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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Analisis SWOT Pemasaran Cabai pada Koperasi Primadona Situbondo Mayangsari, Andina; Wijaya, Rifky Agnitian; Mufid, Ahmad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14262

Abstract

This research aims to find out what marketing strategies are used by the Primadona Cooperative. The informants in this research were 30 people consisting of chairman, deputy, secretary, staff, members and consumers of the prima donna cooperative. The formulation of alternative strategies was analyzed by creating an Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrix, then continued with a grand strategy and SWOT analysis. SWOT analysis is an analysis used to evaluate the strengths and weaknesses in the internal environment as well as the opportunities and threats in the company's external environment. From the results of the analysis, it was concluded that the competitive position of red chili agribusiness is in quadrant I (high market growth and strong competitive position).
ANALISIS USAHATANI PORANG PADA USAHATANI ABDUL MUIS DI DESA BERNGAM KECAMATAN BINJAI KOTA, KOTA BINJAI Hanifa, Naufi Nida; Mastuti, Rini; Supristiwendi, Supristiwendi; Ridha, Ahmad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10958

Abstract

The porang plant is a plant that has many functions and has a lot of high starch content, especially glucomannan which is widely used by industry. This plant is very easy to grow in Indonesia, one of which is in Bergam Village, Binjai Kota District, Binjai City. This area is very strategic with existing industries in the city of Medan and has the potential for development, especially porang plants. The research objective was to analyze the income, break-even point and R/C ratio of Mr. Abdul Muis' porang (Amorphophallus oncophyllus) farming in Bergam Village, Binjai Kota District, Binjai City. The research used a survey method with a case study approach. The results showed that porang tubers in porang farming were inefficient and not recommended to be continued, while the use of frog/bulbil seeds showed that porang farming was highly recommended to be continued. The R/C ratio value of 2.32 (2.32 > 1) means that Porang Abdul Muis farming in Berngam Village is feasible. To get maximum results farmers are advised to see the right planting season.
Peranan Koperasi dalam Pemasaran Gula Kelapa Organik (Studi Kasus Koperasi Semedo Manise Sejahtera di Desa Semedo Kecamatan Pekuncen Kabupaten Banyumas) Hidayati, Rahmah Nur; Rosyad, Anisur; Nurdiani, Ulfah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12732

Abstract

Limited marketing reach and fluctuations in coconut sugar prices are problems for coconut sugar artisans in Semedo Village, Pekuncen District, Banyumas Regency. Semedo Manise Sejahtera Cooperative is an institution that helps coconut sugar artisans in marketing coconut sugar at decent prices. This study aims to determine the role of the Semedo Manise Sejahtera Cooperative in providing market certainty, price certainty, and increasing the acceptance of coconut sugar artisans to cooperative members. The results showed that the Semedo Manise Sejahtera Cooperative succeeded in providing market certainty and price certainty to coconut sugar artisans who were members of the cooperative, but the acceptance of coconut sugar artisans members of the cooperative showed a downward trend.
Pengaruh Fomo Marketing dan Sales Promotion Terhadap Online Impulsive Buying dengan Mediasi Retargeted Advertisements (Studi Pada Mahasiswa FISIP UPN “Veteran” Jawa Timur) Mainun, Ihtadat Alam Makarima; Azizah, Nurul
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14110

Abstract

This research aims to analyze the influence of Fomo Marketing, Sales Promotion, and Retargeted Advertisement on Online Impulsive Buying behavior among Shopee e-commerce users, especially students at the Faculty of Social and Political Sciences, East Java "Veteran" National Development University. This research uses a quantitative approach with an associative type of research. Data collection was carried out through an online questionnaire with a sample of 150 respondents. The data analysis technique used is Structural Equation Modeling (SEM) with the Partial Least Square (PLS) method. The research results show that Fomo Marketing has no significant effect on Online Impulsive Buying, while Sales Promotion and Retargeted Advertisement have a significant effect on Online Impulsive Buying. Retargeted Advertisement also mediates the effect of Sales Promotion on Online Impulsive Buying (partial mediation), but does not mediate the effect of Fomo Marketing on Online Impulsive Buying. The variable that has the most influence on Online Impulsive Buying is Retargeted Advertisement, followed by Sales Promotion, then Fomo Marketing. This research provides theoretical implications in increasing knowledge regarding the relationship between variables, as well as practical implications for companies in increasing sales through appropriate marketing strategies.
ANALISIS PRODUKSI TEH HITAM DI KEBUN TEH SINUMBRA SELAMA PADEMI COVID-19 Pardian, Pandi; Esperanza, Dhany; Renaldi, Eddy; Budiman, Muhammad Arief; Sari, Medi Atikah; Aulia, Reza Melvina; Yubilanti, Laurensia Sri; Adzkia, Yamandita; Erlangga, Muhamad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10678

Abstract

One of the largest tea producers in Indonesia is the province of West Java, with a percentage of 69.59% of the total national production of 129 thousand tons in 2019 spread across various garden locations with different conditions. This is interesting to be studied, mainly related to the income from the production process of tea shoots in the tea garden of Sinumbra during the COVID-19 pandemic. This research uses a quantitative descriptive method by using data collection, interpretation, and analysis data to describe and explain the actual situation. The result shows that the average production cost of 14 types of tea is RP14,999 / kg. The type (grade) with the highest production results is the quality I type of Dust tea, while the type with the lowest production results is BOP tea 1 (a quality I). The largest income from the type of PF tea (Pekoe Fanning) is Rp. 5,423,673,094, with the biggest profit being the (quality I) type of BP tea (Broken Pekoe) of Rp. 24,499 / kg, and the biggest loss in (quality III) type of FLUFF tea is -Rp. 4,292 / kg.
Tingkat Kepuasan Petani Terhadap Penggunaan Pupuk Hayati Boc-Srf dan Pupuk Hayati X dalam Meningkatkan Produksi Cabai Merah Anggarawati, Sari; Sunengsih, Sunengsih; Wibaningwati, Dyah Budibruri; Suwarnata, Anak Agung Eka
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14851

Abstract

Red chilli is a plant that has always been the subject of discussion because it can cause inflation in Indonesia. Even though demand is high, the lack of goods causes prices to soar. One effort to increase red chilli productivity is the use of fertilizer. The Center for the Study and Application of Technology (BPPT) has produced superior biological fertilizers, namely BOC-SRF Biological Fertilizers, which farmers use on red chilli plants. Farmers as consumers certainly feel satisfied or not after using this fertilizer or other biological fertilizers; therefore, it is necessary to research the level of satisfaction of farmers regarding the use of BOC-SRF Biofertilizer and Biological Fertilizer Hayati BOC-SRF with Hayati X in Sukatani Village, Pacet District, Cianjur Regency with 40 farmers as respondents. The analysis method uses the Customers Satisfaction Index (CSI), Important Performance Analysis (IPA) and Diagonal Analysis (Suharjo Split). As a result, farmers were very satisfied with the performance of BOC-SRF biofertilizer (CSI: 81%), while farmers using X biofertilizer were satisfied with an index value of 74.4%. The attribute that is the main priority but performs poorly when using BOC-SRF biological fertilizer is the "productive period". In contrast, for X biological fertilizer, it is the "productive period and production yield". The analysis of service efficiency levels showed that over-service occurred in the HPT resistance attribute of BOC-SRF biofertilizer, while other attributes experienced under-service. At the level of biofertilizer service efficiency X, all attributes are experienced under service.
Strategi Pemasaran Sayur Hidroponik (Studi Kasus CV. Metaya Ponik di Kota Sampit) Pakpahan, Sartika
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12388

Abstract

The demand for hydroponic vegetables has been steadily increasing, necessitating the development of marketing strategies. This research aims to identify marketing strategies for CV. Metaya Ponik. This research employs a qualitative descriptive research approach through a case study, involving interviews, questionnaires, and direct observations of business owners. The study utilizes several analytical frameworks, including environmental analysis, IFAS and EFAS matrix analysis, and SWOT matrix analysis. The research results concerning internal and external factors reveal the following: 1) strengths with a score of 2.75, 2) weaknesses at 0.42, 3) opportunities at 2.92, and 4) threats at 1.44. The direction for the development policy of CV. Metaya Ponik falls under a Growth strategy, indicating that its strengths outweigh the opportunities.
Sikap dan Preferensi Konsumen Terhadap Keputusan Pembelian Buah Pisang Ambon dan Cavendish di Kota Pangkalpinang Alvero, Sri Rani Zhores; Karsiningsih, Eni; Setiawan, Iwan
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13348

Abstract

This research aims to analyze consumer attitudes and preferences regarding purchasing decisions for Ambon bananas and Cavendish bananas in Pangkalpinang City. Data collection was carried out from August to September 2023 in Pangkalpinang City. The sampling method used was purposive sampling with a sample size of 100 respondents. Data analysis using Multiattribute Fishbein and Conjoint. The results of the research show that there are differences in consumer attitudes and preferences between Ambon bananas and Cavendish bananas. Consumer attitudes towards the attributes that are most considered in purchasing decisions for Ambon bananas are taste, price, skin cleanliness, size and skin color, respectively, while for Cavendish bananas namely skin cleanliness, skin color, taste, price and size. Consumer preferences for Ambon bananas in Pangkalpinang City are bananas that have a sweet taste, bananas that are > 14 cm long, greenish yellow in color, fairly cheap prices, and bananas that have skin that has no spots. The order of importance values explains the attributes of Ambon bananas that consumers pay most attention to when buying bananas, namely the taste of the banana, the price of the banana, the cleanliness of the banana peel, the size of the banana, and the color of the banana peel. Consumer preferences for Cavendish bananas are bananas that have a sweet taste, bananas that are > 14 cm long, have a yellow skin color, a fairly cheap price, and bananas that have skin that has no spots. The order of importance values explains the attributes of Cavendish bananas that consumers pay most attention to when buying bananas, namely the taste of the banana, the color of the banana peel, the cleanliness of the banana peel, the size of the banana and the price of the banana.
STRATEGI DAN PENGARUH KUALITAS PRODUK,HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN KULINER SEBLAK DI BATURAJA KABUPATEN OGAN KOMERING ULU Putri, Shelly Rizkita; Ogari, Putri Ayu; Pusvita, Ema
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10131

Abstract

Seblak is a typical and contemporary food originating from Bandung, West Java, made from crackers cooked with vegetables along with eggs and other spicy flavors. In its development seblak became food that can be enjoyed by many people. This study aims to determine: 1) To determine the effect of product quality, price, and location on Seblak consumer satisfaction in Baturaja, Ogan Komering Ulu Regency. 2) To formulate a strategy to increase consumer satisfaction with Seblak in Baturaja, Ogan Kota Regency. This research method was carried out using quantitative methods and descriptive qualitative methods quantitative methods using multiple linear regression analysis. Qualitative descriptive method using data collection techniques through questionnaires and observations related to improving strategies in identifying strengths, weaknesses, opportunities and threats with the SWOT method on seblak in Baturaja, Ogan Komering Ulu Regency. Through IFAS (Internal Factor Analysis Strategy) and EFAS (External Factor Analysis Strategy) factors. From the results of proving the first hypothesis, product quality has a significant effect on satisfaction. From the results of the second hypothesis that price partially has a significant influence on satisfaction. From the results of proving the three hypotheses, locations partially have a significant influence on satisfaction. From the results of the fourth hypothesis, product quality, price and location simultaneously have a significant influence on satisfaction. From this study it can be seen that the calculation of the EFAS matrix is 2.0 and the IFAS matrix is 2.13 which is then depicted in the SWOT diagram, so it can be seen that the position of increasing growth in cell II indicates that the strategy is experiencing growth through horizontal integration. Horizontal integration is a process of increasing production, where this strategy, if one makes a decision, can be a good strength and a good opportunity.
Analisis Preferensi Konsumen Wortel Organik (Daucus carota L.) di Kota Semarang (Studi Kasus: Komunitas Pasar Sehati Semarang) Prisanti, Andara Nuradika; Prastiwi, Wahyu Dyah; Handayani, Migie
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14418

Abstract

The research aimed to analyze the combination of organic carrot attributes preferred by consumers and to analyze the consumer preference attributes most considered when purchasing organic carrots at Pasar Sehati Semarang. The research was conducted from January to March 2024 at Pasar Sehati Semarang, Semarang City. The location was purposively selected considering that Pasar Sehati Semarang is managed by the Pasar Sehati Semarang Community, which sells healthy food products. The research method used was a case study method. The research respondents were organic carrot consumers at Pasar Sehati Semarang, Semarang City. Respondent selection was conducted using accidental sampling and purposive sampling methods with a total of 100 respondents sampled online and offline. The data used in this research were primary and secondary data. The obtained data were analyzed using quantitative descriptive analysis and Conjoint analysis. Quantitative descriptive analysis was used to explain the processed data in the research results. Conjoint analysis was used to analyze consumer preferences for the levels of organic carrot attributes, which consist of price, size, color, and packaging. The Conjoint analysis results revealed that the consumer preference for organic carrots at Pasar Sehati Semarang was for carrots with a price of <Rp30,000/kg; large size, bright orange color, and packaged in styrofoam trays. The attribute considered most important by consumers when purchasing organic carrots is the price. Marketers should consider the selling price range more to suit consumer desires and develop packaging strategies that consumers prefer, namely Styrofoam tray.

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