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INDONESIA
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Published by Ikatan Sarjana Komunikasi Indonesia
ISSN : -     EISSN : -     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice
Arjuna Subject : -
Articles 285 Documents
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Enhancing Brand Loyalty: From Sensorial Experience to Affective Experience Izzah, Nurul; Sumartias, Suwandi; Perbawasari, Susie
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 2 (2023): December 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i2.915

Abstract

This research discusses a café in Makassar city called Pyur For You café, which provides an exciting experience to its consumers. This research analyzes how brand loyalty can form through sensory experience and affective experience. This research is a qualitative case study with informants from Pyur For You café consumers selected randomly and met directly in the café area. This research involved three consumers who have come to the café repeatedly and recommended the café to their relatives. From the findings of this research, consumers of Pyur For You cafe have received a sensory experience in the cafe area through their sight, smell, taste, and hearing. After receiving a sensory experience, it successfully forms a compelling consumer experience. Sensory experience and affective experience then become variables that help to increase brand loyalty. However, its application can still be maximized again.
Warung Segar's Digital Branding Strategy in Growing Interest in Online Groceries Shopping Tiara, Olga; Zubair, Feliza; Yustikasari, Yustikasari
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 2 (2023): December 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i2.917

Abstract

The COVID-19 pandemic has a significant impact on the survival of startup business units. Startups are required to design brilliant strategies to survive. One of the strategies that startups can do is the digital branding process, which allows startups to have a strong position in the market. This study of Warung Segar's branding strategy in Growing Interest in Groceries Shopping Online uses qualitative methods and a case study approach. Qualitative research looks at the ideas, observations, opinions, and beliefs of the people studied. The purpose of the study is to find out how the technology, elements, processes and operations of Startup Warung Segar do digital branding in order to grow the interest of Groceries Shopping Online. The results of the study provide results that Warung Segar which has used Digital Branding can survive and is able to boost sales with a market oriented branding approach, Warung Segar has an understanding of the urgency of internal branding as a manifestation of the Spirit of Goodness which is based on integration and comprehensive treatment of the brand.
Exploring Lecturers Ethical Dilemmas in Digital Communication: A Case Study of Telegram Usage in College Education in Russia Santanna, Ekaterina A.
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 2 (2023): December 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i2.919

Abstract

This research examined the ethical implications of using Telegram chats in college education, focusing on the Social Penetration Theory (SPT) to understand its impact on interpersonal relationships. The study aims to identify ethical dilemmas faced by lecturers and chat administrators. Data was collected from the Creative Industry Faculty in Novosibirsk, Russia, using hermeneutic phenomenological interviewing between February and April 2023. The sample includes six female lecturers (age M=35, SD=15) and three chat administrators (two female, one male; age M=20, SD=2), who provided written consent and used pseudonyms. The findings of this research revealed ethical concerns such as students seeking attention and engaging in provocative behavior through jokes and intolerant remarks. Students also desired more informal communication with lecturers, crossing boundaries by sharing personal problems and engaging in discussions involving partying, smoking, and alcohol use. These behaviors presented ethical dilemmas for lecturers and chat administrators, including decisions about sharing received information and addressing online behavior offline. The study highlights the need for ethical regulations in online college communication. Limitations include the small sample size, and future research should include more diverse groups of lecturers and officials from various college departments.
Value Co-Creation and Sustainability Communication: A Case Study of Lyfe With Less’ Instagram and Telegram Brodjonegoro, Snezana Swasti
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 2 (2023): December 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i2.923

Abstract

Globally, the term sustainability has been widely used since its first inception back in the 1990s. However, the term itself has only been popularly used in Indonesia for the past half-decade, following the initiation of the Sustainable Development Goals by the UN, which Indonesia supported. Since then, there have been numerous sustainability initiatives by civil communities that are based online. These communities somewhat became the ‘spearheads’ of sustainable consumption communication in Indonesia, educating netizens about various aspects of sustainable consumption, through various platforms – including Instagram and Telegram. This paper aims to analyze how followers and group-members co-create value related to sustainable consumption and lifestyle across the two communication platforms of a sustainable lifestyle online community: Lyfewithless. This paper employs qualitative approach, using value co-creation concept to understand the interaction and communication pattern on both Instagram & Telegram, and communication about/of sustainability as a macro lens to situate this case in the growing body of sustainability communication. Through analyzing the interaction on both platforms during the period of February-May 2022 and February-May 2023, this study shows that the Instagram account & Telegram group of Lyfewithless have slightly different value co-creation dynamics and levels, but complement each other to co-create value among its members and followers in building and rebuilding understanding about sustainable consumption. Furthermore, this study proposes that to achieve its intended impact, organizations must conduct both communication aboutsustainability and communication of sustainability. This study contributes to the sustainable consumption communication literature and supports the notion that civil communities hold important role in educating more people to adapt a more sustainable consumption behavior in the Indonesian context. 
Gender Representation Within Communication among Officials at State Islamic University in Indonesia Ritonga, Elfi Yanti; Ritonga, Syafaruddin
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 2 (2023): December 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i2.925

Abstract

This research aims to see gender representation within communication among officials in State Islamic University in Indonesia and how women occupying structural positions at State Islamic University in Indonesia are viewed. This is qualitative descriptive research carried out in UIN Sunan Ampel Surabaya, UIN Maulana Malik Ibrahim Malang, UIN Sultan Maulana Hasanuddin, and UIN Syarif Hidayatullah Jakarta. Data were obtained from observation and interviews.  The theory used in this study follows Max Weber's bureaucratic theory regarding gender representation in organizational communication, namely the existence of authority, specialization and regulations in organizations (universities). This is in accordance with research findings that the bureaucracy of UIN Sunan Ampel Surabaya, UIN Maulana Malik Ibrahim Malang, UIN Sultan Maulana Hasanuddin and UIN Syarif Hidayatullah Jakarta in accordance with Max Weber's theory has fulfilled the characteristics of bureaucracy, namely having authority or power, specialization in the division of work (fields) without distinguishing between men and women, and there are regulations that all university personnel must obey. The most important results of this study include are: (1) there is representation of women occupying structural positions in higher education, (2) women have the right to occupy structural positions in higher education based on their ability; (3) there is no differentiation in communication between men and women who hold positions in universities; (4) communication among officials in universities prioritizes integrity, friendship, kinship, responsibility and professionalism without discriminating gender and positions (members or leaders).
Participatory Communication Model Based on Local Wisdom in Ecotourism of West Detusoko Village Murtiningsih, Bherta Sri Eko; Meidiyawati, Niknik; Veronika, Veronika
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2024): June 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i1.934

Abstract

Sustainable ecotourism development needs participation, participatory communication, and local wisdom. A participatory communication strategy needs to be implemented so that the community is willing to accept the policy and get  involved in developing and maintaining these tourist destinations. Communication must be dialogical and symmetrical, and decision-making must be participatory by considering local wisdom. This study uses participatory communication theory. The study uses a qualitative approach with a case study method. Data collection uses literature studies, in-depth interviews, and FGDs. Informants in the study were selected using a purposive sampling technique. The research findings show that participatory communication in ecotourism planning and development includes Dialogue, Heteroglossia, Polyphony, and Carnival. Meanwhile, the model of community participation is empowered participation. Ecotourism based on local wisdom can increase community participation and build participatory communication. Optimizing ecotourism based on local wisdom can help increase people's income and maintain nature conservation and cultural preservation.
Branding as Communication: Understanding Students in Continuing to Open and Distance University Sedyaningsih, Sri; Nuraryo, Imam; Wiradharma, Gunawan; Arisanty, Melisa
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 2 (2023): December 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i2.939

Abstract

Although branding is now widespread among Indonesian universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. Universities need to communicate these characteristics effectively and consistently to all of the relevant stakeholders. This study explains the influence or impact of brand awareness and brand association on the interest in continuing their studies of high school students from three areas in Indonesia, especially Universitas Terbuka (UT). This survey used 812 respondents in random clusters from three senior high school regions from three regions of Indonesia, namely Bandung representing the western area, Makassar (middle area), and Jayapura (east area). The quantitative research approach was taken as the method of this research, through pilot testing, validity, and reliability testing with the hypothesis that there is a positive relationship between brand awareness, brand association, and interest in continuing open and distance learning studies in Indonesia. The results showed that the respondents' responses indicated that the brand awareness at Universitas Terbuka as a whole is quite good, especially for brand unaware and top of mind. Both simultaneously and partially, brand awareness and brand association significantly affect interest in continuing studies at Universitas Terbuka.
The Map of Healthtech in Indonesia As Database for Future Research Kartikawangi, Dorien; Saba Ayon, Hadi
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2024): June 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i1.942

Abstract

The Covid-19 pandemic causes a lack of interaction among people. This situation forces digital transformation in many aspects of living, including health care. Helathtech then becomes a choice. This study explores Healthech in Indonesia with situation and organization analysis and provides a database for future research. A qualitative approach with secondary digital data is applied. The result shows twelve healthcare providers with different care focuses in Indonesia. They inform their service online through the official website and social media. Social media is also a means to build engagement with the audience, customer, and target market. Therefore, social media has become a marketing and public relations channel. Furthermore, there is a concern about data security regarding digital trace that opens in big data. Healthtech is called to take measures to ensure transparency and security of the data collected and to respect users' privacy. Protecting personal data produced and collected in this context must be ensured. Users must, therefore, be informed of the security procedures. By doing so, firms can develop a positive image and reputation. These tools can generate inequalities in treatment between the most advantaged people and others.
Hijab Fantasy on Instagram: Community Fantasy Theme for Vanilla Hijab Brand Ramadhani, Amelia; Utari, Prahastiwi; Hastjarjo, Sri
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2024): June 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i1.949

Abstract

In the contemporary era, the hijab is no longer exclusively associated with a specific demographic. Its meaning has evolved and is now widely accepted within the community. While the hijab is a mandatory practice for Muslim women, it has also become a fashion statement. The growing acceptance of hijab has led to the emergence of local hijab brands. This article examines the use of social media, particularly Instagram, to examine communication between groups of hijab users, focusing on customers of a particular brand of hijab, namely Vanilla Hijab. Observing this group behavior used fantasy, emphasizing how individuals achieve a shared reality through communication. Individuals in the group conducted shared reality-seeing behavior among individuals guided by stories that reflect how reality is confirmed. The reinforcement of shared reality is repeated through personal, group, or community achievements and takes the form of stories or tales. In examining the theme of hijab customer group fantasy, the researcher employed a qualitative case study research method by conducting interviews with female Vanila Hijab customers. Producers use Instagram social media not only to inform the public about Vanilla Hijab's activities and introduce its products but also to build community involvement and receive input from a segmented audience. The findings indicate that group members added numerous fantasy themes to maintain group communication and foster group culture.
Zillennials, Social Media and Artificial Intelligence: A Survey on West Java’s Digital Natives Sukmayadi, Vidi; Fadhila, Sarah Annisa; Mirawati, Ira; Purwaningwulan, Melly Maulin; Muhaemin, Enjang
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2024): June 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i1.958

Abstract

Today’s rapid digital and artificial intelligence development has a significant impact on the lives of generation Z, also known as Zillennials. This study is part of the research initiative taken by the Indonesian Association of Communications Scholars of West Java Region (ISKI Jabar) ,  and  aims to identify and map trends in the usage of social media and artificial intelligence among the region's Zillennials. The survey was conducted on 515 respondents aged 12-27 years, covering aspects of device utilization, intensity of internet and social media use, and perceptions of AI. Based on the study's findings, West Java Zillennials had a high level of device ownership and internet usage intensity, reaching 93% with an average daily duration of 5-6 hours. Instagram, TikTok, and Twitter have emerged as the primary social media platforms for Generation Z, substituting Facebook's previous supremacy. The integration of AI, particularly Google Assistant and ChatGPT, is increasingly becoming prevalent in everyday life, mostly employed to assist with work and academic assignments, as well as for information retrieval. Although most Zillennials display excitement towards the utilization of AI, their technical comprehension of AI classifications and functionalities remains restricted. The findings have significant implications for understanding the influence of technology on the lives of Zillennials. They also emphasize the importance of enhancing media literacy skills to properly embrace the digital and artificial intelligence era.

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