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All Journal PENG: Jurnal Ekonomi dan Manajemen Cakrawala : Management Science Journal Ekopedia: Jurnal Ilmiah Ekonomi Indonesia Economic Journal
Halimah Zahrah
Universitas Muhammadiyah Bandung
Economics, Econometrics & Finance

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Analisis Pelanggaran Strategi Pemasaran Industri Hiburan di Media Sosial Aisyah Yulia Citra; Halimah Zahrah; Fahdah Athifah Haura Fadhilah; Fahra Awalia Zahra
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/jan1jk86

Abstract

This study discusses violations of marketing strategies in the entertainment industry through social media that have a negative impact on the reputation and trust of the audience. This study aims to analyze the types of violations that occur, their main causes, and their impact on the company's image. This study uses a qualitative method with a literature study approach that refers to 14 academic references including national journals, international journals, and theory books. The results of the study indicate that violations such as content manipulation, exploitation of sensitive issues, and misuse of personal data are very detrimental to entertainment companies in the long term. Therefore, this study recommends that companies implement more ethical and transparent marketing strategies in utilizing social media.
Analisis Etika Bisnis Terhadap Kebijakan Kenaikan Tarif Dasar Listrik oleh Perusahaan Listrik BUMN Arya Haydar Zulfikar; Halimah Zahrah; Neng Lisda Saadah; Syakila Fasha Nurdin
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/mbhdmp47

Abstract

The increase in electricity base tariffs (TDL) in Indonesia is a strategic issue affecting the public and business sector. As a state-owned enterprise, PLN has a responsibility not only in public service but also in applying business ethics. This study aims to analyze the application of ethical principles in the TDL policy. A qualitative inductive method is applied through literature review and document analysis. Thematic analysis focuses on social justice, transparency, corporate social responsibility (CSR), and good corporate governance (GCG). The results indicate that although the policy has economic justification, its implementation still faces ethical issues, especially for vulnerable groups.
Persaingan Pengemudi Ojek Online dan Ojek Pangkalan dalam Perspektif Etika Bisnis Islam Febi Tivani Amelia Putri; Halimah Zahrah; Mugni Nurul Ilmi; Wanda Aruniya
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/ygpd6g97

Abstract

This study examines the competition between online motorcycle taxis and conventional motorcycle taxi services in Indonesia, along with an evaluation from the perspective of Islamic business ethics. The research uses a qualitative literature review method, collecting data from various journals and relevant documents. Results show that competition occurs in service quality, pricing, and parking locations. Although efforts to improve service and response speed are key strategies, excessive price competition and location conflicts often lead to unhealthy rivalry. Islamic business ethics emphasize honesty, justice, prohibition of monopolistic practices, and deliberation in competition. Some drivers have applied these principles, but violations such as intimidation and price wars still occur. This study highlights the need for continuous education to internalize Islamic business ethics values, creating fair and harmonious competition.. The phenomenon of competition between online motorcycle taxis and conventional motorcycle taxi drivers in Indonesia has impacted not only the economic sector but also the social and cultural structures of society. This study aims to identify the dynamics of this competition and examine the application of Islamic business ethics principles in resolving the conflicts. Using a qualitative literature review method, data were collected from various journals, books, and official reports discussing disputes in the two-wheeled transportation sector. The findings reveal that differences in service systems, fare disparities, and competition over strategic locations are the main triggers of conflict. From the perspective of Islamic business ethics, competition should be based on fairness, honesty, deliberation (shūrā), and prohibition of harmful practices. However, these values have not been fully internalized by all drivers. This study recommends continuous education on Islamic business ethics and active involvement of government and communities in regulating operational zones and fare agreements to foster fair and ethical business competition.
Ketimpangan Distribusi Minyak Goreng: Antara Korupsi Ekspor dan Lemahnya Regulasi Asep Iwan Ridwan Nugraha; Halimah Zahrah; Muhammad Raihan N. M; Rayhan Azhari Ilham
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/kvycch42

Abstract

  This research examines corruption practices within Indonesia's crude palm oil (CPO) export trade, which have led to scarcity and price hikes in the domestic cooking oil market. The main problem is the disparity between the abundant domestic supply of CPO and the shortage of cooking oil for consumers, indicating fraudulent and corrupt practices within the supply chain and export policies. The aim of this study is to analyze the forms of corruption occurring, identify weaknesses in the regulatory framework and oversight of CPO export trade, and formulate strategies for prosecuting corporate offenders and recommending improvements to the trade system. Using a qualitative research methodology with a case study approach on the cooking oil export corruption case, data were collected through document analysis, interviews, and policy analysis. The research findings indicate that corruption manifests through abuse of authority in granting export permits (export approvals and Domestic Market Obligation/DMO), manipulation of export volume data, and collusion between officials and corporations. Regulatory and oversight weaknesses, including the sub-optimal prosecution of corporations as legal subjects, also contribute to the problem. The recommendations include strengthening regulations on corporate liability for corruption, enhancing transparency and accountability in the export licensing system, and a comprehensive reform of the cooking oil trade system to ensure domestic availability and price stability.
Eksplorasi Pelanggaran Etika Bisnis dan Dampaknya terhadap Kesejahteraan Psikologis Karyawan : Studi Kasus pada Industri Kreatif Soffi Assifa Insani; Halimah Zahrah; Silva Novianti; Nida Windatun
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/m1hryg25

Abstract

This article discusses violations of business ethics at Brandoville Studios, a Jakartabased animation and game development company. The case emerged after reports from former employees of exploitative work practices, verbal and physical abuse, and violations of basic workers' rights. This study aims to analyze the forms of ethical violations committed by the company and their impact on the work environment and basic principles of business ethics.This study uses a qualitative method with a descriptive approach. Data were obtained through analysis of documentation, media reports, and literature studies. The results of the study indicate that Brandoville Studios has violated the basic principles of business ethics, including fairness, integrity, social responsibility, and respect for human rights. These findings indicate that there are still serious challenges in implementing business ethics in the creative industry in Indonesia. Therefore, it is necessary to increase company awareness of the importance of work ethics and stricter supervision from the authorities to prevent exploitation in the workplace.
Analisis Pengaruh Inovasi Produk dan Corporate Social Responsibility terhadap Daya Saing Perusahaan di Indonesia Nahla Della Puspita; Halimah Zahrah; Mona Amir; Naufal Fathi Athallah
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/3sng9060

Abstract

This study explores the relationship between product innovation and Corporate Social Responsibility (CSR) at PT Ajinomoto Indonesia, which operates in the food and seasoning industry. In the era of globalization, companies face challenges from increasingly fierce competition and changing consumer preferences that are more health-conscious. The main issue at hand is how product innovation and CSR can significantly contribute to the company's competitiveness. This research aims to analyze the interaction between these two variables and their impact on the competitiveness of Ajinomoto Indonesia. The research method used is a qualitative approach with a case study design. The unit of analysis is PT Ajinomoto Indonesia, with secondary data obtained from annual reports, innovation strategy documents, and CSR reports. The sampling technique employed is purposive sampling, focusing on relevant documents from the period of 2019 to 2023. The analysis technique applied is qualitative content analysis to identify patterns and relationships between product innovation, CSR, and competitiveness The results of the study indicate that PT Ajinomoto successfully launched 11 new products in 2023, an increase of 267% from 2019, contributing to a market share increase from 12% to 34% and consumer satisfaction rising from 78% to 91%. CSR programs, such as "Ajinomoto Peduli Gizi," reached 500,000 people and increased community nutrition knowledge by 42%. This research suggests that the company should continue to strengthen its integrated innovation and CSR strategies to enhance its reputation and relationships with stakeholders.
Analisis Etika Bisnis dan Penyalahgunaan Wewenang dalam Kasus Investasi Ali Rahman Fauji; Halimah Zahrah; Aulia Rahadatulaisyi; Feisal Rahman Setiawan; Mutia Damayanti
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/jbrt8p41

Abstract

The application of ethical business law is becoming increasingly important in today's complex corporate world, especially in the context of ethical violations that can harm various parties, including consumers, employees, and other stakeholders, as highlighted by the case of PT Jouska Financial Indonesia involving unauthorized management of client funds and manipulation of funds that caused financial losses and a crisis of public confidence. This research aims to deeply analyze the violation of business ethics principles by PT Jouska and examine its empirical impact on public trust and regulation of the financial services industry in Indonesia. Using a qualitative method with a case study approach, this research analyzes PT Jouska Financial Indonesia as the unit of analysis through document study and literature review, with descriptive and interpretive data analysis techniques. The results show that PT Jouska has violated the principles of honesty and integrity by managing client funds in a non-transparent manner, conducting adverse transactions without consent, and manipulating financial statements, resulting in financial losses, loss of trust, and a negative impact on the company's reputation and regulatory oversight. Therefore, it is recommended that the implementation of strong legal business ethics should be prioritized to prevent similar violations, protect consumer rights, and safeguard the company's reputation, through policy reforms, strengthening of supervisors, and strengthening of regulatory oversight.
Analisis Dugaan Strategi Korporasi dalam Menyamarkan Praktik Kepailitan melalui Skema Kebangkrutan Fiktif Dea Kuni Fauziyah; Halimah Zahrah; Putri Ayuningtyas; Salsabila Fauziah; Tania Kirana Aprilia
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/e3tmcv66

Abstract

This research is motivated by the bankruptcy phenomenon of PT Sri Rejeki Isman Tbk (Sritex), one of the largest textile companies in Southeast Asia, which is considered not only a financial failure, but also reflects the potential for deviations in business ethics and corporate governance. The main problem in this study is to critically analyze the alleged strategy used by PT Sri Rejeki Isman Tbk (Sritex) in disguising corruption practices and financial irregularities through a fictitious bankruptcy scheme. The purpose of this study is to analyze in depth the alleged corporate strategy in disguising bankruptcy practices through a fictitious bankruptcy scheme, by making the case of PT Sritex as the main study. This study uses a qualitative-descriptive approach method by examining secondary data from court decisions, media coverage, and scientific articles to reveal patterns of misuse of legal instruments such as PKPU and bankruptcy status as a shield against legal accountability. The results of the study show strong indications of financial report manipulation, non-transparent collaboration between management and financial institutions, and weak implementation of Good Corporate Governance (GCG) principles. This highlights the urgency of corporate governance reform and supervision of financial institutions to prevent abuse of the legal system. This study recommends in-depth reform of the corporate oversight system, increased transparency of reporting, and stricter law enforcement, to prevent similar abuses in the future and strengthen the integrity of business ethics in Indonesia.
Co-Authors Achmad Mansur Pauji Afifa Nabila Agisni Alawiyah Agree Dani Norrochman Ahmad Zhofaro Jawharul Fadl Aisyah Humayyrah Aisyah Yulia Citra Ali Rahman Fauji Alifa Raudhatul Nisa Amanda Helinkika Amelia Rahmadani Anastasya Salsabila Alika Putri Andyka Maulana Prayoga Annisa Desfia Annisa Zaida Rahman Ari Assrishan Sosh Mantoro Arya Haydar Zulfikar Asep Iwan Ridwan Nugraha Aulia Nur Fadila Aulia Rahadatulaisyi Aulia Silvana Auriel Putri Marlina Azmi Aufal Marom Bilal Arfiansyah Dea Kuni Fauziyah Dendi Nur Fadilah Dewi Resti Agustiani Dilif Faris Naufal Dimas Muhammad Ramdani Dinda Hijriani Dita Nur Syifa Dwi Julyansyah Dzaky Naufal Zhafran Dzilla Khoerunnisa Fahdah Athifah Haura Fadhilah Fahra Awalia Zahra Febi Tivani Amelia Putri Feisal Rahman Setiawan Fidelairna Daniswara Fiqi Ardi Abdurahman Masdar Fiqri Alief Fahrijal Hanifa Aulia Hasna Najwa Sabrina Haura Nurul Ilmi Ikhsan Tyo Dewanggara Imel Aura Agustin Indra Sasangka Indy Fauziah Hanifa Jasmine Hasna Rinjani Alifah Jaya Kusuma Karmelia Ravensky Lailafitri Pratiwi Maryo Putra Rahayu Mela Ratna Sari Mia Damayanti Mona Amir Mugni Nurul Ilmi Muhamad Pirdaus Muhammad Al Gifari Ramadhan Muhammad Gibran Siregar Muhammad Raihan N. M Muhammad Raihan Ramadhani Mutia Damayanti Nabila Syaharani Nadia Wangsa Kusumadiningrat Nadila Elsa Nahla Della Puspita Naila Dwi Ananti Naufal Fathi Athallah Naura Rahadhatul Aisy Nazhara Azmi Neng Lisda Saadah Nida Windatun Nilam Meylani Nindri Widianingsih Noval Wijaya Noviana Febriani Nur Fauziah Putri Nur Rafidah Karimah Nuri Nuraeni Octriliani Octriliani Putri Ayuningtyas Putri Dewi Renggani Putri Watini Rap Sanjani Rayhan Azhari Ilham Refansa Febriana Akbar Rhiza Villani Riezka Putri Imanda Rifzki Raihansah Rivaldy Al Faruqi Rizal Mustofa Rosiana Dewi Sadam Maulana Salsabila Fauziah Shahnaz Rahmadina Nurhidayat Shellvy Setiawan Silva Novianti Siti Azmi Nur Islami Siti Kamila Nurhasanah Siti Rahmawati Soffi Assifa Insani Syahira Rachmadina Syahla Mutia Aini Syakila Fasha Nurdin Tania Kirana Aprilia Tanti Amalia Tariza Mega Pratiwi Garini Tiara Apriani Umu Mahmudah Wafiyati Nur Amrina Wanda Aruniya Yoga Sampurna Yosef Cindi Septian Zafira Nurtadza Putri Zaid Abdul Hamid Zikra Muhamad Filah