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Bisnis Online Tanaman Hias Sebagai Alternatif Usaha Di Masa Pendemi Covid-19 Pada Masyarakat Rukun Tentangga 34 Sidomulyo Kota Bengkulu Suswati Nasution; Ida Anggriani; Nirtha Vera Yustanti; Nurzam Nurzam; Ermy Wijaya
Jurnal INDONESIA RAYA (Pengabdian pada Masyarakat Bidang Sosial, Humaniora, Kesehatan, Ekonomi dan Umum) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (726.528 KB) | DOI: 10.37638/indonesiaraya.v2i1.206

Abstract

Sejak Pendemi covid-19 tren tanaman hias masih terus melambung tinggi, sejumlah tanaman hias harganya bahkan sangat gila-gilaan. Tahun berganti tetapi wabah Corona belum juga berakhir, harus ada langkah jitu agar masyarakat tidak menjadi kaum rebahan yang berkepanjangan. Mencari kegiatan yang sifatnya menyenangkan, menyalurkan  hoby, bisa mempercantik lingkungan, sekaligus mendatangkan uang. Ya itu tadi bertanam tanaman hias dan menjualnya secara online. Masyarakat warga RT 34 Kelurahan Sidomulyo, Kota Bengkulu terdiri dari 35 KK, dimana setiap rumah memiliki lahan pekarangan yang cukup untuk diolah dan dimanfaatkan bertanam tanaman hias. Terlihat banyak warga yang menghiasi pekarangannya dengan bunga yang beraneka ragam. Tetapi warga belum berpikir untuk dibisniskan. Mayoritas warga di RT 34 masih memanfaatkan pekarangan dengan bertanam bunga hanya sekedar menyalurkan hoby dan mengikuti tren saja. Padahal jika dioptimalkan dapat menghasilkan uang yang nilainya tidak sedikit. karena itu diperlukan penyuluhan dan pendampingan dengan metode pembelajaran langsung tepat menuju sasaran dan tujuan. Adapun manfaat pembelajaran langsung agar warga RT.34 dapat memanfaatkan segala fasilitas yang ada termasuk handphone untuk memulai berbisnis tanaman hias secara online.
Belajar Bahasa Inggris Tetap Menyenangkan Dimasa Pandemi Covid-19 Pada Lembaga Kesejahteraan Sosial Anak (Lksa) Guyub Rukun Bengkulu Nirta Vera Yustanti; Suswati Nasution; Ida Anggriani; Nurzam Nurzam; Ermy Wijaya
Jurnal INDONESIA RAYA (Pengabdian pada Masyarakat Bidang Sosial, Humaniora, Kesehatan, Ekonomi dan Umum) Vol 1, No 2 (2020)
Publisher : Perkumpulan Dosen Muda Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1427.44 KB) | DOI: 10.37638/indonesiaraya.v1i2.199

Abstract

Pandemi yang melanda dunia memberikan dampak yang besar kepada dunia pendidikan yang mengharuskan siswa untuk belajar daring dari rumah, termasuk untuk belajar Bahasa Inggris, pembelajaran yang biasanya langsung dengan guru secara tatap muka seketika berubah. Pelajaran Bahasa Inggris sering dianggap sulit oleh siswa karena itu kegiatan pengabdian ini dilakukan agar belajar Bahasa Inggris tetap menyenangkan dimasa pandemi. Kegiatan ini dilakukan di Lembaga Kesejahteraan Sosial Anak (LKSA) Guyub Rukun Bengkulu. Metode yang digunakan adalah belajar dengan gambar dan lagu. Dari hasil pengabdian masyarakat ini dihasilkan kemampuan anak-anak dalam mencerna materi dengan cepat dan proaktif. Kata Kunci: Belajar Bahasa Inggris, Gambar dan Lagu
Peran Media Sosial dalam Meningkatkan Ekonomi Masyarakat (Pada Warga Pulai Payung Kelurahan Surabaya Kecamatan Sungai Serut Kota Bengkulu) Ida Anggriani; Ermy Wijaya; Suwarni Suwarni; Ahmad Soleh; Nurzam Nurzam
Jurnal Dehasen Untuk Negeri Vol 1 No 1 (2022): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1240.312 KB) | DOI: 10.37676/jdun.v1i1.1869

Abstract

Currently, social media is a good medium for economic actors in doing marketing, this is due to easy internet access and is supported by the large number of internet media users in Indonesia. Currently, online business is a strength in developing its business, especially during this covid-19 pandemic where people must obey the rules implemented by the government such as social distancing, implementing community activity restrictions (PPKM). Social media is currently contributing to people who want to do business activities by utilizing social media, this is evidenced by the existence of platforms provided by several social media to carry out business promotion activities, for example the existence of WhatsApp with business accounts, Instagram business accounts, Facebook business pages. , and there are also promotional features provided on each of these social media at a very low cost when compared to using television and print media such as newspapers to carry out promotional activities. The community service program carried out by the team is an activity carried out to provide training to the residents of Pulai Payung Rt 12 Rw 04, Surabaya Village, Sungai Serut District, Bengkulu, so that they can take full advantage of social media, especially in improving the community's economy, where social media can basically be utilized. as a business account to carry out promotional activities or media to be more easily connected to a wider network when compared to conventional businesses that do not use social media at all.
Factors Affecting Purchase Decisions at the Equator Store Bengkulu City Nurjana Nurjana; Oni Yulianti; Ermy Wijaya
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 1 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v1i2.2843

Abstract

The purpose of this study was to determine the effect of location, image, price, service quality and product quality on purchasing decisions at the Equator Shop in Bengkulu City. The type of research used is a quantitative approach. The data analysis method used is multiple linear regression. The results of our study accept the hypothesis that there is a significant influence between the variables Location (X1), Image (X2), Price (X3), Quality of Service (X4) on Purchase Decisions (Y). It is known that the simultaneous test results show that the value of Fcount > Ftable is 12.877 > 2.22. When tested individually, all independent variables (Location, Image, Price, Quality of Service affect the Purchase Decision (Y).
Menggali Potensi Usaha Kuliner Sebagai Peluang Peningkatan Keuangan Keluarga Suswati Nasution; Suwarni Suwarni; Ida Anggriani; Ermy Wijaya; Dennis Rydarto Tambunan
Jurnal Dehasen Untuk Negeri Vol 2 No 1 (2023): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i1.3540

Abstract

The attractiveness of the culinary business lies in food and beverage products that have uniqueness, value and high selling power, with a variety of foods, man-made products which are objects that attract consumers to buy. And to make it now is not a difficult thing, there are many culinary recipes and examples that can be innovated and created into new things that attract people's interest to buy them. The community of Rt.31.Rw.07 which is on Jalan Merawan Sawah Lebar Bengkulu, is located very close to the Dehasen University Bengkulu campus, also close to several elementary and advanced schools. This can be used as motivation to open a business, because the location is busy and it would be great if you could work with the campus or school as a supplier of consumption in the form of snacks if there were school or campus activities. For this reason, we, the Campus Service Team, consist of five (5) service groups that for a full month held community service for the residents of RT.31 Rw.07, Jalan Merawan, Sawah Lebar Village, Ratu Agung District, Bengkulu City. Where one form of service provided is learning about entrepreneurship regarding exploring the potential of culinary businesses that already exist or are just about to start a business, with the aim of increasing knowledge and useful activities that lead to an increase in family finances. Keywords: Potential, business, Culinary
Pengaruh Motivasi Dan Kepemimpinan Terhadap Kinerja Pegawai Pada Dinas Pemberdayaan Masyarakat Dan Desa (DPMD) Provinsi Bengkulu Edo Sandra; Ermy Wijaya; Andriyani Prawitasari
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 1 (2023): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i1.3662

Abstract

Employee performance is the quality and number of individual consequences or combinations in exclusive actions caused by the characteristic capacity obtained from learning interactions and to perform better. The purpose of the study was to determine the effect of work discipline on employee performance at the Bengkulu Province Office of Community and Village Empowerment (DPMD), to determine the effect of work motivation on employee performance at the Bengkulu Province Office of Community and Village Empowerment (DPMD). This study aims to determine the effect of work discipline and work motivation on employee performance at the Bengkulu Province Office of Community and Village Empowerment (DPMD). The sample in this study was 44 employees, data collection using questionnaires and data analysis methods used multiple linear regression, determination test, and hypothesis testing. The results for the multiple regression equation show a positive regression direction with the equation Y = 9,747 + 0,897 (X1) + 0,832 (X2) + e, which means that if there is an increase in work discipline and work motivation, the performance of employees in the community and village empowerment office (DPMD) Bengkulu Province will also increase. Work discipline has a significant effect on employee performance in the Bengkulu Province Community and Village Empowerment Office (DPMD) because the value of ttable (2,954 < 1.677) and a significance value of 0.004 < from 0.050. Work motivation has a significant influence on employee performance at the Bengkulu Province Community and Village Empowerment Office (DPMD) because the value of ttable (2,525 <1,677) and a significance value of 0.014 < from 0.050. The test results conclude that there is a significant influence between work discipline and motivation on employee performance at the Bengkulu Province Community and Village Empowerment Office (DPMD) together because the F arithmetic value > F table (154.995 > 3.133) with a significant value of 0.000 < 0.05.
The Influence of Prices, Promotions and Supporting Facilities on Consumer Satisfaction at Kosan Keken, Bengkulu City Haqil Rajaliu; Ermy Wijaya; Abdul Rahman
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1321

Abstract

The purpose of this study was to determine the effect of price, promotion, and supporting facilities on consumer satisfaction at the Keken boarding house in Bengkulu City. This research is quantitative descriptive. The method used is a questionnaire. The sample in this study were 80 respondents. Based on the results of multiple linear regression test shows Y = 13,684 + 0, 282 (X1) + 0, 580 (X2) + 0, 602 (X3) + 4,815, namely the regression constant value of 13.684 means that if there is no variable Price (X1) of 0 (none), the value of the promotion variable (X2) is 0 (none), the value of the facility variable (X3) and customer satisfaction (Y) has increased by 13.684. While the results of the t-test of the price variable (X1) show tcount 2.559 > ttable 1.991 and a significance of 0.012 <0.05, then the results of the hypothesis Ha are accepted and Ho is rejected, meaning that the price (X1) has a significant effect on consumer satisfaction (Y), the test results promotion (X2) shows t count 3.016 > t table 1.991 and significance 0.003 < 0.05, then the results of the hypothesis Ha are accepted and Ho is rejected, meaning that promotion (X2) has a significant effect on consumer satisfaction (Y), and the results of the facility test (X3) shows t count 5.247 > t table 1.991 and significance 0.000 < 0.05, then the results of the hypothesis Ha are accepted and Ho is rejected, meaning that the facility (X3) has a significant effect on consumer satisfaction (Y) at the Keken boarding house in Bengkulu City. Based on the comparison of the Fcount value with Ftable, the Fcount value is greater than the Ftable value, namely 14,349 > 2.72, it can be concluded that the hypothesis is accepted, meaning that there is a simultaneous influence between the effect of price (X1), promotion (X2), facilities (X3) on satisfaction consumer (Y). This can be seen at the significance level of 0.000 < 0.05.
Pelatihan Pengelolaan Pariwisata Di Desa Binaan UNIVED Untuk Pencapaian Optimalisasi Wisata Air terjun Tri Sakti Desa Belitar Seberang. Kabupaten Rejang Lebong.Bengkulu. Suswati Nasution; Ermy Wijaya; Anzori Anzori; Ikbal Wahyudi; Rico Hasadungan
Jurnal Dehasen Untuk Negeri Vol 2 No 2 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i2.4308

Abstract

Salah satu daya tarik pariwisata terletak pada keunggulan sarana dan prasarana serta memiliki keunikan yang membedakannya dengan objek wisata lain, hal ini menjadi bagian daya jual ketika mempromosikan objek wisata tersebut, agar objek wisata air terjun Trisakti dapat berkembang dan berkelanjutan, maka salah satu upaya perangkat desa sebagai pihak yang bertanggungjawab dalam pengelolaan objek wisata harus mengupayakan sistem pengelolaan pariwisata yang baik dan unggul agar tujuan optimalisasi wisata air terjun berkembang pesat dan semakin menjadi objek wisata andalan Kabupaten rejang Lebong. lebih dikenal masyarakat secara Lokal, Nasional bahkan Mancanegara. Pengelolaan pariwisata sendiri bertujuan agar semua aset-aset wisata yang ada dikawasan wisata air terjun Tri Sakti dapat lebih dioptimalkan fungsinya seperti fasilitas kantin, taman bermain anak, perkebunan di sekitar lokasi wisata yang merupakan pemandangan indah saat wisatawan memasuki kawasan wisata air terjun Tri Sakti. Desa Belitar Seberang, Kecamatan Sindang Kelingi, Kabupaten Rejang Lebong merupakan salah satu desa binaan Universitas Dehasen Bengkulu ( UNIVED ) yang memiliki objek wisata air terjun yang sangat indah, air terjun dingin dan panas.Untuk air terjun dingin namanya Tri sakti ( disebut air terjun laki-laki ) dan air terjun panas namanya Puspa Dewi ( disebut air terjun perempuan ). Pengabdian rutin diadakan oleh UNIVED. Dimana salah satu bentuk pengabdian yang diberikan adalah pembelajaran tentang pengelolaan pariwisata. Pentingnya pengelolaan pariwisata mengingat objek wisata Tri Sakti sangat indah dan menakjubkan tetapi dari segi pengelolaan masih perlu ditingkatkan. Mulai dari akses jalan menuju lokasi wisata, sampai kepada lokasi inti yang masih membutuhkan banyak fasilitas sarana dan prasarana penunjang pariwisata, hal ini tidak dapat diabaikan mengingat Desa Belitar Seberang adalahi salah satu desa wisata terbaik dari 50 Desa Wisata yang ada di Indonesia. Kata Kunci : Pelatihan, Pengelolaan, Pariwisata
The Effect of Product Diversity, Brand and Price on Consumer Purchasing Decisions at PT. Indomarco Adi Prima Bengkulu Arlina Arlina; Ermy Wijaya; Nurzam Nurzam
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i2.4293

Abstract

The method used in this study is a questionnaire method with research instruments namely validity test, reliability test, multiple linear regression test, coefficient of determination test, t test, and f test, with the sample in this study as many as 80 respondents, with accidental sampling technique. The results show that multiple linear regression Y = a + b1X1 + b2X2 + b3X3 + e or Y = -1.489 + 0.161 (X1) + 0.069(X2) + 0.809(X3) + 1.072, meaning that there is a positive or unidirectional relationship to consumer purchasing decisions (Y) at PT. Indomarco Adi Prima. Meanwhile, the results of the partial test of the product diversity variable (X1) show tcount 2.641 > ttable 1.991 and a significance of 0.010 <0.05, then the hypothesis Ha is accepted and Ho is rejected, meaning that product diversity (X1) has a positive and significant effect on consumer purchasing decisions (Y). The results of the Brand test (X2) show a tcount value of 1.763 < ttable 1.991 and a significance of 0.085> 0.05, then the Ha hypothesis is rejected and Ho is accepted, meaning that the brand (X2) has no effect on consumer purchasing decisions (Y). The results of the price test (X3) show tcount 16,420 > ttable 1,991 and a significance of 0.000 <0.05, then the results of the Ha hypothesis are accepted and Ho is rejected, meaning that the price (X3) has a positive and significant effect on consumer purchasing decisions (Y). Then the results of the simultaneous test, accept the hypothesis or accept Ha and reject Ho, meaning that there is an influence between product diversity (X1) brand (X2) and price (X3) on consumer purchasing decisions (Y) at PT. Indomarco Adi Prima Bengkulu amounted to 595,615. The results of multiple linear regression test that the regression coefficient between product diversity (X1), brand (X2) and price (X3) is positive, meaning that there is a positive or unidirectional relationship to consumer purchasing decisions (Y) at PT. Indomarco Adi Prima.
The Influence of Lifestyle and Product Quality on Consumer Purchasing Decisions at Bandung Distro Manna South Bengkulu Jiri Tri Putra; Ermy Wijaya; Yesi Indian Ariska
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.4455

Abstract

The purpose of this study was to determine the influence of Lifestyle and product quality on consumer purchasing decisions in Bandung Distro Manna Bengkulu Selatan. The sample in this study were 65 consumers who shop at Bandung Distro Manna Bengkulu Selatan. The sampling technique is accidental sampling technique. Data collection using a questionnaire and the method of analysis used is multiple linear regression, determination test and hypothesis testing. The results of the Lifestyle analysis have a significant effect on consumer purchasing decisions at Bandung Distro Manna Bengkulu Selatan, this is evidenced by the results of the t test showing the tcount value is greater than ttable (6.256 > 1.669) and a significant value of 0.000 <0.05 means H_0 is rejected and H_a is accepted. Product quality has a significant effect on consumer purchasing decisions at Bandung Distro Manna Bengkulu Selatan, this is evidenced by the results of the t test showing the tcount value is greater than ttable (4.477 > 1.669) with a significant value of 0.000 <0.05 meaning H_0 is rejected and H_a is accepted. Lifestyle (X_1) and product quality (X_2) together have a significant effect on consumer purchasing decisions (Y) in the Bandung Distro Manna Bengkulu Selatan, this is evidenced by the F test showing the value of Fcount > Ftable (146.677 > 3.15) with a significant value of 0.000. The results of multiple regression have the equation Y = 7.005 + 0.512 (X_1) + 0.295 (X_2) + e, because the direction of the regression is positive, it means that if lifestyle and product quality increase, purchasing decisions at Bandung Distro Manna Bengkulu Selatan will also increase. Lifestyle is more influential than product quality on purchasing decisions because the lifestyle regression value of 0.512 is greater than the product quality regression value.