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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Regional Analysis and Strategy for Development of Coffee Commodities in Banyuwangi Regency Firdaus, Ragel; Aji, Joni Murti Mulyo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12864

Abstract

The plantation subsector always has a strategic role for regional development, both national and regional. Banyuwangi Regency is one of the coffee centers in East Java, with an average area of coffee commodities in Banyuwangi Regency of 8,675 Ha with average productivity from 2018-2022 reaching 904.4 kg/ha. The development of coffee commodities in Banyuwangi Regency is still experiencing several obstacles in increasing productivity and management. In the basic economic sectoral planning model, economic sectors are divided into basic sectors and non-basic sectors. The basic sector can be the basis for decision making in strategic management of coffee commodity development. Base area analysis is carried out using Location Quotient (LQ) analysis, while localization analysis and specialization analysis are used to determine distribution characteristics. The coffee commodity development strategy is determined by the Analytical Hierarchy Process (AHP). There are 6 coffee commodity base regions or sub-districts in Banyuwangi Regency based on the average LQ from 2018-2022. The average value of the locality and specialization coefficients is less than one. The priority criteria in the coffee commodity development strategy are post-harvest farming criteria, while the alternative is the alternative of increasing the mechanization of product processing.
Faktor-faktor yang Memengaruhi Keputusan Konsumen dalam Membeli Kopi di Nurona Space Bandung Khairunnisa, Afifa; Wiyono, Sulistyodewi Nur; Sulistyowati, Lies; Rachmawati, Erna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13893

Abstract

The rapid growth of local coffee shops in Bandung has required Nurona Space to get to know its customers. However, in the midst of the rapid growth of the local coffee industry, the biggest challenge faced by Nurona Space is fluctuating sales, which can disrupt the stability of its business. The study aims to describe the characteristics of consumers who purchase coffee and analyze the factors that influence consumer decisions on coffee purchases at Nurona Space Bandung. This study uses a quantitative design with a sample of 120 people taken using accidental sampling technique. The data analysis technique used by researchers is descriptive analysis and factor analysis. Based on the results of the study, it shows that there are seven new factors that influence consumer decisions in buying coffee at Nurona Space, namely, service quality factors, word of mouth, physical evidence, store atmosphere, product prices, product assurance and quality, and reliability and trust. In this study, service quality is one of the most dominant factors in influencing purchasing decisions because it has an eigenvalue of 8.324 and explains 30.829 variations.
ANALISIS iPREFERENSI iKONSUMEN iDALAM iPEMBELIAN iBUAH MANGGAi GEDONGi GINCUi DIi PASARi TRADISIONALi KADIPATEN KABUPATEN MAJALENGKA Sapara, Nadia; Rosyad, Anisur; Wijayanti, Irene Kartika Eka
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10361

Abstract

Gedong gincu mango is one of tropical fruit plants produced in Majalengka Regency. Kadipaten traditional market in Majalengka Regency is the center of Gedong gincu mango commodity. During the decision-makingaprocess, consumersawill choose fruits according toatheir preferences.aTherefore, itais necessaryato conductaresearch toadetermine theacharacteristicsaof consumerapreferences and to analyzeathe extentato whichathese preferencesaaffectapurchasing decision for Gedongagincu mango. This study aimed to: (1) identify the attributes most considered by consumers in purchasing decision for Gedong gincu mango at the Kadipaten market and (2) identify the attributes that become preferences in purchasing decision for Gedong gincu mango at the Kadipaten Market. The research was conducted at the Kadipaten traditional market, Majalengka Regency from October to November 2022. Sampling was carried out using the Accidental Sampling technique with the total of 100 respondents. Data analysis used were Cochran test and conjoint test. The results of the Cochran analysis showed that the attributes considered in purchasing Gedong gincu mango were taste, skin color, and price, while the Conjoint analysis showed that consumer preferences for the attributes and sub-attributes of Gedong gincu mango were yellow redness skin color, sweet and sour taste, and the price of Rp. 20,000 per kg - Rp.25000 per kg.
Social Media Activation Strategy pada Produk Olahan Kelapa Kopyor “Kosudu” Febriani, Alifia; Rochdiani, Dini; Rachmawati, Erna; Djuwendah, Endah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14660

Abstract

Coconut is a prospective plantation commodity. Many coconuts are further processed into various processed products, one of which is frozen coconut kopyor. This research aims to determine the implementation of brand activation and determine which social media activation strategy to be implemented in "Kosudu" frozen kopyor coconut. This research was designed with a case study approach in the Unit Usaha Kopyor Bogor. The informants and respondents were chosen through purposive sampling with criteria. The informants were 7 employees who provided information regarding “Kosudu”, while the respondents were 10 consumers who purchased the product. The analysis used in this research is SWOT and QSPM analysis. The research results show the implementation of the "Kosudu" social media activation, there are 8 activities in social media. The brand activation strategy for the Kopyor Bogor Business Unit is (1) Video advertisement (2) User Generated Content (3) Live dan post feed (4) Podcast.
Strategi Pengembangan Kedai Kopi Sanggabuana pada BUMDes Buana Mekar di Kecamatan Tegalwaru Kabupaten Karawang Safya, Thasya Nanda; Muharam, Muharam; Yusiana, Ekalia
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11804

Abstract

Sanggabuana coffee shop is a business established by BUMDes Buana Mekar in Mekarbuana Village, Tegalwaru District, Karawang Regency. Sanggabuana coffee shop has the main problem of turnover instability caused by the lack of visitors. This coffee shop has many internal and external constraints, but has the potential to be developed. The purpose of this research is to identify the main factors (strengths, weaknesses, opportunities and threats), formulate alternative strategies, and determine strategy priorities. This research is a qualitative and quantitative research using purposive sampling technique. The data used are primary and secondary data. Primary data was obtained from interviews and filling out questionnaires by 16 respondents (coffee shop Chief, Chairman and Treasurer of BUMDes, Head of Mekarbuana Village, coffee shop employees and consumers). Secondary data was obtained from the Central Bureau of Statistics and the Mekarbuana Village Government. The data analysis techniques used are the IFE matrix, EFE matrix, SWOT matrix, and QSPM matrix. The results of the analysis show that the main strength is the product comes from quality organic coffee beans and friendly service to consumers (0.25), the main weakness is the menu is not yet varied and there is no companion menu and poor data and financial management (0.09), the main opportunity is become karawang specialty products (0.30), and the main threat is competitors offer a more varied menu and attractive place (0.26). There are 9 alternative strategies and the priority strategies that can be implemented are developing a more contemporary coffee shop concept and adding signage with a score of 6.04.
Peran Perempuan GKS Jemaat Kaliuda Cabang Kuruwaki dalam Upaya Peningkatan Pendapatan Rumah Tangga Melalui Usaha Pertanian Lahan Kering Sitaniapessy, Desy Asnath
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13456

Abstract

The role of women in the family is not only in domestic affairs, but also related to improving family welfare, in this case women can also take on the role of breadwinner in the family. In Kuruwaki Village, women also take part in efforts to increase family income through agricultural businesses. Through this research, it aims to analyze the role of women farmers who work in efforts to improve the household economy and analyze the effect of farm income on household finances. The scope of this research only takes the object of women involved in farmer groups in Kuruwaki Village, Pahunga Lodu Sub-district. The limitation of the problem is only seen in the role of women in efforts to improve the family economy in Kuruwaki village. The benefit of this research is to know the role of women in improving the family economy and the extent to which farming businesses run by groups provide benefits in improving the family economy. The method used is descriptive qualitative. This research shows that the dry land farming business undertaken by women has a good impact on improving the family economy, besides that the results of this study are expected to produce new perspectives and attitudes that appreciate women in the community towards women's efforts in improving the family economy.
ANALISIS KONTRIBUSI PENDAPATAN IBU RUMAH TANGGA PELAKU UKM KAMPUNG KULINER DALAM MENINGKATKAN PENDAPATAN RUMAH TANGGA DI TALANG BANDUNG KABUPATEN OKU Siregar, Hanny Novia Savitri; Ogari, Putri Ayu; Pusvita, Ema
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10222

Abstract

This study has the aim of knowing the income contribution of housewives who are SMEs of Kampung Kuliner Talang Bandung and the comparison of family income after and before joining Kampung Kuliner. The method used is the survey method. Data collection using a questionnaire that will be filled by the mothers of SMEs Culinary Village with the analysis tool is the T-test. The results of this study are a comparison of income before and after following the Culinary Village with the T-test there is a real difference in family income before and after following the Culinary Village with a contribution value of housewife income to the family economy of 18% which is included in the criteria for a small contribution.
Faktor-faktor yang Memengaruhi Perilaku Konsumsi Mahasiswa dan Estimasi Nilai Ekonomi Food Waste di Kantin Faperta Chabibah, Chabibah; Rachmawati, Erna; Suminartika, Eti; Pardian, Pandi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14529

Abstract

Environmental problems in the form of waste generation globally have increased rapidly, one of which is food waste. Food waste generated will have an impact, both in the form of social, environmental and economic impacts. This study aims to determine (1) Factors that influence food waste consumption behavior of Padjadjaran University students in the BRI Faperta canteen (2) Estimating the value of food waste economic losses in the BRI Faperta canteen due to student food waste behavior. This research is a quantitative study with logistic regression analysis method and raw price approach (FDMM) and mature price approach to determine the estimated value of food waste losses incurred in the BRI Faperta canteen. Determination of respondents was carried out by purposive sampling method as many as 94 people who were consuming heavy food in the canteen. The results showed that there are factors that significantly influence food waste behavior in students in the BRI Faperta canteen, namely gender, habits, income and appetite. In addition, there is food waste that occurs with an estimated economic loss value in the BRI Faperta canteen of Rp1,437,420 / month with the raw weight approach and in the cooked weight approach of Rp2,532,981 / month, thus showing the percentage of economic losses in the BRI Faperta canteen which is 2.42%.
Analisis Indeks Keterancaman Lahan Sawah Di Kawasan Perkotaan Yogyakarta Firmansyah, Firmansyah; Raharja, Apriadi Budi; Priyandoko, Zulphiniar; Nirbhaya, Yovie
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11416

Abstract

The occupation of paddy fields especially in the sub-urban areas of cities. The Yogyakarta Urban Area (KPY) as a National center activity has its magnet for the surrounding area, the physical development of the city forms the conurbation of the City of Yogyakarta with the surrounding satellite areas which is marked by the development of industrial activities, trade in services, education, and settlements. The conversion of agricultural land is unavoidable, especially in sub-urban areas or administrative area transitions, but by estimating the vulnerable paddy fields it is hoped that it can consider the benefits and impacts produced after the conversion of paddy fields. This study aims to analyze the level of threat of paddy fields in the Yogyakarta urban area. Qualitative descriptive approach methods and spatial analysis techniques are based on village administrative units. Analysis of the vulnerability index of paddy fields using GIS (Geographic Information System) analysis techniques which are divided into a level of vulnerability index and an index of disturbance level. The results of the study identified the distribution of paddy fields which were categorized as having low, medium, and high levels of vulnerability and disturbance levels. Then a typological analysis of the Threat level was produced, a low hazard level of +17.7 ha (0.37%), a medium hazard level of +3,741.3 ha (78.45%), and a high hazard level of +1,009.7 ha (21 .17%), the existence of rice fields that have a moderate to high level of threat tends to be scattered around shopping centers, educational centers, near settlements and around the outer ring road corridors.
Pengembangan Model Kanvas Bisnis pada Komoditi Jambu Kristal di Kebun Paluna Desa Jayi Kecamatan Sukahaji Rusyanti, Rusyanti; Setiawan, Iwan
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13177

Abstract

Paluna orchard is the largest crystal guava garden in Majalengka. The high consumer demand for crystal guava is one of the goals of Paluna orchard to continue to develop is business. In fact, in 2016 the Paluna orchard was able to generate income of 1,3 billion. The problem faced by the Paluna orchard is that income continues to decline every year. Paluna orchard itself still uses a conventional business model, which in its development is not adaptive to market dynamics, so it requires a new business model in developing its business. The objectives of this research are 1) to find out the potential and opportunities for implementing the Business Model Canvas in Paluna orchard. 2) Want to know the development pattern of the Paluna orchard using the Business Model Canvas. The method used in this research is qualitative, while the research technique is a case study. The techniques and data analysis used were participant observation, in-depth interviews, and documentation studies. The results of this research show that the business model canvas is very suitable to be applied in Paluna Orchard. After conducting an analysis using SWOT analysis, consumer feedback, and industry strength, a business model canvas was developed that makes it easier for Paluna Orchard to create new innovations and overcome the problems they face.

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