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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Efisiensi Teknis Padi Lahan Kering Hibrida dan Inbrida di Kabupaten Lampung Tengah Nurhasan, Nurhasan; Prasmatiwi, Fembriarti Erry; Murniati, Ktut
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16313

Abstract

Based on observations in the field, many farmers have not achieved efficiency in the farming businesses they run, both technically and economically, which has an impact on low productivity. The purpose of this research is to examine income levels and factors that influence production in rice farming businesses, as well as analyzing technical efficiency in hybrid and inbred rice farming businesses on dry land.  The location was carried out purposively in Central Lampung Regency, this research used survey methodology. The sample for this research was 70 hybrid rice farmers and 70 inbred rice farmers who were selected using probability sampling.  Quantitative analysis is used to determine the amount of income to achieve research objectives. Stochastic frontier production function analysis techniques are used to measure technological efficiency and determine the variables that influence it. Based on research findings, rice cultivation on dry land is beneficial if the R/C value is higher than one.  The production of dryland hybrid rice varieties was strongly influenced by land area, seeds, urea fertilizer and manure, meanwhile, the production of inbred dryland rice varieties was strongly influenced by land area, labor and urea fertilizer. Technically, dry land rice farming is quite efficient.  In Central Lampung Regency, dry land rice cultivation is considered very productive for hybrid rice and quite productive for inbred rice. Meanwhile, production variables, land rental prices, and labor wages influence the costs of inbred rice farming, production variables, land rental prices, and NPK fertilizer prices influence the total costs of hybrid rice farming.
Pengaruh Harga, Kualitas Produk dan Pendapatan Terhadap Minat Beli Sayuran Hidroponik di PT. Kebunsayur Surabaya Fadhilah, Sulthan Auliya' Zhafran; Winarno, Sri Tjondro; Wijayati, Prasmita Dian
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15544

Abstract

PT. Kebunsayur Surabaya, an agribusiness company producing hydroponic vegetables, always maintains prices that are appropriate for their products. The company also ensures the quality of their products so that consumers are not disappointed when purchasing. Additionally, the company adjusts the prices for each type of hydroponic vegetable they produce according to consumer income, making the products accessible to all segments of society. This research aims to analyze how price influences the purchase interest in hydroponic vegetables at PT. Kebunsayur Surabaya, analyze the influence of product quality on the purchase interest in hydroponic vegetables at PT. Kebunsayur Surabaya, and analyze the influence of income on the purchase interest in hydroponic vegetables at PT. Kebunsayur Surabaya. The analytical method used is Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with Warp PLS 8.0 software. Primary data was collected through questionnaires and interviews. The sample consisted of 50 respondents determined through purposive sampling technique. The results of the study indicate that price has a positive and significant influence, product quality has a positive and significant influence, and income has a positive and significant influence.
Pengaruh Jumlah Pakan Terhadap Produksi Udang Vannamei di Desa Duduklor Kecamatan Glagah Kabupaten Lamongan Sa'adah, Wachidatus
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.17492

Abstract

Vannamei shrimp (Litopenaeus vannamei) cultivation in Lamongan Regency is a rapidly growing fisheries sector, with high demand in domestic and international markets. Research on the effect of feed quantity on vannamei shrimp production in Duduklor Village is expected to provide recommendations to improve cultivation efficiency and productivity in the fisheries sector. This research is a quantitative study with a purposive sample method in selecting its samples, and using correlation and regression analysis calculations. The results of the study obtained tcount> ttable = 11.01> 2.571, so that the H0 testing criteria were rejected and Ha was accepted because tcount> ttable, which means there is an influence between the amount of feed. Then the r value of 0.98 can be interpreted that the value indicates a very strong relationship between the amount of feed and vannamei shrimp production. Likewise with the constant value of -25.45, and the coefficient value of 1.04, it means that there is an influence between the amount of feed and vannamei shrimp production.  
NDVI Analysis And Land Use Change To Support New Rice Field Development Plans In Central Lampung Regency Ardianto, Asep; Zakaria, Wan Abbas; Murniati, Ktut; Abidin, Zainal; Asmara, Sandi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15208

Abstract

As an effort by the Indonesian government to meet domestic rice production, in 2016 the government through BBWS Mesuji Sekampung planned the development of new rice fields covering an area of more than 17,000 ha in Central Lampung Regency. The development of new rice fields must be supported by the availability of water by building the Way Sekampung Dam, but until the dam is inaugurated in 2021, the development of new rice fields has not been implemented. This study aims to analyze vegetation density and land use at the location of the new rice field development plan. This study uses a quantitative approach with a spatial analysis method. The analysis uses NDVI methods and guided classification to create land use classifications, using Sentinel 2 satellite imagery from 2017 to 2024. Based on the results of the NDVI analysis, it can be explained that there was a considerable change in vegetation in October 2023, due to a rainfall anomaly with a category below normal. Meanwhile, changes in land cover from 2017 to 2023 occurred quite large in the classification class of paddy/field and other vegetation. The increase in paddy field/field land cover from 89.00% to 92.88% was due to the reduction of other vegetation cover such as large vegetation/rubber tree fields (10.37% to 6.21%). Meanwhile, the increase in built-up land is still in the low category of 42 ha.
Faktor-faktor yang Memengaruhi Tingkat Kepuasan Petani Kelapa Sawit Plasma Terhadap Pola Kemitraan PT. Palma Megah Mulia di Desa Kersik Belantian Kecamatan Jelimpo Fidiawati, Fidiawati; Yurisinthae, Erlinda; Hutajulu, Josua Parulian
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16979

Abstract

The objective of this research is to analyze the satisfaction level of plasma oil palm farmers by assessing the attributes of the partnership model and to examine the factors influencing the satisfaction level of plasma oil palm farmers with the partnership model of PT. Palma Megah Mulia in Desa Jelimpo, Kecamatan Kersik Belantian. The sample in this study consisted of 42 respondents. This research was conducted using quantitative data. The tool used for analysis is the Customer Satisfaction Index (CSI) method, which is utilized to analyze the satisfaction level of plasma oil palm farmers by evaluating the partnership model attributes. Additionally, Multiple Linear Regression analysis was performed to identify the factors affecting the satisfaction level of plasma farmers with the partnership model. The results showed that the satisfaction level of farmers using the Customer Satisfaction Index (CSI) analysis was 86.67%, indicating that plasma oil palm farmers are highly satisfied with the partnership model of PT. Palma Megah Mulia. There is a significant influence of the satisfaction level of plasma oil palm farmers on the variables of age, education level, frequency of socialization, and land area on the partnership model of PT. Palma Megah Mulia. Based on the findings of the research, it is recommended that the Company increase socialization activities so that the understanding of plasma farmers about partnership patterns is better.
Analisis Risiko Produksi Sorgum (Sorghum bicolor) sebagai Pakan Alternatif di PT Juang Jaya Abdi Alam Rinaldi, Al-Bara Fuad; Noer, Irmayani; Anggraini, Nuni; Zaini, Muhammad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16709

Abstract

Global warming is increasingly impacting the agricultural sector. Climate change such as prolonged drought affects crop production and productivity. PT Juang Jaya Abdi Alam is a company engaged in cattle fattening, facing challenges in providing quality green fodder. The impact of lack of green fodder on livestock health can result in slow weight gain. The purpose of this study was to analyze the risks in sorghum production used as an alternative feed for livestock at PT Juang Jaya Abdi Alam. This research method uses a descriptive method with data and information obtained processed qualitatively and quantitatively. The analysis method uses descriptive analysis and coefficient of variation (CV) production risk analysis. The results of the study showed that the sources of sorghum production risk include; the influence of weather and climate, pest and disease attacks, selection of agricultural inputs, and technical errors of workers. The results of the production analysis showed a CV value of 0.41 where the resulting CV value is smaller than 0.5, meaning that the risk of sorghum production at PT JJAA is in the low category. The lower limit of production is 2,093.35, which means that the lowest possible production risk of sorghum cultivation per farm per planting season is 2,093.35 kg/farm.
Pengaruh Peran, Kinerja Penyuluh Pertanian dan Lahan terhadap Produksi Padi Desa Cangkringsari Putri, Nabila Amelia; Soedarto, Teguh; Tondang, Ika Sari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15430

Abstract

The study was quantitative research to analyze the influence of the role performance of agricultural extension and land on rice production with the location in Cangkringsari Village, Sukodono District, Sidoarjo Regency. A simple random sample does the sampling method with the criteria of the farmer's land. The number of sample farmers was 55 people. The study utilized SEM-PLS supported by the SmartPLS 4.0 program. The findings indicated the significance of agricultural extension workers' role obtained a T-statistic value of 2.103 or P-values of 0.018 and a path coefficient value of 0.207, which emphasized that the role of agricultural extension workers had a positive and significant influence on rice production, the performance of agricultural extension workers with a T-statistic value of 3.950 or P-values of 0, 000 and the path coefficient value of 0.518 which emphasizes that the performance of agricultural extension workers has a positive and significant influence on rice production. Land obtained a T-statistic value of 2.176 or P-value of 0.015 and a path coefficient value of 0.262, which means land has a positive and significant influence on rice production.
Strategi Pemasaran Produk Kue Mocaf di Nola Cookie, Kelurahan Pasanggrahan Baru, Sumedang Selatan Nurjannah, Hanifah; Pardian, Pandi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.17335

Abstract

Nola Cookie is one of the Home Industry Food in Sumedang Regency which is engaged in the processing of mocaf (modified cassava flour) based cakes. Until now, mocaf-based cake products are still not very popular, so they are not widely known and their sales are low. This study aims to formulate the most effective marketing strategy for mocaf cake products at Nola Cookie. The method used in this study is a qualitative method with a case study approach. Data were analyzed using IFAS, EFAS, SFAS, IE, SWOT, and QSPM analysis. The results of the study identified eight alternative strategies that can be implemented in marketing Nola Cookie mocaf cake products, including: 1) creating informative content about Nola Cookie mocaf cake product education, 2) taking design and digital marketing training, 3) emphasizing product safety through ownership of SPP-IRT and halal certificates in promoting products online or offline, 4) collecting consumer feedback as a requirement for claiming product discounts, 5) improving packaging design to increase product safety and product appeal, 6) creating simple promotional content around Nola Cookie activities, 7) conducting research to extend product durability and provide education to consumers on how to properly store products through social media, and 8) creating employee recruitment SOP.
Persepsi Peternak Ayam Petelur terhadap Pelayanan Kredit Usaha di Bank Nagari Kecamatan Lintau Buo Utara Kabupaten Tanah Datar Dewi, Novia; Novian, Novian; Nastiana, Dea Aulia
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15129

Abstract

The banking sector distributes agricultural credit programs, namely KUR, which are given to laying hen breeders. One of the factors that determine the level of success and quality of the company is the company's ability to provide quality service to its customers so that there are no complaints about the services provided by bank employees. This study aims to analyze the perceptions of farmers on KUR people's business credit services at Bank Nagari Lintau Buo Utara, Tanah Datar Regency. The population in this study were all customers of laying ayan farmers with a total of 32 people. Data analysis using descriptive analysis, to determine the level of perceptions and expectations is a Cartesian diagram while the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA) is to determine the level of customer satisfaction with services at Bank Nagari. The results showed that perceptions and expectations using cartesian diagrams and the Customer Satisfaction Index (CSI) method of farmers towards KUR services were classified as very satisfied, namely 89.55% related to the five variables studied, namely physical evidence (tangibles), reliability (reliability), responsiveness (responsive). assurance, and care (empathy). While the Importance Performance Analysis (IPA) method needs to be improved because there is still 10.45% unmet satisfaction found in quadrant I, namely, laying hen farmers have high expectations while satisfaction is low.
Analisis Tingkat Kepuasan Petani Terhadap Ketersediaan Pupuk Subsidi dan Dampak dalam Produksi (Studi Kasus Petani Tanaman Pangan Kecamatan Teluk Sampit) Pakpahan, Sartika; Manihuruk, Ekamonika
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16911

Abstract

Teluk Sampit District in East Kotawaringin Regency holds significant potential in the agricultural sector, particularly in supporting national food security. This study aims to measure farmers' satisfaction with the availability of subsidized fertilizers, analyze the impact of fertilizer availability on agricultural productivity, and evaluate the relationship between farmers' satisfaction and crop productivity. The research employs descriptive analysis and multiple linear regression, with data collected through questionnaires administered to 286 farmers who receive subsidized fertilizers. The results indicate that farmers in Teluk Sampit are generally satisfied with the type, price, and quality of the fertilizers; however, complaints regarding the timeliness and quantity of distribution were also noted. Subsidized fertilizers have been shown to have a positive effect on agricultural production, particularly in the food crop subsector. Based on the Customer Satisfaction Index (CSI), the level of farmers' satisfaction is categorized as "satisfied" with a score of 61.52%. To enhance productivity and farmer satisfaction, improvements in fertilizer distribution, evaluation of input assistance programs, and increased technical support for farmers are necessary.

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