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Asia-Pacific Management and Business Application
Published by Universitas Brawijaya
ISSN : 22528997     EISSN : 26152010     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Asia-Pacific Management and Business Application journal (APMBA) is a scholarly journal, publishing internationally leading research across all areas of management. APMBA continuously seeking articles that challenge the affect of globalization through business world through critically informed empirical and theoretical investigations, and present the latest thinking and innovative research on major management topics, while still being accessible and interesting to non-specialists.
Arjuna Subject : -
Articles 439 Documents
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Create Brand Loyalty of Indonesıan Facebook User Through Brand Engagement: Utılızatıon the Role of Socıal Medıa Marketıng Elements Astri Wulandari; Bethani Suryawardani; Dandy Marcelino
APMBA (Asia Pacific Management and Business Application) Vol 10, No 3 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.010.03.10

Abstract

There has been a noticeable increase in businesses reaching out to a wider range of potential customers using the internet and social media to market and present their goods. Social media marketing is thought to improve brand loyalty and engagement by utilizing social media aspects such as entertaining, interactive, trend of customization/personalization, and WOM. One of the most prominent social media networks is Facebook, and it is superior to other social media platforms in Indonesia since it has the most users. There has been no study to date that investigates how Facebook as social media platform is seen a brand that offers marketing capabilities and services. This study employed quantitative research methodologies, namely causal analysis utilizing Structural Equation Modeling (SEM) techniques and the SMART PLS 3.2.9 software. This study's sample consists of Facebook or social media users in Indonesia who have viewed marketing or promotional content on their social media. The researcher's sample approach of choice is incidental sampling, with a total of 400 respondents. This study in accordance with the study's goals, may demonstrate that Facebook's social media marketing activities effect customer engagement with a brand and customer loyalty to a brand. Facebook's marketing operations in social media may promote brand engagement by users of these social media, whereby consumer engagement also mediates the link between social media marketing and brand loyalty.
Analysis of Behavioral Intentions of Health Protocol Discipline During The COVID-19 Pandemic Using Theory of Planned Behavior (TPB) and Health Belief Model (HBM) Moh Erfan Arif; Rila Anggraeni; Nadiyah Hirfiyana Rosita
APMBA (Asia Pacific Management and Business Application) Vol 10, No 3 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.010.03.2

Abstract

This study aims to determine the effect of subjective norm, attitude toward behavior, perceived behavioral control, perceived susceptibility, perceived severity, and perceived benefit on the intention to discipline health protocols in Indonesia during the COVID-19 pandemic. The combination of variables analyse in this study has never been studied before. The population of this study is the Indonesian sampled 241 respondents with non-probability sampling technique and using a purposive sampling method. Data were collected using a questionnaire with a five-level Likert scale. This research uses multiple linear regression analysis methods with SPSS software. The results showed that the variables attitude toward behavior, subjective norm, perceived behavioral control, perceived susceptibility, perceived severity, and perceived benefit had a significant effect on the disciplinary intention of health protocols in Indonesia during the COVID-19 pandemic.
Scenarıo of Human Resources Management to Increase Commıtment of Mıllennıal Employees in Indonesıa Fınancıal Servıce Authorıty Yanda Ekaputra Hermawan; Syamsul Maarif; Anggraini Sukmawati
APMBA (Asia Pacific Management and Business Application) Vol 10, No 3 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.010.03.6

Abstract

Currently, 70% of the composition of Indonesia Financial Service Authority (OJK) employees are millennials, therefore OJK has an interest in maintaining the commitment of these millennial employees to maintain OJK performance in the future. The purpose of this research is to develop HR management scenarios to increase the commitment of OJK millennial employees, which is preceded by a study on the effect of the generation gap, organizational culture, employee engagement, and location fit on organizational commitment using the Mann- Whitney test, PLS-SEM, and scenario planning. The results of the Mann-Whitney test show that currently there is a generation gap at OJK, further results from the PLS-SEM show that the generation gap, organizational culture, and employee engagement have a significant effect on organizational commitment, including the mediating effect of employee engagement and the moderating effect of location fit according to organizational commitment show the same result. Based on the test results, an HR management strategy was developed to increase the commitment of OJK millennial employees by using a scenario planning millennial approach in four scenarios: optimal, aggressive, selective, and minimal.
The Effect of Cloud-Based Supply Chain Integration and Information Security Initiatives on Supply Chain Robustness and Performance Rani Mahita Aji; Triwulandari Satitidjati Dewayana
APMBA (Asia Pacific Management and Business Application) Vol 10, No 3 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.010.03.11

Abstract

The purpose of this research is to examine the relationship among cloud-based supply chain integration, information security initiatives, supply chain robustness and supply chain performance. This research gathered from 132 respondents, professional workers of seven telecommunication service provider companies in Indonesia located in the capital city of Jakarta. The study used an online questionnaire with a Likert scale of 1-5. PLS-SEM method is used to test relationship between variables with SmartPLS software version 3.0. The results show that cloud-based supply chain integration and information security initiatives have a positive and significant effect on supply chain robustness, supply chain robustness also has a positive and significant effect on the supply chain performance. In addition, cloud-based supply chain integration and security initiatives have a positive and significant impact on supply chain performance through the mediation of supply chain robustness. This research shows that companies can take opportunities to improve supply chains through the application of cloud technology in supply system integration, but still need to improve supply information security initiative in order to create a robust supply chain against various threats, disruptions, and disasters.
Linking Person-Job Fit and Perceived Organization Support to Increase Public Employee Performance: The Role of Innovative Behavior in Workplace Gerry Suryosukmono; Praningrum Praningrum; Fahrudin Js Pareke
APMBA (Asia Pacific Management and Business Application) Vol 10, No 3 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.010.03.3

Abstract

This study aims to examine and analyze the effect of P-J fit and perceived organizational support on task performance mediated by innovative behavior. This study provides empirical evidence regarding the role of innovation in increasing the fit between a person and his work and organizational support in improving task performance. The population of this study is civil servants who work in the Bengkulu Provincial Government, one of the largest province in West Part of Indonesia. The number of respondents taken amounted to 155 people. This study uses the Structural Equation Modeling (SEM ) method using the Partial Least Square (PLS) method with SmartPLS software application version 3.0. The study concludes that P-J fit positively affects organizational commitment and task performance based on the research conducted. The perceived support factor from the organization also affects innovative behavior and task performance. In a mediating relationship, P-J fit mediated by creative behavior will affect task performance. However, this study found that the ties built by P-J fit on task performance directly had a more significant effect than when mediated by innovative behavior. Organizational support mediated by creative behavior also improves task performance, although not as big as the direct effect of organizational support on employee performance. This research also contributes to the development of social exchange theory by using the innovation factor as a supporter.
The Effect of Proactive Personality, Work-Life Balance and Work Engagement on Turnover Intention Syara Syara; Tantri Yanuar Rahmat Syah
APMBA (Asia Pacific Management and Business Application) Vol 10, No 3 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.010.03.7

Abstract

This study aims to seek the determinant of turnover intention in non profit organizaiton. The transfer of employees is an important issue in the organization that management must consider. Efforts to deter this valuable employee are essential. This study was conducted to determine the relationship between proactive personality, work-life balance, and work involvement to the turnover intention, which is gender moderated. This research is expected to add information at the theoretical and scientific level of organizational management and positive managerial implications for the management of profit or non-profit organizations. The data are collected in this study using a survey method with an online questionnaire sampled 210 respondents and the hypothteses are analyzed using the Structural Equation Model (SEM) method This study found that proactive customer service providers were first engaged in their work and showed a low turnover intention. Also, the intention will be low if the work-life balance of the employees is high.
Digital Transformation Project: Digitalization of Budgeting Process at XYZ Shafira Amanda Umar; Gatot Yudoko
APMBA (Asia Pacific Management and Business Application) Vol 10, No 3 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia is one of Southeast Asia's country with the fastest-growing digital economies. State-owned enterprises (SOEs) or Badan Usaha Milik Negara (BUMN) can play a significant role in supporting Indonesia in its digital transformation. One of the SOEs that has used technologies to aid in the digital transformation is XYZ company. Currently, there is an ongoing project of budgeting process digitalization using Anaplan's integrated cloud-based platform which consists of three phases. This research aims to identify root causes of issues occurring in Phase 1, generate solutions to address the root causes, and prevent the same issues to happen in Phase 2. Current issues are related to system inflexibility, XYZ human capital, system bugs, and XYZ reporting complexity, which are rooted from five root causes. It has been discussed that only four out of five root causes can be solved since they are still within XYZ’s reach. This research generates six proposed solutions utilizing PMBOK Project Resource Management Knowledge Area and Organizational Process Assets (OPA). There are three prioritized solutions that need to be implemented soon before starting Phase 2, which are lessons learned discussion and documentation, knowledge transfer, and budgeting guideline formulation.
Intellectual Ability Effect on Management Lecturer Performance: The Role of Competence as Position Improvement Mochammad Munir Rachman; Bisma Irianto; Sugijanto Sugijanto
APMBA (Asia Pacific Management and Business Application) Vol 10, No 3 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Within the Indonesian higher education context, the tri dharma (three main academic activities) of lecturer activities are ensured to improve their performance. It is related to their intellectual ability, and competence. Both of these are important factors in supporting the quality of higher education. The study was conducted on 200 respondents by distributing questionnaires to the respondents. This paper finds that intellectual ability has a strong influence on the competence of lecturers, indirectly being able to produce a positive effect on their performance. However, it is not as strong as directly affecting their performance. This is realized, they have a logical, inspirational, creative and innovative thinking pattern in completing the tri dharma task. Such as education, producing scientific papers published in reputable national and international journals, publishing the results of community service, and contributing to other activities. In short, the stronger the professional competence, the higher the performance success achieved, because of the contribution of intellectual ability as an independent domain.
The Role of Tourist Attitude Toward Destination Awareness, Destination Personality And Future Visit İntention Ersy Ervina; Vany Octaviany
APMBA (Asia Pacific Management and Business Application) Vol 11, No 1 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.011.01.1

Abstract

Creating tourist visit intention in the future is a challenge for tourism industry, but lack attention of the evaluation how tourist attitude mediating destination awareness and destination personality on future visit intention. This paper aims to analyze the direct and indirect effects of destination awareness and destination personality on future visit intention with the mediating role of tourist attitude. A quantitative technique utilizing a questionnaire is utilized to gather data. The Lameshow sampling method was used to acquire a sample of 100 respondents for this investigation. The data analysed using the Partial Least Squares Structural Equation Model (PLS-SEM). Result obtained destination awareness and destination personality have a positive effect on tourist attitude. Destination personality also has a positive effect on future visit intention. Meanwhile, destination awareness has a positive but not significant effect on future visit intention. The findings of this study show that tourists' positive attitudes play a key role in bridging the gap between destination awareness and destination personality in terms of future visit intentions. Repeat visits in the future will be more beneficial if a destination takes initiatives to influence tourists' positive attitudes, particularly on destination awareness. Futures study might cover the service industry, with a comparison utilizing the suggested model. Furthermore, the intended model might be confirmed by gathering data from a large number of respondents. These results provide new theoretical and practical implications for tourism destination marketing and policymakers
Superwomen: Battles of Work-Family Chrisanty Victoria Layman; Jacob Donald Tan
APMBA (Asia Pacific Management and Business Application) Vol 11, No 1 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.011.01.7

Abstract

The purpose of this paper to examine the influence of work characteristics and family characteristics towards interference in work and interference in family amongst working Indonesian women.The data for this study were collected using questionnaire directed towards working women who are still holding family related roles. A total of 209 respondents was used in this study. Data analysis was done using Structural Equation Modelling approach using the help of SPPS AMOS. The study found that work characteristics and family characteristics all influence work interference family and family interference with work. In addition, the support of family, partner, network, and other services plays at a significant moderate to either affect positively or negatively towards work interference to family or family interference to work. The study's findings showcased women are involved in the gig economy, when like in the case due the pandemic, many women jump into work for additional income for their households.  With working women awareness towards work interference with family, workplaces for women should need to put in place policies that would not let the work compete to her priorities in family. The study showcased that there is a significant moderating effect of support towards work interference with family and family interference with work. And both variable work interference with family and family interference with work could be studied separately.

Page 16 of 44 | Total Record : 439

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