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All Journal PENG: Jurnal Ekonomi dan Manajemen Cakrawala : Management Science Journal Ekopedia: Jurnal Ilmiah Ekonomi Indonesia Economic Journal
Halimah Zahrah
Universitas Muhammadiyah Bandung
Economics, Econometrics & Finance

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Eksploitasi Klaim Berlebihan dalam Etika Pemasaran dan Implikasi Hukum terhadap Perlindungan Konsumen Putri Dewi Renggani; Halimah Zahrah; Dwi Julyansyah; Andyka Maulana Prayoga; Mia Damayanti
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/bbda0m55

Abstract

The growth of the skin care industry in the digital era has encouraged the emergence of various aggressive promotional strategies, including overclaim practices in product advertisements. This study aims to examine the form, impact, and ethical and legal implications of overclaiming practices in skincare product advertisements in Indonesia. Using a descriptive qualitative approach based on a literature study, this research examines seven scientific articles as well as relevant legal regulations to identify patterns of irregularities in the promotion of skin care products. The results of the analysis show that overclaims not only violate the principles of marketing ethics such as honesty, transparency, and social responsibility, but also contradict the provisions of consumer protection law, particularly Law Number 8 Year 1999 and BPOM Regulations. This is reinforced by weak supervision of digital promotions and the involvement of influencers without validation of information. This research emphasizes the importance of strengthening regulations, increasing consumer literacy, and enforcing business ethics in building a fair and accountable marketing ecosystem in the beauty industry.
Evaluasi Perlindungan Hukum bagi Pekerja dalam Kasus Pemaksaan Pengunduran Diri di Perusahaan Fashion Indonesia Fiqi Ardi Abdurahman Masdar; Halimah Zahrah; Refansa Febriana Akbar; Dewi Resti Agustiani
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/amxakq82

Abstract

Penelitian ini membahas fenomena pemaksaan pengunduran diri PHK sepihak perusahaan fashion Indonesia, khususnya kasus  perusahaan Erigo & The Goods Department. Praktik pemaksaan resign ini tidak hanya melanggar hak-hak pekerja secara hukum dan etika, tetapi juga menimbulkan dampak psikologis dan ekonomi yang signifikan, seperti stres, kecemasan,kehilangan hak atas jaminan sosial maupun pesangon. Meskipun perlindungan hukum telah diatur dalam Undang-Undang Ketenagakerjaan serta peraturan terkait lainnya, implementasinya dalam lapangan masih lemah akibat ketidaktahuan pekerja akan hak-haknya serta sulitnya pembuktian unsur paksaan. Penelitian ini menggunakan metode deskriptif kualitatif dengan studi literatur untuk menganalisis efektivitas mekanisme penyelesaian sengketa melalui bipartit, mediasi,Pengadilan Hubungan Industrial. Hasil penelitian menunjukkan bahwa mekanisme penyelesaian sengketa yang ada belum sepenuhnya efektif dalam melindungi hak pekerja yang dipksa resign. Oleh karena itu, diperlukan reformulasi kebijakan, penguatan pengawasan, serta edukasi dan pendampingan hukum bagi pekerja agar perlindungan hak-hak pekerja dapat terwujud secara optimal
Dampak Label Halal Palsu Terhadap Kepercayaan Konsumen dan Reputasi Bisnis Lokal Syahira Rachmadina; Halimah Zahrah; Fidelairna Daniswara; Umu Mahmudah
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/dst3zr21

Abstract

Consumer trust is a crucial element in the sustainability of culinary businesses, especially in Indonesia, where the majority of the population is Muslim. The case of Ayam Goreng Widuran Solo, a long-established traditional restaurant, gained public attention after it was revealed that one of its menu items contained pork, without clear labeling or information provided to consumers. This study aims to analyze the impact of a lack of transparency in food content information on consumer trust, business, and compliance with halal product regulations. This research employs a qualitative descriptive approach, using semi-structured interviews and documentation studies from social media and online news sources. Data were analyzed thematically by identifying patterns in consumer perceptions and responses. The findings indicate that the absence of transparent product information significantly undermines consumer trust, triggers reputational crises on social media, and suggests potential violations of Law No. 33 of 2014 concerning Halal Product Assurance. Moreover, the study reveals that many small business operators still lack understanding of regulatory obligations regarding halal and non-halal labeling. This research highlights the importance of business ethics and information transparency in maintaining consumer trust, particularly in a religiously sensitive society. Greater education and regulatory oversight are needed to ensure comprehensive implementation of halal standards, not only in large industries but also within traditional food enterprises.
Analisis Etika Pemasaran dan Dampaknya terhadap Reputasi Merek pada Kampanye Iklan Air Mineral Aisyah Humayyrah; Halimah Zahrah; Amelia Rahmadani; Indy Fauziah Hanifa; Nabila Syaharani
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/haad0782

Abstract

This study aims to explore the ethical aspects of Le Minerale's advertising promotion and its impact on brand image. The case highlighted is the Le Minerale billboard showing two unaccompanied babies, which has sparked controversy in society. This research method uses a descriptive qualitative approach by conducting literature studies, observing advertising content, and narrative analysis. The research findings indicate that the advertisement violates the Indonesian Advertising Ethics (EPI) guidelines, especially regarding child exploitation and honesty in delivering messages. This violation causes negative reactions from the public, reduces consumer trust levels, and has the potential to damage brand reputation in the long term. This study emphasizes the importance of integrating ethics in business and consumer protection regulations in marketing strategies, as well as the need for companies to formulate reputation recovery steps through clear and responsible crisis communication. In this context, companies must consider the social and ethical impacts of every marketing decision taken. Therefore, this study can be a reference for companies to increase ethical awareness in product promotion and build a positive brand image in the eyes of consumers. Thus, companies can avoid the same mistakes and increase consumer trust in the brand. In addition, this study can also contribute to the development of marketing ethics and consumer protection theories in Indonesia.
Eksploitasi Kredibilitas Profesi dalam Pemasaran dan Pelanggaran Etika Bisnis pada Produk Skincare Maryo Putra Rahayu; Halimah Zahrah; Annisa Zaida Rahman; Siti Kamila Nurhasanah
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/61j79z64

Abstract

The development of the skincare industry in Indonesia has encouraged the emergence of various marketing strategies that often ignore the principles of business and professional ethics. This research examines the practice of exploiting the credibility of the medical profession in the promotion of Athena skincare products, which is carried out by an influencer doctor. This study uses forms of ethical violations in the case of overclaiming the content of White Tomato and Salmon DNA, the practice of repackaging imported products without re-notification to BPOM, and the use of microneedle application methods that contradict the definition of cosmetics. The findings show that the involvement of medical personnel in commercial promotion without clear scientific basis violates the principles of honesty, social responsibility, and professional integrity as stipulated in the Indonesian Medical Code of Ethics and business ethics theory. Such violations negatively impact public trust, create public disinformation, and pose risks to consumer health. This research emphasizes the importance of post-approval cosmetic regulation reform, strengthening professional code of ethics in the digital era, and consumer literacy as strategic steps to build a more ethical and responsible skincare industry.
Analisis Praktik Pemasaran Digital dan Isu Privasi Data: Strategi Etika Bisnis untuk Meningkatkan Kepercayaan Pengguna Nadia Wangsa Kusumadiningrat; Halimah Zahrah; Sadam Maulana; Dendi Nur Fadilah
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/zd6q8a21

Abstract

This research aims to analyze business ethics strategies in the context of digital marketing that involves the use of consumer personal data. Digital marketing practices have a high potential to cause privacy violations, which can undermine public trust. The Cambridge Analytica case study serves as a real example of the negative impact of unethical marketing. This research employs descriptive qualitative methods with a literature review and case study approach. The analysis is conducted using content analysis to identify relevant themes and ethical strategies. The research findings indicate that the implementation of transparency, data protection, and open communication are key strategies in rebuilding user trust.
Analis Pelanggaran Etika Hukum Bisnis dalam Penanganan Kredit Macet terhadap Nasabah Prioritas Agree Dani Norrochman; Halimah Zahrah; Amanda Helinkika; Shellvy Setiawan
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/p2615g22

Abstract

The Indonesian banking industry is facing increasing complexity in implementing business ethics and legal compliance, especially in handling non-performing loans (NPL) involving priority customers. This study aims to analyze the violations of business legal ethics in the handling of NPL cases and their impact on customers and the banking industry. Using a qualitative method with a normative-descriptive literature review approach, this study analyzes data from academic journals, regulations, and media reports published between 2023 and 2025. The findings indicate significant ethical violations, including lack of transparency in debt collection procedures, unequal treatment in credit restructuring, and aggressive collection practices that infringe on consumer rights. These actions not only harm customers psychologically and reputationally but also damage public trust and threaten regulatory stability in the banking sector. The study recommends comprehensive improvements involving banks, regulators, and society to uphold ethical business practices that ensure fairness, accountability, and consumer protection in banking operations.
Analisis Kepailitan, Rantai Pasokan dan Tenaga Kerja di Industri Tekstil Indonesia Rifzki Raihansah; Halimah Zahrah; Rhiza Villani; Hanifa Aulia
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/4ca9mf30

Abstract

  The main issue in this study is the systemic impact of the bankruptcy of PT Sri Rejeki Isman Tbk (Sritex) on the national textile industry, particularly on supply chain disruptions and mass layoffs affecting thousands of workers. The purpose of this study is to analyze in depth how the bankruptcy of a large company like Sritex affects the continuity of the supply chain, the welfare of the workforce, as well as review its socio-economic implications for the textile industry in Indonesia. This research uses a descriptive qualitative approach with a literature review method. The unit of analysis in this research is relevant documents and articles regarding the Sritex bankruptcy case. Due to the nature of the literature study, no sample number of individuals was interviewed directly, but data was collected from scientific journals, economic news, and related legal documents between 2024-2025. The sampling technique used was purposive sampling based on the relevance and credibility of the sources. Data analysis was conducted using thematic synthesis techniques on the literature reviewed. The results showed that Sritex's bankruptcy caused major disruptions in the national textile supply chain, including the impact on more than ten thousand workers who were laid off. In addition, the closure of the company's operations affected the textile sector's contribution to GDP and caused extensive social impacts. Suggestions from this study are the need to strengthen corporate risk management, early warning regulations by the government, and increase labor protection through retraining and social security. Further research is recommended using a quantitative approach to measure the economic impact in more detail.
Analisis Pelanggaran Etika dan Hukum Bisnis dalam Perdagangan Pakaian Bekas Impor Ilegal Anastasya Salsabila Alika Putri; Halimah Zahrah; Azmi Aufal Marom; Shahnaz Rahmadina Nurhidayat
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/we90n230

Abstract

This research aims to analyze ethical and legal violations in the trade of illegal imported second-hand clothing in Indonesia, which involves practices that harm consumers and the local industry. This research uses a literature study method by reviewing 16 national journals related to business ethics, business law, and their impact on society and the economy. The research results show that ethical and legal violations occur in the form of lack of transparency, brand counterfeiting, tax evasion, and negative impacts on the local textile market. The recommendations provided include the need for strengthening law enforcement, stricter regulations, and education for the public and business actors to combat these illegal practices
Analisis Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Toserba Yogya di Bandung Agisni Alawiyah; Halimah Zahrah; Annisa Desfia; Karmelia Ravensky
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/byj31790

Abstract

The development of the modern retail industry has made service quality a key benchmark for retaining customers and differentiating retailers. Toserba Yogya Heritage, as a player in this sector, is expected to improve service quality to meet customer expectations. This study aims to analyze service quality, customer satisfaction, service ethics, and consumer protection at Toserba Yogya. A qualitative approach was used, involving interviews and questionnaires. The results show that Toserba Yogya’s services are generally satisfactory. Employees serve customers professionally and with a humanistic approach. Customer satisfaction remains high, ethical service practices are consistently applied, and consumer protection follows relevant regulations. These aspects are reflected in the customers’ experience of satisfaction, transparency, and prompt service. However, minor issues remain, such as frequent changes in product layout, which can affect convenience. The study concludes that Toserba Yogya should maintain its service quality and provide regular staff training to enhance customer satisfaction and foster loyalty.
Co-Authors Achmad Mansur Pauji Afifa Nabila Agisni Alawiyah Agree Dani Norrochman Ahmad Zhofaro Jawharul Fadl Aisyah Humayyrah Aisyah Yulia Citra Ali Rahman Fauji Alifa Raudhatul Nisa Amanda Helinkika Amelia Rahmadani Anastasya Salsabila Alika Putri Andyka Maulana Prayoga Annisa Desfia Annisa Zaida Rahman Ari Assrishan Sosh Mantoro Arya Haydar Zulfikar Asep Iwan Ridwan Nugraha Aulia Nur Fadila Aulia Rahadatulaisyi Aulia Silvana Auriel Putri Marlina Azmi Aufal Marom Bilal Arfiansyah Dea Kuni Fauziyah Dendi Nur Fadilah Dewi Resti Agustiani Dilif Faris Naufal Dimas Muhammad Ramdani Dinda Hijriani Dita Nur Syifa Dwi Julyansyah Dzaky Naufal Zhafran Dzilla Khoerunnisa Fahdah Athifah Haura Fadhilah Fahra Awalia Zahra Febi Tivani Amelia Putri Feisal Rahman Setiawan Fidelairna Daniswara Fiqi Ardi Abdurahman Masdar Fiqri Alief Fahrijal Hanifa Aulia Hasna Najwa Sabrina Haura Nurul Ilmi Ikhsan Tyo Dewanggara Imel Aura Agustin Indra Sasangka Indy Fauziah Hanifa Jasmine Hasna Rinjani Alifah Jaya Kusuma Karmelia Ravensky Lailafitri Pratiwi Maryo Putra Rahayu Mela Ratna Sari Mia Damayanti Mona Amir Mugni Nurul Ilmi Muhamad Pirdaus Muhammad Al Gifari Ramadhan Muhammad Gibran Siregar Muhammad Raihan N. M Muhammad Raihan Ramadhani Mutia Damayanti Nabila Syaharani Nadia Wangsa Kusumadiningrat Nadila Elsa Nahla Della Puspita Naila Dwi Ananti Naufal Fathi Athallah Naura Rahadhatul Aisy Nazhara Azmi Neng Lisda Saadah Nida Windatun Nilam Meylani Nindri Widianingsih Noval Wijaya Noviana Febriani Nur Fauziah Putri Nur Rafidah Karimah Nuri Nuraeni Octriliani Octriliani Putri Ayuningtyas Putri Dewi Renggani Putri Watini Rap Sanjani Rayhan Azhari Ilham Refansa Febriana Akbar Rhiza Villani Riezka Putri Imanda Rifzki Raihansah Rivaldy Al Faruqi Rizal Mustofa Rosiana Dewi Sadam Maulana Salsabila Fauziah Shahnaz Rahmadina Nurhidayat Shellvy Setiawan Silva Novianti Siti Azmi Nur Islami Siti Kamila Nurhasanah Siti Rahmawati Soffi Assifa Insani Syahira Rachmadina Syahla Mutia Aini Syakila Fasha Nurdin Tania Kirana Aprilia Tanti Amalia Tariza Mega Pratiwi Garini Tiara Apriani Umu Mahmudah Wafiyati Nur Amrina Wanda Aruniya Yoga Sampurna Yosef Cindi Septian Zafira Nurtadza Putri Zaid Abdul Hamid Zikra Muhamad Filah