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All Journal PENG: Jurnal Ekonomi dan Manajemen Cakrawala : Management Science Journal Ekopedia: Jurnal Ilmiah Ekonomi Indonesia Economic Journal
Halimah Zahrah
Universitas Muhammadiyah Bandung
Economics, Econometrics & Finance

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Pengaruh Konten Marketing dan Influence Terhadap Minat Beli pada Ayam Krispi di Kota Bandung Jasmine Hasna Rinjani Alifah; Halimah Zahrah; Indra Sasangka
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/z1enbp87

Abstract

The development of social media, particularly Instagram, has changed the way consumers search for information and make purchasing decisions, including for local culinary products. This study aims to analyze the influence of Instagram Content Marketing and Influencers on consumers’ Purchase Intention toward Ayam Krispi Katsurupan Bandung. This research employs a quantitative approach using a survey method. The research sample consists of thirty-one respondents selected through purposive sampling, with criteria including individuals aged fifteen to fifty years, domiciled in Bandung and its surrounding areas, and having previously purchased Ayam Krispi Katsurupan products. Data were collected using a Likert scale questionnaire ranging from one to five, consisting of sixteen statement items that have been tested for validity and reliability. Data analysis was conducted using multiple linear regression with SPSS version twenty-six, including classical assumption tests, t-test, F-test, and coefficient of determination (R²).
Pengaruh Media Sosial dan Brand Image Terhadap Customer Trust (Survei pada PT. SjJM Management Bandung) Nuri Nuraeni; Halimah Zahrah; Indra Sasangka
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nppcyt91

Abstract

The development of digital media has encouraged construction service companies to utilize social media and brand image to build customer trust. This study aims to analyze the influence of social media and brand image on customer trust at PT SJM Management Bandung. The research method used a quantitative approach with a survey technique of 30 respondents selected through purposive sampling. Data were collected using a 1–5 Likert scale questionnaire and analyzed using multiple linear regression with SPSS. The results showed that social media had no significant effect on customer trust (t=2.810; sig=0.09 > 0.05), while brand image had a positive and significant effect (t=2.774; sig=0.010 < 0.05). Simultaneously, social media and brand image significantly influenced customer trust (F=434.533; sig=0.000 < 0.05) with a contribution of 94% (R²=0.94). The study concluded that brand image is the dominant factor in building customer trust, while social media plays a supporting role in strengthening the company's image.
Pengaruh Kualitas Produk dan Promosi Diskon Terhadap Keputusan Pembelian Konsumen Produk Gamis Alariseproject pada Marketplace Shopee Zafira Nurtadza Putri; Halimah Zahrah; Indra Sasangka
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/n4kzwm04

Abstract

The growth of e-commerce in Indonesia, particularly the Muslim fashion sector, has experienced rapid growth in line with increasing internet penetration and consumer demand. Product quality and discount promotions are seen as important factors influencing consumer purchasing decisions on e-commerce platforms like Shopee. This study aims to analyze how product quality and discount promotions influence consumer purchasing decisions for gamis products on Shopee. The study used a quantitative approach through a survey of consumers who had previously made purchases. The results show that good product quality can increase consumer confidence and satisfaction, while discount promotions encourage purchase interest and accelerate purchase decisions. Together, these two factors contribute significantly to shaping consumer purchasing decisions on Shopee.
Pengaruh Promosi Penjualan dan Kualitas Distribusi Terhadap Perputaran Persediaan di PT Teman Hebat Indonesia Kota Bandung Rivaldy Al Faruqi; Halimah Zahrah; Indra Sasangka
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/48jwrc88

Abstract

This quantitative study analyzes the impact of Sales Promotion and Distribution Quality on Inventory Turnover at PT Teman Hebat Indonesia, addressing the issues of slow-moving items and stock fluctuations. Based on multiple linear regression analysis using SPSS 25, the results show that both Sales Promotion ($t_{count}$ 4.164) and Distribution Quality ($t_{count}$ 4.196) have a significant positive impact on inventory turnover. Simultaneously, both variables significantly influence the dependent variable with an F-value of 38.452. The Coefficient of Determination ($R^2$) is 56.2%, indicating that while these factors are crucial for optimizing goods flow and reducing overstock, the remaining 43.8% is influenced by external variables.
Pengaruh Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian Produk Lip Tint Dzilla Khoerunnisa; Halimah Zahrah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/q3yqgw45

Abstract

The growth of the cosmetic industry in Indonesia has intensified brand competition, particularly in lip tint products that are increasingly popular among university students. This study aims to analyze the influence of brand image and product quality on purchasing decisions of Barenbliss lip tint among Management Study Program students of the Muhammadiyah University of Bandung. This research employs a quantitative method with a survey approach. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with statistical software. The results indicate that brand image has a positive and significant effect on purchasing decisions. Product quality also shows a positive and significant influence on purchasing decisions and is found to be more dominant than brand image. Simultaneously, brand image and product quality significantly affect purchasing decisions for Barenbliss lip tint. These findings suggest that students’ purchasing decisions are strongly influenced by their perceptions of product quality and brand image. Therefore, companies are encouraged to continuously improve product quality and strengthen brand image to enhance consumer purchasing decisions, particularly among students.
Pengaruh Strategi Promosi dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Tempat Makan Jepang di Majalaya Hasna Najwa Sabrina; Halimah Zahrah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7at7g149

Abstract

This study aims to analyze the influence of promotional strategies and service quality on customer satisfaction at Ramen AA Majalaya Branch. Increasingly tight competition in the culinary sector requires business actors to implement effective promotional strategies and provide optimal service quality to create customer satisfaction. This study uses a quantitative method with a survey approach. The sample of this study was 74 respondents selected by accidental sampling technique. Data were collected using a questionnaire with a Likert scale of 1-5 which has been tested for validity and reliability. The data analysis technique used multiple linear regression analysis with the help of SPSS software version 26. The results of the study show that promotional strategies have a positive and significant effect on customer satisfaction. Service quality also has a positive and significant effect on customer satisfaction. Simultaneously, promotional strategies and service quality have a significant effect on customer satisfaction. Service quality has a more dominant influence than promotional strategies. It can be concluded that effective promotional strategies supported by good service quality are very important to increase customer satisfaction at Ramen AA Majalaya. This research suggests integrating promotional strategies with service quality to create strong synergies for stakeholders.
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Pakan Ternak Konsentrat Rap Sanjani; Halimah Zahrah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7e6gr845

Abstract

This study aims to analyze the influence of product quality and price on purchasing decisions for concentrate livestock feed at CV Mitra Bumi Berkah. The research background stems from a sales decline anomaly despite the company offering the lowest market price. The methodology employs a quantitative associative approach using purposive sampling with 50 cattle farmers as respondents. Data analysis was conducted via Multiple Linear Regression using SPSS software. Results demonstrate that product quality and price have a positive and significant effect on purchasing decisions, both partially and simultaneously. The coefficient of determination (R2) of 62.4% explains the model's ability to represent the variation in purchasing decisions. Product quality exhibits a more dominant regression coefficient compared to the price variable. These findings imply that farmers are rational actors who prioritize nutritional performance over low prices alone.  
Pengaruh Persepsi Harga dan Promosi Terhadap Keputusan Pembelian Paket Data Internet Syahla Mutia Aini; Halimah Zahrah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/42hspw93

Abstract

The rapid development of information technology has made the internet an essential need, resulting in increasingly intense competition among mobile data service providers. This study aims to analyze the influence of price perception and promotion on purchasing decisions of Telkomsel internet data packages among students of the Management Study Program, class of 2022, at Universitas Muhammadiyah Bandung. The research employs a quantitative method with a survey approach. The sample consists of students selected using purposive sampling techniques. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS. The findings indicate that price perception has a positive and significant effect on purchasing decisions, while promotion also shows a positive and significant influence. Simultaneously, price perception and promotion significantly affect purchasing decisions, with promotion demonstrating a more dominant influence compared to price perception. The results suggest that well-targeted promotional strategies and appropriate pricing aligned with perceived benefits play a crucial role in enhancing purchasing decisions for Telkomsel internet data packages among university students.
Strategi Penetapan Harga dan Kualitas Layanan Terhadap Loyalitas Konsumen Fitness Center Khusus Wanita Aulia Nur Fadila; Halimah Zahrah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/09t3km37

Abstract

The growing awareness of healthy lifestyles among women has encouraged the development of women-only fitness centers that emphasize comfort and privacy. In an increasingly competitive fitness industry, pricing strategies and service quality play a crucial role in building consumer loyalty. This study aims to analyze the influence of pricing strategy and service quality on consumer loyalty at Akhwat Gym Bandung. The research employs a quantitative approach with a causal design using a survey method involving registered members. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that pricing strategy and service quality have a positive effect on consumer loyalty, with service quality showing a more dominant influence. These findings suggest that fair pricing aligned with perceived value and professional, customer-oriented service can enhance consumer loyalty. This study concludes that appropriate pricing management and continuous improvement of service quality are key factors in maintaining long-term loyalty in women-only fitness centers
Promosi Digital dan Diferensiasi Produk Terhadap Keputsan Pembelian Seblak Panyileukan di Kota Bandung Mela Ratna Sari; Halimah Zahrah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nragvb62

Abstract

This study aims to analyze the influence of digital promotion and product differentiation on purchasing decisions of Seblak Monmon in Panyileukan, Bandung City. The research method uses a quantitative approach with descriptive verification design. The research population consists of Management students from the class of 2022 at Universitas Muhammadiyah Bandung, with a sample determined using the Slovin formula. The sampling technique employed is stratified random sampling. Data collection uses a Likert scale questionnaire, analyzed using multiple linear regression with SPSS. Results indicate that digital promotion has a positive and significant effect on purchasing decisions, product differentiation has a positive and significant effect on purchasing decisions, and simultaneously digital promotion and product differentiation significantly influence purchasing decisions with a strong contribution. This research provides practical implications for culinary MSME actors to optimize digital promotion strategies through social media and enhance product differentiation to increase competitiveness and sales volume
Co-Authors Achmad Mansur Pauji Afifa Nabila Agisni Alawiyah Agree Dani Norrochman Ahmad Zhofaro Jawharul Fadl Aisyah Humayyrah Aisyah Yulia Citra Ali Rahman Fauji Alifa Raudhatul Nisa Amanda Helinkika Amelia Rahmadani Anastasya Salsabila Alika Putri Andyka Maulana Prayoga Annisa Desfia Annisa Zaida Rahman Ari Assrishan Sosh Mantoro Arya Haydar Zulfikar Asep Iwan Ridwan Nugraha Aulia Nur Fadila Aulia Rahadatulaisyi Aulia Silvana Auriel Putri Marlina Azmi Aufal Marom Bilal Arfiansyah Dea Kuni Fauziyah Dendi Nur Fadilah Dewi Resti Agustiani Dilif Faris Naufal Dimas Muhammad Ramdani Dinda Hijriani Dita Nur Syifa Dwi Julyansyah Dzaky Naufal Zhafran Dzilla Khoerunnisa Fahdah Athifah Haura Fadhilah Fahra Awalia Zahra Febi Tivani Amelia Putri Feisal Rahman Setiawan Fidelairna Daniswara Fiqi Ardi Abdurahman Masdar Fiqri Alief Fahrijal Hanifa Aulia Hasna Najwa Sabrina Haura Nurul Ilmi Ikhsan Tyo Dewanggara Imel Aura Agustin Indra Sasangka Indy Fauziah Hanifa Jasmine Hasna Rinjani Alifah Jaya Kusuma Karmelia Ravensky Lailafitri Pratiwi Maryo Putra Rahayu Mela Ratna Sari Mia Damayanti Mona Amir Mugni Nurul Ilmi Muhamad Pirdaus Muhammad Al Gifari Ramadhan Muhammad Gibran Siregar Muhammad Raihan N. M Muhammad Raihan Ramadhani Mutia Damayanti Nabila Syaharani Nadia Wangsa Kusumadiningrat Nadila Elsa Nahla Della Puspita Naila Dwi Ananti Naufal Fathi Athallah Naura Rahadhatul Aisy Nazhara Azmi Neng Lisda Saadah Nida Windatun Nilam Meylani Nindri Widianingsih Noval Wijaya Noviana Febriani Nur Fauziah Putri Nur Rafidah Karimah Nuri Nuraeni Octriliani Octriliani Putri Ayuningtyas Putri Dewi Renggani Putri Watini Rap Sanjani Rayhan Azhari Ilham Refansa Febriana Akbar Rhiza Villani Riezka Putri Imanda Rifzki Raihansah Rivaldy Al Faruqi Rizal Mustofa Rosiana Dewi Sadam Maulana Salsabila Fauziah Shahnaz Rahmadina Nurhidayat Shellvy Setiawan Silva Novianti Siti Azmi Nur Islami Siti Kamila Nurhasanah Siti Rahmawati Soffi Assifa Insani Syahira Rachmadina Syahla Mutia Aini Syakila Fasha Nurdin Tania Kirana Aprilia Tanti Amalia Tariza Mega Pratiwi Garini Tiara Apriani Umu Mahmudah Wafiyati Nur Amrina Wanda Aruniya Yoga Sampurna Yosef Cindi Septian Zafira Nurtadza Putri Zaid Abdul Hamid Zikra Muhamad Filah