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Agus Yuniawan Isyanto
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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Pengaruh Bauran Pemasaran Terhadap Minat Beli Melalui Sikap pada Anggota Potensial Community Supported Agriculture Seni Tani, Kota Bandung Maharani, Nindya Kintan; Sadeli, Agriani Hermita
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18126

Abstract

Seni Tani is the first urban agriculture social enterprise in Bandung City that adopts the Community Supported Agriculture (CSA) system, connecting consumers with farmers directly. Although there is an increasing trend in the amount of vegetable consumption in Bandung City in 2019-2023, the number of consumers who subscribe to the Seni Tani CSA program is still relatively low. However, when viewed from the number of Seni Tani Instagram followers, it is very high to become a potential members of CSA Seni Tani. This study aims to analyze the influence of 7P’s marketing mix on purchase intention through attitudes in potential members of CSA Seni Tani. This research used a quantitative research design with a questionnaire survey approach. This study used a sample of 100 people obtained through convenience sampling. The data analysis technique used in this study is a path analysis test using the SPSS version 25 program. The results of this study indicate that the marketing mix strategy is proven to have a positive and significant influence on purchase intention through attitudes of potential members. Attitude has a positive and significant direct influence on purchase intention, while the marketing mix does not have a direct influence on purchase intention, but through the mediating variable in the form of attitude.
Pemodelan Strategi Bisnis Desa Wisata Hanjeli Sukabumi Melalui Kerangka Business Model Canvas Putri, Andiani Aulia; Djuwendah, Endah; Noor, Trisna Insan; Ernah, Ernah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19312

Abstract

Local commodity-based tourism villages have the potential to support sustainable tourism by integrating economic value, cultural heritage, and community empowerment. However, many still lack a well-structured business model. This study aims to describe the business model of the Hanjeli Tourism Village in Sukabumi Regency using the Business Model Canvas (BMC) approach. This village promotes hanjeli (Coix lacryma-jobi) as its main attraction through a community-based educational tourism concept. The method used is descriptive qualitative, with data collected through interviews, observation, and documentation. The results show that the tourism village has diverse customer segments, a unique value proposition in the form of hanjeli education and cultural preservation, and utilizes promotional channels such as social media and tourism exhibitions. The village generates revenue from various sources, including educational tourism packages, processed hanjeli products, homestay services, and donation support. Its key resources include the local community, hanjeli crops, and village infrastructure. Key activities involve education, cultivation, product processing, and promotion, supported by partnerships with government institutions, academics, and community groups. This study contributes by demonstrating how the BMC approach can be used to design an integrated business model for tourism villages based on local potential and can serve as a reference for similar tourism village development in other regions.
Analisa Kehilangan Hasil Produksi Usahatani Kentang Drajat, Luthfi Zakaria; Noor, Trisna Insan; Rachmawati, Erna; Saidah, Zumi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17829

Abstract

Potatoes is known to have good prospects and potential to be developed in order to spur food diversification programmes. Potato production in Indonesia is increased by an average approximately around 2.34% each year. Garut Regency is one of the district in West Java Province that produces potatoes in Indonesia. One of the areas in Garut that produces potatoes is Sarimukti Village. However, potato production in Garut Regency experiences fluctuations in production due to food loss in potato farming. This research aims to find out how much is food loss in potato farming and the causes of food loss as well as farmers characteristics that influence the food loss in Sarimukti Village, Pasirwangi District, Garut Regency. This research uses the quantitative descriptive method with interview and observation techniques to 55 farmers. Results The results showed that there was a loss of potato yield with an average of 2091,8 kg/ha at the production level. Moreover, there is an influence between the production factors used by Sarimukti Village farmers and the potato yield loss that occurs.potato yield loss that occurs.
Analisis Tren Penjualan serta Faktor yang Memengaruhi Penjualan Karet pada PT. XYZ Huda, Muhammad Syamsul; Santoso, Siswanto Imam; Nurfadillah, Suryani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18844

Abstract

This study aimed to: 1) analyze the sales trend of rubber at PT XYZ; and 2) analyze the factors that influenced rubber sales at PT XYZ. The research was conducted from December 2024 to January 2025 at PT XYZ. The method used was a case study, considering that the rubber industry was facing challenges such as global market price fluctuations, climate change, and increasing competition. Analyzing sales trends and the influencing factors was important to formulate appropriate business strategies. The data used included rubber product prices, cost of goods sold, and marketing expenses. The data analysis methods employed were quantitative analysis, including trend analysis and multiple linear regression. The results showed that the variables of cost of goods sold and marketing expenses had a significant effect on the rubber sales volume, while the variable of product price did not have a significant effect. The forecasting result using the quadratic trend method indicated that the rubber sales volume for the next 18 months was estimated to reach 457,751.31 kg. The conclusion of this study highlighted the importance of cost control and marketing strategies in maintaining sales volume amid the challenges in the rubber industry.
Pengambilan Keputusan Petani dalam Program Peremajaan (Replanting) Kelapa Sawit di Kabupaten Sanggau Altina, Nanda; Kusrini, Novira; Suharyani, Anita
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18605

Abstract

The purpose of this study is to determine the factors that influence farmers' decision making in the oil palm replanting program. The research method is sequential mixed methods, especially the sequential explanatory strategy because it focuses on quantitative data and qualitative data as supporting data. The determination of the research site was done purposively (purposive methods). The selected area is Parindu Sub-district with consideration of the research location of Parindu Sub-district as the largest center of oil palm in Sanggau District. Based on the results of the study, the decision-making factors of farmers in replanting include experience (X3), land size (X5), capital (X8), which have a significant effect on farmers' decision-making in the replanting program. These factors have a significant impact on farmers' decision making.
Respons Petani Padi Terhadap Minat Dan Kemungkinan Menanam Hanjeli di Kecamatan Buahdua Kabupaten Sumedang Wiyono, Sulistyodewi Nur; Utami, Hesty Nurul; Salsabila, Dita Nur; Nurmala, Tati; Wicaksono, Fiky Yulianto
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19470

Abstract

Sumedang Regency is one of the regions in West Java with relatively low rice production compared to Karawang, Indramayu, and Subang Regencies. The low productivity of rice farming in Sumedang presents an opportunity to introduce functional food crops as an alternative source of income for rice farmers. This study aims to analyze the characteristics of rice farmers and their current farming practices, as well as to examine their interest and likelihood of cultivating hanjeli as an alternative crop. A descriptive statistical approach was employed, using survey and questionnaire methods distributed to 65 respondents in Buahdua District, Sumedang Regency. The results indicate that the majority of rice farmers are male, aged between 40–60 years, and married. Most have completed elementary school, do not own land, and cultivate less than 0.5 hectares. Their average farming income is IDR 1.4 million per month, with an average monthly production cost of IDR 1.8 million. The findings reveal that the interest of rice farmers in cultivating hanjeli remains low. Most farmers are not yet confident in the economic potential of hanjeli as a supplementary income source. However, a small number of farmers show a potential willingness to adopt hanjeli cultivation, suggesting that with proper intervention and market support, adoption could increase over time.
Pengaruh Terpaan Media Sosial Tiktok terhadap Minat Berkebun pada Followers @mini_garden12 Puspitasari, Bella; Mariyono, Joko; Setiyawan, Hery
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18054

Abstract

Social media exposure is a condition in which individuals are exposed to information from social media such as Tiktok and can influence individual behavior including the formation of gardening interest. Gardening interest is a feeling of liking or being interested in doing gardening activities. This study aims to describe and analyze the effect of Tiktok social media exposure on gardening interest in @mini_garden12 followers. The research was conducted from October to December 2024 with the Tiktok account @mini_garden12 as the research location. The research method used is a survey with a quantitative approach. The research sample was determined by purposive sampling and taken by quota sampling with a total of 161 respondents. Data collection was carried out by distributing questionnaires and documentation. The data obtained were analyzed descriptively and quantitatively using multiple linear regression tests. The results showed that the level of media exposure, namely duration, frequency, and attention, was categorized as very high and the level of interest in gardening was categorized as high. The independent variables of duration, frequency, and attention with the control variables of age, gender, education, residence, and type of smartphone operating system simultaneously affect interest in gardening. The variables of frequency, attention, and residence have a partial effect on interest in gardening while the variables of duration, age, gender, education, residence, and type of smartphone operating system have no partial effect. The independent variables and control variables influence the interest in gardening on Tiktok @mini_garden12 followers by 59.8% which is classified as quite strong and the rest is influenced by other variables.
Analisis Sikap Petani Melon Terhadap Atribut Pupuk NPK 161616 di Desa Klotok Menggunakan Metode Multiatribut Fishbein Fauziah, Diana Maharani; Rizkiyah, Noor; Fitriana, Nisa Hafi Idhoh
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19144

Abstract

This study aims to analyze the attitudes of melon farmers in Klotok Village toward the attributes of NPK 161616 fertilizer using the Multi-Attribute Fishbein method. Melon is a horticultural commodity with significant potential in Tuban Regency, a major melon producer in East Java. The research method involved 40 melon farmers as respondents, the data collected was questionnaires and observations. The results indicate that farmers have a positive attitude toward the fertilizer attributes, particularly in terms of brand and price. The brand attribute received the highest attitude score, followed by price, indicating that these two factors significantly influence farmers' purchasing decisions. Additionally, the legality and product information attributes also received considerable attention. This study recommends that fertilizer producers enhance information transparency and strengthen their brand to increase farmers' trust.
Assessing Socio-Economic Productivities of Staple Crops: An Evidence from Oransbari Settlement Unit, West Papua Sagrim, Meky
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17691

Abstract

Agricultural crops are vital for local food security and rural livelihoods but face challenges such as limited access to modern agricultural inputs, soil fertility issues, and climate variability. The study objective is to assess the productivity of staple crops—rice, corn, and soybean—in Oransbari Settlement Unit, South Manokwari, West Papua. Using a mixed-methods approach, this research combines farmer surveys and official document analysis to evaluate productivity levels, economic benefit, and identify factors influencing yields. The findings reveal that farmers consider agriculture as their primary livelihood (100% for paddy, 87% for corn, 75% for soybeans). Paddy farming is traditional and labour-intensive, corn and beans are emerging as modern, flexible alternatives. Paddy farmers are active in agribusiness (100%), while corn (87%) and soybeans (75%) show some inactive participants. Most farmers have 0-10 years of experience in corn (73%) and soybeans (75%), while paddy farmers are more experienced (47% with 11-20 years, and 15% with 21-30 years). Productivity of paddy is 4.19 tons/ha while on-site productivity shown 5.87 tons/ha, corn is 5 tons/ha, and soybeans productivity is 2.43 tons/ha. Net Income of paddy is IDR 34,322,343, corn is IDR 56,019,996, and soybeans is IDR 40,282,925. Corn generates the highest income. Sustainability, inclusivity, and productivity in the farming sector dan be supported by tailored interventions. Targeted interventions to address costs, land use, and productivity gaps could improve overall sustainability and profitability across all crops.
Pengembangan Budidaya Kerapu Cantang (Epinephelus Sp) sebagai Alternatif Pendapatan Desa Lembung, Kecamatan Galis, Kabupaten Pamekasan Zuliati, Zuliati; Widodo, Slamet; Zuhriyah, Amanatuz; Siwalette, Jeter Donald
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18781

Abstract

The fisheries sector is one of the leading sectors in Indonesia that plays an important role in driving economic growth, as well as providing an impact on society. Aquaculture commodities that have a high chance of growing include grouper. Based on preliminary studies, there are challenges faced in grouper cultivation in Lembung Village, Galis District, Pamekasan Regency, namely fish growth that is not optimal and a high mortality rate of up to 64%. Therefore, this research has the following objectives: i) analyze the feasibility of grouper farming, and ii) formulate a strategy for developing grouper farming. Data analysis methods applied include: cost analysis, total revenue analysis, income analysis and R/C ratio, and SWOT analysis. The results explained that grouper farming can be an alternative source of income for salt farmers in the face of fluctuations in salt prices due to climate change. In addition, the R/C ratio value of 1.39 shows that this business is feasible to run with the profit obtained reaching Rp.16,931,001. Based on the results of the SWOT analysis, the difference between the X score of -0.30 and Y score of -0.11 is obtained, which places this business in quadrant IV, namely the W-T strategy. This strategy aims to minimize internal weaknesses and keep external threats away. Strategies that can be carried out are by providing adequate and balanced feed for fish and monitoring (W3, T3). Then improve the ability of human resources through training in grouper cultivation to increase knowledge and skills and overcome disease attacks on fish caused by parasites and pathogens (W1, W2, T1, T2, T3).

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