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Marketing Strategy for New Venture in Information Technology Education (Online Tutorial – TUTON) Lubis, Esty Hutami Dewi; Larso, Dwi
The Indonesian Journal of Business Administration Vol 2, No 19 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Indonesia has a rapid development in Information Technology (IT) as well as the public interest to learn it. However, to find qualified employee in IT is difficult, they often lacks proper education in IT background. IT education is not only need quality, but also follow current trends. Some negative opinions always appear in description of online education. First, Indonesian online tutorial customer had always assumed that what is available on the internet is free. Second, it is hard to get customer interest without quality customer expected. Third, the customers who will be interested of online education are university students that lack of fund. Further analysis needed in order to find the root cause of these problems.The root cause analysis used SWOT analysis that employ PEST Factor Analysis, Porter’s 5 Forces Analysis and Concept Testing result..The root cause analysis concludes that the TUTON product as online education is not strong enough to face the market. It needs new research and analysis of marketing mix.The objectives of TUTON based on the root causes are developing competitive products and promoting paid tutorial. Marketing strategies are needed to achieve these objectives. The strategies are explained with 4Ps Marketing Mix and Porter’s Generic Competitive Strategies. TUTON main marketing strategies points are make tutorial with video media (Product), focus on tutorial making (Product), consider a new distribution place (Place, Pricing), the website hosting size will be reduced (Place, Pricing), and use YouTube as promotion media (Promotion) and the differentiation strategy is use video as tutorial media.Reduced website hosting size strategy had been implemented to TUTON. Other strategies implementation will be done in this year from May 2013 to January 2014. If all the marketing strategies implemented are going well within budget and time allocation, TUTON will achieve the objectives.
Prioritization Product Portfolio Selection Framework Using Aanalytical Hierarchy Process: A Case of Information Communication Technology Company Dhedy Pamardi, Irmawan; Dwi Lestari, Yuliani
The Indonesian Journal of Business Administration Vol 6, No 2 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract – Indonesia has total population of 255.500.000 persons in 2015, followed by 430% growing rate of internet user populations for the last five years, and it became the second fastest growing internet user populations in the world. Indonesian Government IT spending also expected to increase and continue to account around 25% of the IT market. This condition could be a potential market for the Information, Communication, and Technology industries. Due to the information confidentiality, the subject of this research would refers to PT. ABC as the subject of research. PT ABC, is one of the state-owned company that fully owned by the Indonesian Government. While according to the gap analysis shown that since fiscal year 2012 to 2015 the company suffered from negative revenue growth. According to the Root Cause Analysis process using Current Reality Tree techniques, the identifiable root cause of the current business issues is started from poor planning of product line portfolio selection.  The tools that would be used for the assessment process for this research is Analytical Hierarchy Process. Fundamentally, the Analytical Hierarchy Process methods works by developing priorities for alternatives and the criteria used to judge the alternatives. Priority assessment using Analytical Hierarchy Process with BOCR control criteria has been conducted to prioritized product portfolio selection, it suggest that the characteristics of managerial in PT ABC would prefer Benefits 52,34%; Costs 26,67%; Opportunities 14,60%; and Risks 6,39% respectively. In accordance to those managerial characteristics, it suggest that the Management in PT ABC should consider to prioritized on Product Line A 49,83%, Product Line B 28,74%, and Product Line C 21,43% respectively. Keywords: Analytical Hierarchy Process, BOCR, Current Reality Tree, ICT Industries, Negative Revenue Growth, Strategic Busines Units, TOWS Analysis.
Starting up seminarmedis.com a new medical event management and information system Smartanto, Nico; S. Gunawan, Benny
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract

AbstractSeminar Medis is a startup company developing medical event management and information system. The main problem that the Seminar Medis will solve is how a doctor can easily search, register and pay for medical seminars. To date there’s no centralize place for doctors to find the seminars and workshop they need and want. The majority of doctors get information about medical seminars are from social media and group chat. This research begins by discovering problems experienced by doctors and seminar organizers in conducting seminars. Search is done by collecting data from interviews and filling out questionnaires. The next step is to analyze potential market conditions and analyze competition using Porter 's Five Forces. To solve this problem Seminar Medis made MVP (Minimum Viable Product) and tested it whether the product was able to solve the problem for the customer. The minimum product used for the first time is through Instagram social media. The solution to this research is to find how Seminar Medis can grow as startups company. To be able to achieve that Seminar Medis formulate a business model by using Business Model Canvas to run its business strategy and develop its products to support the business model. The next implementation plan is to develop the website as main product to make business model work. Keywords: seminar medis, startup company, doctor, business model.
The implementation of spatial information system to improve wells data integrity in pt Pertamina ep Purwana, Hadi; Hanafi, Muhammad
The Indonesian Journal of Business Administration Vol 7, No 1 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. PT Pertamina EP, a state-owned enterprise engaged in exploration and production of oil and gas in the upstream sector should optimize wells assets to achieve company’s target. Current wells data management in the company resulting multiple data versions. This situation potentially impact on the operation. In 2013, the Director stated that  as much as 20% of oil drilling undertaken since 2008 have failed, resulting a net loss of USD 300 million. Therefore, it is necessary to implement integrated wells management system. This research uses dispatcher report from 2014-2015 regarding wells data. The research methodology consists of several steps, started from problem finding, root cause analyses, system solution, and system design definition. The data are analyzed using Pareto as the basis for root cause. Furthermore six primary dimension of data quality from DAMABoK, CRT mapping and qualitative interview are used for solving the problem. The proposed system named MAPS assessed based on six data quality dimensions. The result shows that the system meet four out of six data quality dimensions. It requires improvement of the capabilities in the future to integrate the system into company's business processes to to synchronize the data for further decision making process.Keywords:  data quality, integrated management system, MAPS, root cause , wells
IDENTIFIKASI DAN INVENTARISASI SHELTER BTS (SHELTER BASE TRANCEIVER SYSTEM) DI KOTA PONTIANAK BERBASIS GIS (GEOGRAPHIC INFORMATION SYSTEM) Warman, Adytia; Imansyah, Fitri; Suryadi, Dedy
Jurnal Teknik Elektro Universitas Tanjungpura Vol 2, No 1 (2019): Jurnal S1 Teknik Elektro UNTAN
Publisher : Faculty of Engineering, Universitas Tanjungpura

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Abstract

Pada penelitian ini dilakukan pendataan dan membuat letak titik sebaran setiap BTS (Geographic Information System) yang ada di Kota Pontianak dengan menggunakan aplikasi ArcGis/ ArcMap. Penelitian ini bertujuan dengan mengidentifikasi letak titik sebaran BTS (Base Transceiver Station) di Kota Pontianak dengan berbantuan menggunakan aplikasi ArcGis/ArcMap versi 10.3 yang hasilnya berupa peta. Hasil peta yang telah dibuat berfungsi dalam mengerjakan manajamen data khsususnya data koordinat sehingga perusahaan telekomunikasi dapat menggunakan dalam pengauditan dan menjadi inventaris data perusahaan. Metode yang digunakan dalam penelitian ini adalah metode deskriptif analisis. Berdasarkan identifikasi yang dapat diketahui Jumlah BTS (Base Transceiver Station) yang ada di Kota Pontianak berjumlah 276 titik koordinat. Setelah diidentifikasi data tabel koordinat beserta data base yang di dapat dari Balai Monitoring Kelas II Kalimantan Barat, data tersebut sesuai berada di dalam batas administrasi deliniasi/potongan Kota Pontianak di setiap kecamatan. Untuk Kecamatan Pontianak Selatan: 70 titik koordinat, Kecamatan Pontianak Tenggara: 24 titik koordinat, Kecamtan Pontianak Timur: 27 titik koordinat, Kecamatan Pontianak Kota: 74 titik koordinat, Kecamatan Pontianak Barat: 39 titik koordinat, Kecamatan Pontianak Utara: 42 titik koordinat.
THE EFFECT OF VALUE-RELEVANCE INFORMATION BETWEEN EARNINGS AND CASH FLOW TOWARDS STOCK PRICE AT LQ45 COMPANY LISTED IN INDONESIA STOCK EXCHANGE admin, Habibi Qurrata A?yuni B42112011
Jurnal Kajian Ilmiah Akuntansi Fakultas Ekonomi UNTAN (KIAFE) Vol 5, No 2 (2016): Jurnal Mahasiswa Akuntansi
Publisher : Jurnal Kajian Ilmiah Akuntansi Fakultas Ekonomi UNTAN (KIAFE)

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This research aimed to determine the effect of value relevance information between earnings and cash flows towards the stock price by analyzing the stock price average abnormal return. This research is quantitative serves to test the hypothesis proposed in the research and answered the problem in the researchThe populations in this research are the company that is consistently listed for three consecutive years starting from 2012-2014 in the LQ45in Indonesia Stock Exchange (BEI). The sampling methods used in this research using purposive sampling method that has17 samples and 51 observations. Research uses secondary data and multiple regression analysisThe result of the research shows that there is significance influence between the value relevance information of the cash flows statements and earnings statements towards the stock price.   Keywords: Stock Price, Cash Flows Statements, Earnings Statements.
Academic Resources Management Information System (ARMIS) dengan Arsitektur Model View Control (MVC) Safriadi, Novi
ELKHA : Jurnal Teknik Elektro Vol 4, No 1 (2012): Edisi Bulan Maret
Publisher : Faculty of Engineering, Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.99 KB) | DOI: 10.26418/elkha.v4i1.346

Abstract

Abstract Dengan teknologi informasi saat ini memungkinkan berkembangnya teknik pemograman perangkat lunak, salah satunya dalah perangkat lunak resources manajemen project (RMP). Resource ruangan merupakan salah satu yang dapat dikembangkan dengan RMP. Dengan menggunakan teknologi framework dan dukungan arsitektur MVC, ARMIS merupakan RMP yang berbasis pada alokasi dan pemantauan raungan pada suatu gedung. ARMIS yang diimplementasikan pada gedung Labtek V ITB dapat mengelola ruangan, mengalokasi, dan memantau ruangan secara online. Kata kunci- Resources Management Project, Framework, MVC, Use Case
THE EFFECTIVENESS OF INFORMATION GAP ACTIVITY TO IMPROVE STUDENTS’ SPEAKING ABILITY Koyongian, Dominique; Salam, Uray; Rosnija, Eni
Jurnal Pendidikan dan Pembelajaran Khatulistiwa Vol 7, No 7 (2018): Juli 2018
Publisher : Jurnal Pendidikan dan Pembelajaran Khatulistiwa

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Abstract

AbstractThis research focused on increasing students’ speaking ability by using Information Gap Activity. This research was conducted to the eleventh grade students of SMA Santo Paulus Pontianak in Academic Year 2013/2014. The purpose of this research is to find out the effectiveness of Information Gap Activity in improving the students’ speaking ability. Since the purpose of this research is to find out the effectiveness of a technique, the researcher decided to conduct Pre – Experimental research with pre – test post – test model. The data were collected through speaking performance of pre – test and post – test. Then, they were analyzed by using formula of mean score, effect size, and t – test.The finding showed that the students’ speaking ability improved. Through the results of the calculations above, it can be concluded that Information Gap Activity is effective in improving the speaking ability of students of SMA Santo Paulus Pontianak in academic year 2013 / 2014. Keywords: Information Gap Activity, Speaking Ability 
PENINGKATAN HASIL BELAJAR IPS MENGGUNAKAN STRATEGI PEMBELAJARAN AKTIF INFORMATION SEARCH PADA SISWA KELAS IV SD Diana, Diana; Marli, Suhardi; Kresnady, Hery
Jurnal Pendidikan dan Pembelajaran Khatulistiwa Vol 7, No 4 (2018): April 2018
Publisher : Jurnal Pendidikan dan Pembelajaran Khatulistiwa

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Abstract

AbstractThis research to describe the increase in student learning activities using active learning  information retrieval strategy in the fourth grade public elementary School 07 east Pontianak.  The method that used in this research was descriptive method with a from of classroom action research. The subject in this research were teacher and 28 students of classroom IV. The procedure in this research consist of four step: planing, action, observation, and reflection. The data collection technique that used in this research were direct observation technique  and scrutiny documents. The data collection tehnique that used in this research were observation sheets and sheets of scrutiny documents. This research result: 1) the ability of teacher to plan learning in cycle 1, with avarage score of  3,61. In cycle 2 become 3,84. 2) the ability of teacher in implemanting the learning in first cycle, with an average score of 3,54, in cycle 2 to 3,69. 3) an increasein the avarage learning outcomes off class IV at first cycle is 69,64 the second cycle increase to 86,42.  Keywords : LearningOutcomes, Civics Learning, Aktif Information Search 
ANALISIS PELATIHAN KERJA PADA UNIT INFORMATION TECHNOLOGYSUPPORT DALAM MENINGKATKAN PRODUKTIVITAS KARYAWAN Hakim, Avrillia Dewi; Asriati, Nuraini; Rosyid, Rum
Jurnal Pendidikan dan Pembelajaran Khatulistiwa Vol 7, No 1 (2018): Januari (2018)
Publisher : Jurnal Pendidikan dan Pembelajaran Khatulistiwa

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Abstract

AbstractPT Bank Tabungan Negara (BTN), Pontianak branch especially in units of IT Support had a problem such as the installation of the licensed applications and in fact applications installed to support work is not the applications that have a license but applications are illegal. Then occurrence of some software damage caused by the use of software is inappropriate so the unit IT Support experience or face obstacles in running the program unit. The purpose of this research is to know how job traning in units of Information Technology (IT) Support in increase productivity an employee of PT Bank Tabungan Negara (BTN) branch Pontianak. The method used is methodology qualitative, with a population is four poeple. Data is collected by direct observation technique (sheets of observation), direct communication technique (interview), and study of documentaries. Analysis data using descriptive analysis. The result of this research showed that increase the productivity employees in units of Information Technology (IT) Support after get a full training in accordance with targeted company which is measured by Standard Operating Procedures (SOP). Keywords: Job Training, Units of Information Technology (IT) Support, Productivity Employees

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