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Journal : JOIV : International Journal on Informatics Visualization

The Design of E-Commerce System to Increase Sales Productivity of Home Industry in Indonesia Nadiyasari Agitha; Ario Yudo Husodo; Royana Afwani; Faishal Mufied Al Anshary
JOIV : International Journal on Informatics Visualization Vol 7, No 1 (2023)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/joiv.7.1.1589

Abstract

The household industry is the foundation of the existing home industry in Indonesia. It is categorized as a type of Small and Medium Enterprises (MSMEs) that significantly influence the Gross Domestic Product (GDP) ratio by up to approximately 10%. Since the pandemic of Covid-19, the home industry has increasingly stretched, especially in culinary and home craft products. The internet is one of the efforts to increase household industry sales. The household industry needs e-commerce to be a container for marketing its products. In this paper, we design an e-commerce system to support the sales productivity of the household industry in Indonesia. This study's e-commerce system or application is developed through some crucial stages. The stages are analysis through a questionnaire that represents needs in the field, selection of business models, namely B2B models with Virtual Storefront, marketplace concentrators, and lastly, Information Broker. Our infrastructure is determined for e-commerce development, and then strategy analysis is done using portfolio analysis, SWOT analysis, and competitor analysis. Based on the proposed strategy, we made a prototype as a designed e-commerce system that can increase sales for household businesses in cities in Indonesia. Important features in our proposed e-commerce system can accommodate many sellers or the household industry to establish relationships with many buyers based on geographical location, product search features based on closest positions or by city, and product categorization by familiar categories with household products. 
Co-Authors Abdi Robana Agnia Ahmad Musnansyah Akbar, Usein Al maura, Salsabil Syifa Alvi Syahrina Alvi Syahrina Aminahtul Zahroh Anadia Salsabella Syakhina Aqilah , Annisa Risma Ario Yudo Husodo Asyam , Muhammad Rizq Dzaki Avison Xaquil Azhar Aziz , Kemal Azzahra , Zalina Fatima Azzahra, Zalina Fatima Dallan, Subagja Eric Dianaros Pakel Didit Widiatmoko Dini Dwi Andayani Ekky Novriza Alam Ersa Novia Fajrin Ersa Nur Maulana Fahrizky , Bimo Agung Fakhrurroja, Hanif Faqih Hamami Faruqi, Muhammad Hafeezi Hanif Azhar Hisyam Hawari Ilham Perdana Imam Fahrurrozi Inayah Dwi Utari Irfan Darmawan Karerra, Soya Kristiawan, Yohanes Nico Kusuma, Alvin Pranata Luciana Andrawina Luthfi Ramadhani Maulana, Daffa Rifki Megananda Septianto Mochamad Annafie Yanuar Hakim Mohammad Naufal Dirgawan Muhamad Bilaal Kunaefi Muhamad Unsurna Mauris Muhammad Noufal Ajriya Siddik Muhammad Shaufi Imanulhaq Muhammad Yusuf Matra Muhammad Zaqlul Mutia Dewi Kurniasih Nadiyasari Agitha Nailul Marom Nia Ambarsari Nugroho, Ruben Adisuryo Nur Ichsan Utama Nurdinintya Athari Supratman Nurjihad, Muhammad Irfan Pamungkas, Albertus Andika Perdana , Ilham Perdanay , Ilham Prasetyo, Hernanda Eka Putra , Putu Wisnu Wirayuda Rachmadita Andreswari Rafif Farizta, Muhammad Hanan Rahma Arbiananda Fauziah Rahmat Fauzi Ramadhan , Audia Ditsya Ramadhanti, Zulfa Irfaninda Randy Ferdiawan Recsa Andriyani Putri Rinaldi Harry Leksana Rini Nur’aini Robertus Rotama Marbun Royana Afwani Safira , Alfa Selvyananda Adelita Vanesia Sinung Suakanto Soni Fajar Surya Gumilang Sonya Christina Sultan Syah Bilal Muhammad Al Zibran Syfa Nur Lathifah Taufik Nur Adi Thasya Ummul Kulsum Thea Anugrah Felicia Tien Fabrianti Kusumasari Tien Febrianti Kusumasari Utari, Inayah Dwi Vanesia, Selvyananda Adelita Wahdan Arum Inawati Wahyu Witono, Wulung Widodo, Wakhid Yusuf Sri Wijaya, I Made Darma Putra Yuli Adam Prasetyo