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Peningkatan Pemasaran Produk Kreatif dengan Kemandirian Keuangan Septiani, Ana; Al Amin, Muhammad Ridho; Kurniawan, Angga; Rahayu, Sri Retnaning; Editya, Dimas Bagus; Fuadi, Slamet
SINAR SANG SURYA Vol 9, No 2 (2025): Agustus 2025
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v9i2.4521

The purpose of this activity is to increase financial independence for the majority of residents in Sidodadi Village. The methods applied in this activity are demonstration and direct practice. In this mentoring, there are several activities carried out, namely demonstrations and direct practice on how to make decorative lamps from glass bottles by the presenter, and mentoring in marketing the product. Training is conducted face-to-face and accompanied online. The final session of this activity was filled with material related to the type of activity and provided knowledge and understanding in marketing creative products to increase financial independence. The activities carried out have provided results with indicators that participants understand the empowerment of potential in marketing creative products and managing their own financial independence so that they can innovate the products that will be developed

Membangun Wirausaha Kreatif Berbasis Lingkungan: Pelatihan Recycle Botol Kaca untuk Kelompok Dasawisma ES, Yeni Rahmawati; Agustina, Rina; Septiani, Ana; Dewi, Tiara Anggia
SINAR SANG SURYA Vol 10, No 1 (2026): Januari 2026
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v10i1.4637

Kelompok Dasawisma merupakan komunitas masyarakat yang memiliki peran penting dalam pemberdayaan perempuan dan pelestarian lingkungan di tingkat lokal. Namun, rendahnya akses terhadap pelatihan dan teknologi pengelolaan limbah, khususnya botol kaca, menjadi tantangan tersendiri. Padahal, limbah botol kaca memiliki potensi untuk diolah menjadi produk bernilai ekonomi tinggi. Berdasarkan survei awal di Desa Sidodadi Dusun IV, ditemukan bahwa limbah botol kaca belum dimanfaatkan secara optimal oleh masyarakat setempat.Kegiatan pengabdian ini bertujuan untuk memberikan pelatihan dan pendampingan kepada ibu-ibu Kelompok Dasawisma dalam mengolah botol kaca bekas menjadi lampu hias yang bernilai jual. Metode yang digunakan adalah demonstrasi dan praktik langsung dengan melibatkan 26 peserta. Materi pelatihan meliputi proses pembuatan lampu hias botol kaca tanpa semen maupun dengan semen. Hasil kegiatan menunjukkan antusiasme tinggi dari peserta, meningkatnya keterampilan praktis, serta terciptanya produk kreatif yang siap dijual. Selain meningkatkan kesadaran lingkungan, kegiatan ini juga membuka peluang ekonomi baru bagi masyarakat. Dengan demikian, pelatihan ini berkontribusi dalam membentuk kelompok Dasawisma sebagai pelopor wirausaha kreatif berbasis lingkungan yang berkelanjutan.

Pengaruh Kualitas Pelayanan Terhadap Kinerja Pegawai Dan Iklim Organisasi Sebagai Variabel Intervening (Studi Pada Bank Syariah Indonesia) Kota Metro Shelva Olyvia Putri Solikhin; Dharmawan; Ana Septiani
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.4687

This research aims to determine the influence of service quality on employee performance and organizational climate as an intervening variable at the Indonesian Sharia Bank in Metro City. This research is quantitative, where quantitative research is research that uses types of data that can be measured or calculated directly through measuring research variables using numbers. The data analysis technique used is path analysis, which is a method used in causal models that have been formulated by researchers based on scientific substance, namely the theoretical basis and experience of researchers. The research results show that service quality (ξ1) has a direct effect on performance (η2) at Bank Syariah Indonesia Metro City. Service quality (ξ1) has a direct effect on the Organizational Climate (η1) at Bank Syariah Indonesia Metro City Organizational Climate (η1) has a direct effect on Performance (η2) at Bank Syariah Indonesia Metro City

Pengaruh Kualitas Pelayanan , Citra Merek, Dan Kepuasan Pelanggan Terhadap Keputusan Pembelian (Studi Kasus Produk Skincare Cantika Pada Klinik Kecantikan Cantika Kota Metro) Ratih Mega Susanti; Slamet Tedy Siswoyo; Ana Septiani
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.4709

Competition between the personal care and cosmetics industry markets is increasinglycompetitive. This is proven by the many types of cosmetics in circulation, both domestic andforeign production. The flood of cosmetic products on the market influences a person'sattitude towards purchasing decisions and using goods. Purchasing a product is no longer tofulfill a need, but rather because of a desire. This research aims to find out whether there isan influence of Service Quality, Brand Image, and customer satisfaction on PurchasingDecisions. This method uses quantitative research. The population in this research arecustomers who subscribe to or have purchased products from the Beauty Clinic. In this study,non-probability sampling was used using a purposive sampling method. The number ofsamples that met the requirements for this study was 64 samples. The data collectiontechnique used was using interviews and questionnaires. Data analysis used includes validitytest, reliability test, normality test, linearity test, homogeneity test and multiple linearregression analysis with the help of the SPSS version 25.0 application. Service quality andcustomer satisfaction have a positive and significant influence on purchasing decisions at theCantika Beauty Clinic in Metro City. Meanwhile, Brand Image does not have a positive andsignificant effect on Purchasing Decisions at the Cantika Beauty Clinic in Metro City

Analisis Strategi Pemasaran Usaha Rumah Tangga Pembibitan Buah Pada CV. Jaya Mandiri Argo Di Kecamatan Pekalongan Lampung Timur Anisa Restu Pinuji; Ana Septiani; Kuncoro Budi Riyanto
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.5506

Competition in the fruit breeding business in Pekalongan sub-district is getting tighter, both on a small and large scale. So it requires every manager to maintain and improve the marketing strategy they carry out so that managers are able to develop their business and can adapt to the company's external environment which requires ever-changing developments. With the various kinds of fruit breeding businesses that exist, this causes consumers to move from one place to another. Seeing this phenomenon, managers should be able to fulfill what consumers need and expect. A company's promotional activities are carried out as well as possible, namely by planning, directing, controlling and budgeting in accordance with the company's financial conditions. This research aims to find out the strategy of internal factors, external factors and business marketing strategies in CV. Jaya Mandiri Argo fruit breeding households. This research is qualitative research using a descriptive approach. Data collection uses observation, interviews, documentation and literature study. Data analysis uses SWOT analysis (Strength, Weakness, Opportunity, Threat) to find out the strengths, weaknesses, opportunities and threats of the business marketing strategy carried out by CV. Jaya Mandiri Argo. Research results using SWOT analysis showed 7 strengths, 3 weaknesses, 3 opportunities and 2 threats. Then do the weighting, rating and score with IFAS. EFAS is in the growth quadrant (very profitable). So the application of using the SWOT matrix is by using the SO strategy, which uses strengths to take advantage of existing opportunities by overcoming the weaknesses it has, and the alternative strategy is using the WT strategy

Analisis Strategi Pemasaran Produk Pizza Pada Home Industri Azzea Kitchen Di Kelurahan Margodadi Metro Selatan Anggun Yunita Putri; Yateno; Ana Septiani
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.5511

This research aims to analyze the internal and external factors that affect Azzea Kitchen Home Industry and analyze internal and external marketing strategies to improve market competitiveness. The research method used is qualitative with data collection through interviews, observation, documentation, and data analysis. The analysis was conducted using the SWOT method, which resulted in 6 strengths, 4 weaknesses, 3 opportunities, and 2 threats. From the results of weighting, rating, and scores with IFAS and EFAS, it can be seen that the Azzea Kitchen Home Industry is in quadrant I, indicating a support strategy for growth oriented towards aggressive strategies. This strategy aims to optimally utilize the company's strengths, cooperating with existing opportunities, otherwise known as the SO strategy. Focusing on marketing strategies, Azzea Kitchen Home Industry can implement an aggressive approach by utilizing business capital efficiently during holidays and national holidays to increase sales and brand image. Maximize production capacity during the holiday season, and take advantage of easily available raw materials. Furthermore, strengthen the presence of online consumers through product innovation and improving the quality of appealing flavors. Technology can also be utilized for aggressive marketing strategies, strengthening market share and increasing competitiveness in a competitive market. Thus, the implementation of this strategy is expected to have a positive impact on the Market

Membangun Wirausaha Kreatif Berbasis Lingkungan: Pelatihan Recycle Botol Kaca untuk Kelompok Dasawisma Yeni Rahmawati ES; Rina Agustina; Ana Septiani; Tiara Anggia Dewi
SINAR SANG SURYA Vol 10 No 1 (2026): Januari 2026
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v10i1.4637

Kelompok Dasawisma merupakan komunitas masyarakat yang memiliki peran penting dalam pemberdayaan perempuan dan pelestarian lingkungan di tingkat lokal. Namun, rendahnya akses terhadap pelatihan dan teknologi pengelolaan limbah, khususnya botol kaca, menjadi tantangan tersendiri. Padahal, limbah botol kaca memiliki potensi untuk diolah menjadi produk bernilai ekonomi tinggi. Berdasarkan survei awal di Desa Sidodadi Dusun IV, ditemukan bahwa limbah botol kaca belum dimanfaatkan secara optimal oleh masyarakat setempat.Kegiatan pengabdian ini bertujuan untuk memberikan pelatihan dan pendampingan kepada ibu-ibu Kelompok Dasawisma dalam mengolah botol kaca bekas menjadi lampu hias yang bernilai jual. Metode yang digunakan adalah demonstrasi dan praktik langsung dengan melibatkan 26 peserta. Materi pelatihan meliputi proses pembuatan lampu hias botol kaca tanpa semen maupun dengan semen. Hasil kegiatan menunjukkan antusiasme tinggi dari peserta, meningkatnya keterampilan praktis, serta terciptanya produk kreatif yang siap dijual. Selain meningkatkan kesadaran lingkungan, kegiatan ini juga membuka peluang ekonomi baru bagi masyarakat. Dengan demikian, pelatihan ini berkontribusi dalam membentuk kelompok Dasawisma sebagai pelopor wirausaha kreatif berbasis lingkungan yang berkelanjutan.

Menghitung dengan Cermat, Menjual dengan Tepat: Pelatihan HPP bagi Kelompok Dasawisma Desa Sidodadi Yeni Rahmawati ES; Rina Agustina; Ana Septiani; Tiara Anggia Dewi
Ruang Pengabdian: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): RUANG PENGABDIAN: Jurnal Pengabdian kepada Masyarakat
Publisher : Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/rp/v6i1.hal.93-100

Produk lampu hias dari botol kaca bekas memiliki potensi untuk dikembangkan sebagai usaha kreatif rumah tangga bagi Kelompok Dasawisma Desa Sidodadi. Namun, keterbatasan pemahaman dalam menghitung Harga Pokok Penjualan (HPP) dapat menyebabkan penentuan harga jual produk menjadi kurang tepat dan berdampak pada keberlanjutan usaha. Oleh karena itu, kegiatan pengabdian ini penting dilakukan untuk membekali anggota Dasawisma dengan kemampuan menghitung HPP sebagai dasar dalam menetapkan harga jual yang wajar, kompetitif, dan menguntungkan. Metode kegiatan meliputi identifikasi kebutuhan, sosialisasi program, penyuluhan materi, praktik langsung perhitungan HPP, serta evaluasi melalui kuesioner pemahaman peserta. Hasil kuesioner menunjukkan bahwa pemahaman peserta terhadap konsep dan penerapan HPP mengalami peningkatan setelah mengikuti pelatihan. Sebanyak 90% peserta menyatakan memahami komponen biaya produksi, 80% peserta mampu memahami cara menghitung HPP, dan75% peserta menyatakan mampu menggunakan hasil perhitungan HPP sebagai dasar penentuan harga jual produk. Hasil ini menunjukkan bahwa pelatihan perhitungan HPP dapat meningkatkan pemahaman anggota Dasawisma dalam mengelola biaya produksi dan menentukan harga jual secara lebih rasional. Kegiatan ini diharapkan dapat mendukung keberlanjutan usaha produk lampu hias dari botol kaca bekas serta berkontribusi terhadap peningkatan ekonomi keluarga.

Peningkatan Pemasaran Produk Kreatif dengan Kemandirian Keuangan Ana Septiani; Muhammad Ridho Al Amin; Angga Kurniawan; Sri Retnaning Rahayu; Dimas Bagus Editya; Slamet Fuadi
SINAR SANG SURYA Vol 9 No 2 (2025): Agustus 2025
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v9i2.4521

The purpose of this activity is to increase financial independence for the majority of residents in Sidodadi Village. The methods applied in this activity are demonstration and direct practice. In this mentoring, there are several activities carried out, namely demonstrations and direct practice on how to make decorative lamps from glass bottles by the presenter, and mentoring in marketing the product. Training is conducted face-to-face and accompanied online. The final session of this activity was filled with material related to the type of activity and provided knowledge and understanding in marketing creative products to increase financial independence. The activities carried out have provided results with indicators that participants understand the empowerment of potential in marketing creative products and managing their own financial independence so that they can innovate the products that will be developed

Pengaruh Audit Commite, Kualitas Audit, dan Whistleblowing System terhadap Tindakan Pencegahan Fraud Asma Nadia Fathu Rahmah; Nedi Hendri; Ana Septiani
Expensive: Jurnal Akuntansi dan Keuangan Vol. 5 No. 1 (2026): Januari
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/exclusive.v5i1.11149

This research aims to determine the influence of the Audit Committee, audit quality, and whistleblowing system on fraud prevention measures in transportation and logistics companies listed on the Indonesia Stock Exchange. This research method uses a quantitative approach, with the population being transportation and logistics companies listed on the Indonesia Stock Exchange, specifically 37 companies, and a sample of 14 companies × 3 periods. The data analysis technique uses descriptive statistical analysis and multiple regression analysis techniques as the main methods. The analysis process involves classical assumption tests and hypothesis tests. Data were processed using SPSS version 26. The results of this study show that the Audit Committee significantly affects Fraud Prevention, Audit Quality significantly affects Fraud Prevention, the Whistleblowing System significantly affects Fraud Prevention, and the Audit Committee, Audit Quality, and Whistleblowing System simultaneously significantly affect Fraud Prevention.

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