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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Edunomika (JIE) Jurnal Abdimas Bina Bangsa Journal of Sustainable Community Service Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan INJECT Interdisciplinary Journal of Communication
Amna Mawardi
Universitas Islam Dr Khez Muttaqien
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengembangan Melalui Digital Marketing, Inovasi Packaging, dan Digitalisasi Laporan Keuangan UMKM Basreng Caby – Caby: Penelitian Aby Mei Pitria; Irma Widya Astuti; Nabila Nur Fauziah; Siti Azzahra Putri Misbach; Amna Mawardi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4499

Abstract

Penelitian ini bertujuan untuk memperkuat pengelolaan dan daya saing UMKM Basreng Caby–Caby melalui optimalisasi pemasaran digital, pembaruan desain kemasan, serta penerapan digitalisasi laporan keuangan. Kegiatan dilaksanakan dengan metode kualitatif partisipatif, di mana mahasiswa dan pemilik usaha berkolaborasi melalui observasi, wawancara, pendampingan, praktik langsung, dan evaluasi berkelanjutan. Hasil pelaksanaan menunjukkan bahwa UMKM mulai aktif memanfaatkan Instagram dan TikTok sebagai media promosi sehingga jangkauan konsumen serta interaksi pemasaran meningkat. Pembaruan desain kemasan menghasilkan tampilan produk yang lebih menarik, informatif, dan profesional, yang berpotensi meningkatkan minat beli dan memperkuat identitas merek. Di sisi lain, penggunaan aplikasi pencatatan keuangan membantu pemilik usaha mencatat transaksi secara lebih rapi dan akurat, sekaligus meningkatkan pemahaman mengenai pengelolaan keuangan. Secara keseluruhan, program ini berhasil mendorong perubahan perilaku manajerial yang lebih adaptif dan sistematis, serta memperkuat kesiapan UMKM untuk bersaing dalam pasar yang semakin kompetitif.
Community Service Collaboration of Higher Education Institutions: Integrating Technology in Promoting Baduy Luar Ecotourism as an Effort for Local Potential-Based Development Umban Adi Jaya; Hasti Pramesti; Amna Mawardi; Galih Raspati; Farhan Hamdallah
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 4 (2025): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i4.1054

Abstract

The Baduy Luar community in Lebak Regency, Banten, possesses unique cultural assets and significant potential in handicrafts, agriculture, and culture-based ecotourism. This Community Service Program (PKM) was conducted in Baduy Luar, Lebak Regency, Banten, with the aim of enhancing digital literacy and entrepreneurial capacity among the local community to support the promotion of cultural-based ecotourism. The Baduy Luar community possesses great potential in handicrafts, agriculture, and tourism, yet still faces limitations in digital promotion and tourism management. This program applied a participatory and contextual approach involving 70 participants, including youth, MSME actors, and ecotourism practitioners. The experiential learning method enabled participants to learn through direct practice, covering smartphone use, tourism documentation, and promotion via social media platforms such as Instagram, TikTok, YouTube, WhatsApp Business, and Facebook. The results showed significant improvement in the community’s skills in utilizing digital technology for ecotourism promotion and cultural documentation. Furthermore, a positive synergy was established between universities and the local community, where academics acted as facilitators of digital knowledge while the community members served as the main actors in implementing digital-based promotion. This program contributed not only to enhancing technical skills but also to preserving cultural identity through digital documentation. In the long term, the program is expected to increase community income, sustain community-based tourism promotion, and strengthen local economic independence aligned with the cultural values of the Baduy Luar.
University and Community Collaboration in Empowering the Local Economy through Entrepreneurship and Digital Marketing Training for MSMEs and the Outer Baduy Community Amna Mawardi; Umban Adi Jaya; Cucu Hodijah; Riani Winarni
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 6 No. 1 (2025): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v6i1.1055

Abstract

Backgrounds: The limited access to markets, technology, and business development opportunities has become one of the key challenges hindering the economic growth of the Outer Baduy community and local MSMEs. Objectives: This community service activity aims to empower micro, small, and medium enterprises (MSMEs) and the Outer Baduy community through entrepreneurship and digital marketing training. Methodology: The program was implemented collaboratively by universities and involved 30 participants, consisting of youth, craft workers, and tourism stakeholders. Implementation methods included entrepreneurial motivation, social media-based digital marketing training, and hands-on practice in creating promotional content for local products. Findings: Results showed that 66.7% of participants were able to create digital business accounts, 50% successfully produced simple promotional content, and the majority began to understand the importance of innovation and digital market access. The resulting impacts included increased digital literacy, entrepreneurial knowledge, collaborative networks, and a shift in mindset toward technology. Conclusions: Thus, this program has proven effective as an initial model for local economic empowerment based on university collaboration that is inclusive, adaptive, and aligned with the cultural wisdom of the Outer Baduy community.
The Influence of Human-AI Collaboration and Digital Competence on Generation Z Job Satisfaction Umban Adi Jaya; Indarta Priyana; Fauzan Manafi Albar; Amna Mawardi; Ade Nurhayati Kusumadewi
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i3.1172

Abstract

The proliferation of digital technology and the preponderance of Generation Z within the occupational sphere are compelling organisations to acclimatise by assimilating artificial intelligence (AI) and augmenting digital proficiency. This inquiry aims to scrutinise the sway of Human-AI Collaboration and Digital Competence upon Job Satisfaction amongst Generation Z cohorts. The investigative paradigm employed is a quantitative disposition utilising survey instrumentation encompassing 100 Generation Z respondents handpicked via purposive sampling. Empirical data were garnered through a questionnaire harnessing a five-tiered Likert gradation and subsequently interrogated via multiple linear regression through SPSS. The culminating findings corroborate that Human-AI Collaboration exerts an affirmative and consequential bearing upon Job Satisfaction, yielding a t-value of 7.156, whilst Digital Competence similarly manifests an affirmative and substantial repercussion with a t-value of 6.403. Concurrently, both exogenous variables wielded a momentous bearing upon Job Satisfaction, producing an F-value of 269.701 at a significance threshold of < 0.001. The coefficient of determination of 0.904 substantiates that 90.4% of the fluctuation in Job Satisfaction is explicable through Human-AI Collaboration and Digital Competence in tandem. These findings suggest that collaboration between humans and AI technology, coupled with high digital competence, can enhance Generation Z’s job satisfaction. Hence, organisations need to optimise the use of AI technology and enhance employees’ digital competence to create a more productive and satisfying work environment.
Co-Authors Aby Mei Pitria Ade Nurhayati Kusumadewi Afifah Azhnie Nur Arvira Agus Wibowo Asih, Sheni Mulya Atef Fahrudin Azizah Tu’sadiyah Burhanuddin Burhanuddin Chrisulianti, Rizki Cucu Hodijah Cucu Hodijah Dedeng Abdul Gani Amruloh Dewi Melati Dewi Rahayu Farhan Hamdallah Fauzan Manafi Albar Fera Firyal Thahir Galih Raspati Galih Raspati hamdallah, farhan Hasemi Fauzi Ma’mun Hasti Pramesti Herwanto, Agus Ibnu Saepul Rohman Indarta Priyana Irma Widya Astuti Ismail Ludin Laela, Ela Mega Arisia Dewi Muhammad Meki Munawar Muhammad Salman Alfansuri Jacob Nabila Nur Fauziah nurjanah, rere Patoni, Patoni Pramesti, Hasti Rahayu, Hilda Sri Riani Winarni Risma Ismawanti, Nurul Ropi Marlina Saepul Mukti Siti Azzahra Putri Misbach Umban Adi Jaya Umban Adi Jaya Umban Adi Jaya Umban Adi Jaya Vita Evelini Handayani Sinaga Wahyudi, Robby Winarni, Riani