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INDONESIA
Jurnal Manajemen Indonesia
Published by Universitas Telkom
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Articles 307 Documents
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Influencer Marketing and Online Advertising as A Digital Marketing: A Case Study Green Beauty Products Yusiana, Rennyta; Hurriyati, Ratih; Dirgantari, Puspo Dewi; Disman, Disman
Jurnal Manajemen Indonesia Vol. 23 No. 3 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i3.6772

Abstract

The beauty industry in Indonesia is experiencing rapid growth, driven by factors such as a large young population and increasing purchasing power. The government is also encouraging improvements in the supply chain of raw materials to increase the national added value. Additionally, advancements in technology and the rise of social media and digital platforms have provided opportunities for the promotion and dissemination of beauty products. Influencer marketing and online advertising have become popular strategies for promoting beauty products. These techniques have been found to have a positive impact on consumer purchase decisions. Green brand knowledge has also gained importance in the beauty industry, as consumers are becoming more conscious of environmental issues and seeking sustainable and eco-friendly products. Therefore, this study aims to examine the impact of influencer marketing, online advertising, and green brand knowledge on the purchase decisions of green beauty products. The study utilizes a quantitative research approach and analyses data from 100 consumers. The findings suggest that influencer marketing and online advertising, have a direct impact on purchasing decisions, while green brand awareness has an insignificant impact on purchase decisions. The study recommends that companies focus on creating high-quality influencer content and implementing effective online marketing strategies to enhance the impact of these techniques. Additionally, companies should choose influencers and platforms aligned with their target audience. The study acknowledges limitations in sample size and research method and suggests further research to validate the findings. Keywords—Influencer Marketing; Online Advertising; Green Brand Knowledge; Purchase Decision
The Application of Supply Chain Risk Management Assessment in Smallscale Fisheries in Bangka Belitung, Indonesia Using Probabilistic Risk Analysis (PRA) Method Ardiatika, Yugo; Mahjoub, Mohamed-Badrane; Novieningtyas, Annisaa
Jurnal Manajemen Indonesia Vol. 23 No. 3 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i3.6773

Abstract

Indonesia’s small-scale fisheries contributed as the second large fishing country which create an economy of scale throughout the food security. However, fish capturing from the indigenous livelihood weighed an inefficiency on the production volume due to limited resources and knowledge. The research aims to benefit by applying supply chain risk management on fishery products in Bangka Belitung, Indonesia across its regencies with product-hub placement. The objective is to identify the local risk distributions and most vital causes to cumulative losses for specific fish commodities. The research would specify the least to most common risk occurred. The research is a triangulation method consisting of probabilistic risk analysis, interviews, and direct observations. The result showed there is a significant level of risk outspread around each municipality in Bangka Belitung, showing from the capture, sampling, and fishery businesses production data. The lead time in days and price per unit became the two main factors as it validates the risk occurrence. The government strategy was limited on the high number of volume and potentials, a case would be shrimps. Indeed, there is an indication that high risks are occurring in most small lead time fishery businesses across Bangka Belitung with mackerel fish as the main spoilage, followed by crab, and yellow-tail scads. The findings showed there is an average of 35,00% risk inside 30,36% fishery businesses in Bangka Belitung and the risk impact per business capture ranged between 0,33 to 0,77 probability. The total risk for price reached 94.78% of the total fish commodities. Keywords—Probabilistic Risk Analysis; Product-Hub; Risk Management; Small-Scale Fisheries; Supply Chain
The antecedents of purchase intention on healthy instant noodle products: Is it worth fighting for? Alamanda, Dini Turipanam; Wibowo, Lili Adi; Disman, Disman; Anggadwita, Grisna
Jurnal Manajemen Indonesia Vol. 24 No. 1 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i1.6850

Abstract

Instant noodles are one of the favorite foods in Indonesia. Many food and beverage companies compete to attract consumer interest by providing promotions for various flavors of instant noodle products. The health issue of instant noodle products has become a concern for business owners who want to provide healthier food. However, the importance of healthy food has yet to receive a positive and significant response from Indonesian consumers. Increasing consumer interest in healthy food in Indonesia is crucial since it can significantly affect public health. This study aims to measure the effect of convenience, advertising, subjective norms, and product attributes as antecedents of people's purchase intention for healthy instant noodle products. This research used a quantitative approach by distributing questionnaires to respondents selected through a purposive sampling technique based on the criteria: consumers of healthy instant noodle products who have previously purchased instant noodles or a variety of healthy instant noodles. A total of 210 respondents participated in filling out this research questionnaire. Partial least squares structural equation modeling (PLS-SEM) was used as an analytical technique. The results of this study indicate that subjective norms are not proven to be an antecedent that affects consumer purchase intentions for healthy instant food products. In contrast, product attributes are the most influential antecedent. This study provides academic implications by adding literature on the antecedents of people's purchase intentions for healthy instant noodle products. The practical implications, especially for business owners, are shown by helpful information to improve campaigns, promotions, and product sales. Keywords—Consumer behavior; Healthy instant noodles; Marketing management; Purchase intention
The Nexus Between Green HRM Practices And Organizational Sustainability Performance: Evidence From Indonesia Nugraha, Andhyka Tyaz; Sunarti, Sunarti; Makitsuna, Farhand
Jurnal Manajemen Indonesia Vol. 24 No. 2 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i2.6925

Abstract

Green Human Resource Management (GHRM) is an management approach that pursues to integrate environmental perspective into conventional human resource activities. This approach is characterized by a systematic and scheduled synchronization with the organization’s environmental priorities, which is viewed as providing a balanced perspective that aligns employees with the organization’s environmental policy. Introducing, enforcing, and embracing systemic changes among employees is one of the most important GHRM objectives, as green-based activities are frequently difficult to implement. GHRM practices serve a crucial role in the context of organizational sustainable development in achieving sustainability objectives. Prior research has evaluated GHRM as a unidimensional or second-order construct consisting of three or four dimensions. However, the current study extends previous research by identifying six categories of GHRM practices and empirically evaluating the impact of each of these elements on corporate sustainability. The study collected data from 347 HR directors working in Indonesian organizations and analyzed the data using SmartPLS 3.2.8. The findings revealed that three out of the six GHRM activities were significantly related to organizational sustainability performance. The study offers theoretical and practical implications for potential researchers and HR managers, particularly in the Indonesian context.
Digitalization of SMEs to Survive Amid The Pandemic Purba, Abdul Rahman Sutara; Balqiah, Tengku Ezni
Jurnal Manajemen Indonesia Vol. 24 No. 1 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i1.6948

Abstract

The purpose of the research conducted was to understand the relationship of internal factors of SME digitalization on the company's financial performance during the pandemic to test 5 hypotheses. This study used a survey method, questionnaires to get respondents' answers. A purposive technique was used and managed to collect 359 respondents who had small to medium medium-scale businesses. Furthermore, the research model was tested statistically with PLS-SEM analysis techniques. Based on the results of data processing and analysis, it is proven that all hypotheses are acceptable, which shows that the internal factors of digitalization of SME companies, namely information and technology, employee skills, and digital strategies, have a positive and significant effect on the digitalization of SME companies. Furthermore, digitalization affects the company's financial performance where employee skills have the largest variable of the three factors. Digitalization is able to mediate the influence of information and technology, employee capabilities, and digital strategies on the financial performance of SMEs. This result shows that digitalization is also important, especially during a pandemic where SMEs must adapt to technology so that they can survive by maintaining their business performance. These findings add to the empirical development of literature on SME digitization factors such as information and technology, employee skills, and digital strategies. In addition, this study also provides an understanding of how much influence these three factors can affect the digitalization of SMEs. Keywords— Digitalization; Employee Skill; Financial Performance; Information and Technology; SMEs
Unveiling Employee Turnover Phenomena in South East Asia’s Largest Population Utami, Ami Fitri; Nur Suci, Rumondang Puji; Shakira, Aisyah
Jurnal Manajemen Indonesia Vol. 23 No. 3 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i3.7021

Abstract

Generation Y is known as a generation that grew up with technological advances, creating more dynamic, creative, and career development-oriented employees. However, they are also known as having a low level of loyalty. It is caused because Gen Y tends to have high turnover intentions. Companies need to understand the values of Gen Y to develop management strategies so employees can be maintained. Employees who feel their contribution is valued by their organization will have a high commitment to the company. It also happens when they feel the supervisors show concern for them. This study aims to identify the role of person-organization fit, perceived organizational support, and perceived supervisor support on the turnover intention of Jakarta’s Gen Y employees. The analytical method is quantitative, with 428 samples. The results of this study shall be considered for companies to determine the exact strategies for Gen Y employees. Keywords— Generation Y; Turnover Intention; Person-Organization Fit; Perceived Organizational Support; Perceived Supervisor Support
Pemetaan Penelitian Wealth Manajemen (2013 - 2023); dengan Bibliometrik Vosviewer dan Tinjauan Pustaka Rohmadi; Bagaskara, Doni yusuf; Hikmah, Ulvi Faiqotul
Jurnal Manajemen Indonesia Vol. 24 No. 2 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i2.7151

Abstract

This study aims to map the topic of wealth management using a mix-method approach, which combines biometric studies of VOSviewer and review literature. Research period of 10 years (2013-2023). Data analysis techniques include: (1) mapping the number of journal publications around wealth management; (2) mapping the results of VOSviewer bibilometric visualization related to wealth management topics by mapping network visualization, overley visualization, density visualization; and (3) mapping research topics around wealth management using the Review literature study. The results showed that (1) based on mapping the number of journal publications, there were 300 wealth management topics; (2) Based on network visualization mapping, there are 5 clusters with 65 topics related to wealth management. Based on Overley Visualization mapping, it shows the longest publication year, namely Islamic Wealth Management, and research with the latest year, namely Wealth Management Bank. Based on density visualization mapping, the most researched topics are wealth management, product wealth management and Islamic wealth management while the topics that are rarely studied are bank wealth management, industry, business, accumuation, and firm wealth management, private banking; (3) Based on the mapping of the Review literature, there are 11 topics around wealth management. The application of this research is to map topics related to wealth management and show research rarely researched and popular research to be researched so that it can be a reference for further research with related themes.
The Impact of Entrepreneurial Strategy on the Firm Performance of Indonesian Technology Startups Triono, Sunu Puguh Hayu; Rahayu, Agus; Wibowo, Lili Adi; Alamsyah, Andry
Jurnal Manajemen Indonesia Vol. 24 No. 1 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i1.7303

Abstract

Changes in the business environment, driven by technology and globalization, increase the urgency of a strategic orientation for new ventures and, conversely, an entrepreneurial orientation for established firms. Technology startups, as "innovation machines," face unique challenges related to the environment, competition, and resource limitations. Therefore, they need to be more strategic in conducting their business. Entrepreneurial strategy is a new strategic framework specifically formulated for startups. However, the effect of this strategy on firm performance has not been confirmed. This study investigates the relationship of entrepreneurial strategy on the tech startup’s firm performance. A conceptual model was developed based on the strategic management framework, including strategy formulation, implementation, and evaluation. The data was collected via an online survey and was able to gather 39 respondents, dominated by the fields of SaaS, Edutech, and health tech. The data was then analyzed using SmartPLS software. The analysis showed that entrepreneurial strategy has a positive effect on firm performance, value offering (value-based strategy), and innovation ambidexterity. Further analysis found that there was no significant mediation effect or indirect relationship. Additionally, the predictability analysis found that the structural model in this study has moderate predictability power. The results of this study contribute to the strategic entrepreneurship field by providing evidence of how entrepreneurial strategy can improve tech-startup firm performance. Lastly, the limitations in this study can provide new opportunities for future research, especially related to objects, operationalization, and conceptual models. Keywords— Entrepreneurial Strategy; Innovation Ambidexterity; Offered Value; Startup’s Firm Performance; Strategic Entrepreneurship
Model Analysis of the Mediation Effect of Customer Satisfaction on Customer Loyalty in Mitratel Companies: The Role of CRM and Company Reputation as Predictors Sugiat, Maria; Sudirman, Acai
Jurnal Manajemen Indonesia Vol. 24 No. 1 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i1.7353

Abstract

The rapid growth of tower assets among Indonesia's three main tower providers shows the increasingly tight competition within the telecommunications business. Therefore, this research analyzed the mediating effect of customer satisfaction on customer loyalty with customer relationship management (CRM) and company reputation as predictors using data from customer satisfaction research conducted with Mitratel clients. The data collected comprised 155 current and former customers of the Mitratel Tower company, collected from survey responses. The data was qualitatively evaluated and analyzed statistically using data processing techniques applied in the SEM-PLS analysis procedure. The result showed that CRM and company reputation directly impact customer satisfaction and loyalty. However, the impact of CRM on loyalty cannot be influenced directly due to the complexity of factors affecting customer loyalty. While customer satisfaction is important in building loyalty, other factors such as price, service quality, brand reputation, and psychological factors also play a significant role. This research provides in-depth insight into how factors such as customer satisfaction, CRM, and company reputation interact to influence customer loyalty. It is also an important basis for Mitratel Companies to design more effective policies and strategies to improve business performance and maintain market share. Keywords—CRM; Company Reputation; Customer Satisfaction; Customer Loyalty
The Effectiveness of The Use of E-Commerce and Digital Payment on Brand Awareness of Private Regional Drinking Water Companies (PDAM) Dedi, Dedi; Frihatini, Farida; Kusnadi, Yadi
Jurnal Manajemen Indonesia Vol. 24 No. 1 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i1.7362

Abstract

Customer satisfaction is the main focus of the company to increase Brand Awareness, influence company value, and achieve goals. This study aims to evaluate the effectiveness of E-commerce and Digital Payment on Brand Awareness and customer satisfaction at private PDAMs. Quantitative methods were used with a sample of 98 customers and multiple linear regression analysis. The results showed that E-commerce and Digital Payment partially positively affected Brand Awareness, with t values of 4.416 and 4.656, respectively (value > t table). Simultaneously, both factors have a positive effect on Brand Awareness, with a calculated f value of 29,979 (value> f table) and a significance level of 0.000. E-commerce and Digital Payment together contribute 38.7% to increasing Brand Awareness (R square 0.568), while the rest is influenced by other factors not included in this study. Keywords— Brand Awareness; E-commerce; Digital Payment; Customer Satisfaction

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