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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo AkMen JURNAL ILMIAH Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management JEMMA | Journal of Economic, Management and Accounting Jurnal Mantik Nobel Management Review Paradoks : Jurnal Ilmu Ekonomi Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Jurnal Bisnis dan Kewirausahaan JER
Fitriany Fitriany
Institut Teknologi dan Bisnis Nobel Indonesia, Makassar, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT. SUCOFINDO, Tbk MAKASSAR Fitriany Fitriany
Jurnal Bisnis dan Kewirausahaan Vol. 4 No. 2 (2015): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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Abstract

This research aimed to find out the of service quality at PT. Sucofindo, Tbk.of Makassar involving tangible, reliability, empathy, responsiveness, assurance dimensions and the influence of the service quality on customers’ satisfaction at PT. Sucofindo, Tbk. of Makassar. The data in this research consisted of quantitative and qualitative data. They were obtained through observation and questionnaire to 100 respondents who were the customers of PT. Sucofindo, Tbk. of Makassar. They were then analyzed using multiple linear regression, F-test, and test. The formulated hypothesis was also explained to see to what extent it was proved empirically. The results show that both simultaneously and partially service dimension consisting of tangible, empathy, reliability, responsiveness, and Assurance have a significant influence on the customers’ satisfaction at PT. Sucofindo, Tbk. of Makassar Reliability dimension has dominant influence on the customers’ satisfaction at PT. Sucofindo, Tbk. of Makassar. The dominant influence of this variable is determined by the indicators forming it, that is, capability, acceptance process, trchnical knowledge/skill possessed by the employess, the quickness of certification, the accuracy/quickness of quality test, process, and procedure. All of these indicators are considered to be very good and reliable.
STRATEGI PENGEMBANGAN BISNIS UKM GUNA MENINGKATKAN PENDAPATAN KARYAWAN PADA USAHA TOKO ROTI FUTRY MAROS DI MAROS SULAWESI SELATAN Fitriany Fitriany
Jurnal Bisnis dan Kewirausahaan Vol. 8 No. 2 (2019): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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The development of Small and Medium Enterprises (SMEs) is a very important thing, because SMEs have a very important role in the economic growth of a country, and SMEs are able to withstand various economic crises that have occurred. This research was conducted at the Futry Bakery in Maros, South Sulawesi, aimed at finding out business development strategies and increasing employee income. The data analysis method used is a qualitative method. The results showed that the development strategy carried out by UKM Roti futry in Maros South Sulawesi used a marketing mix which included halal products, affordable prices, and transparent promotions. The strategy is carried out by the company by generating an increase in sales turnover. However, the company has not been able to provide wages in accordance with the stipulated by the government through the stipulation of the UMR because the wage system applied by the company still uses a wage system based on employee performance.
Brand Image and Service Quality on Product Purchasing Decisions Fitriany Fitriany
Jurnal Economic Resource Vol. 5 No. 2 (2022): September-April
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

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This study aims to examine and analyze the effect of brand image and service quality on purchasing decisions for wardah products (Case study on female students 2018-2020 Nobel Indonesian Institute of Technology and Business. Data was collected by distributing questionnaires and a population of 1,484 female students 2018-2020 Institute of Technology and Nobel Business Indonesia. At the same time, the determination of the sample used the slovin formula with the results of as many as 94 respondents who will be distributed questionnaires. Data is sourced from primary data and secondary data. Primary data from this study were obtained from questionnaires filled in by users of wardah cosmetics, including identity and responses according to the results of filling out the questionnaire. Secondary data, among others, are presented as data, documents, and tables regarding the topic. Secondary data used in this study is in the form of literature studies, journals, literature relating to problems, and information about image data brand d and service quality on purchasing decisions at wardah cosmetic stores. The results of the analysis show that the brand image variable has a significant and significant effect on purchasing decisions with a significant value of 0.007 <0.05, and service quality has a positive and significant effect on purchasing decisions with a significant value of 0.000 <0.05.
Kredibilitas Influencer, Kualitas Konten TikTok, dan Brand Image sebagai Determinan Minat Beli UMKM Kuliner di Makassar Dian Utami; Fitriany Fitriany; Reynilda Reynilda
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.1962

Abstract

Penelitian ini mengkaji pengaruh kredibilitas influencer, kualitas konten TikTok, dan brand image terhadap minat beli konsumen UMKM kuliner di Makassar. Penelitian ini bertujuan untuk mengidentifikasi pengaruh setiap variabel secara parsial dan simultan, serta menentukan variabel mana yang paling dominan memengaruhi minat beli. Dengan survei kuesioner pada 100 pengguna aktif TikTok yang pernah membeli makanan atau minuman berdasarkan rekomendasi influencer, penelitian menggunakan pendekatan kuantitatif dan analisis regresi linier berganda. Hasil menunjukkan kualitas konten TikTok dan brand image berpengaruh positif dan signifikan, sedangkan kredibilitas influencer tidak berpengaruh dan tidak signifikan. Konten yang informatif, kreatif, interaktif, dan sesuai kebutuhan konsumen meningkatkan minat beli, sementara brand image yang positif mendorong konsumen mencari informasi, mencoba, membandingkan, dan membeli produk, menegaskan pentingnya strategi pemasaran digital untuk UMKM kuliner.
E-Service Quality dan Online Customer Reviews: Peran Customer Trust Dalam Menentukan E-Commerce Buying Decisions Fitriany Fitriany; Chalong Tubsree; Dirwan Dirwan; Asty Esha Nadia
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 12, No 1 (2026): In Press
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v12i1.2845

Abstract

ABSTRAKCustomer Review terhadap Buying Decisions melalui Customer Trust sebagai variabel mediasi pada masyarakat di Kelurahan Sungguminasa. Menggunakan pendekatan kuantitatif dengan sampel 78 responden, data diolah menggunakan SEM-PLS melalui SmartPLS 4.0. Hasil penelitian menunjukkan bahwa E-Service Quality berpengaruh signifikan terhadap Buying Decisions, sementara Online Customer Review tidak berpengaruh langsung. Namun, kedua variabel tersebut berdampak signifikan terhadap Customer Trust. Lebih lanjut, Customer Trust terbukti menjadi mediator krusial yang menghubungkan kualitas layanan dan ulasan pelanggan dengan keputusan pembelian. Kepercayaan pelanggan ditemukan sebagai jalur kritis yang mengubah persepsi informasi digital menjadi komitmen transaksi yang nyata. Hal ini membuktikan bahwa tanpa adanya rasa percaya, keunggulan fitur layanan dan ulasan positif tidak akan mampu mencapai finalisasi keputusan belanja secara optimal. Temuan ini menegaskan bahwa bagi konsumen kritis, informasi digital dan kualitas sistem hanya akan efektif meningkatkan transaksi jika mampu membangun kepercayaan terlebih dahulu. Pelaku usaha disarankan memprioritaskan kredibilitas platform untuk mengonversi niat beli menjadi tindakan transaksi nyata.Kata Kunci: Kualitas Layanan Elektronik, Testimoni Pelanggan Daring, Kepercayaan Pelanggan, Keputusan Pembelian, Perdagangan ElektronikABSTRACTThis study aims to analyze the influence of E-Service Quality and Online Customer Reviews on Buying Decisions through Customer Trust as a mediating variable in the community in Sungguminasa Village. Using a quantitative approach with a sample of 78 respondents, the data were processed using SEM-PLS through SmartPLS 4.0. The results showed that E-Service Quality had a significant effect on Buying Decisions, while Online Customer Reviews had no direct effect. However, both variables had a significant impact on Customer Trust. Furthermore, Customer Trust was proven to be a crucial mediator connecting service quality and customer reviews with purchasing decisions. Customer trust was found to be a critical pathway that transforms digital information perceptions into real transaction commitments. This proves that without trust, superior service features and positive reviews will not be able to achieve optimal finalization of shopping decisions. These findings confirm that for critical consumers, digital information and system quality will only be effective in increasing transactions if they are able to build trust first. Business actors are advised to prioritize platform credibility to convert purchase intentions into real transactions.Keywords: E-Service Quality, Online Customer Review, Customer Trust, Buying Decision, E-Commerce
Pengaruh Mental Sukses, Kemampuan Wirausaha Dan Dana KUR Terhadap Pengembangan Karir Usaha Perkebunan Kelapa Sawit di Desa Salugatta Kabupaten Mamuju Tengah Edi Miswanto; Asri Asri; Fitriany Fitriany
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.1973

Abstract

Penelitian ini bertujuan untuk memberikan kontribusi yang signifikan dalam meningkatkan pemahaman tentang pengembangan karir usaha di sektor perkebunan kelapa sawit, serta memberikan solusi yang lebih terintegrasi untuk mengatasi tantangan yang dihadapi oleh pelaku usaha. Hal ini akan mendukung tidak hanya keberlangsungan usaha, tetapi juga meningkatkan kesejahteraan masyarakat di Desa Salugatta dan sekitarnya. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian deskriptif-asosiatif. Pendekatan kuantitatif dipilih karena data yang dikumpulkan berupa angka dan akan dianalisis menggunakan metode statistik. Temuan menunjukkan bahwa mental sukses berfungsi sebagai variabel dominan, memberikan pengaruh signifikan terhadap pengembangan karir dengan nilai p sebesar 0,001. Kemampuan wirausaha dan dana KUR juga berkontribusi, namun dengan pengaruh yang lebih kecil. Secara simultan, ketiga variabel tersebut menunjukkan dampak signifikan, menegaskan pentingnya pendekatan holistik dalam pengembangan usaha pertanian. Nilai penelitian ini penting untuk ilmu pengetahuan dan praktik kebijakan. Hasilnya menambah pemahaman tentang faktor psikologis dan praktis yang memengaruhi keberhasilan petani di sektor perkebunan. Temuan ini juga menjadi dasar bagi pemerintah dan lembaga untuk merancang program pelatihan yang fokus pada pengembangan mental sukses, kemampuan wirausaha, dan akses dana KUR, mendukung pertumbuhan ekonomi lokal.
Co-Authors Asri Asri Asty Esha Nadia Aulia Nur Azlan Azhari Badaruddin Chalong Tubsree Dian Utami Dirwan Dirwan DM, M. Rustan Edi Miswanto I Made Semadi Kamaluddin, La Ode Amijaya Muh. Said Muhammad Hidayat Nirwana Utami Reynilda Reynilda Rosmiati Rosmiati Sardi Sardi