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Damas Gianlugi Alrizqi
Universitas Negeri Makassar
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MSME Development Strategies in Supporting Community Economic Empowerment Muh Irshan Sachrir; Dini Kamila Salma; Damas Gianlugi Alrizqi; Nurul Haeriyah Ridwan
Jurnal Pallangga Praja (JPP) Vol. 8 No. 1 (2026): April
Publisher : Institut Pemerintahan Dalam Negeri Kampus Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61076/jpp.v8i1.6341

Abstract

This study aims to analyze the development strategies of Micro, Small, and Medium Enterprises in supporting community economic empowerment. MSMEs play a strategic role in the economy, particularly in employment generation and income improvement. However, their development still faces various challenges, including limited access to capital, low managerial capacity, and limited utilization of digital technology. This study employs a qualitative approach with a descriptive method, using data collection techniques such as interviews, observations, and documentation. The results show that MSME development strategies, including product quality improvement, business diversification, digital technology utilization, and strengthening of business management, are able to enhance business capacity and competitiveness. These improvements have a positive impact on increasing income, creating job opportunities, and strengthening the local economy. Nevertheless, the implementation of these strategies still encounters several constraints that require external support from the government, financial institutions, and business support organizations. Therefore, a comprehensive and integrated MSME development strategy is essential to promote sustainable community economic empowerment.
Co-Authors - Kardoyo Amrullah, Asriyani Anas, Agung Muliaman ASMAYANTI, ASMAYANTI Dini Kamila Salma Djoko Widodo Dwiyanti Indri Murniawaty, Indri Maghfirah Sari Azis Mildayanti Mildayanti, Mildayanti Muchtar, Yulnita Muh Irshan Sachrir Muh. Irshan Sachrir Muhrami, Siti Nardiyah Musthofa, Ubaedul Nina Oktarina Nurhikmah, Andi Reski Nurul Haeriyah Ridwan Paramita, Septiannisa Rachmadi, Moch Faizal Rahmat Hidayat Ridwan, Nurul Haeriyah Risanda Alirastra Budiantoro Sari, Puji Novita Sehabuddin, Ahmad Yani, Ni Luh Sinta