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PENGARUH KEPUASAN TERHADAP LOYALITAS DENGAN SWITCHING COST SEBAGAI VARIABEL INTERVENING PADA PELANGGAN PROVIDER PREPAID TELKOMSEL DI KOTA MEDAN Katrin Evalastri Hutapea; Paham Ginting; Sutarman Sutarman
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 2 (2017): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v3i2.344

Abstract

Telecommunication companies in Indonesia are now in slack condition. They are not able to apply the strategy of market expansion to increase their profit. Therefore, maintaining customer loyalty is one of the best ways to satisfy customers. However, customer satisfaction is not enough to maintain customer loyalty since competitors also apply the same thing. In order to forestall the move of customers, it is necessary to apply switching cost strategy. The objective of the research was to find out the influence of satisfaction on loyalty through switching cost in Telkomsel customers in Medan.The samples were 160 respondents, taken by using convenience sampling technique. The data were gathered by using likert instrument and analyzed by using descriptive analysis, cross tabulation, and partial least square (PLS). The result of the research showed that all hypotheses could be confirmed. Satisfaction had positive influence on switching cost, switching cost had positive influence on loyalty, and satisfaction had positive influence on loyalty. However, in this research, switching cost could not mediate the influence of consumer satisfaction on loyalty. Direct influence of satisfaction on customer loyalty was higher than that through switching cost.Keywords: Satisfaction, Switching Cost, Loyalty
Aplikasi Metode TOPSIS FUZZY Dalam Menentukan Prioritas Kawasan Perumahan Di Kecamatan Percut Sei Tuan Meliya Ningrum; Sutarman Sutarman; Rachmad Sitepu
Saintia Matematika Vol 1, No 1 (2013): Saintia Matematika Januari 2013
Publisher : Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1059.214 KB)

Abstract

Pada tulisan ini didiskusikan aplikasi metode TOPSIS fuzzy untuk menentukan prioritas kawasan perumahan di Kecamatan Percut Sei Tuan. Kriteria yang digunakan adalah jarak dengan ibukota kecamatan, kepadatan penduduk disekitar lokasi, pengembangan sarana lingkungan, pengembangan prasarana lingkungan, aksesibilitas masyarakat dan harga tanah.
PERBANDINGAN METODE LEAST TRIMMED SQUARES DAN PENAKSIR M DALAM MENGATASI PERMASALAHAN DATA PENCILAN Sri Wulandari; Sutarman Sutarman; Open Darnius
Saintia Matematika Vol 1, No 1 (2013): Saintia Matematika Januari 2013
Publisher : Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.859 KB)

Abstract

Analisis regresi digunakan untuk mengetahui hubungan antar variabel.Salah satu metode penaksir parameter dalam model regresi ini ialah metode kuadratterkecil. Di dalam penelitian ini digunakan simulasi terhadap empat kelompok datayang terdiri atas 20 observasi. Tulisan ini bertujuan untuk membanding dua metoderegresi robust yakni Least Trimmed Squares (LTS) dan penaksir M. Dari hasil simulasipada penelitian ini, LTS memberikan hasil perbandingan rata-rata kuadratsisa yang lebih baik daripada penaksir M dan metode OLS. Sementara itu, penaksirM juga menghasilkan rata-rata kuadrat sisa yang lebih baik daripada metode OLS.
MODEL REGRESI SPASIAL UNTUK ANAK TIDAK BERSEKOLAH USIA KURANG 15 TAHUN DI KOTA MEDAN Musfika Rati; Esther Nababan; Sutarman Sutarman
Saintia Matematika Vol 1, No 1 (2013): Saintia Matematika Januari 2013
Publisher : Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.539 KB)

Abstract

Penelitian ini dilakukan untuk menentukan model anak tidak bersekolahusia kurang 15 tahun di kota Medan menggunakan regresi spasial, menganalisisfaktor-faktor yang mempengaruhinya serta mengkaji efektifitas metode regresispasial dalam menganalisis kasus tersebut. Analisis yang digunakan yaitu SpatialAutoregressive Model (SAR). Hasil analisis menunjukkan bahwa variabel prediktoryang mempengaruhi variabel respon adalah jumlah penduduk prasejahtera, jumlahsekolah SD, dan rasio antara anak yang bersekolah dengan anak tidak bersekolah(ATB) kurang 15 tahun. Nilai koefisien determinasi (R2) adalah 95.70 %.
Peningkatan Keterampilan Bahasa Inggris SMPN 19 Mataram Melalui Model Triple P Lela Rahmawati; Sutarman Sutarman
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 1 No 2 (2021): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (806.635 KB) | DOI: 10.30812/adma.v1i2.1030

Abstract

SMPN 19 Mataram which is in the area of ​​Jalan DR. Soedjono Lingkar Selatan No.14, Dasan Cermen, Sandubaya district, Mataram City, West Nusa Tenggara. Because the location of the school is included in the suburbs and the English language skills at the school are still low. Based on the conditions above, the Teaching team is interested in conducting education service by providing an English language course using Triple P model for the students in SMPN 19 Mataram. This course used the media Triple P (Present, Practice, Production) method with the aim of making the course activities more interesting and easier for the course participants. This English coursing activity has a positive impact on the students in SMPN 19 Mataram. These positive impacts are seen through the result of the coursing process. Within a few months of following the coursing process by using Triple P media, the learning outcomes of the training participants increased. Before participating in the coursing, the coursing participants considered English was a difficult language to learn, but after participating in the coursing by using Triple P media the students began to experience the convenience and the students thought that learning English using Triple P media was fun.
AKUNTABILITAS KEPEMIMPINAN PADA KEPENDIDIKAN BERBASIS AGAMA ISLAM Sutarman Sutarman; Agus Salim; Ujang Cepi Barlian
Rausyan Fikr : Jurnal Pemikiran dan Pencerahan Vol 14, No 02 (2018): Rausyan Fikr
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/rf.v14i02.912

Abstract

Abstrak:Akuntabilitas kepemimpinan pada tenaga kependidikan berbasis agama merupakan elemen terpenting dalam pendidikan. Pendidikan yang berkualitas dapat diwujudkan apabila sekolah memiliki pemimpin dan tenaga pengajar yang berkualitas serta memiliki komitmen dan integritas yang tinggi untuk memajukan pendidikan yang berkualitas.. Ada empat komponen utama yang dapat dijadikan kriteria umum sebagai acuan untuk meneningkatkan kualitas pada sebuah lembaga kependidikan, yang meliputi (1) pembelajaran peserta didik(2) kesempatan untuk belajar, (3) responsif terhadap peserta didik, orang tua, dan masyarakat, (4) kapasitas kemampuan dalam perbaikan lembaga pendidikan.Kata kunci : Akuntabilitas, Kepemimpinan, Kependidikan
GAMBARAN POLA ASUH ORANG TUA YANG MENIKAH DI BAWAH UMUR DI KECAMATAN PANJALU KABUPATEN CIAMIS TAHUN 2021 Daniel Akbar Wibowo; Sutarman Sutarman
Jurnal Keperawatan Galuh Vol 3, No 2 (2021): Juli
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jkg.v3i2.5692

Abstract

Berdasarkan data dari United Nation Development Economic And Social Affairs (UNDESA), dikatakan bahwa Indonesia merupakan salah satu Negara dengan angka kejadian pernikahan dini yang masih tergolong tinggi yaitu sebesar 34%, Negara Indonesia menjadi urutan ke 37 dari 158 negara di dunia, sedangkan di Asia Indonesia berada di urutan kedua setelah Kamboja (Ayu, 2020). Upaya indonesia menurunkan pernikahan dini dengan cara pemerintah membuat aturan UU usia minimal menikah yaitu 19 tahun baik wanita maupun pria. Tujuan dalam penelitian ini untuk mengetahui gambaran pola asuh orang tua yang menikah di bawah umur. Penelitian ini termasuk kedalap penelitian deskriptif kuantitatif dengan maksud untuk mengetahui bagaimana pola asuh orang tua yang menikah di bawah umur. Populasi pada penelitian ini menggunakan total sampling dengan jumlah 39 responden. Pengambilan data dengan cara memberikan kuisioner. Uji statistik menggunakan product moment. Hasil penelitian menunjukan gambaran pola asuh orang tua yang menikah dibawah umur , sebagian besar pola asuh otoriter sebanyak 20 orang (51,1%), hampir sebagian pola asuh demokratis sebanyak 12 orang (30,8%) dan sebagian kecil pola asuh permisif sebanyak 7 orang (17,9%).Based on data from the United Nations Development Economic And Social Affairs (UNDESA), it is said that Indonesia is one of the countries with a high incidence of early marriage at 34%, Indonesia ranks 37 out of 158 countries in the world, while in Asia Indonesia is in second place after Cambodia (Ayu, 2020). Indonesia's efforts to reduce early marriage by the government make rules for the minimum age of marriage, which is 19 years for both women and men. The purpose of this study is to determine the description of parenting patterns of parents who marry underage. This research includes quantitative descriptive research with the aim of knowing how the parenting pattern of parents who marry underage. The population in this study used a total sampling of 39 respondents. Collecting data by giving a questionnaire. Statistical test using product moment. The results of the study show an overview of parenting patterns of parents who marry underage, most of the parenting patterns are authoritarian as many as 20 people (51.1%), almost part of democratic parenting as many as 12 people (30.8%) and a small portion of permissive parenting as many as 7 people (17.9%).
The Relationship of Consumer Preference, Value Creation, and Global Supply Chain in the Third Wave Coffee Business in Sumatera Utara, Indonesia Lailan Tawila Berampu; Sirojuzilam Sirojuzilam; Sutarman Sutarman; Beby K.F Sembiring
International Journal of Supply Chain Management Vol 8, No 6 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.909 KB)

Abstract

Abstract— The third wave of the coffee era has a significant impact on increasing the coffee drinkers in Sumatera Utara. It saw from the ease of finding local coffee shops in this area. Therefore, the higher levels of competition made much local coffee shops in Sumatera Utara facing a high rate of failure. One reason many local coffee shops fail to manage their stores in the long run is that, local coffee shops in Sumatera Utara do not yet understand the preferences of coffee drinkers in the third wave coffee era. This study focuses on how the coffee business trend in the third wave era can be enhanced through preference and value creation based on Global Supply Chain and consumer preference as theoretical background. This study utilizes non-probability sampling and there 97 coffee shop owners were participated. The result of this study showed that value creation has a significant effect on the Global Supply Chain, value creation has no significant effect on preference. Value creation has a significant effect on Global Supply Chain through consumer preference in the third wave coffee business in Sumatera Utara. This study can be helping business consumers in Sumatera Utara to understand the factors of consumer preferences and create unique values for each coffee shop to gain competitive advantages.
THE DEVELOPMENT OF TEACHING MATERIALS ON TOIEC READING FOR IMPROVING A MINIMUM SCORE STANDARD THROUGH THE ANALYTICAL SKILL ON QUESTION ITEMS Siti Maisaroh; Sutarman Sutarman; Nunung Nurmaesah
Journal of English for Academic and Specific Purposes (JEASP) Vol 4, No 2 (2021)
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/jeasp.v4i2.14428

Abstract

Students at STMIK Bina Sarana Global is given TOEIC as one of compulsory subjects. However, after four years since TOIEC was taught, students had not significantly improved both their analytical skill of the question items as expected and in the targeted minimum score as to be achieved. The teaching materials have undergone changes for three times. Nevertheless, students still find the textbooks hard to understand, resulting in the low score students gained, particularly in the Reading section. This research is aimed at designing teaching materials to assist students in developing their analytical skill, with ADDIE as its research Method.  ADDIE which encompasses five phases -- Analysis, Design, Development, Implementation, and Evaluation became the basis analytical skill from which this in-depth research was conducted. The TOEIC Reading Skills textbook provides the content of units, which commences from the warm up activity, followed by topic explanation, to practice tests and word lists. Twenty students as the subjects of this research and a group of 6 lecturers served as evaluators whom were involved for the purpose of giving more thorough analyses towards the book content. Implementing mixed-method research in the data collections and analyses, the development of the teaching materials has been proven to be valid, effective, and practical.  Students felt at ease comprehending the explanation, grew their interest in relation to the teaching materials and performance well on the practice test. As a result, they have shown significant improvement in sharpening their analytical skill towards the Reading question items and in obtaining a higher score. These were proven from the Post-Test, class discussions, interview, and questionnaire results.
PENGEMBANGAN SISTEM COMPUTER BASED TEST (CBT) TINGKAT SEKOLAH Sugiyono Sugiyono; Sutarman Sutarman; Tri Rochmadi
Indonesian Journal of Business Intelligence (IJUBI) Vol 2, No 1 (2019): Indonesian Journal of Business Intelligence (IJUBI)
Publisher : Program Studi S1 Sistem Informasi Fakultas Komputer dan Teknik Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (24.361 KB) | DOI: 10.21927/ijubi.v2i1.917

Abstract

Evaluation activities are part of the learning process at every level of education. The evaluation model or method also varies, from written tests to practical tests. Of the many evaluation methods, written evaluation or written test is an evaluation method that takes up a lot of paper, which is about 166 million pieces of paper for one national examination throughout Indonesia. The purpose of this study is to use a Computer Based Test (CBT) system that can be used as an alternative to overcome the problem of excessive paper use. The research method used in this study is R & D combined with ADDIE learning design concepts. This CBT system uses the PHP (Persolan Hypertext Preprocessor) programming language with a MySQL database connection to manage the content of the CBT system itself. This CBT system is intended for junior high / high school / vocational / equivalent levels with a trial percentage value of 83.34% for product validation test, 100% for operator user test and 88.94% for user test.