Garuda - Garba Rujukan Digital

Pengaruh Ekspektasi Pendapatan dan Lingkungan Keluarga terhadap Minat Berwirausaha Peserta Didik Andi Rinda Oktariani; Mustari; Agus Syam; Muhammad Hasan; Inanna
Journal of Economic Education and Entrepreneurship Studies Vol. 2 No. 1 (2021): VOL 2, NO 1 (2021): JE3S, JUNI 2021
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

This study aims to determine the influence of income expectations and the family environment on the entrepreneurial interests of students of Madrasah Aliyah Pompanua District Ajangale Bone District. This research is categorized as quantitative descriptive research with correlation approach. The population in this study as many as 188 students of class XI and class XII in Madrasah Aliyah Pompanua District Ajangale Bone district and obtained a sample of 65 students. Data collection is done by observation and questionnaire techniques. The analysis technique used is multiple linear regression. The results of this study showed that income expectations and the family environment have a positive and significant effect on the entrepreneurial interests of students in Madrasah Aliyah Pompanua, Acaraale District, Bone Regency, both partially and simultaneously. In this study, the most dominant variable was income expectations because it had a higher regression coefficient value than family environment regression coefficient value.

PENDAMPINGAN PENGEMBANGAN PRODUK UNGGULAN UMKM DESA MELALUI MEDIA SOSIAL DI DESA PA'RASANGANG BERU KECAMATAN GALESONG KABUPATEN TAKALAR Sudirman, Sudirman; Hendrik, Gary Leonard; Oktariani, Andi Rinda; Kaharuddin, Sri Ayu Nuramalia
Jurnal Abdi Negeriku Vol 4, No 1 (2025): Jurnal Abdi Negeriku
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35580/jan.v4i1.76428

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan salah satu pilar penting dalam perekonomian nasional, terutama di wilayah pedesaan. Desa Pa’rasangang Beru, Kecamatan Galesong, Kabupaten Takalar, memiliki potensi produk unggulan berupa hasil olahan laut, kerajinan tangan, dan pangan lokal yang berpeluang besar untuk dipasarkan lebih luas. Namun, keterbatasan pengetahuan dan keterampilan digital membuat sebagian besar pelaku UMKM di desa ini masih mengandalkan metode pemasaran tradisional sehingga jangkauan pasar terbatas. Untuk menjawab permasalahan tersebut, dilakukan program pengabdian kepada masyarakat berupa pendampingan pengembangan produk unggulan UMKM melalui pemanfaatan media sosial.Metode yang digunakan meliputi pelatihan pembuatan akun bisnis di media sosial (Instagram, Facebook, TikTok), strategi branding produk, pembuatan konten foto dan video yang menarik, serta pengelolaan interaksi dengan konsumen. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan digital pada pelaku UMKM, ditandai dengan kemampuan mereka mengelola akun bisnis secara mandiri, menghasilkan konten promosi berkualitas, serta memperluas jaringan pemasaran. Program ini juga berdampak pada peningkatan omzet penjualan sebesar 10–25% dalam waktu singkat serta meningkatnya motivasi dan kemandirian pelaku UMKM. Dengan demikian, pendampingan ini terbukti efektif dalam meningkatkan daya saing UMKM lokal di era digital. Untuk keberlanjutan, diperlukan pendampingan berkelanjutan, pembentukan komunitas UMKM digital desa, serta dukungan infrastruktur internet dari pemerintah daerah guna mendukung promosi dan pemasaran produk unggulan desa secara lebih luas

Peran Wawasan Kewirausahaan dalam Membentuk Mindset Enterpreneurial Generasi Muda Andi Rinda Oktariani; Gary Leonard Hendrik; Nur Fadilah Ayu Hendrik; Sudirman Sudirman
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3878

Penelitian ini bertujuan untuk menganalisis peran wawasan kewirausahaan dalam membentuk entrepreneurial mindset generasi muda di Indonesia. Latar belakang penelitian ini berangkat dari rendahnya jumlah wirausaha muda di Indonesia yang menurut BPS (2024) hanya mencapai 3,47% dari total penduduk produktif. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik purposive sampling. Informan penelitian terdiri dari 12 generasi muda berusia 20–29 tahun yang terlibat dalam pendidikan maupun praktik kewirausahaan. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi, kemudian dianalisis menggunakan model interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa wawasan kewirausahaan berperan signifikan dalam mengubah pola pikir generasi muda dari orientasi mencari pekerjaan menjadi pencipta lapangan kerja. Wawasan tersebut mendorong lahirnya karakter berani mengambil risiko, kreatif, inovatif, serta adaptif terhadap perkembangan teknologi. Kendala utama yang dihadapi adalah keterbatasan modal, dukungan keluarga, dan akses jaringan, namun dapat diatasi melalui pemanfaatan teknologi digital. Penelitian ini menyimpulkan bahwa penguatan wawasan kewirausahaan, baik melalui pendidikan formal maupun pelatihan nonformal, merupakan faktor kunci dalam pembentukan entrepreneurial mindset generasi muda, dengan dukungan ekosistem kewirausahaan yang lebih terintegrasi.

Pengaruh Personal Branding Influencer terhadap Keputusan Pembelian melalui Kepercayaan Konsumen pada Mahasiswa Kewirausahaan Fakultas Ekonomi Universitas Negeri Makassar Asmayanti Asmayanti; Andi Reski Nurhikmah; Hasisa Haruna; Andi Rinda Oktariani
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3935

Penelitian ini bertujuan untuk menganalisis pengaruh personal branding influencer terhadap keputusan pembelian melalui kepercayaan konsumen pada mahasiswa Kewirausahaan Fakultas Ekonomi Universitas Negeri Makassar. Metode yang digunakan adalah kuantitatif dengan pendekatan deskriptif dan kausal, serta analisis data dilakukan menggunakan Structural Equation Modeling (SEM) Partial Least Square (PLS). Populasi penelitian ini adalah seluruh mahasiswa aktif Program Studi Kewirausahaan yang menggunakan media sosial dan pernah terpapar konten influencer, dengan sampel sebanyak 120 responden yang diambil menggunakan purposive sampling. Hasil penelitian menunjukkan bahwa personal branding influencer berpengaruh positif dan signifikan terhadap kepercayaan konsumen dan keputusan pembelian. Selain itu, kepercayaan konsumen terbukti memediasi hubungan antara personal branding influencer dan keputusan pembelian. Temuan ini menegaskan bahwa influencer yang kredibel, konsisten, dan interaktif dapat meningkatkan kepercayaan mahasiswa terhadap produk, sehingga mendorong niat dan keputusan pembelian secara signifikan.

A Work Motivation Strengthening Program to Enhance Employee Performance in Financial Services Organizations AR Hidayat; Gary Leonard Hendrik; Andi Rinda Oktariani; Andi Reski Nurhikmah
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 3 No. 1 (2025): December
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/sipakatau.v3i1.253

This community engagement program aims to strengthen work motivation as a strategic effort to improve employee performance within financial services organizations. The primary challenge faced by management involved declining morale, reduced commitment, and decreasing service quality, which collectively impacted overall productivity. To address these issues, the program implemented a series of motivation-enhancing activities, including training sessions, group discussions, role-play simulations, and coaching, utilizing a participatory approach. Employees were actively involved in identifying core problems, reflecting on work behaviors, and developing action plans and collective commitments. The results indicate a significant improvement in motivation, discipline, and job satisfaction. Based on pre-test and post-test evaluations, work motivation increased by 22.4%, accompanied by measurable improvements in both individual and team performance. The program effectively contributed to strengthening a productive and service-oriented work culture, demonstrating that participatory interventions can serve as an effective strategy to enhance employee performance in the financial services sector.

IMPLEMENTASI SISTEM MANAJEMEN ADMINISTRASI KELURAHAN CENRANA, KECAMATAN KAHU, KABUPATEN BONE BERBASIS DIGITAL UNTUK MENINGKATKAN PELAYANAN PUBLIK AR Hidayat; Andi Rinda Oktariani; Sudirman Sudirman; Sri Ayu Nuramalia Kaharuddin; Gary Leonard Hendrik
Jurnal Abdi Negeriku Vol 5, No 1 (2026): Jurnal Abdi Negeriku
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35580/jan.v5i1.83872

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kualitas pelayanan publik melalui implementasi sistem manajemen administrasi berbasis digital di Kelurahan Cenrana, Kecamatan Kahu, Kabupaten Bone. Permasalahan utama yang dihadapi adalah masih digunakannya sistem administrasi manual yang menyebabkan keterlambatan pelayanan, kesalahan pencatatan data, serta rendahnya efisiensi kerja aparatur. Metode yang digunakan dalam kegiatan ini adalah pendekatan partisipatif melalui tahapan observasi, perancangan sistem, implementasi, pelatihan, dan evaluasi. Hasil kegiatan menunjukkan bahwa sistem administrasi berbasis digital yang diterapkan mampu meningkatkan efisiensi dan efektivitas pelayanan, yang ditandai dengan penurunan waktu pelayanan serta peningkatan akurasi data. Selain itu, terjadi peningkatan kapasitas aparatur dalam penggunaan teknologi informasi setelah dilakukan pelatihan dan pendampingan. Dari sisi masyarakat, pelayanan menjadi lebih cepat, mudah, dan transparan sehingga meningkatkan tingkat kepuasan masyarakat. Dengan demikian, implementasi sistem administrasi berbasis digital terbukti efektif dalam meningkatkan kualitas pelayanan publik di tingkat kelurahan.

The Mediation Model of Organizational Commitment on the Effect of Job Characteristics on Organizational Citizenship Behavior among Generation Z Employees in Makassar City Andi Rinda Oktariani; AR Hidayat; Wandi Janwar; Gary Leonard Hendrik
At-Tadbir : jurnal ilmiah manajemen Vol 10, No 2 (2026): At-Tadbir : jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v10i2.22727

For organizations employing Generation Z workers, designing meaningful, feedback-rich, and skill enhancing jobs can strengthen organizational commitment and promote voluntary extra-role behavior. Managers should prioritize job design and employee engagement programs to foster higher OCB levels and organizational effectiveness.. This study aims to examine the effect of job characteristics on Organizational Citizenship Behavior (OCB) among Generation Z employees in Makassar City, as well as the mediating role of organizational commitment in this relationship. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM.. Data were collected through purposive sampling from 120 Generation Z employees. The results indicate that job characteristics positively and significantly influence both organizational commitment and OCB. Organizational commitment also has a positive and significant effect on OCB. Furthermore, organizational commitment partially mediates the relationship between job characteristics and OCB, although the magnitude of mediation is relatively weak. The model demonstrates substantial predictive power for OCB and moderate predictive power for organizational commitment.

PERAN LIVE STREAMING YOUTUBE REZA ARAP ‘MARAPTHON: THE LAST TALE’ DALAM MENINGKATKAN EXPOSURE DAN BRANDING PRODUK UMKM DI ERA DIGITAL Andi Rinda Oktariani; Muh. Abudzar A. Galigo; Uswah Mujahidah Rasuna Said; Muhammad Yamin
Jurnal Administrasi Profesional Vol 7 No 1 (2026): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v7i1.8452

The rapid development of digital platforms has created new opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand their marketing strategies through live streaming media. This study aims to analyze the role of Reza Arap’s YouTube live streaming entitled Marapthon: The Last Tale in enhancing MSME product exposure and branding in the digital era. A descriptive qualitative approach with a case study design was employed in this research. Data were collected through live streaming content observation, document analysis from online media sources, and literature review on digital marketing and influencer marketing. The findings reveal that Marapthon serves as an effective alternative promotional medium for MSMEs due to its massive audience reach, low promotional cost, and authentic real-time interaction between the creator and viewers. The effectiveness of promotion within this ecosystem is influenced by four main factors: large-scale audience reach, Parasocial relationships between the creator and audience, strong digital community engagement, and the authenticity of interaction during live streaming sessions. In addition to increasing product exposure, Marapthon also contributes significantly to building brand awareness and a positive brand image through organic endorsements by the content creator. This study highlights that entertainment-based live streaming is no longer merely a form of digital entertainment but has evolved into a participatory and interactive digital marketing ecosystem. It plays a significant role in strengthening MSME branding in the digital era. Therefore, live streaming based promotional models such as Marapthon can be considered a strategic alternative for MSMEs to enhance competitiveness in an increasingly competitive digital market.

The Mediation Model of Organizational Commitment on the Effect of Job Characteristics on Organizational Citizenship Behavior among Generation Z Employees in Makassar City Andi Rinda Oktariani; AR Hidayat; Wandi Janwar; Gary Leonard Hendrik
At-Tadbir : jurnal ilmiah manajemen Vol 10 No 2 (2026): At-Tadbir : jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v10i2.22727

For organizations employing Generation Z workers, designing meaningful, feedback-rich, and skill enhancing jobs can strengthen organizational commitment and promote voluntary extra-role behavior. Managers should prioritize job design and employee engagement programs to foster higher OCB levels and organizational effectiveness.. This study aims to examine the effect of job characteristics on Organizational Citizenship Behavior (OCB) among Generation Z employees in Makassar City, as well as the mediating role of organizational commitment in this relationship. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM.. Data were collected through purposive sampling from 120 Generation Z employees. The results indicate that job characteristics positively and significantly influence both organizational commitment and OCB. Organizational commitment also has a positive and significant effect on OCB. Furthermore, organizational commitment partially mediates the relationship between job characteristics and OCB, although the magnitude of mediation is relatively weak. The model demonstrates substantial predictive power for OCB and moderate predictive power for organizational commitment.

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