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All Journal Jurnal Statistika Universitas Muhammadiyah Semarang Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam EKONOMIKA SYARIAH : Journal of Economic Studies JURNAL EKONOMI SAKTI (JES) Jurnal Pendidikan dan Konseling Shafin: Sharia Finance and Accounting Journal Jurnal Riset Ekonomi Syariah EKONOMIKA SYARIAH : Journal of Economic Studies ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Mutlaqah: Jurnal Kajian Ekonomi Syariah Journal of Artificial Intelligence and Digital Business Indonesian Research Journal on Education Krigan: Journal of Management and Sharia Business PESHUM BORJUIS (JURNAL OF ECONOMY)
susanti, septria
UIN Sjech M.Djamil Djambek Bukittinggi
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Influence Of Principles And Independence Accountability Preferences On Muzakki Pay Zakat In Amil Institutions Zakat Izi PKPUKota Bukittinggi septria susanti; Aidil Alfin
EKONOMIKA SYARIAH : Journal of Economic Studies Vol. 3 No. 1 (2019): Januari-Juni 2019
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v3i1.1065

Abstract

This study aims to analyze whether the accountability and independency principles affect the preferences of muzakki to pay zakat to zakat management institutions. This study uses saturated samples by involving all members of the population as many as 30 permanent muzakki people who routinely pay their zakat to the PKPU Bukittinggi IZI Amil Zakat Institution. This study reveals that the accountability and independency principle has a positive and significant effect on muzakki's preference to pay zakat to zakat management institutions. These findings offer empirical evidence that it is important to implement accountability and independency principles in a zakat management organization to create muzakki preferences. With the existence of a clear system of accountability and reporting and the application of sound organizational principles, muzakki still chooses to distribute their zakat to the zakat management institution itself. Furthermore, this research recommends the strategy to increase muzakki trust in amil zakat institutions.
Analisis Pemanfaatan Pemasaran Digital sebagai Media Promosi Produk Makanan Tradisional (Studi Kasus Toko Oleh-Oleh Nekmak Khas Mandailing Natal) Fajar Hamidi; Septria Susanti
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11907

Abstract

Digital marketing has become an important component in developing the promotion of traditional food businesses. However, studies specifically examining its use as a promotional medium for regional specialty food and souvenir businesses remain limited. This study aimed to analyze business practitioners’ understanding of digital marketing and digital branding and to examine the digital marketing strategies implemented at Toko Oleh-Oleh Nekmak Khas Mandailing Natal. This study employed a qualitative approach with a case study design. The informants comprised 13 individuals: one business owner, seven employees, and five consumers selected through purposive sampling. Data were collected through observation, interviews, documentation, and literature review and subsequently analyzed using the Miles and Huberman interactive analysis model, which comprised data reduction, data presentation, and conclusion drawing and verification. The results showed that business practitioners had an adequate understanding of digital marketing and digital branding, but their implementation was not yet optimal because marketing strategies remained dominated by conventional approaches. Of the six indicators analyzed, credibility constituted the principal strength, while accessibility, interactivity, and entertainment remained limited. The main barriers included limited understanding of digital marketing, insufficient capital, and dependence on the local market. These findings emphasize that the digital marketing transformation of traditional food businesses requires capacity building among business practitioners and the gradual implementation of appropriate strategies. This study extends understanding of the transformation of traditional food marketing into the digital sphere and provides practical implications for business practitioners to utilize product quality, business identity, and consumer trust as foundations for developing digital branding.
Co-Authors Alfin, Aidil Alpina, Alpina Anisa Putri Anisah, Ariyun Benny Aditya Nanda Cahya Agung Mulyana Cantika, Tiara Cici Kumala Sari Cici Kumala Sari Dean Permata Rizki Delfia Nora Deya Febiola Dwi, Gebi Sintia Era Sonita Faisal Hidayat Fajar Hamidi Fiola Arista Widya Geby Sintia Dwi Hesmawati, Hesmawati Hidayati Hidayati Himmatul Khairi Joni, Yefri Kartika Sari Lioni Khoiriyah Miftahurrahmah Miranti Miranti Muhammad Rais Muhammad Rais Muhammad Rais Mulyana, Cahya Agung Oktavia, Weri Rani Junia Salputri Refliani, Refliani Reinhart, Rah Githa Ghaisa Salsabila Sandioriva Santi Deswita Selma Andriyanti Simatupang, Evi Dwi Anita SL, Hayatun Nufus Uqwatul Alma Wizja Uqwatul Alma Wizsa Wardaniah, Wardaniah Wikasanti Dwi Rahayu Zella Permata Bunda