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Agus Yuniawan Isyanto
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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Strategi Pengembangan Integrasi Usaha Hidroponik Jatinangor Urban Farming Ayu, Karenza Rinjani; Renaldi, Eddy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18490

Abstract

Jatinangor Urban Farming is one of the urban farming business groups that originated from the utilization of unused land. In the beginning, Jatinangor Urban Farming only focused on the process of cultivation to hydroponic sales only. Over time, the owner and group members tried to integrate their business into a culinary and agro-education business. However, the main challenge faced by Jatinangor Urban Farming is the absence of an effective and structured development strategy as a guideline in integrating the business. So, this research was conducted to see the current condition of the Jatinangor Urban Farming business, by identifying internal and external environmental factors so as to form an appropriate alternative development strategy. The design and approach of this research is descriptive qualitative and case study. Data collection was carried out through interviews and observations to decision makers at Jatinangor Urban Farming consisting of 3 people, complemented by strengthening information data from 16 informants who had visited Jatinangor Urban Farming. Data analysis was carried out using the IFE, IFE, IE, SWOT, and QSPM matrixs. The calculation results show the total score on the IFE Matrix and EFE Matrix indicates the group's internal and external factors are above average. The current position of Jatinangor Urban Farming based on the IE matrix is in cell V, namely the position of the strategy to maintain and maintain (Hold and Maintain). Based on the SWOT matrix, four alternative strategies are obtained with the priority order of strategies in QSPM are (1) Strengthening business management and planning by building a more professional business management structure, (2) Innovative product development strategies and maximizing the use of business diversification (culinary and agroeducation), (3) Partnership and Market Expansion Strategies, (4) Improving branding through social media and doing digital marketing.
Karakteristik Petani Padi dan Struktur Biaya Usahatani Padi di Kecamatan Buahdua, Kabupaten Sumedang, Jawa Barat Wiyono, Sulistyodewi Nur; Utami, Hesty Nurul; Puspitasari, Anisa; Salsabila, Dita Nur
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19756

Abstract

This study aims to determine the characteristics of current rice farmers in Buahdua Sub-district, Sumedang Regency, how rice farming costs are structured, and how farmer characteristics are associated with land area and income. This research is a quantitative study with a survey research method that uses questionnaires for its research instruments. The population in this study was rice farmers in Buahdua Subdistrict, Sumedang Regency with a sample size used in this study of 65 respondents. The analytical tools used included descriptive statistics and cross tabulation. The results showed that the cost structure of rice farming in Buahdua District, Sumedang Regency consisted of the largest portion of fertilizer costs, followed by seed costs, pesticide costs and labour costs. In the results of cross tabulation analysis, it is known that male rice farmers tend to manage larger land and dominate the higher income group compared to women. The age group of 40-60 years dominates the highest income and most are classified as smallholders with land under 0.5 hectares.
Analisis Faktor yang Memengaruhi Kebijakan Moneter Ekspor Subsektor Perikanan Ramadhani, Fiska; Astuty, Sri; Kamaruddin, Citra Ayni; Rahim, Abd; Syafri, Muhammad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18275

Abstract

The export of Indonesia's fisheries subsector plays a crucial role in the national economy, but this sector faces challenges influenced by monetary policy, which can affect the competitiveness of fisheries products in international markets. This study aims to analyze the impact of monetary policy on the export of Indonesia’s fisheries products, focusing on factors such as the real exchange rate, interest rates, and inflation. A quantitative approach using time series methods is employed, utilizing secondary data from the Central Bureau of Statistics (BPS) and Bank Indonesia for the period from 1994 to 2023. The results show that monetary policy has a significant impact on the export of Indonesia’s fisheries products. Specifically, the real exchange rate has a significant negative effect on exports, where depreciation of the exchange rate reduces the competitiveness of Indonesian fisheries products. Interest rates have a significant positive effect, indicating that higher interest rates can stimulate exports through increased investment and competitiveness. Inflation also has a positive and significant effect, showing that controlled inflation can enhance foreign market purchasing power for Indonesian fisheries products. Simultaneously, the three variables real exchange rate, interest rates, and inflation have a significant impact on the export performance of Indonesia’s fisheries subsector. Overall, stable monetary policies, particularly in managing exchange rates, interest rates, and inflation, can improve the export performance of Indonesia’s fisheries subsector. This study suggests that the Indonesian government should pay more attention to the impact of monetary policy on exports to enhance competitiveness in global markets.
Analisis Persediaan Beras pada PT XYZ Kabupaten Ciamis Dwiyandhana, Raditya Naufal; Nuraini, Candra; Unang, Unang; Isyanto, Agus Yuniawan
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19455

Abstract

Rice is a basic necessity that must be fulfilled by humans at all times. PT XYZ in Ciamis Regency, which partners with State-Owned Enterprises (SOEs) and also the local government of Pamarican Sub-District, has the main task of organizing quality staple food logistics and maintaining food stability. The purpose of this research is 1) to analyze the rice inventory system based on the Economic Order Quantity (EOQ) method. 2) to analyze the efficiency of PT XYZ's rice inventory costs by comparing the actual inventory costs with the effective inventory costs. The research period began from July 2023 to June 2024. The research method used a case study approach with quantitative analysis. This research was conducted at Jalan Raya Pamarican - Banjar KM 1.3 RT. 002 RW.001 Dusun Cibenda, Neglasari Village, Pamarican Sub-District, Ciamis Regency. The results showed that the rice inventory system based on the Economic Order Quantity (EOQ) method obtained a total inventory cost of Rp521.419.740,66, which means that this cost is less than the actual cost that the company must incur of Rp580.792.800. So there is a cost efficiency of Rp59.373.059,34, or 10,22% of the total inventory cost using the EOQ method.
Forecasting Permintaan Produk Keripik Sayur Mix di PT. IPL Menggunakan Metode Time Series Bustomy, Mochammad; Bakhtiar, Ary
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18671

Abstract

PT. IPL is a company engaged in the horticultural processing industry, especially the production of mixed vegetable chips. Fluctuating product demand is a challenge for companies in optimizing production and inventory to avoid excess or shortage of stock. This study aims to forecast product demand using the Time Series method, namely Moving Average and Exponential Smoothing, in order to determine the most accurate forecasting method. This study uses a quantitative descriptive approach by analyzing historical sales data in 2023–2024. The calculation was carried out using POM QM software for Windows, with the application of Moving Average (length 2) and Exponential Smoothing with various alpha values (α = 0.1; α = 0.5; and α = 0.9). The results showed that  the Exponential Smoothing method  with α = 0.5 provided the most accurate results, with a Mean Absolute Deviation (MAD) value of 353,301, Mean Squared Error (MSE) of 256,729.5, and Mean Absolute Percentage Error (MAPE) of 25.17%. Based on the forecast results, the estimated demand for December 2024 is estimated to reach 1,678,886 kg. The application of the Exponential Smoothing method α = 0.5 improves the production efficiency and stock management of PT. IPL through proper production planning, adjustment of work schedules, control of raw materials with a Just-In-Time system, and stock management that reduces costs and risk of spoilage. By applying the right forecasting methods, companies can optimize production, avoid wasting resources, and increase operational efficiency and profitability.
Persepsi Pengunjung Joglo Tani Sebagai Agroedukasi Sistem Pertanian Terpadu Pratama, Firza Zidan
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18432

Abstract

Agroeducation is presented as a form of developing a sustainable concept of agrotourism. Agroeducation is a step to combine the concepts of tourism, agriculture and education in one place with tourism activities that make agriculture the object. Joglo Tani is one of the agroeducations that implements an integrated agricultural system that has not been widely implemented in Indonesia. The existence of Joglo Tani with various activities offered as agroeducation certainly provides an attraction for visitors to visit Joglo Tani where visitors who attend provide different perceptions regarding the existence of Joglo Tani, where perception is very important for the development and existence of Joglo Tani itself. This study aims to determine the perception of visitors to Joglo Tani as an integrated agricultural system agroeducation and to analyze factors related to the perception of visitors to Joglo Tani as an integrated agricultural system agroeducation. Respondents were determined by accidental sampling of 50 visitors as respondents. By using questionnaires and interviews in obtaining data. The data were analyzed using a quantitative descriptive method with a scoring technique using a Likert scale and Spearman rank correlation analysis to determine related factors. The results of the study showed that the perception of visitors to Joglo Tani as an integrated agricultural system agro-education had a score of 4.20 with a good category. The results of the Spearman rank correlation coefficient analysis showed that the factors related to the perception of visitors to Joglo Tani as a whole were facilities, services, accessibility and promotion.
Analisis Keberlanjutan Usaha Peternakan Ayam Broiler yang Bermitra dengan PT Charoen Pokphand Jaya Farm di Kecamatan Tapung Kabupaten Kampar Tua, Diah Uli; Cepriadi, Cepriadi; Herlon, Meki
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19668

Abstract

Broiler chicken farming has great potential to be developed as a source of animal protein that is increasingly needed along with population growth. The increasing demand for broiler chicken meat requires sustainable business management from various aspects, including economic, ecological, social, technological, and partnership. However, this business still faces a number of challenges, such as inefficient waste management, limited use of technology, and suboptimal partnership patterns. This study aims to analyze the level of sustainability of broiler chicken farming businesses and identify sensitive attributes that affect the sustainability of these livestock businesses. This study involved 5 farmer respondents who were selected by purposive sampling based on three criteria, namely farms that partner with PT. Charoen Pokphand, farmer locations in Tapung District, and have harvested at least the last five periods. Primary data were collected through in-depth interviews using questionnaires and secondary data were obtained through various related agencies and the internet. Data analysis was carried out using Multidimensional Scaling (MDS) with the Rapfish approach and Leverage Analysis to determine the attributes that most influence sustainability. The results of the study indicate that overall, broiler chicken farming in Tapung District is quite sustainable based on the five dimensions analyzed, although there are still dimensions that need to be improved to achieve a better status. Sensitive attributes that most affect business sustainability include the percentage of chicken deaths, farmer income levels, waste management, technology adoption, and the effectiveness of partnership patterns. Therefore, it is necessary to increase the capacity of farmers in waste management, utilization of modern technology, and strengthening partnership patterns so that the sustainability of broiler chicken farming businesses can continue to be improved in the future.
Analisis Tingkat Penerapan Good Agricultural Practices (GAP) Terhadap Usaha Tani Sawi Di Kecamatan Delta Pawan Akbar, Wahris Tursadi; Maswadi, Maswadi; Kurniati, Dewi Kurniati
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18208

Abstract

Good Agricultural Practice, or GAP for short, is a set of guidelines for good and correct mustard plant cultivation that emphasizes safety, health, and community welfare while aiming for high productivity, high-quality products, maximum profit, and environmental friendliness. In this instance, the author wishes to investigate "Analysis of the Level of Implementation of Good Agricultural Practices on Mustard Farming in Delta Pawan District, Ketapang Regency" in light of the aforementioned statement. The goal of this study was to ascertain, through analysis, the extent to which Good Agriculture Practices (GAP) are being used to mustard cultivation in Noble New Village and the factors that impact the decision to implement GAP. On the cultivation of mustard in Noble New Village, as well as the elements that impact the decision to implement Good Agriculture Practices (GAP) in this area.The sociodemographics of the degree of Good Agricultural Practice (GAP) application and the factors influencing farmers' decisions to implement GAP mustard farming in Mulia Baru village, Ketapang Regency, were analyzed using binary logistic regression and descriptive statistical analysis of percentage. According to the study's findings, age and farming experience are the two factors that significantly influence farmers' decisions to adopt GAP, while land acreage, family dependents, and educational attainment are not major factors.
Sistem Pemasaran Manggis di Bogor dan Tasikmalaya Andriyanty, Reny; Aminda, Fadilla Ristya; Agustia, Devi; Sari, Ratna Mega
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19401

Abstract

The purpose of this study was to comprehensively examine the mangosteen marketing system in Bogor and Purwakarta.  The research methods used were qualitative and quantitative.  The results showed that the mangosteen marketing institutions in Bogor and Tasikmalaya Regencies consisted of farmers as producers, middlemen, collectors, exporters, and agro-industrial mangosteen processing institutions. In Bogor Regency, only 4 percent of farmers are ready to become marketing institutions capable of selling their products, while in Tasikmalaya Regency, the percentage is around 17 percent.  The farmer’s share of the price at the domestic consumer level indicates that the most effective marketing system is in Tasikmalaya, Purwakarta, and among mangosteen farmers in Bogor. The farmer’s share value for exported mangosteen in Bogor is 17.38, in Tasikmalaya it is 58.96, and in Purwakarta it is 48.78. The price formation process in both Bogor and Tasikmalaya districts is one-sided. Farmers tend to be price takers from the marketing institutions above them. An analysis of the correlation between the marketing institutions chosen by farmers and their income shows a fairly strong relationship of approximately 31.8 percent. Recommendations for improving the quality of mangosteen in Bogor, Tasikmalaya, and Purwakarta include the need for proper technical training in mangosteen cultivation and the production of organic products, accompanied by enhanced farmers' management capabilities regarding mangosteen marketing channels.
Pengaruh Brand Image, Harga dan Kualitas Produk Terhadap Brand Loyalty Kecap Bango Nurrahman, Iqbal; Utami, Hesty Nurul; Suminartika, Eti; Saidah, Zumi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17939

Abstract

The decline in Kecap Bango's Top Brand Index over recent years highlights the need for evaluating the factors influencing brand loyalty. This study aims to analyze the impact of brand image, price, and product quality on the brand loyalty of Kecap Bango. Data were collected through a survey of 80 respondents who are consumers of Kecap Bango at Toko X, Cirebon, and analyzed using multiple linear regression methods. The results indicate that brand image and price significantly influence brand loyalty, while product quality does not have a significant effect. Simultaneously, brand image, price, and product quality collectively have a positive impact on brand loyalty. These findings emphasize the importance of strengthening brand image and setting competitive pricing in building brand loyalty, ultimately supporting the enhancement of Kecap Bango's brand performance.

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