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Agus Yuniawan Isyanto
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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Pengaruh Atribut Produk Salad Wrap terhadap Keputusan Pembelian Konsumen di Healthy Food Restaurant Fit Fuel Salad & Smoothies Bar Kota Bandung Imana, Salsabila Iftikhar; Rochdiani, Dini; Mukti, Gema Wibawa; Fatimah, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15296

Abstract

Fit Fuel Salad & Smoothies Bar is a restaurant that offers various healthy food menus. This study aims to (1) assess the product attributes of salad wraps at Fit Fuel Salad & Smoothies Bar from the consumer's perspective and (2) analyze the influence of these product attributes on purchasing decisions at Fit Fuel Salad & Smoothies Bar. The research method used in this study is quantitative. A sample size of 97 was drawn through accidental sampling due to the large population size, focusing on consumers who have purchased salad wraps from Fit Fuel Salad & Smoothies Bar. The results of this study show that the product attributes and purchasing decisions of salad wraps at Fit Fuel Salad & Smoothies Bar are considered good by consumers. The product attributes significantly influence the purchasing decision of salad wraps at Fit Fuel Salad & Smoothies Bar, with an influence rate of 59.5%, while the remaining 40.1% is influenced by other factors not observed in this study. Evaluation recommendations suggest that the restaurant should pay attention to and improve the product attributes of salad wraps, which can be implemented in other products to effectively increase sales and reach more consumers.
Pengaruh Brand Image Terhadap Keputusan Pembelian Produk Chicken Nugget Champ di Kabupaten Kudus Lam'aa, Nisrina Fauzia; Roessali, Wiludjeng; Setiyawan, Hery
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.17030

Abstract

This research aims to analyze the influence of brand image on purchasing decisions for the Champ brand chicken nugget product in Kudus Regency. The research was conducted at Bitingan Market and ADA Supermarket in September-October 2023. The survey method was used in this study, with samples taken using accidental sampling and involving 100 respondents responsible for household food shopping. The data obtained were analyzed using multiple logistic regression to determine the influence of corporate image, consumer image, and product image on purchasing decisions. The results of the study show that brand image has a significant effect on the purchasing decision for Champ chicken nuggets, with the most significant variable being product image (X3) on the purchasing decision in Kudus Regency. The variables of corporate image (X1) and consumer image (X2) do not significantly affect purchasing decisions for Champ chicken nuggets in Kudus Regency. This study highlights the importance of enhancing product image to attract consumer interest in purchasing decisions.
Analisis Pengaruh Pendapatan dan Jumlah Anggota Rumah Tangga Petani Kelapa Sawit Terhadap Pola Konsumsi Pangan Berbasis PPH di Desa Bagan Sapta Permai Kabupaten Rokan Hilir, Riau Sinambela, Sarah Patresia Arauli; Gayatri, Siwi; Mukson, Mukson
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16749

Abstract

The income of oil palm farmers is inseparable from the selling price of palm oil, where the price fluctuates so that it will have an impact on farmers' income and will affect the food consumption of farmers and their families. Food consumption can be measured through the achievement of values, composition, food patterns and nutrition that are balanced with the Desirable Dietary Pattern (PPH) indicator in order to achieve food standards. This study aims to calculate the income of oil palm farmers, calculate the farmers' expected food pattern (PPH) score, and analyze the influence of income and the number of household members on the food consumption pattern based on PPH of oil palm farmers. This research was carried out in May – June 2024 in Bagan Sapta Permai Village, Rokan Hilir Regency, Riau using a survey method. The data collection method used was an interview with a 2 x 24-hour food recall questionnaire tool and sampling was carried out using a purposive sampling technique of 53 farmers. The data analysis method used for this study is the multiple linear regression method to determine the influence of oil palm farmer income (X1) and the number of household members (X2) on food consumption patterns based on PPH (Y). The results of the study showed that the average income of farmers was Rp 7,512,339.62 per month with the average score of PPH-based food consumption patterns was 88,53. The income variable (X1) and the number of household members (X2) simultaneously affect the PPH-based food consumption pattern (Y). The income variable partially had an inverse effect on the PPH-based food consumption pattern and the variable the number of household members had an direct influence on the PPH-based food consumption pattern.
Tingkat Kepuasan Kelompok Pembudidaya Ikan (Pokdakan) Terhadap Kegiatan Penyuluhan Perikanan di Kabupaten Bandung, Jawa Barat Shafa, Bellarisa Rahma; Gumilar, Iwang; Apriliani, Izza Mahdiana; Maulina, Ine
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15498

Abstract

Cultivator satisfaction is an important thing in the implementation of fisheries extension activities. In this case, the satisfaction of cultivators is related to the quality of the fisheries extension services carried out. This study aims to analyze the level of satisfaction of cultivators with fisheries extension activities. The general research method used in this study is the case study method. The data collection technique in this study uses a selected sampling technique. The criteria used to determine respondents include active fish farmers for at least 1 year, continuous fish farming, and ready to be interviewed. The number of respondents interviewed was 61 people. The types of data collected include primary data and secondary data. Primary data was collected through interviews using questionnaires and field observations. Secondary data is obtained from related agencies and the results of research and scientific publications. The analysis method used is quantitative descriptive analysis. The parameter measured is the level of satisfaction of fish farmers using the Customer Satisfaction Index (CSI) method. The indicators used include tangible, responsiveness, reliability, assurance, and empathy. The results of the study indicate that the level of satisfaction of fish farmers is very satisfied, with an average CSI score of 83.36%. The average CSI value for tangible indicators was 4.36%, responsiveness was 4.69%, reliability was 4.76%, assurance was 5.53%, and empathy was 6.61%. From the CSI value, it can be seen that the tangible indicator has the lowest average CSI value. The low tangible is suspected to be due to the lack of facilities and infrastructure used by extension workers during fisheries extension activities. For this reason, it is necessary to make efforts from the central government in providing assistance to fisheries extension workers in Bandung Regency due to the lack of facilities and infrastructure to support in carrying out extension activities.
Strategi Pengembangan Benih Padi Untuk Mendukung Ketahanan Pangan di CV Priangan Timur Seed Community (PTSC) Kabupaten Ciamis Nuraini, Candra; Mutolib, Abdul; Fajria, Novia
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.17453

Abstract

ABSTRACT Food security is a priority in national development, and developing high-quality rice seeds is one of the main strategies to achieve it. This study was conducted to formulate strategies for developing rice seeds at CV PTSC to support food security. The research was carried out at CV PTSC in Ciamis Regency using a purposive sampling technique, considering that this company is the sole producer of rice seeds in the Priangan Timur region. The data used in this study comprised primary and secondary data collected through in-depth interviews with key stakeholders. Respondents included the management of CV PTSC, partners (traders and farmers), academics, and government institutions such as the Agricultural Office and the Seed Supervision and Certification Center (BPSBTPH) of West Java Province. The research employed a case study method, with data analyzed using the SWOT (Strengths, Weaknesses, Opportunities, Threats) approach to identify internal and external factors affecting business development. The Analytic Hierarchy Process (AHP) was applied to determine the priority of strategies based on the weight of each factor.The results indicated that CV PTSC has significant potential to leverage internal strengths such as technological innovation and an extensive distribution network while addressing external threats like climate change and market competition. Based on the AHP analysis, the recommended priority strategies are as follows: first, expanding partnerships from upstream to downstream to support the production and marketing of seeds, with a weight of 0.99; second, Promoting digital marketing and collaborating with relevant institutions to enhance seed marketing, with a weight of 0.96. Third, seed quality in terms of cultivation practices and certification by seed certification agencies should be improved, with a weight of 0.92.
Management of Loose Fruit Sacks at PT. Gunung Sejahtera Dua Indah, Central Kalimantan Aini, Nurul Faddilah; Nurjanah, Danik; Dinarti, Siwi Istiana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15176

Abstract

This research was conducted at PT. Gunung Sejahtera Dua Indah, Kotawaringin Barat, Central Kalimantan. The aim of this research is to understand the management flow of loose fruit sacks and to gauge the responses of employees involved in the management of loose fruit sacks. This research uses a descriptive method with a qualitative approach, employing primary and secondary company data collected through interviews using questionnaires, observations, and documentation. The data analysis method used is Miles & Huberman’s interactive analysis. The results of this research indicate that (1) The management flow of loose fruit sacks at PT. Gunung Sejahtera Dua Indah in Central Kalimantan is implemented according to the management functions of P-O-A-C (Planning, Organizing, Actuating, and Controling). The responses regarding job responsibilities from the harvesters and the person charge (PIC) of the sacks:harvesters find their tasks enjoyable, while the PIC of the sacks finds the color-coding system for harvesters somewhat challenging.
Peran Penyuluhan dalam Meningkatkan Produksi Susu Peternak Anggota Koperasi Peternakan Bandung Selatan (KPBS) Pangalengan Yunasaf, Unang; Sulistyati, Marina; Nurlina, Lilis; Alim, Syahirul; Mauludi, Moch. Ali
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16936

Abstract

The study occurred at the South Bandung Livestock Cooperative (KPBS) Pangalengan, Bandung Regency, West Java. The study aimed to find out how extension services contribute to boosting milk output among the member farmers of KPBS Pangalengan. The study used a descriptive approach involving all extension workers assigned to the KPBS Pangalengan extension sub-unit, totaling 7 people. The results of the research showed that Extension plays an important role in increasing the milk production of dairy farmers who are members of KPBS Pangalengan. The role that has been carried out by extension is shown by programs or activities that include: (1) Group assistance and cage checklists, (2) Increasing insight and skills in managing dairy cattle, (3) Providing materials for developing family businesses, and finances, (4) Making posters or leaflets, (5) Listening to radio broadcasts together, (6) Nail cutting services, (7) Training for extension workers, and (8) Provision of milking sanitation facilities. Milk production achieved by farmers showed an increase, an average of 3.14 percent in the last two months, which was originally 59,086 kg in April 2024, increasing to 60,638.28 kg in June 2024.
Persepsi Masyarakat Terhadap Keberadaan Rumah Potong Ayam (RPA) di Kelurahan Kaligandu Kecamatan Serang Kota Serang Banten Lazuardi, Muhammad Abrori; Herlina, Linda; Firman, Ahmad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16653

Abstract

This research was conducted in Pejaten Neighborhood, Kaligandu Village, Serang District, Serang City, Banten during October 2024 by considering that the Chicken Slaughterhouse is in the middle of the community with the aim of examining the perceptions of the community around the chicken slaughterhouse on its positive and negative impacts. This research used survey method (observation and interview) with descriptive statistical data analysis using likert scale. The results showed that the community had a positive perception of the traces of the presence of chicken slaughterhouses with a total score of 409 which was included in the useful category. But on the other hand, the negative impact indicator shows a quite disturbance category with a score of 271. Overall, although there are benefits, the negative impacts also need to be considered from the presence of abattoirs around the community.
Struktur Pendapatan Rumah Tangga Tani Sekitar Perkebunan Kelapa Sawit (Studi Kasus di Desa Kersik Belantian Kecamatan Jelimpo) Aliung, Aliung; Sudrajat, Jajat; Fitrianti, Wanti
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16242

Abstract

The objective of this research is to analyze the household income structure of farmers residing around the oil palm plantations in Kersik Belantian Village, Jelimpo District. Data collection techniques were carried out through interviews, observations, and questionnaires to 43 farmer households. This research was conducted in a descriptive quantitative manner to calculate and describe the conditions of the income sources of farmers around the oil palm plantations. The data processing results show that income from the agricultural sector, particularly from on-farm oil palm activities, plays a central role in the economy of farmer households in Kersik Belantian Village. The sale of fresh fruit bunches (FFB) of oil palm is the main source of income, driven by large land areas and high productivity. However, reliance on oil palm also has a significant impact on income diversification, with non-oil palm and off-farm income becoming important as additional income that reduces the risk of price fluctuations and decreases in oil palm production. Additionally, the non-farm sector also makes a vital contribution to household income, with additional jobs outside of agriculture providing the necessary economic stability to face uncertainties in the on-farm sector. Although on-farm oil palm activities provide substantial economic benefits, high dependency also carries economic and environmental risks, emphasizing the importance of income diversification to maintain economic and environmental sustainability in the future. Therefore, efforts to reduce dependence on oil palm and increase income diversification should be a focus in the economic development planning of Kersik Belantian Village.
Analisis Kelayakan Usaha Agroindustri Tempe Hygiene sebagai Produk Unggulan di Rumah Kedelai Grobogan Larasati, Ayu; Setiadi, Agus; Setiyawan, Hery
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.17251

Abstract

The feasibility analysis of a business is important to asses whether the business is viable or not to carried out. This research aims to analyze the feasibility the hygienic tempeh agroindustry bussines based on legal, technical and operational, management and human resources, market and marketing, social, environmental impact analysis (EIA), and financial aspects. The study was conducted at Grobogan Soybeans House, located in Grobogan Regency, Central Java. A case study method was employed, using purposive sampling with 11 respondents, consisting of 6 internal and 5 external parties. The analysis applied a descriptive -quantitative approach based on five years of bussines data (2019 – 2023). The result indicate the hygienic tempeh agroindustry is feasible based on all evaluated aspects. Total investment is IDR 241,449,126, with annual depreciation expenses of IDR 2,282,887. The average annual production cost was IDR 127,868,087, utilizing 6,645 kg of raw materials to produce 33,225 packs per year, with a sales volume of 33,059 packs. The price hygiene tempeh is IDR 6,000 per pack, the annual revenue was IDR 198,354,000, yielding a profit of IDR 70,485,913. Financial feasibility analysis indicated an NPV of IDR 23,367,681, an IRR of 16.50%, a PI of 1.10, and a payback period of 4 years, 4 months, and 21 days. Sensitivity analysis showed that only a 2.80% increase in production costs was not sensitive to changes (feasible). Scenarios involving a 28% rise in raw material costs or a 10% reduction in production were highly sensitive, meaning the business would suffer losses under these conditions.

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