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All Journal AkMen JURNAL ILMIAH Patria Artha Management Journal YUME : Journal of Management JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat Movere Journal Al-Buhuts (e-journal) Jurnal Bisnis dan Kewirausahaan Jurnal Akademik Pengabdian Masyarakat The Journal of Management, Digital Business, and Entrepreneurship Atestasi : Jurnal Ilmiah Akuntansi
Nur, Kherayani
Universitas Muslim Maros
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

 1 
STRATEGI PEMASARAN PRODUK HALAL DALAM MEMASUKI PASAR GLOBAL Imron Natsir; Kherayani Nur; Titik Purwati; Seno Lamsir; Eva Yuniarti Utami
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1584

Abstract

The purpose of this study is to determine the marketing strategy of halal products in entering the global market. This research approach collects data through literature studies, which involve reading literature from various sources including books, reports, articles, and journals using qualitative and deductive approaches. The findings in this study are that there are several stages in entering the global market, including no foreign marketing, infrequent foreign marketing, regular foreign marketing, and global marketing operations. In addition, there are also steps in entering the global market, namely market segmentation, global marketing research process, and strategy selection. There are several marketing strategies for halal products in entering the global market, namely product strategy, pricing strategy, distribution strategy, promotion strategy, responsive and adaptive global branding strategy, compliance strategy with international regulations, and international collaboration and partnership strategy.
PERAN MEDIA SOSIAL SEBAGAI PEMASARAN DIGITAL BAGI UMKM Nia Rifanda Putri; Wanda Laksniyunita; Kherayani Nur; Basnendar Herry Prilosadoso; Yovita Yulia M. Zai
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1589

Abstract

The purpose of this study is to determine the role of social media as digital marketing for MSMEs. This research approach collects data through literature studies, which involve reading literature from various sources including books, articles, journals and reports using qualitative and deductive approaches. The findings in this study are that there are several types of social media that can be used by MSME actors as digital marketing tools, namely blogs, microblogs, video-sharing sites, picture-sharing sites, and social networking sites. Then there is also the role of social media as a digital marketing tool for MSMEs, including social media can build brand awareness, social media as a means of finding potential buyers, social media can build closeness with consumers, social media is one of the effective and direct promotional media to the target, and social media can dig up information from consumers and potential consumers.
Co-Authors , Andi Tenri Uleng Akal Abda Abda Abdurrahman Hadi Amir, Ridwan Amraeni Amraeni Amraeni, Amraeni Andi Sawe Ri Esso Andi Sawe Riesso Basnendar Herry Prilosadoso Eva Yuniarti Utami Gaffar, Samsu Hajar Hajar Hamka Henidar Juana Ibriati Kartika Alimuddin Imron Natsir Irdawati Irdawati M. Zai, Yovita Yulia Muhammad Yahya Nia Rifanda Putri Nur'ani Nur'ani Nurlaela Nurlaela Nurlaela Nurlaela Nurwana Nurwana Nurwana, Nurwana Rahmawati, A. Rahmawati, Andi Sarnawiah, Sarnawiah Seno Lamsir Syamsul Bakhtiar Ass. Titik Purwati Wanda Laksniyunita Zalsabila, Adinda Thitania