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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Jurnal Pakar Manajemen Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Journal of Business Management Journal of Law, Social Science, and Management Review Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Wijaya, Ermy
Universitas Dehasen Bengkulu
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The Influence of Self-Actualization Needs and Esteem on the Work Skills of PT Employees. Sinar Niaga Sejahtera Bengkulu Heru Ramdhani; Ermy Wijaya; Iswidana Utama Putra
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 1 (2024): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i1.1510

Abstract

The purpose of this research is to find out the influence of the need for self-actualization and esteem on the work skills of employees at PT. Sinar Niaga Sejahtera Bengkulu. The data collection method in this research used observation techniques and questionnaires, with a sample of 110 respondents. The research results show that multiple linear regression is 10.012 + 0.004 X1 + 0.996 X2 + 0.129. Where the coefficient is positive, it means that there is a positive or unidirectional relationship between the variables of self-actualization needs and appreciation for the work skills of PT employees. Sinar Niaga Sejahtera Bengkulu. The results show that the test results for the need for self-actualization (XI) show tcount 2.037 > ttable 1.658 and significance 0.004 <0.05, meaning that the need for self-actualization (XI) has a positive and significant effect on the work skills of PT employees. Sinar Niaga Sejahtera Bengkulu. The results of the award test (X2) show tcount 280.225 > ttable 1.658 and significance 0.000 <0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that the award (X2) has a positive and significant effect on the work skills of PT employees. Sinar Niaga Sejahtera Bengkulu. Based on the Fcount value being greater than the Ftable value, namely 39763.489> 2.69, it is concluded that Accepting the Hypothesis, meaning that there is a simultaneous influence between the need for self-actualization (XI) and appreciation (X2) on the work skills of PT employees. Sinar Niaga Sejahtera Bengkulu. This can be seen at the significance level of 0.000 <0.05.
The Influence Of Work Motivation, Organizational Commitment And Work Environment On Village Apparatus Performance In South Seluma Sub-District Sri Astuti; Ahmad Soleh; Ermy Wijaya
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 1 (2024): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i1.1596

Abstract

The level of village apparatus performance is still low because village apparatus lack high motivation in working, this can be seen from the lack of initiative from village apparatus to do something new or provide new ideas so that they can improve performance. The aim of this research is to determine the influence of work motivation, organizational commitment and work environment on village apparatus performance in South Seluma Sub-District. The sample in this study was 72 village apparatus in South Seluma Sub-District. Data were collected using a questionnaire and the analysis methods used were multiple linear regression, determination tests and hypothesis tests. The results of the multiple regression test show a positive direction with the regression equation Y = 1.330 + 0.253X1 + 0.315 X2 + 0.399X3. Variable X1 (Motivation) has a significant effect on Y (performance). This can be seen from the significance value of 0.001 < 0.05, so it can be concluded that hypothesis 1 is accepted. The variable X2 (organizational commitment) has a significant effect on Y (performance). This can be seen from the significance value of 0.000 < 0.05. Then it can be concluded that hypothesis 2 is accepted. Variable X3 (work environment) has a significant effect on Y (performance). This can be seen from the significant value of 0.000 < 0.05, so it can be concluded that hypothesis 3 is accepted. Simultaneous test results show that H0 is rejected and Ha is accepted, the independent variables, namely X1 (motivation), X2 (organizational commitment), X3 (work environment), have a significant influence together on performance (Y) because the significant value is 0.000 is smaller than 0.05
The Effect Of Service Quality, Location, And Satisfaction On Bpjs Patient Loyalty at The Harmonisasi Chi Primary Clinicmedika In Bengkulu City Marice Anggeria; Yudi Irawan Abi; Ermy Wijaya
Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Vol. 2 No. 3 (2026): Mei
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jeiam.v2i3.455

Abstract

This study aims to determine the effect of Service Quality, Location, and Satisfaction on BPJS Patient Loyalty at the Pratama Harmonisasi Chi Medika Clinic in Bengkulu City. The type of research used is quantitative with an associative approach, where data were obtained through distributing questionnaires to 110 BPJS patient respondents. The results of multiple linear regression analysis produced the equation Y = 3.372 + 0.260X₁ + 0.155X₂ + 0.508X₃ + e. The F test shows that Service Quality, Location, and Satisfaction simultaneously have a significant effect on Patient Loyalty with an Fcount value of 1109.856 and a significance of 0.000 <0.05. The coefficient of determination (R²) value of 0.969 indicates that 96.9% of the variation in Patient Loyalty is explained by these three variables, while 3.1% is influenced by other factors outside the study. The partial t-test results show that Service Quality (t = 7.599), Location (t = 4.273), and Satisfaction (t = 18.295) have a positive and significant effect on Patient Loyalty, where Satisfaction is the most dominant variable.
The Influence of Price and Product Quality on Consumer Decisions to Purchase Oppo Smartphones in Bengkulu City M. Ronaldo Aprilio; Ermy Wijaya; Iswidana Utama Putra
Journal of Law, Social Science, and Management Review Vol. 2 No. 2 (2026): February
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v2i2.629

Abstract

This objective of this research is to know influence of price and product quality toward customer decision to buy Oppo Smartphone in the Bengkulu City. Type of this research is descriptive quantitative approaches. The type of the data being used is the primary data obtained through the dissemination of questionnaires and observation. Respondent in the research are customer which bought of Oppo Smartphone in the Bengkulu City taking by proportional random sampling.  The respondent was used 115 respondents. Data analysis method were use multiple regression linear. Based on data analysis find out results that’s: (1) the price has a significant influence toward customer decision to buy Oppo Smartphone in the Bengkulu City; (2) the product quality has a significant influence toward customer decision to buy Oppo Smartphone in the Bengkulu City; and (3) the price and product quality by together has a significant influence toward customer decision to buy Oppo Smartphone in the Bengkulu City.
The Effect Of Consumer Engagement And Vividness In Tiktok Marketing Content On Re-Purchase Intention Among Generation Z In The City Of Bengkulu Rike Sepliana; Ermy Wijaya; Sri Handayani
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.422

Abstract

Consumer Engagement and Vividness in TikTok Marketing Content are important factors that can influence consumer Re-Purchase Intention. The higher the level of customer engagement and the clarity of a strong marketing video, the greater the likelihood of consumers making a purchase. The purpose of this study is to examine whether there is an influence between Consumer Engagement and Vividness in TikTok Marketing Content on Re-Purchase Intention among Generation Z in Bengkulu City. This study focuses on social media commerce on the TikTok platform. Based on the characteristics of the study, a sample of 100 respondents was obtained using the nonprobability sampling method. The research analysis used multiple linear regression analysis. The results of this study indicate that there is a positive and significant influence between Consumer Engagement on Re-Purchase Intention among Generation Z in Bengkulu City. Because t count is greater than t table (3.155> 1.660) with a significant value of 0.002 <0.05, which means Ha is accepted and H0 is rejected. There is a positive and significant influence between Vividness in Tiktok Marketing Content on Re-Purchase Intention among Generation Z in Bengkulu City. Because t count is greater than t table (7,551> 1,660) with a significant value of 0.001 <0.05 which means Ha is accepted and H0 is rejected. There is a positive and significant influence between Consumer Engagement and Vividness in Tiktok Marketing Content together (simultaneously) on Re-Purchase Intention among Generation Z in Bengkulu City. Because F count is greater than F table (122,926> 3.09) with a value (Sig) of 0.001 <0.005. The results of multiple linear regression have the equation Y = 5.367 + 0.263X1 + 0.627X2 + e. Because the regression direction is positive, it can be interpreted that if Consumer Engagement and Vividness increase, Re-Purchase Intention in generation Z in Bengkulu City will also increase.
The Effect Of Menu Variation, Taste, And Service Quality On Purchase Decisions At The Qof Coffee Cafe Business In Lubuklinggau City Penti Nopiyanti; Ermy Wijaya; Siti Hanila
Journal of Business Management Vol. 2 No. 2 (2026): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i2.516

Abstract

This study aims to examine the impact of menu variety, taste, and survice quality on consumer purchasing decisions at Cafe Qof Coffee in Lubuklinggau City. A quantitative approach was employed through a survey method using questionnaires distributed to 100 consumer respondents of Cafe Qof Coffee. Respondents were selected using accidental sampling technique. Subsequenty, the data were analyzed using multiple liner regression with the assistance of SPSS software version 25. The result indicate that menu veriety (X1) has a significant influence on purchasing decisions (Y), with a significance value of 0.006 < 0.05. Furthermore, taste (X2) also shows a significant influence, with a value of 0.022 < 0.05. Meanwhile, survice quality (X3) exhibits the strongest influence, with a value of 0.000 < 0.05. Simultaneously, all three independent variables significantly affect purchasing decisions, as evidenced by the calculated F value of 106.323 > F table 2.70 and significance of 0.000 < 0.05. The coefficient of determination (R2) of 0.769 indicates that 76.9% of the variation in purchasing decisions is influenced by these variables, while the remaining 23.1% is affected by other factros.
The Effect Of Event Marketing And Sponsorship On Brand Awareness Of Noodle Products At PT. Indofood Sukses Makmur Tbk Bengkulu City Della Rahmadania; Ermy Wijaya; Dennis Rydarto
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 3 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v2i3.425

Abstract

This study aims to determine the effect of event marketing and sponsorship on brand awareness of Indofood products in Bengkulu City. The research employs a quantitative approach using a survey method through a Likert-scale questionnaire distributed to Indofood consumers. Data were analyzed using multiple linear regression with the help of SPSS version 26.0. The results of the analysis indicate that event marketing and sponsorship have a positive effect on brand awareness, as shown by the regression equation Y = 5.092 + 0.394X1 + 0.494X2. The t-test results show that event marketing has a tvalue of 2.400 > ttable 1.659, and sponsorship has a tvalue of 2.961 > ttable 1.659, both indicating significant partial effects. Simultaneously, the F-test result shows an Fvalue of 856.177 > F-table 3.08 with a significance level of 0.05, meaning that both variables jointly have a significant influence. The coefficient of determination (R²) of 0.943 indicates that 94.3% of the variation in brand awareness is explained by these two variables, suggesting that Indofood’s promotional strategy is highly effective in enhancing brand recognition and image.
Co-Authors Abdul Rahman Ahmad Soleh Andriyani Prawitasari Apriana Ariska, Yesi Indian Arlina Arlina Azis Mahyudin Della Rahmadania Dennis Rydarto Dennis Rydarto Tambunan Edo Sandra Haqil Rajaliu Herfianti, Meiffa Heru Ramdhani Ida Anggriani Ida Anggriani Ikbal Wahyudi Iswidana Utama Putra Jiri Tri Putra Juliansyah Putra Karona Cahya Susena Lina Yuniarti M. Ronaldo Aprilio Marice Anggeria Meliyus Astutiana Miswan Basrudin Bondar Murmansa Putra Nirta Vera Yustanti Nirtha Vera Yustanti Nopriadi Nopriadi Nurjana Nurjana Nurzam Oni Yulianti Peni Juniarti Penti Nopiyanti Rico Hasadungan Rike Sepliana Siswanto Siswanto Siti Hanila Sri Astuti Sri Handayani Suswati Nasution Suwarni Tawakal, Anzori Try Saputra Yeni Oktarina, Yeni Yudi Irawan Abi