teknik sampling yang digunakan dalam penelitian ini adalah yaitu purposive sampling, populasi dalam penelitian ini adalah konsumen yang pernah membeli produk makanan Kedai Mie Yamin dan Bakso Restorja dengan sampel sebanyak 100 responden. Analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan menggunakan analisis regresi linier berganda dengan pengujian hipotesis menggunakan analisis uji-t dan uji-f. Hasil penelitian ini menunjukkan bahwa kualitas produk secara parsial berpengaruh signifikan terhadap keputusan pembelian konsumen, lokasi secara parsial berpengaruh signifikan terhadap keputusan pembelian konsumen, serta kualitas produk dan lokasi secara simultan berpengaruh terhadap keputusan pembelian konsumen.
Pengaruh Kualitas Pelayanan dan Kualitas Poduk terhadap Kepuasan Konsumen pada Batas Kata Cafe Dega, Dega Abietia Kresna; Nina Maharani; Moch Malik A Rohandi
Bandung Conference Series: Business and Management Vol. 3 No. 2 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i2.9379

Abstract

Abstract. This study aims to determine the implementation respondents' responses of Service Quality and Product Quality at Batas Kata Café. To determine the partial influence of service quality on customer satisfaction, product quality on customer satisfaction. To determine the magnitude of the simultaneous influence of service quality and product quality on customer satisfaction at Batas Kata Cafe Cafe. The research method used is a survey method. The type of research used is quantitative. The sampling technique used was the Purposive Sampling Technique and the sample in this study were 130 respondents who had visited the Batas Kata Cafe. The data collection technique used is a questionnaire. The data analysis method used is multiple linear regression analysis to determine the direction of the relationship between the independent variables and the dependent variable.The results of this study stated that the implementation and responses of respondents regarding service quality and product quality were considered good. Service quality and product quality partially and simultaneously have a significant effect on customer satisfaction. Abstrak. Penelitian ini bertujuan untuk mengetahui Penerapan dan tanggapan responden mengenai kualitas pelayanan dan kualitas produk pada Batas Kata Café. Untuk mengetahui besar pengaruh secara parsial dan simultan kualitas pelayanan dan kualitas produk terhadap kepuasan konsumen pada Batas Kata Cafe. Metode penelitian yang digunakan adalah metode survey. Jenis penelitian yang digunakan bersifat kuantitatif. Teknik pengambilan sampel yang dilakukan yaitu Teknik Purposive Sampling dan Sampel dalam penelitian ini adalah 130 orang responden yang pernah berkunjung ke Batas Kata Cafe. Teknik pengumpulan data yang digunakan adalah Kuesioner dan wawancara. Metode analisis data yang digunakan adalah analisis regresi linier berganda untuk mengetahui pengaruh variabel independen dan variabel dependen. Hasil penelitian ini menyatakan bahwa penerapan dan tanggapanresponden mengenai kualitas pelayanan dan kualitas produk dinilai baik. Kualitas pelayanan dan kualitas produk secara parsial dan simultan berpengaruh signifikan terhadap kepuasan konsumen.
Pengaruh Kualitas Pelayanan dan Lokasi terhadap Kepuasan Konsumen pada Cafe Teras Sentani Ramanda Jundi Wafi; Nina Maharani; Mochamad Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 3 No. 2 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i2.9428

Abstract

Abstract. This study aims to determine the implementation and responses of respondents about the quality of Service and location at Café Teras Sentani. To determine the effect of partial and simultaneous quality of Service and location on customer satisfaction at Café Teras Sentani. The research method used is survey method. The type of research used is quantitative. The sampling technique is Purposive Sampling technique and the sample in this study is 100 respondents who have been to Batas Kata Cafe. Data collection techniques used are questionnaires and interviews. Data analysis method used is multiple linear regression analysis to determine the effect of independent variables and dependent variables. The results of this study stated that the implementation and responses of respondents regarding the quality of Service and location are considered good. Service quality and location partially and simultaneously significantly affect customer satisfaction.Keyword: Service Quality, Location, Customer Satisfaction. Abstrak. Penelitian ini bertujuan untuk mengetahui Penerapan dan tanggapan responden mengenai kualitas pelayanan dan lokasi pada Café Teras Sentani. Untuk mengetahui besar pengaruh secara parsial dan simultan kualitas pelayanan dan lokasi terhadap kepuasan konsumen pada Café Teras Sentani. Metode penelitian yang digunakan adalah metode survey. Jenis penelitian yang digunakan bersifat kuantitatif. Teknik pengambilan sampel yang dilakukan yaitu Teknik Purposive Sampling dan Sampel dalam penelitian ini adalah 100 orang responden yang pernah berkunjung ke Batas Kata Cafe. Teknik pengumpulan data yang digunakan adalah Kuesioner dan wawancara. Metode analisis data yang digunakan adalah analisis regresi linier berganda untuk mengetahui pengaruh variabel independen dan variabel dependen. Hasil penelitian ini menyatakan bahwa penerapan dan tanggapan responden mengenai kualitas pelayanan dan lokasi dinilai baik. Kualitas pelayanan dan lokasi secara parsial dan simultan berpengaruh signifikan terhadap kepuasan konsumenKata Kunci: Kualitas Pelayanan, Lokasi, Kepuasan Konsumen.
Pengaruh Harga dan Citra Merek terhadap Keputusan Pembelian di Banjarsari Hermayadi, Maydy Indira; Maharani, Nina; Moch. Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 3 No. 2 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i2.9438

Abstract

Abstract. This study aims to find out how price, brand image and purchasing decisions are described at Payun Kopi Banjarsari, and how much influence price, brand image and purchasing decisions have. This research is a type of descriptive and verification research using quantitative research methods. The sampling technique used in this study was purposive sampling. The population in this study were consumers who had bought drinks and food at Payun Kopi shops, with a sample of 100 respondents. Data analysis used in this research is descriptive and verification analysis using multiple linear regression analysis with hypothesis testing using t-test and f-test analysis. The results showed that partially price and brand image have a significant and positive effect on purchasing decisions, and price and brand image simultaneously have an effect on purchasing decisions. Abstrak. Penelitian ini bertujuan untuk mengetahui bagaimana gambaran harga, citra merek dan keputusan pembelian di Payun Kopi Banjarsari, serta seberapa besar pengaruh harga, citra merek dan keputusan pembelian. Penelitian ini merupakan jenis penelitian deskriptif dan verifikatif dengan menggunakan metode penelitian kuantitatif, Teknik sampling yang digunakan dalam penelitian ini yaitu purposive sampling, populasi dalam penelitian ini adalah konsumen yang pernah membeli Minuman dan Makanan di kedai Payun Kopi, dengan sampel sebanyak 100 responden. Analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan verifikatif menggunakan analisis regresi linier berganda dengan pengujian hipotesis menggunakan analisis uji-t dan uji-f. Hasil penelitian menunjukkan hasil bahwa secara parsial harga dan citra merek memiliki pengaruh yang signifikan dan positif terhadap keputusan pembelian, serta harga dan citra merek secara simultan berpengaruh terhadap keputusan pembelian
Pengaruh Lokasi Toko dan Iklan di Media Sosial Instagram terhadap Intensi Pembelian Toko Kue History Cake Muhammad Taufik Rahman; Maharani, Nina; Dwi Nugraha, Yudha
Bandung Conference Series: Business and Management Vol. 4 No. 1 (2024): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i1.11185

Abstract

Abstract. This research focuses on the variables Store Location, Advertisements on Instagram Social Media, and Purchase Intention. The aim of this research is to determine the relationship between store location, advertising on social media Instagram and purchase intentions at the History Cake in Bandung City. This research is included in descriptive and verification research using a quantitative approach. The sampling technique used is with a purposive sampling. The method used in this research is a survey method with a questionnaire instrument as the data collection technique. The objects of this research are consumers who have purchased History Cake products and live in the city of Bandung. The sample used in this research was 130 respondents. The data analysis used in this research is descriptive analysis using multiple linear regression with testing using T Test and F Test analysis. The results of this research show that store location partially has a positive and significant effect on purchase intentions. Advertisements on social media Instagram partially have a positive and significant influence on Purchase Intentions. And then Store Locations and Advertisements on Social Media Instagram have a positive and significant influence on Purchase Intentions. Abstrak. Penelitian ini berfokus pada variabel Lokasi Toko, Iklan di Media Sosial Instagram, dan Intensi Pembelian. Tujuan dari penelitian ini yaitu untuk mengetahui hubungan antara Lokasi Toko, Iklan di Media Sosial Instagram terhadap Intensi Pembelian pada History Cake di Kota Bandung. Penelitian ini termasuk kedalam penelitian deskriptif dan verifikatif dengan menggunakan pendekatan kuantitatif. Teknik sampling yang digunakan yaitu purposive sampling. Metode yang digunakan pada penelitian ini yaitu metode survey dengan instrument kuesioner sebagai teknik pengumpulan datanya. Objek penelitian ini merupakan konsumen yang pernah melakukan pembelian produk History Cake dan berdomisili di Kota Bandung. Sampel yang digunakan pada penelitian ini berjumlah 130 responden. Analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dengan menggunakan regresi linear berganda dengan pengujian memakai analisis Uji T dan Uji F. Hasil penelitian ini menunjukan bahwa Lokasi Toko secara parsial berpengaruh positif dan signifikan terhadap Intensi Pembelian. Iklan di media sosial Instagram secara parsial berpengaruh positif dan signifikan terhadap Intensi Pembelian serta Lokasi Toko dan Iklan di Media Sosial Instagram berpengaruh secara positif dan signifikat terhadap Intensi Pembelian.
Pengaruh Store Atmosphere dan Visual Merchandising terhadap Niat Beli pada Toko Kue Mamayudesserts Indana Zulfa; Maharani, Nina; Estri Mahani, Septiana A
Bandung Conference Series: Business and Management Vol. 4 No. 1 (2024): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i1.11762

Abstract

Abstract. This study aims to find out how the description of store atmosphere, visual merchandising and purchase intention at Mamayudesserts cake shop, as well as how much influence store atmosphere, visual merchandising has on purchase intention. This research is a type of descriptive and verification research using quantitative research methods, the sampling technique used in this study is non-probability sampling, namely purposive sampling, the population in this study are consumers who have purchased food products at Mamayudesserts cake shop with a sample of 100 respondents. The data analysis used in this research is descriptive analysis and verification using multiple linear regression analysis, f test, t test, and coefficient of determination. The results of this study indicate that store atmosphere partially has a significant effect on purchase intention, visual merchandising partially has a significant effect on purchase intention, and store atmosphere and visual merchandising simultaneously purchase intention. Abstrak. Penelitian ini bertujuan untuk mengetahui bagaimana gambaran store atmosphere, visual merchandising dan niat beli pada toko kue mamayudesserts, serta seberapa besar pengaruh store atmosphere, visual merchandising pada niat beli. Penelitian ini merupakan jenis penelitian deskriptif dan verifikatif dengan menggunakan metode penelitian kuantitatif, Teknik sampling yang digunakan dalam penelitian ini adalah nonprobability sampling yaitu purposive sampling, populasi dalam penelitian ini adalah konsumen yang pernah membeli produk makanan Mamayudesserts dengan sampel sebanyak 100 responden. Analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan verifikatif menggunakan analisis regresi linier berganda, Uji f, Uji t, dan koefisien determinasi. Hasil penelitian ini menunjukkan bahwa store atmosphere secara parsial berpengaruh signifikan terhadap niat beli, visual merchandising secara parsial berpengaruh signifikan terhadap niat beli, serta store atmosphere dan visual merchandising secara simultan berpengaruh terhadap niat beli.
TRADISI MIPIT PARE DALAM BINGKAI LIVING QUR'AN DI PANDEGLANG BANTEN Maharani, Nina
Al-Fath Vol 16 No 2 (2022): Desember 2022
Publisher : Department of Ilmu al-Qur'an dan Tafsir, Faculty of Ushuluddin and Adab, State Islamic University of Sultan Maulana Hasanuddin Banten, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/alfath.v16i2.9667

Abstract

Humans are encouraged to strive to get something, namely by trying and praying as much as possible, as well as the people of Kacapi Kutamekar Village, making the mipit pare tradition as part of the efforts and prayers that are made to achieve the expected harvest and as a sign of gratitude to God for rice planting success. The mipit pare tradition is carried out before the harvest, by reading selected verses and praying Nurbuat. This tradition is carried out with the aim that the harvest is protected from all kinds of bad things, asks Allah to bless the harvest, and as a sign of gratitude because Allah has given sustenance to the farmers by growing their rice so that their rice can be harvested. This thesis tries to see and analyze the phenomena carried out by the people of Kampung Kacapi who make the mipit pare tradition a form of prayer and gratitude to Allah. The author uses the Living Qur'an research method, namely scientific research on various social events related to the presence of the Qur'an in certain Muslim communities. The approach used by the author is a phenomenological approach.
Pengaruh Kualitas Pelayanan dan Kualitas Makanan terhadap Kepuasan Konsumen Reinaldy Indraka Parikenan; Nina Maharani; Rezi Muhamad Taufik Permana
Jurnal Riset Manajemen dan Bisnis Volume 4, No. 2, Desember 2024 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v4i2.5006

Abstract

Abstract. This study focuses on Service Quality, Food Quality, and Consumer Satisfaction. The purpose of this study was to determine the relationship between Service Quality, Food Quality, and Customer Satisfaction at Kedai Sambal Dadak Perumnas. This research includes descriptive and verification research using a quantitative approach. The research method used is the survey method with a questionnaire instrument as the data collection technique. The sampling technique used was purposive sampling. The population in this study are consumers who have made purchases at Kedai Sambal Dadak Perumnas and live in Karawang Regency. The sample used in this study amounted to 130 respondents. Data analysis in this study is descriptive analysis using multiple linear regression analysis and hypothesis testing using T test and F test analysis. The results of this study indicate that Service Quality partially has a positive and significant effect on Customer Satisfaction. Food Quality partially has a positive and significant effect on Customer Satisfaction. Service Quality and Food simultaneously have a positive and significant effect on Consumer Satisfaction. Abstrak. Penelitian ini berfokus pada Kualitas Pelayanan, Kualitas Makanan, dan Kepuasan Konsumen. Tujuan penelitian ini yaitu untuk mengetahui hubungan antara Kualitas Pelayanan, Kualitas Makanan, terhadap Kepuasan Konsumen pada Kedai Sambal Dadak Perumnas. Penelitian ini termasuk penelitian deskriptif dan verifikatif dengan menggunakan pendekatan kuantitatif. Metode penelitian yang digunakan ialah metode survei dengan instrumen kuesioner sebagai teknik pengumpulan datanya. Teknik pengambilan sampel yang digunakan ialah purposive sampling. Populasi pada penelitian ini ialah konsumen yang pernah melakukan pembelian pada Kedai Sambal Dadak Perumnas dan berdomisili di Kabupaten Karawang. Sampel yang digunakan dalam penelitian ini berjumlah 130 responden. Analisis data pada penelitian ini ialah analisis deskriptif menggunakan analisis regresi linear berganda serta pengujian hipotesis menggunakan analisis Uji T dan Uji F. Hasil penelitian ini menunjukan Kualitas Pelayanan secara parsial berpengaruh positif dan signifikan terhadap Kepuasan Konsumen. Kualitas Makanan secara parsial berpengaruh positif dan signifikan terhadap Kepuasan Konsumen. Kualitas Pelayanan dan Makanan secara simultan berpengaruh positif dan signifikan terhadap Kepuasan Konsumen.
Increasing Improvements to the Production Process to Realizing Halal Culinary in Tourist Village Dede R. Oktini; Nurdin, Nurdin; Allya Roosalyn; Maharani, Nina
MIMBAR : Jurnal Sosial dan Pembangunan Volume 40, No. 2, (Desember 2024) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v40i2.4936

Abstract

This activity will be directed at meatball businesses in Rende. This activity is carried out to assist businesmen in making improvements production process, procuring materials, namely purchasing meat which must be purchased from butchers who have a halal certificate. The process of making meatballs must also be done in a clean place, clean equipment, clean hands and body, enough water, using special gloves. This activity method consists of several stages, namely a workshop where the trainer already has a certificate accompanying halal products. The second stage is assistance in improving the production process. The third stage is assistance in making the NIB. If the business actor already has an NIB, the next stage is to apply for a halal certificate. The results of this activity only produced 3 NIB due to technical problems with the application and cellphone numbers that could not be followed up.
A Community-Based Approach to Digital Marketing and Branding for Sustainable Entrepreneurship in MSMEs Nindya Saraswati; Indra Fajar Alamsyah; Yudha Dwi Nugraha; Nina Maharani
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): May 2025
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v9i1.2014

Abstract

Digital resources create opportunities for MSMEs to innovate, expand, and adopt more sustainable business models, yet many businesses in Citaman Village, Nagreg, West Java face challenges with digital marketing and branding knowledge. To address this, a community-based training program was implemented to strengthen these skills among local MSMEs. The program consisted of seven interactive sessions covering digital marketing strategies, social media content creation, and sustainable branding techniques. The training methodology combined theory, practical exercises, and individual mentoring to ensure effective learning outcomes . Twenty participants underwent pre and post-testing to evaluate the program's impact. Results demonstrated marked improvement in their understanding and capabilities. Additionally, the program achieved a 94% Customer Satisfaction Index (CSI), demonstrating that participants found the training highly beneficial and applicable to their business operations. This comprehensive approach successfully equipped local MSMEs with essential digital skills for modern business competition.
Co-Authors Allya Roosallyn Assyofa Allya Roosalyn Arya Pramanda Putra Dede R Oktini Dedy Ansari Harahap Dedy Ansari Harahap Dega, Dega Abietia Kresna Dinda Septiana Widya Dwi Nugraha, Yudha Estri Mahani, Septiana A Handri HANUGRAH TITI HABSARI Heni Iswati Hermayadi, Maydy Indira Ima Hilmawati INDANA ZULFA Indra Fajar Alamsyah Moch Malik A Rohandi Moch. Malik Akbar Rohandi Moch. Malik Akbar Rohandi Mochamad Malik Akbar Rohandi Muhammad Khofan Mustakhfan Tafdrian Muhammad Taufik Rahman Musyarrofah Niki Puja Pratini Nindya Saraswati Nurdin Nurdin Ramanda Jundi Wafi Ratih Tresnati Reinaldy Indraka Parikenan Rezi Muhamad Taufik Permana Rohandi, Moch. Malik Akbar Septiana Estri Syafira Betari Syamsul Arifin Tiara Ramadhan Nabiila Al-Faatihah Yudha Dwi Nugraha Zenda Eka Brilian