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Agus Yuniawan Isyanto
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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Teh Pucuk Harum di Kecamatan Tembalang Damanik, Obedmeto Oswaldo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16845

Abstract

This study aims to analyze the promotional strategies carried out by PT Mayora Indah and analyze the factors that influence purchasing decisions for Teh Pucuk Harum products. The location of the study will be carried out in two sub – districts in Tembalang District including Tembalang and Sendangmulyo. The research location was carried out in two retail stores, Indomaret and Alfamart. The study used 100 respondents using a non-probability sampling method with a purposive sampling technique. Data analysis used descriptive analysis and multiple linear regression analysis. The results showed that advertising, personal selling, sales promotion, direct marketing, public relations, had a significant influence on purchasing decisions simultaneously. Personal selling, sales promotion and direct marketing had a very significant influence partially, while advertising and public relations did not have a significant effect partially.
Sejarah Tumbuh Kembang Industri Informal Berbasis Pertanian di Kabupaten Bandung Charina, Anne; Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16550

Abstract

Informal industry plays an important role in the national economy, especially in developing countries such as Indonesia. Due to its informal nature, the economic activity of informal industries invites many crucial problems. However, what is interesting is why this informal industry activity still exists, even its number is very mushrooming in Indonesia. This research is located in Ciparay, Ibun, and Majalaya Districts, which are the three districts with the largest number of informal industries in Bandung Regency. This study aims to analyze the history of the growth and development of informal agriculture-based industries in Bandung Regency. Using a qualitative approach, data were collected through interviews with 50 informal agricultural-based industry actors. Thematic analysis with N-vivo software version 12 was used to analyze the data obtained. This study reveals that the growth and development of informal agriculture-based industries in Bandung Regency is more based on hereditary factors (continuing family businesses) supported by the strength of capital in building businesses. Informal industry entrepreneurs come from the traditional elite, building businesses independently, without government intervention.
Analisis Pendapatan dan Pola Pengeluaran Rumah Tangga Petani di Desa Sidoraharjo, Kecamatan Kedamean, Kabupaten Gresik Wahyuni, Febriani Tri; Rizkiyah, Noor; Setiawan, Risqi Firdaus
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15898

Abstract

Red onion farming households in Sidoraharjo Village, Kedamean District, Gresik Regency carry out red onion farming 3x or 3 harvest seasons in one year. Apart from farming, shallot farming households in Sidoraharjo Village, Kedamean District, Gresik Regency also carry out non-farm activities.  The income earned is used for household needs in the form of food and non-food. The income and expenditure made determine the level of welfare of shallot farming households in Sidoraharjo Village, Kedamean District, Gresik Regency. The aim of this research is to analyze the income, expenditure patterns and level of welfare of shallot farming households in Sidoraharjo Village, Kedamean District, Gresik Regency. The number of samples in this study was 35 onion farming households. The data analysis method uses quantitative descriptive methods. The results of this research show that the household income of shallot farmers comes from both agricultural and non-agricultural sources, with an average total income of IDR 190,660,086/year which comes from onion on-farm income of IDR 85,540,086, non-shallot on-farm income amounting to IDR 3,908,571, and non-farm amounting to IDR 101,828,571. This income is used for food and non-food expenses, the average expenditure for food is IDR 25,847,829 and non-food IDR 96,648,543. The welfare level of shallot farming households in Sidoraharjo Village, Kedamean District, Gresik Regency is based on the income approach, the PPSP value is 47%, so it is said that they are not yet prosperous if they only rely on income from the agricultural sector. Based on the expenditure approach, a PEP value of 21% is said to be prosperous.
Konsep Bisnis Pemasaran Produk Minuman Sarang Burung Walet Fit With Realfood di PT Realfood Karya Indonesia Ramadhanti, Azahra Putri; Djuwendah, Endah; Budiman, Muhammad Arief; Qanti, Sara Ratna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15352

Abstract

The population of edible bird's nests in Indonesia accounts for 80-85% of the world's total, making Indonesia the leading producer of edible bird's nests. One of the companies that produces processed bird's nest drinks is Realfood. This company is the first pioneer of bird's nest drinks in Indonesia. With its flagship product, Fit With Realfood, the company's presence was well-received, especially during the Covid-19 pandemic. However, over the past two years, Realfood has experienced a decline in sales. The purpose of this study is to understand the business concept of PT Realfood Karya Indonesia in marketing its products. The study employs a qualitative research design with a case study approach. Data collection methods include observation, interviews, and documentation, while data analysis is conducted using descriptive analysis and the business model canvas tool. PT Realfood Karya Indonesia's business concept follows the unbundling business model approach. Product marketing is the primary focus of PT Realfood Karya Indonesia. Consequently, the resulting business model canvas highlights the company's efforts to generate revenue through product marketing
Kinerja Manajemen Rantai Pasok Sayuran di Griya Hijau Hidroponik Naomy, Seisha Putri; Renaldi, Eddy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.17207

Abstract

Griya Hijau Hidroponik is a hub that integrates two main sources: internal production and supply from supplier partners to meet market demand. There are issues in meeting market demand due to the limited volume of vegetables, resulting in low service levels at certain market destinations. This study aims to analyze the supply chain structure and measure the supply chain management performance of vegetables at Griya Hijau Hidroponik. The object of this research is the supply chain management performance of vegetables, which is measured using the Supply Chain Operations Reference (SCOR) Model Version 12.0. The research method used is qualitative with a descriptive approach and a case study design. The vegetable supply chain structure is classified as part of the fresh food supply chain. There are two supply chain structures: the supply chain structure for the market destination of Restaurant A, which falls under the direct supply chain, and the supply chain structure for the market destination of Restaurant B, which is part of the extended supply chain. The measurement results for each indicator show the following performance: Perfect Order Fulfillment (96% - Excellent), Order Fulfillment Cycle Time (100% - Excellent), Upside Supply Chain Adaptability (60% - Average), Cost of Goods Sold (71% - Good), and Cash to Cash Cycle Time (100% - Excellent). Overall, the supply chain management performance of vegetables at Griya Hijau Hidroponik is categorized as "Good," with an average performance score of 85%.
Analysis of Factors that Influence Consumer Loyalty in Purchasing Vegetables at the Panorama Spill Market in Bengkulu City Indriani, Desy; Irnad, Irnad; Sumantri, Bambang
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16376

Abstract

This study aims to analyze the level of loyalty and what factors influence the loyalty of vegetable consumers at The Panorama Spill Market, Bengkulu City. This research was conducted during June-July 2024. The data collection methods used are secondary data and primary data. Where primary data is obtained from direct interviews with 100 traders (virtucio formula). The data analysis method used is structural equation modeling (SEM) analysis to answer the problem formulation. The results showed that the level of consumer satisfaction in purchasing vegetables in the panorama spill market of Bengkulu City had a satisfied category. The level of consumer loyalty in purchasing vegetables in the panorama spill market of Bengkulu City has a loyal category. The results of the direct analysis show that price and product quality affect customer satisfaction and customer satisfaction and service quality affect product loyalty. In addition, the indirect effect states that price and product quality affect consumer loyalty through customer satisfaction.
Peramalan Permintaan dan Perencanaan Produksi Sayuran Daun di Inagreen Farm untuk Memenuhi Kebutuhan Ritel Modern Fahra, Ahrarine Adella; Harniati, Harniati; Sulistyowati, Dwiwanti
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15706

Abstract

This research was motivated by the company's inability to meet modern retail market demand of 21%. This research was conducted to analyze demand data patterns for leaf vegetables, predict future market demand, and develop production planning strategies to obtain optimal profits. The research analysis methods used are moving average, single exponential smoothing, ARIMA. The selection of the appropriate forecasting method is determined based on the smallest error value produced. Production planning to determine the right production strategy. Based on the research results, it is clear that the resulting request data pattern is a random pattern. The chosen forecasting method is Single exponential smoothing for romain and ARMA for coriander, curly lettuce, horenzo. The results of the research show that forecasting demand for leaf vegetables for the next six months obtained a constant level of demand forecasting for romain and varied with a decreasing trend for coriander, curly lettuce, and horenzo. Production planning strategies to increase profits in this research can be fulfilled with two alternatives, namely achieving land area using the economy of scale principle and increasing supply from partners with a comparison of the benefits of increasing land area with a more optimal economy of scale principle, namely 300% for romain, 450% for coriander, 237% for curly lettuce, and 185% for horenzo rather than increasing supply from partners. The advantage of this research is discussing four types of commodities while comparing three quantitative analysis methods. The contribution to the company from this research is being able to analyze up to the comparison stage the profits that will be received by the company. This research provides a solution so that companies can prepare production in an effective and efficient manner and achieve optimal profits.
Studi Dasar Pengolahan Minuman Fermentasi: Karakteristik, Pengetahuan dan Perilaku Konsumennya Rasmikayati, Elly; Suminartika, Eti; Saefudin, Bobby Rachmat
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.17512

Abstract

Fermented drinks made from fruits and spices are known to be beneficial for health and have high economic value. Public interest in these types of drinks has increased. However, the level of public knowledge and consumption of fermented drinks is still very low. The purpose of this study was to identify the relationship between the characteristics of fermented drink consumers with consumer knowledge and consumption behavior. The research method used a survey method. The characteristics of fermented drink consumers are mostly female, living in boarding houses with flu as a common disease. There is a significant relationship between the gender of fermented drink consumers with knowledge about the types and benefits of fermented drinks. Then, the type of fermented drink is significantly related to the type of disease that is often suffered.
Keberlanjutan Agro Edu Wisata Organik (AEWO) Mulyaharja Kecamatan Bogor Selatan Kota Bogor Ghifari, Faris; Djuwendah, Endah; Rochdiani, Dini; Qanti, Sara Ratna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15300

Abstract

Agro Edu Wisata Organik (AEWO) Mulyaharja is the only tourist village in Bogor City that falls into the category of an advanced tourist village. However, in recent years, the number of visitors to AEWO Mulyaharja has been decreasing annually, which is one of the indicators that the development of AEWO Mulyaharja has not been optimal. This research aims to determine the sustainability level of AEWO Mulyaharja and analyze the sensitive factors affecting the sustainability of AEWO Mulyaharja. The design of this research uses quantitative approaches, with the survey method employed for data collection. The analysis tools used the Multidimensional Scaling method in the RAP-Tourism technique. The analysis results show that overall, the sustainability levels of the economic and socio-cultural dimensions are quite sustainable, while the ecological and technological dimensions are categorized as highly sustainable. The sensitive attributes that most significantly influence the sustainability of AEWO Mulyaharja in a multidimensional manner are the presence of local attractions and traditions, the existence of historical sites or artifacts at the tourist location, and safety.
Analisis Risiko Ekspor Indonesia pada Transaksi Pembayaran Free on Board (FOB) Aqil, Hafid; Relawati, Rahayu; Widyastuti, Dyah Erni
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.17050

Abstract

International trade is a simple transaction that involves buying and selling goods between entrepreneurs from different countries, currencies, times, and cultures. International trade carries greater risks than domestic trade, but it is an essential part of the global economy. Free on Board (FOB) shipping is the most common method for managing export risks. FOB can be understood as an agreement established in a contract for cross-border trade using waterways and inland routes. The objectives of this research are: 1) describing the fluctuation of export transactions with FOB based on major ports; 2) analyzing the export risk level with FOB based on provincial major ports; 3) describing the fluctuation of Indonesia's export transactions with FOB based on destination countries; 4) analyzing Indonesia's export risk level with FOB based on destination countries. This research utilizes a quantitative design with a literature study approach. The secondary data used is a time series from 2016–2022. Export risk is measured by the coefficient of variation (CV). Fluctuations in export transactions based on FOB from main ports tend to increase. Exports from 25 ports with a CV value below 050 indicate low export risk. Meanwhile, 28 ports with a CV value above 05 indicate high export risk. The value of ASEAN exports has increased, although there was a decrease in 2019 and 2020. Export values remain relatively stable in the United States, European Union, Africa, and Australia. An overall analysis of destination countries shows that CV values below 050 indicate low export risk.

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