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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT JURNAL PENDIDIKAN TAMBUSAI Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Kalbisocio: Jurnal Bisnis dan Komunikasi Jurnal Manajemen Jurnal Pengabdian Masyarakat dan Penelitian Thawalib Universal Journal of Science and Technology Jurnal Keuangan dan Perbankan Journal of Artificial Intelligence and Digital Business Ad-DA’WAH: Dakwah dan Komunikasi Islam Jurnal Nusantara Mengabdi Jurnal Hukum Bisnis Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Journal of Community Research & Engagement (JCRE) Journal Of Applied Multidisciplinary Studies (JAMS) Ganesha Journal of Community Economic Empowerment
Zulkifli Zainuddin
STIE Ganesha
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Public Health Social Sciences Other

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SWOT Analysis for Enhancing the Competitiveness of STIE Ganesha South Tangerang as a Higher Education Institution Putri Noor Ramayanti; Zulkifli Zainuddin; Siti Mulasih; Neila Aisha
Journal Of Applied Multidisiplinary Studies Vol 1 No 2 (2025): May 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/4pyxz850

Abstract

This study addresses a critical gap in strategic management literature by focusing on private higher education competitiveness in Indonesia's evolving academic landscape. The research aims to analyze STIE Ganesha South Tangerang's strategic positioning and identify key factors influencing its competitive development. Utilizing a mixed-methods approach, the study incorporated in-depth interviews, documentation analysis, and questionnaires with 29 participants, following Miles & Huberman's analytical framework through IFAS, EFAS, and SWOT matrices. Empirical findings demonstrate the institution's strong competitive advantages in faculty expertise, accreditation status, and industry-aligned curricula, while revealing significant challenges in marketing effectiveness and infrastructure development. External analysis identified digital transformation and governmental policies as pivotal opportunities, alongside intensifying competition and regulatory changes as major threats. The study's implications suggest implementing aggressive growth strategies emphasizing human capital development, digital integration, and strategic industry partnerships to enhance institutional positioning. These findings provide a actionable framework for private higher education institutions seeking to navigate competitive challenges while maintaining educational quality and market relevance
The Role of Organizational Culture in Improving the Service Quality of Import Forwarding Companies Zulkifli Zainuddin
Journal Of Applied Multidisiplinary Studies Vol 2 No 2 (2026): May 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/n6b9dp72

Abstract

This study aims to determine the influence of organizational culture on the quality of import forwarding company services. The research method used is a quantitative approach with data collection techniques through distributing questionnaires to 44 employee respondents of PT Mitra Transindo Perkasa. Data were analyzed using IBM SPSS version 21 through validity tests, reliability tests, simple linear regression analysis, t-tests, and coefficient of determination (R²). The results of the study indicate that organizational culture has a positive and significant effect on the quality of import forwarding company services with a significance value of 0.000 <0.05. The coefficient of determination (R²) value of 0.343 indicates that organizational culture contributes 34.3% to the quality of import forwarding company services, while the rest is influenced by other factors outside the study. A good organizational culture can improve internal communication, work discipline, teamwork, and service orientation, thereby supporting the improvement of the company's service quality. This study shows that organizational culture is one of the important factors in increasing the effectiveness of service and the competitiveness of import forwarding companies in the logistics industry.
Pendampingan Peningkatan Mutu Pengajaran Anak Usia Dini melalui Program Magang Mahasiswa di biMBA AIUEO. Septiana; Zulkifli Zainuddin
ABDIMAS: Jurnal Pengabdian kepada Masyarakat Vol 1 No 2 (2026): Juli 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/4zkwms73

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan mutu pengajaran anak usia dini melalui program pendampingan berbasis magang mahasiswa di biMBA AIUEO. Permasalahan yang dihadapi mitra meliputi keterbatasan variasi metode pembelajaran kreatif dan kebutuhan pendampingan dalam pelaksanaan pembelajaran yang sesuai dengan karakteristik anak usia dini. Metode pelaksanaan kegiatan dilakukan melalui beberapa tahapan, yaitu identifikasi kebutuhan mitra, perencanaan program, pembekalan, pelaksanaan pendampingan pembelajaran, serta monitoring dan evaluasi. Kegiatan pendampingan melibatkan dosen pembimbing, mahasiswa magang, dan pendidik mitra secara kolaboratif. Hasil kegiatan menunjukkan adanya peningkatan kompetensi pendidik dalam merancang dan menerapkan pembelajaran yang lebih variatif dan kreatif. Selain itu, keterlibatan mahasiswa magang memberikan dampak positif terhadap keterlibatan dan antusiasme anak selama proses pembelajaran. Kegiatan ini juga memberikan pengalaman pembelajaran kontekstual bagi mahasiswa sebagai bagian dari implementasi kebijakan Merdeka Belajar Kampus Merdeka. Dengan demikian, program magang mahasiswa yang terintegrasi dalam kegiatan pengabdian kepada masyarakat dapat menjadi strategi efektif dalam mendukung peningkatan mutu pendidikan anak usia dini di lembaga pendidikan nonformal
Analisis Prioritas Kritis Berbasis Prinsip Pareto dalam Tata Kelola Sumber Daya Penelitian: Strategi Peningkatan Efisiensi dan Efektivitas Riset di STIE Ganesha M. Tafsiruddin; Zulkifli Zainuddin; Rasmawati A.R; Rahman Nurhakim; Aep Saefullah
MAMEN: Jurnal Manajemen Vol. 4 No. 4 (2025): Oktober 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i4.6975

Abstract

This study aims to identify the dominant factors affecting the efficiency and effectiveness of research activities at STIE Ganesha through the application of the Pareto Principle. Variations in research performance among teams, particularly in terms of outputs, timeliness, and resource utilization, serve as the foundation for this analysis. A descriptive quantitative method was employed, involving lecturers participating in research and community service grants during 2024–2025. Data were collected through Likert-scale questionnaires, structured interviews, and documentation reviews. The findings reveal that limited research facilities and inefficient use of funds account for 79.6% of research obstacles, while other factors—including team collaboration, time management, institutional support, and research outputs—contribute minimally. These results highlight the need for strategic prioritization in strengthening research infrastructure, improving financial efficiency, and implementing evidence-based research management. The Pareto Principle proves to be an effective decision-making tool for optimizing research resources and developing more targeted and sustainable institutional research policies.
ANALYSIS OF THE APPLICATION OF SUSTAINABLE ECONOMY TO FOSSIL ENERGY CONSUMPTION TO THE ENVIRONMENT Nurmayani Istiningsih; Zulkifli Zainuddin
Journal Of Applied Multidisiplinary Studies Vol 1 No 1 (2024): November 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/whe1v387

Abstract

The number of the world's population continues to increase every year in line with the increasing rate of economic growth, the rate of population growth, and the rapid development of the industrial sector. So that an increase in energy demand is inevitable. Human energy needs are obtained from the conversion of fossil energy sources, either directly or indirectly, which can have a negative impact on the environment and the health of living things and inefficiencies. The burning of fossil energy sources causes air pollution (acid rain, smog and global warming) where acid rain causes soil and waters (lakes and rivers) to become acidic. For agriculture and forests, the acidity of the soil will affect the growth of crop production. In the waters, acid rain will cause disturbances for living things in it. So that the number of human activities in increasing economic growth becomes more and has an impact on the environment, especially in the use of energy sources for the needs of households, industries and so on with the increasing use of fossil energy causing various problems, especially for the environment which uses a lot of fossil energy. This study generally aims to (1) Determine the form of implementation of sustainable development policies (2) Factors that inhibit and support the implementation of sustainable development policies. This research was conducted with descriptive qualitative research. Where in this study using triangulation using an inductive method, the results of qualitative research emphasize more on meaning than generalization. With the results of the study, fossil energy consumption has a big impact on the environment, especially through greenhouse gas (GHG) emissions. Sustainable economics emphasizes the importance of meeting today's needs without sacrificing the capabilities of future generations. And with public awareness of the impact of fossil energy consumption is critical in the transition to a sustainable economy. And although there are many opportunities, there are several challenges that need to be faced in implementing a sustainable economy on fossil energy consumption. So the researcher suggested increasing education and awareness and bureaucratic reform.
Penguatan Branding UMKM Telur Asin Berbasis Kearifan Lokal melalui Pendekatan Geo-Digital di Kabupaten Brebes Tohiroh Tohiroh; Suhermanto Suhermanto; Siti Mulasih; Zulkifli Zainuddin; Mira
ABDIMAS: Jurnal Pengabdian kepada Masyarakat Vol 1 No 2 (2026): Juli 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/6jahx923

Abstract

Abstrak Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat branding Usaha Mikro, Kecil, dan Menengah (UMKM) telur asin di Kabupaten Brebes melalui pendekatan geo-digital berbasis kearifan lokal. Permasalahan utama yang diidentifikasi adalah lemahnya pengelolaan identitas merek individual UMKM, di mana konsumen lebih mengenal produk berdasarkan wilayah asal ("telur asin Brebes") dibandingkan merek produsen tertentu, serta pemanfaatan media digital yang masih terbatas pada aktivitas transaksi dan promosi sederhana. Kegiatan ini dilaksanakan melalui Focus Group Discussion (FGD) pada tanggal 4 Juli 2026 di Aula Kantor Desa Sengon, Kecamatan Tanjung, Kabupaten Brebes, dengan melibatkan pemangku kepentingan dari pemerintah daerah, pemerintah desa, pendamping masyarakat, pelaku UMKM, dan perguruan tinggi. Hasil kegiatan menunjukkan bahwa identitas geografis Brebes dan nilai-nilai kearifan lokal—seperti sejarah produksi turun-temurun, metode tradisional, dan keterikatan produk dengan identitas masyarakat pesisir—memiliki potensi besar sebagai kekuatan merek. Kegiatan ini menghasilkan model geo-digital branding yang mengintegrasikan tiga komponen utama: identitas geografis (pemetaan digital lokasi usaha), nilai kearifan lokal (storytelling autentik), dan pemanfaatan teknologi digital (optimalisasi media sosial, marketplace, dan platform berbasis lokasi). Model ini diharapkan dapat memperkuat ekuitas merek, meningkatkan daya saing produk lokal, memperluas akses pasar digital, serta mendukung pengembangan ekonomi daerah berbasis potensi lokal secara berkelanjutan.   Kata kunci: Geo-digital branding; kearifan lokal; ekuitas merek; UMKM; telur asin Brebes   Abstract This community service initiative aims to strengthen the branding of salted egg Micro, Small, and Medium Enterprises (MSMEs) in Brebes Regency through a geo-digital approach rooted in local wisdom. The primary issue identified was the weak management of individual MSME brand identities; consumers tended to recognize the product based on its region of origin ("Brebes salted eggs") rather than specific producer brands, while digital media usage was limited to basic transactions and simple promotions. The activity was conducted via a Focus Group Discussion (FGD) on July 4, 2026, at the Sengon Village Hall in Tanjung District, Brebes Regency, involving stakeholders from local and village governments, community facilitators, MSME operators, and higher education institutions. The results indicated that Brebes's geographical identity and local wisdom values—such as the history of generational production, traditional methods, and the product's connection to coastal community identity—hold significant potential as brand strengths. The initiative produced a geo-digital branding model integrating three key components: geographical identity (digital mapping of business locations), local wisdom values ​​(authentic storytelling), and digital technology utilization (optimizing social media, marketplaces, and location-based platforms). This model is expected to strengthen brand equity, enhance the competitiveness of local products, expand digital market access, and support sustainable regional economic development based on local potential.  
Co-Authors Abda Abda Abdul Kohar Aep Saefullah Akmas, Nabila Aldini Rustandi Ekky Noviar Fachry Abda El Rahman Farhat Abas Haria Saputri Haryono Haryono Ichsan Gaffar Idrisi Raliya Putra Kultsum, Ummi M. Tafsiruddin Martinus Tukiran Mira Moh. Tahang Muhammad Ramdhan Muhammad Ridwan Neila Aisha Nurhayati Nurhayati Nurmayani Istiningsih Pagiling, Sarwan Putra, Agung Laksono Putri Noor Ramayanti Rahman Nurhakim Rasmawati A.R Septiana Siti Hamidah Rustiana Siti Mulasih Sitti Aliyah Azzahra Suhermanto Suhermanto Sukardi Sukardi Sutariyono Sutariyono Tetty Nur Intan Rifia Tohiroh Tohiroh Ujang Kusnaedi WICAKSONO, ADI Yahya Hamja Yandi Asmana