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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo Jurnal Penelitian Pendidikan IPA (JPPIPA) AkMen JURNAL ILMIAH Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management JEMMA | Journal of Economic, Management and Accounting Jurnal Mantik Al-Kharaj: Journal of Islamic Economic and Business Nobel Management Review Palakka : Media and Islamic Coummunication Paradoks : Jurnal Ilmu Ekonomi Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Jurnal Bisnis dan Kewirausahaan Jurnal Medika: Medika JER Journal of Business, Finance, and Banking
Fitriany Fitriany
Institut Teknologi Dan Bisnis Nobel Indonesia
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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT. SUCOFINDO, Tbk MAKASSAR Fitriany Fitriany
Jurnal Bisnis dan Kewirausahaan Vol. 4 No. 2 (2015): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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Abstract

This research aimed to find out the of service quality at PT. Sucofindo, Tbk.of Makassar involving tangible, reliability, empathy, responsiveness, assurance dimensions and the influence of the service quality on customers’ satisfaction at PT. Sucofindo, Tbk. of Makassar. The data in this research consisted of quantitative and qualitative data. They were obtained through observation and questionnaire to 100 respondents who were the customers of PT. Sucofindo, Tbk. of Makassar. They were then analyzed using multiple linear regression, F-test, and test. The formulated hypothesis was also explained to see to what extent it was proved empirically. The results show that both simultaneously and partially service dimension consisting of tangible, empathy, reliability, responsiveness, and Assurance have a significant influence on the customers’ satisfaction at PT. Sucofindo, Tbk. of Makassar Reliability dimension has dominant influence on the customers’ satisfaction at PT. Sucofindo, Tbk. of Makassar. The dominant influence of this variable is determined by the indicators forming it, that is, capability, acceptance process, trchnical knowledge/skill possessed by the employess, the quickness of certification, the accuracy/quickness of quality test, process, and procedure. All of these indicators are considered to be very good and reliable.
STRATEGI PENGEMBANGAN BISNIS UKM GUNA MENINGKATKAN PENDAPATAN KARYAWAN PADA USAHA TOKO ROTI FUTRY MAROS DI MAROS SULAWESI SELATAN Fitriany Fitriany
Jurnal Bisnis dan Kewirausahaan Vol. 8 No. 2 (2019): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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Abstract

The development of Small and Medium Enterprises (SMEs) is a very important thing, because SMEs have a very important role in the economic growth of a country, and SMEs are able to withstand various economic crises that have occurred. This research was conducted at the Futry Bakery in Maros, South Sulawesi, aimed at finding out business development strategies and increasing employee income. The data analysis method used is a qualitative method. The results showed that the development strategy carried out by UKM Roti futry in Maros South Sulawesi used a marketing mix which included halal products, affordable prices, and transparent promotions. The strategy is carried out by the company by generating an increase in sales turnover. However, the company has not been able to provide wages in accordance with the stipulated by the government through the stipulation of the UMR because the wage system applied by the company still uses a wage system based on employee performance.
Brand Image and Service Quality on Product Purchasing Decisions Fitriany Fitriany
Jurnal Economic Resource Vol. 5 No. 2 (2022): September-April
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

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Abstract

This study aims to examine and analyze the effect of brand image and service quality on purchasing decisions for wardah products (Case study on female students 2018-2020 Nobel Indonesian Institute of Technology and Business. Data was collected by distributing questionnaires and a population of 1,484 female students 2018-2020 Institute of Technology and Nobel Business Indonesia. At the same time, the determination of the sample used the slovin formula with the results of as many as 94 respondents who will be distributed questionnaires. Data is sourced from primary data and secondary data. Primary data from this study were obtained from questionnaires filled in by users of wardah cosmetics, including identity and responses according to the results of filling out the questionnaire. Secondary data, among others, are presented as data, documents, and tables regarding the topic. Secondary data used in this study is in the form of literature studies, journals, literature relating to problems, and information about image data brand d and service quality on purchasing decisions at wardah cosmetic stores. The results of the analysis show that the brand image variable has a significant and significant effect on purchasing decisions with a significant value of 0.007 <0.05, and service quality has a positive and significant effect on purchasing decisions with a significant value of 0.000 <0.05.
Kredibilitas Influencer, Kualitas Konten TikTok, dan Brand Image sebagai Determinan Minat Beli UMKM Kuliner di Makassar Dian Utami; Fitriany Fitriany; Reynilda Reynilda
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.1962

Abstract

Penelitian ini mengkaji pengaruh kredibilitas influencer, kualitas konten TikTok, dan brand image terhadap minat beli konsumen UMKM kuliner di Makassar. Penelitian ini bertujuan untuk mengidentifikasi pengaruh setiap variabel secara parsial dan simultan, serta menentukan variabel mana yang paling dominan memengaruhi minat beli. Dengan survei kuesioner pada 100 pengguna aktif TikTok yang pernah membeli makanan atau minuman berdasarkan rekomendasi influencer, penelitian menggunakan pendekatan kuantitatif dan analisis regresi linier berganda. Hasil menunjukkan kualitas konten TikTok dan brand image berpengaruh positif dan signifikan, sedangkan kredibilitas influencer tidak berpengaruh dan tidak signifikan. Konten yang informatif, kreatif, interaktif, dan sesuai kebutuhan konsumen meningkatkan minat beli, sementara brand image yang positif mendorong konsumen mencari informasi, mencoba, membandingkan, dan membeli produk, menegaskan pentingnya strategi pemasaran digital untuk UMKM kuliner.
Analysis of the influence of Entrepreneurial and Networking Competitive Advantage on Business Performance with Use of Digital Marketing as a Moderating on Agricultural SME’s in Makassar City Fitriany Fitriany; Sri Endarti Halim; Muh Akil Rahman; Rachman Suwandaru
Jurnal Penelitian Pendidikan IPA Vol 9 No SpecialIssue (2023): UNRAM journals and research based on science education, science applic
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9iSpecialIssue.6342

Abstract

The purpose of this research is to (1) determine the analysis of entrepreneurial influence Networking, Competitive Advantage influences Agriculture SME’s Business Performance in Makassar City (2) To analyze whether Digital Marketing is able to moderate the influence of Entrepreneurial Networking, Competitive Advantage on Performance Makassar City Agriculture SME’s Business. This type of research is causality. Research population This is a total of 86 Agriculture SME actors in Makassar City. Testing research data using a measurement model or often called outer models and structural models (structural models) or often called inner models, and effect size for moderating variables. The results of this research prove that (1) Entrepreneurial Networking, Competitive Advantage has a positive and significant effect on Makassar City Agriculture SME’s Business Performance (2) Digital Marketing cannot moderating the influence of Entrepreneurial Networking, Competitive Advantage on Agriculture SME’s Business Performance in Makassar City
E-Service Quality dan Online Customer Reviews: Peran Customer Trust Dalam Menentukan E-Commerce Buying Decisions Fitriany Fitriany; Chalong Tubsree; Dirwan Dirwan; Asty Esha Nadia
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 12, No 1 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v12i1.2845

Abstract

ABSTRAKCustomer Review terhadap Buying Decisions melalui Customer Trust sebagai variabel mediasi pada masyarakat di Kelurahan Sungguminasa. Menggunakan pendekatan kuantitatif dengan sampel 78 responden, data diolah menggunakan SEM-PLS melalui SmartPLS 4.0. Hasil penelitian menunjukkan bahwa E-Service Quality berpengaruh signifikan terhadap Buying Decisions, sementara Online Customer Review tidak berpengaruh langsung. Namun, kedua variabel tersebut berdampak signifikan terhadap Customer Trust. Lebih lanjut, Customer Trust terbukti menjadi mediator krusial yang menghubungkan kualitas layanan dan ulasan pelanggan dengan keputusan pembelian. Kepercayaan pelanggan ditemukan sebagai jalur kritis yang mengubah persepsi informasi digital menjadi komitmen transaksi yang nyata. Hal ini membuktikan bahwa tanpa adanya rasa percaya, keunggulan fitur layanan dan ulasan positif tidak akan mampu mencapai finalisasi keputusan belanja secara optimal. Temuan ini menegaskan bahwa bagi konsumen kritis, informasi digital dan kualitas sistem hanya akan efektif meningkatkan transaksi jika mampu membangun kepercayaan terlebih dahulu. Pelaku usaha disarankan memprioritaskan kredibilitas platform untuk mengonversi niat beli menjadi tindakan transaksi nyata.Kata Kunci: Kualitas Layanan Elektronik, Testimoni Pelanggan Daring, Kepercayaan Pelanggan, Keputusan Pembelian, Perdagangan ElektronikABSTRACTThis study aims to analyze the influence of E-Service Quality and Online Customer Reviews on Buying Decisions through Customer Trust as a mediating variable in the community in Sungguminasa Village. Using a quantitative approach with a sample of 78 respondents, the data were processed using SEM-PLS through SmartPLS 4.0. The results showed that E-Service Quality had a significant effect on Buying Decisions, while Online Customer Reviews had no direct effect. However, both variables had a significant impact on Customer Trust. Furthermore, Customer Trust was proven to be a crucial mediator connecting service quality and customer reviews with purchasing decisions. Customer trust was found to be a critical pathway that transforms digital information perceptions into real transaction commitments. This proves that without trust, superior service features and positive reviews will not be able to achieve optimal finalization of shopping decisions. These findings confirm that for critical consumers, digital information and system quality will only be effective in increasing transactions if they are able to build trust first. Business actors are advised to prioritize platform credibility to convert purchase intentions into real transactions.Keywords: E-Service Quality, Online Customer Review, Customer Trust, Buying Decision, E-Commerce
Word of Mouth and Testimonial Practices in Digital Marketing: Integrating Islamic Ethics into MSME Promotion Nur Aisyah T.; Fitriany; Asri
Palakka : Media and Islamic Communication Vol. 7 No. 1 (2026): Media and Islamic Communication
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/palakka.v7i1.11535

Abstract

Digital marketing is becoming more dangerous because of phony reviews and information manipulation. To keep community-based enterprises going, it is important to follow ethical procedures. This study examines customer testimonials and Word of Mouth (WOM) practices in the digital marketing of Jipangta” Micro, Small and Medium Enterprises (MSMEs, also referred to as UMKM), investigates their influence on consumer trust and explores the integration of Islamic ethical values in digital promotional activities. Utilizing a qualitative case study methodology, the research incorporated comprehensive interviews with the business owner, social media administrator and consumers, alongside the observation of digital marketing practices on Instagram and WhatsApp Business and the documentation of social media content. Data were examined through the interactive model of Miles, Huberman and Saldaña, utilizing Islamic ethical principles (ṣidq, amanah, al-'adl, tadlīs, gharar) as analytical frameworks. Jipangta” MSME uses customer reviews and word-of-mouth as their main digital marketing tools. Testimonials are a form of social proof that builds trust in customers by being real. Both digital (e-WOM) and conventional methods help WOM happen and the strong social ties in Bone Regency make it even stronger. Islamic ethical standards are applied in specific situations, such as honesty (ṣidq) in advertising and accountability (amanah) in customer service. However, it is still hard to keep up with the same level of openness all the time. This study enhances the digital marketing literature by including Islamic ethics as an empirical analytical framework into local MSME contexts, offering a contextual comprehension of value-based marketing strategies in religious groups.
Pemberdayaan UMKM Lokal melalui Pelatihan Wirausaha dan Digitalisasi Pembayaran QRIS Hardianty Askar; Muhammad Hidayat; Ridhan Rahmah; Fitriany Fitriany; Syafruddin Kitta
Jurnal Medika: Medika in progres
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/dng4wn76

Abstract

Penguatan ekonomi desa melalui pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) menjadi strategi penting dalam mendorong kemandirian masyarakat pedesaan. Desa Limapoccoe, Kecamatan Cenrana, Kabupaten Maros, memiliki potensi lokal yang melimpah, namun sebagian besar masih dimanfaatkan secara tradisional dengan nilai tambah rendah. Kegiatan pengabdian ini bertujuan meningkatkan kapasitas wirausaha masyarakat desa, memperkuat daya saing UMKM lokal, serta mendorong terbentuknya ekosistem ekonomi digital melalui pemanfaatan teknologi keuangan non-tunai. Metode pelaksanaan menggunakan pendekatan partisipatif, melibatkan masyarakat sejak tahap identifikasi kebutuhan, sosialisasi, pelatihan, pendampingan, hingga evaluasi. Hasil kegiatan menunjukkan peningkatan signifikan pada seluruh aspek. Pengetahuan manajemen usaha meningkat dari skor rata-rata 55 menjadi 82, inovasi produk dari 50 menjadi 80, branding dan packaging dari 48 menjadi 78, pemasaran digital dari 45 menjadi 81, serta pengelolaan keuangan dari 52 menjadi 79. Peningkatan tertinggi terjadi pada aspek pemasaran digital yang diperkuat dengan penerapan QRIS sebagai sistem pembayaran non-tunai. Adopsi QRIS mempermudah pencatatan transaksi, memperluas segmen konsumen, serta meningkatkan transparansi keuangan UMKM. Dengan demikian, pengabdian ini tidak hanya berhasil meningkatkan keterampilan teknis UMKM, tetapi juga mendorong perubahan perilaku kewirausahaan menuju digitalisasi.
Exploring the Dimensions and Determinants of Islamic Ethical Marketing in SMEs in Promoting Sustainable Entrepreneurship: A Systematic Literature Review Zulkhulafair Muchtar; Fitriany; Didiek Handayani Gusti
Journal of Business, Finance, and Banking Vol. 2 No. 2 (2026): Journal of Business, Finance, and Banking (JBFB)
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jbfb.v2i2.1185

Abstract

This study aims to explore the conceptual development and dimensions of Islamic value-based ethical marketing within small and medium-sized enterprises (SMEs), to identify the principal determinant factors, and to analyze its relationship with business performance and sustainability (sustainable entrepreneurship). The method employed is a non-systematic literature review of 38 journal articles indexed in Scopus, relevant to the topics of Islamic business ethics, SMEs, financial literacy, innovation, ethical leadership, and digitalization. The analytical process was conducted through thematic analysis techniques to categorize findings into conceptual dimensions, determinant factors, and their relationships with business performance and sustainability. The findings indicate that Islamic value-based ethical marketing has evolved from a normative approach into an integrative one, encompassing spiritual values, regulatory frameworks, and technology. Furthermore, financial literacy, innovation, ethical leadership, and digital transformation were identified as the primary factors influencing the implementation of ethical marketing. The findings also demonstrate that ethical marketing is associated with business performance and sustainability through various mechanisms, including social responsibility, financial behavior, and technological adaptation. The conclusions of this study affirm that Islamic value-based ethical marketing constitutes a strategic approach that supports the sustainability of SMEs, and requires a multidimensional integration of values, internal capacity, and technology in its implementation.
The Influence of Trust on Consumer Purchasing Decisions for Local SME Products: A Comparison of Sales Through E-Commerce and Offline Stores with an Experimental Approach Basri Basir MR; Fitriany; Andi Ririn Oktaviani
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9543

Abstract

The Influence of Trust on Consumer Purchasing Decisions for Local SME Products: Comparison of Sales via E-Commerce and Offline Stores with an Experimental Approach, guided by Fitriany and Andi Ririn Oktaviani. This study examines the extent to which trust influences consumer purchasing decisions for local MSME products in Makassar City, by comparing two main channels: e-commerce and offline stores. The approach used was quantitative, through a survey of 200 purposively selected respondents. Data analysis was conducted using simple linear regression and validity and reliability tests. The results show that trust plays a significant role in driving purchasing decisions, both online and offline. However, the influence of trust is stronger in the e-commerce context, as indicated by a higher coefficient of determination and significance level. In conclusion, building trust is key for MSMEs, especially in the digital marketplace. Businesses are advised to focus on improving product quality, transaction security, and information transparency to strengthen consumer loyalty on online platforms
Co-Authors Andi Ririn Oktaviani Asri Asri Asty Esha Nadia Aulia Nur Azlan Azhari Badaruddin Basri Basir Chalong Tubsree Dian Utami Didiek Handayani Gusti Dirwan Dirwan DM, M. Rustan Edi Miswanto Hardianty Askar I Made Semadi Kamaluddin, La Ode Amijaya Kitta, Syafruddin Muh Akil Rahman Muh. Said Muhammad Hidayat Nirwana Utami Nur Aisyah T. Rachman Suwandaru Rahmah, Ridhan Reynilda Reynilda Rosmiati Rosmiati Sardi Sardi Sri Endarti Halim Zulkhulafair Muchtar