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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Fokus Manajemen Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital SENGKUNI Journal (Social Science and Humanities Studies) Jurnal Administrasi Bisnis Nusantara
Siti Hanila
Universitas Dehasen Bengkulu
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Journal : Jurnal Akuntansi, Manajemen dan Bisnis Digital

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Bumdes Business Development Strategy Tunas Harapan Ujung Tanjung Village, Lebong Sakti District Lebong District Putra Kurniawan Utama; Siti Hanila; Yun Fitriano
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.4302

Abstract

The aim of the study was to determine the business development strategy for BUMDes Tunas Harapan, Ujung Tanjung Village, Lebong Sakti District, Lebong Regency. The sample in this study was 56 people, namely 6 BUMDes business managers and 50 residents of Ujung Tanjung Village, Lebong Sakti District, Lebong Regency. ).The result of the sum of the strengths possessed is 22.350 while the weaknesses are 11.60, then the internal factor quadrant is 22.350 – 11.60 = 10.75 meaning the ability of BUMDes Tunas Harapan Ujung Tanjung Village, Lebong Sakti District, Lebong Regency in utilizing the strengths and minimizing the weaknesses that exist internally. The opportunities that this strategy has are 20.05 and the threats are 11.59. Then the external factor quadrant is 20.05 – 11.59 = 8.46, meaning the high ability of BUMDes Tunas Harapan Ujung Tanjung Village, Lebong Sakti District, Lebong Regency in taking advantage of opportunities and overcoming threats faced by BUMDes in business development . The BUMDes Tunas Harapan strategy for Ujung Tanjung Village, Lebong Sakti District, Lebong Regency supports an aggressive strategy, or SO strategy in the SWOT matrix, namely optimizing performance by developing technology and utilizing village potential by establishing new business fields.
Co-Authors ', Darmawansyah Abdul Rahman Ade Herlena Ahmad Soleh Alpin Alpin Andriyani Prawitasari Cici Handika Dewi S Deko Agenty Putra Desi Ratnasari Devi Arsianti Dita Winastia Putri Eko Sumartono, Eko Eska Prima Monique Eska Prima Monique Damarsiwi Gempo Priharto Hilen Albert Indah Laini Julianti Br. Hutagaol Karona Cahya Susena, Karona Cahya M, Mujiono Marita Vriscilla Putri Neri Susanti Nia Indriasari Nirta Vera Yustanti Nova Anggraini Parwito Pegi Ade Putra Putra Kurniawan Utama Rahmad Hidayat Rina Romanda Sari Rina Trisna Yanti Sandi Anugrah Hidayah Sri Handayani Sri Narti Sulisti Afriani Tanti Harlena Yesi Indian Ariska Yesi Indiana Riska Yudi Irawan Abi Yun Fitriano Zahrah Indah Ferina