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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Edunomika (JIE) Jurnal Abdimas Bina Bangsa Journal of Sustainable Community Service Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan INJECT Interdisciplinary Journal of Communication
Amna Mawardi
Universitas Islam Dr Khez Muttaqien
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengembangan Melalui Digital Marketing, Inovasi Packaging, dan Digitalisasi Laporan Keuangan UMKM Basreng Caby – Caby: Penelitian Mei Pitria , Aby; Widya Astuti , Irma; Nur Fauziah , Nabila; Azzahra Putri Misbach , Siti; Mawardi, Amna
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4499

Abstract

Penelitian ini bertujuan untuk memperkuat pengelolaan dan daya saing UMKM Basreng Caby–Caby melalui optimalisasi pemasaran digital, pembaruan desain kemasan, serta penerapan digitalisasi laporan keuangan. Kegiatan dilaksanakan dengan metode kualitatif partisipatif, di mana mahasiswa dan pemilik usaha berkolaborasi melalui observasi, wawancara, pendampingan, praktik langsung, dan evaluasi berkelanjutan. Hasil pelaksanaan menunjukkan bahwa UMKM mulai aktif memanfaatkan Instagram dan TikTok sebagai media promosi sehingga jangkauan konsumen serta interaksi pemasaran meningkat. Pembaruan desain kemasan menghasilkan tampilan produk yang lebih menarik, informatif, dan profesional, yang berpotensi meningkatkan minat beli dan memperkuat identitas merek. Di sisi lain, penggunaan aplikasi pencatatan keuangan membantu pemilik usaha mencatat transaksi secara lebih rapi dan akurat, sekaligus meningkatkan pemahaman mengenai pengelolaan keuangan. Secara keseluruhan, program ini berhasil mendorong perubahan perilaku manajerial yang lebih adaptif dan sistematis, serta memperkuat kesiapan UMKM untuk bersaing dalam pasar yang semakin kompetitif.
Pembuatan Katalog Produk Desa Wisata Bantaragung Berbasis QR Code untuk Mendukung Penjualan Dewi Melati; Agus Wibowo; Amna Amna; Vita Evelini Handayani Sinaga; Agus Herwanto
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2026): May 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/4ehybz17

Abstract

This Community Service (PkM) activity aimed to assist village SME actors in creating a digital product catalog and QR Code that can be directly placed on stalls, product packaging, or promotional media. The methods used included field observation, interviews with tourism village managers and SME actors, catalog creation using Canva, storage on Google Drive, QR Code creation via me-qr.com, hands-on training, and questionnaire-based evaluation. The activity was held on May 8–9, 2026, and was attended by SME actors, Pokdarwis managers, and village residents. As a result, 5 SME products were documented in a 10-page digital catalog, 5 QR Codes were created and placed at strategic locations, and 2 ready-to-use product promotion posters were handed over to partners. The questionnaire evaluation showed an average satisfaction score of 3.85 out of 4 (very good category). SME actors stated that the QR Code-based catalog helped them promote their products more easily and made their products appear more professional in the eyes of tourists. 
Co-Authors Ade Nurhayati Kusumadewi Agus Wibowo Asih, Sheni Mulya Atef Fahrudin Azizah Tu’sadiyah Azzahra Putri Misbach , Siti Burhanuddin Burhanuddin Chrisulianti, Rizki Cucu Hodijah Dedeng Abdul Gani Amruloh Dewi Melati Dewi Rahayu Fera Firyal Thahir Galih Raspati hamdallah, farhan Hasemi Fauzi Ma’mun Herwanto, Agus Ibnu Saepul Rohman Ismail Ludin Laela, Ela Mega Arisia Dewi Mei Pitria , Aby Muhammad Salman Alfansuri Jacob Munawar, Muhammad Meki Nur Fauziah , Nabila nurjanah, rere Patoni, Patoni Pramesti, Hasti Rahayu, Hilda Sri Risma Ismawanti, Nurul Ropi Marlina Saepul Mukti Umban Adi Jaya Umban Adi Jaya Vita Evelini Handayani Sinaga Wahyudi, Robby Widya Astuti , Irma Winarni, Riani