cover
Contact Name
Tatang Sutisna
Contact Email
tatangsutisna@untirta.ac.id
Phone
+6281514586936
Journal Mail Official
jat@untirta.ac.id
Editorial Address
Jl. Raya Palka KM. 03 Sindangsari, Kecamatan Pabuaran, Kabupaten Serang, Provinsi Banten 42163
Location
Kab. serang,
Banten
INDONESIA
Jurnal Agribisnis Terpadu
ISSN : 19794991     EISSN : 25490060     DOI : http://dx.doi.org/10.33512/jat
Jurnal Agribisnis Terpadu (JAT) publishes articles directly sourced from research projects, research results/literature studies or case reports in the field of science related to agribusiness, agricultural economics, business and entrepreneurship, agricultural extension & communication and rural development. Jurnal Agribisnis Terpadu is scientific periodical publication on agribusiness and rural development issue as a media for information dissemination of research result for lecturer, researcher and practitioner. The journal publishes several topics: 1. Agricultural economics 2. Business and entrepreneurship 3. Agricultural extension & communication 4. Rural development
Articles 273 Documents
Efektivitas Bantuan Pemerintah Silfia Muhaemin Shaleh; Trisna Insan Noor; Lies Sulistyowati; Iwan Setiawan
JURNAL AGRIBISNIS TERPADU Vol 12, No 2 (2019)
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.725 KB) | DOI: 10.33512/jat.v12i2.6786

Abstract

Soybean are national main commodities in legumes, but the production of soybean in the last five years has decreased. Based on the state, the government implemented Assistance Program of Soybean to increase production and income of soybean farmers. This research was conducted at Jatiwaras Village, Jatiwaras Sub-District, Tasikmalaya District, West Java Province. The aim of this research are to analyze effectiveness of Assistance Program of Soybean. This research uses quantitative with survey method. The research sample was taken using Slovin theory and determined simple random sampling, so that was obtained 85 farmers. The data obtained comes from primary and secondary data. Data collection uses observation, interview, literature study and the instrument uses questionnaire techniques. Data analysis was carried out descriptively and using the Likert Scale. This research using Gap Analysis to analyze the effectiviness of the program. The result of GAP Analysis shows value -2,7 > -1, which means Program Upsus Kedelai is in category not good so it is still not effective.
Persepsi Petani Dan Penerapan Teknologi Pengelolaan Tanaman Terpadu Di Desa Sukaresmi Kabupaten Bogor Elvira Iskandar; Hatipah Nurtilawati
JURNAL AGRIBISNIS TERPADU Vol 12, No 2 (2019)
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.489 KB) | DOI: 10.33512/jat.v12i2.6781

Abstract

Integrated crop management (ICM)) is an innovative approach seeking to improve farming productivity and maintains land use sustainability. This study aims to analyze farmers’ perception on ICM technology, factors influencing perception and the influence of farmers' perception on the level of ICM implementation. Data collection was done by using questionnaires and interviews with farmers. Path analysis was used in data analysis by Partial Least Square (PLS) program. The results showed that farmers have a good perception on ICM technology. Factor that significantly influencing perception was farmers' social interaction, reflected by the interaction of farmers and extension agents. The level of perception has a significant and direct effect on the application of ICM technology. The results of path analysis showed that farmers’ characteristics have a direct and significant influence on the technology implementation. Social interaction has an indirect influence through a level of farmers’ perceptions. Farmers' social interaction will awaken farmers' perception, and then the formed perception will influence the attitude of farmers to apply ICM technology.
Model Kemitraan Kelompok Usaha Mikro Dengan Lembaga Keuangan Dalam Pemberdayaan Dan Penguatan Ekonomi Rumah Tangga Johan Setiawan
JURNAL AGRIBISNIS TERPADU Vol 12, No 2 (2019)
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.592 KB) | DOI: 10.33512/jat.v12i2.6788

Abstract

One business actor that has an important existence but is sometimes considered "forgotten" in the policy arena in this country is Micro, Small and Medium Enterprises (MSMEs). However, if we know more deeply and deeply, the role of Micro, Small and Medium Enterprises is not just a supporter of the contribution of the national economy. History has proven that Small and Micro Enterprises in Indonesia still exist and develop due to the economic crisis that occurred in 1997 that hit this country. It even became a rescue valve and contributed significantly to income and employment.The role of the government is very important to support and encourage financial institutions and SOEs to help the progress of the small and medium business sector, financial institutions must provide space for productive and creative housewives who have businesses in an effort to meet household needs while helping their husbands in efforts to strengthen the home economy stairs, the space is in the form of an easy and inexpensive credit or financing scheme that can be accessed by housewives.
Pengaruh Elemen Ekuitas Merek Terhadap Keputusan Pembelian Produk Kopi Sadari Kopi Di Kota Surakarta Salman Alfarisi; Nuning Setyowati; Setyowati Setyowati
JURNAL AGRIBISNIS TERPADU Vol 12, No 2 (2019)
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (863.968 KB) | DOI: 10.33512/jat.v12i2.6777

Abstract

This research aims to analyze the influence of brand awareness, brand association, perceived quality, and brand loyalty on Purchase Decision of Sadari Kopi Coffee Products in Surakarta. The basic method of this research is descriptive analysis and survey. Determination of the research area using a purposive method, while determination of the sample using a non – probability sampling method with purposive sampling type. The sample consists of 100 respondents. The data collection tool uses a questionnaire distributed directly to respondents. Instrument testing (validity and reliability test) and data analysis (multiple linear resression analysis, classic assumption test, hypothesis test) using SPSS 25.0. The result proved that brand awareness, brand association, perceived quality, and brand loyalty simultaneously have a positive influence on purchase decision of Sadari Kopi coffee products in Surakarta. Brand association and brand loyalty partially has a positive effect on purchase decision of Sadari Kopi coffee products in Surakarta, but brand awareness and perceived quality partially has no significant effect on purchase decision of Sadari Kopi coffee products in Surakarta. Consumer loyalty can be increased by creating a member card and loyalty program. Sadari Kopi is expected to maintain and enhance brand associations by increasing the perception of positive value to consumers through coffee to go concept. This can be enhanced by introducing and educating the concept of coffee to go through the Sadari Kopi social media account.
Peramalan Permintaan Toza Juice Strawberry Sebagai Dasar Penentuan Kebutuhan Persediaan Bahan Baku Sri Mulyati; Nurul Fadilah; Khaerul Saleh
JURNAL AGRIBISNIS TERPADU Vol 12, No 2 (2019)
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1316.798 KB) | DOI: 10.33512/jat.v12i2.6782

Abstract

Fruit juice is one of the favorite soft drink products in Indonesia. PT. Amanah Prima Indonesia is an agroindustry company that produces the fruit juice RTD for the HORECA market. In the company’s activities, the company will not be separated from a plan. One of the planning activities is forecast demand. The results of product demand forecast can assist in the decisions making to determine the amount of raw material inventory needs. The purpose of the research are: 1) to find out the forecast method used by the company, 2) to analyze the best demand forecast method, and 3) to analyze the optimal amount of the raw material inventory requirements based on the best forecast method results. This research used product sales data in the period of May 2016-April 2018. Demand forecast analysis used the ARIMA method and Exponential Smoothing method. Then inventory analysis used the Min-max Stock method. The result of this research shows that the forecasting system used by the company is currently unrealistic because it has big significant of difference with the actual data. The best time series model of forecast analysis acquires ARIMA model with value of MSE was smaller than DES (Holt) model. Analysis of the raw material inventory requirements with Min-Max Stock results obtain supplies the raw material of strawberry puree is 1688 kilograms, with safety stock of 106 kilograms puree, minimum stock of 830 kilograms puree, maximum stock of 1447 kilograms puree, and reorder point for the next purchase of strawberry as much as 562 kilograms.
Motivasi Petani Dalam Menggunakan Benih Padi Varietas Lokal Rollinda Mustikaning Cahyo; Mustapit Mustapit; Dian Anggraeni
JURNAL AGRIBISNIS TERPADU Vol 12, No 2 (2019)
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.939 KB) | DOI: 10.33512/jat.v12i2.6778

Abstract

The existence of local varieties of rice in Indonesia is now declining, and is on the verge of extinction. The farmers' paradigm changed to seeing the economic value of rice and made the orientation of farmers shift to the market, slowly leaving local rice seeds. However, in the village of Cimandiri there are still farmers who survive and prefer to use local rice paddy seeds for farming activities. The purpose of the study was to describe motivation and explain the reasons (explanation) of farmers in choosing the local paddy rice seeds. This research is a qualitative research with the determination of the informant purposive sampling. Data analysis was used using Miles and Huberman's analysis.The results of the study show that the motivation of farmers to choose to use local varieties of paddy seeds is to fulfill the needs of existence or existence and relatedness. Satisfactory indicators of the need for existence are easy to obtain paddy seeds, farmers do not need to buy seeds, and consumption. Indicator of fulfilling the need for linkages, namely social activities. The results of the study also indicate that there is a need for existence and linkages that are fulfilled at the same time. The reason farmers use the local paddy rice seeds is based on farmers' economic moral actions and farmer's rationality at one time. Indicators of farmer's moral economic actions are culture and norms. Whereas farmer rationality acts because farmers dare to take cultivation risks and post-harvest risks. this study also shows the farmers' moral theory of economics and the theory of farmer rationality can be done at one time to make a decision.
Analisis Pengaruh Luas Lahan, Tenaga Kerja Dan Jumlah Produksi Tebu Terhadap Produk Domestik Regional Bruto Subsektor Perkebunan Kabupaten Aceh Tengah Mujiburrahmad Mujiburrahmad; Edy Marsudi; Teuku Fauzi; Keke Putri Anggraini
JURNAL AGRIBISNIS TERPADU Vol 12, No 2 (2019)
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.341 KB) | DOI: 10.33512/jat.v12i2.6784

Abstract

Central Aceh Regency is the largest sugar cane producer in Aceh Province. Land area and labor are production factors which are very important to consider which fluctuate will affect the amount of production. Sugar cane, which is one of the largest commodities in the Central Aceh Regency plantation sub-sector, contributes to the value of gross regional domestic product (GRDP) in the district, so that the fluctuating value of sugar cane production will affect the district's plantation subsector GRDP. The aim of the study was to study the direct or indirect ways between large land, labor, and the amount of sugarcane production in the Central Aceh Regency GRDP plantation sub-sector. The data used are secondary data in the form of sequential time (time series) from 2003-2017. This study uses path analysis with two substructural equations. Based on the results of the study, the substructure of my land area is positive and significant for the amount of sugarcane production while labor affects negatively on the amount of sugarcane production. In substructure II, the area of land and sugar cane labor is not binding on the Central Aceh Regency GRDP Subsector, while the amount of production has a positive effect on the Central Aceh Regency GRDP Subsector. While the area and sugar cane labor do not support the Central Aceh Regency GRDP sub-sector through the amount of sugar cane production.
EFEKTIVITAS SISTEM KEMITRAAN UPTD BENIH DAN PERLINDUNGAN TANAMAN PANGAN, HORTIKULTURA DAN PERKEBUNAN DENGAN PETANI PENANGKAR UNTUK MEMENUHI KEBUTUHAN BENIH PADI herni is sumayanti; Aliudin Aliudin; Nurmayulis Nurmayulis
JURNAL AGRIBISNIS TERPADU Vol 13, No 1 (2020)
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (281.553 KB) | DOI: 10.33512/jat.v13i1.6897

Abstract

The research aims to analyze and evaluate the system of partnership between UPTD BPTPHP Banten Province with rice seed grower farmers and measure the level of satisfaction of rice seed grower farmers in partnership with UPTD BPTPHP Banten Province on the course of the pertnership. Qualitative analysis is done through data collection methods in the form of interviews and questionnaires conducted on selected respondents with a purpossive sampling method. The result showed that the partnership system established between UPTD BPTPHP and rice seed breeding farmers in Banten Provnce was a plasma core partnership. The level of importance and satisfaction of farmers is measured using a Likert scale with four categories and is calculated using the Importance Performance Analysis (IPA). Conformity analysis is done by comparing the total score of performance level with the total score of importance level. The value of partner farmer’s satisfaction with partnership performance is stated in letter X, while the level of importance (expectations) of farmers is stated in letter Y. The level of satisfaction of partner farmers is measured by the Customer Satisfaction Index (CSI) method that determines the level of overall satisfaction of partner farmers based on quality attributes measured services. Based on the analysis of Importance Performance Analysis (IPA) it is known that the average value for the level of importance is 3,42. Attributes with importance are above the average of 8 attributes that are above the average of 8 attributes. The level of satisfaction obtained an average value of 2,97 with the number of attributes that are above the average of 8 attributes. In general it is known that the farmers feel satisfied, because the CSI value obtained is 68,44. 
PERANAN PENYULUH PERTANIAN DALAM MENDUKUNG KEBERLANJUTAN AGRIBISNIS PETANI MUDA DI KABUPATEN MAJALENGKA Oeng Anwarudin; Sumardjo Sumardjo; Arif Satria; Anna Fatchiya
JURNAL AGRIBISNIS TERPADU Vol 13, No 1 (2020)
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v13i1.7984

Abstract

Those who have the opportunity to foster young farmers in rural areas are agricultural extension workers. Therefore, agricultural extension workers are required to play a role in maintaining the sustainability of young farmers' agribusiness. The research aims to analyze descriptively the role of agricultural extension workers and the sustainability of young farmers 'agribusiness, and analyze the influence of the role of agricultural extension workers, characteristics, entrepreneurial capacity and external factors on the sustainability of young farmers' agribusiness. The study was conducted in Majalengka, West Java. The population is young farmers. The sample was selected as many as 137 people using cluster random sampling techniques. The research variables consisted of the characteristics of young farmers, external support, the role of agricultural extension workers, entrepreneurial capacity and agribusiness sustainability. Data analysis techniques using descriptive statistical analysis and multiple regression. The results of the study concluded that the level of the role of agricultural extension workers, external factors, entrepreneurial capacity and the potential for agribusiness sustainability of young farmers remained in the low category. The sustainability of young farmers' agribusiness is affected by access to information and communication technology (ICT), external factors, the role of agricultural extension workers and entrepreneurial capacity. Thus to maintain the sustainability of agribusiness young farmers can be done through increasing access to ICT, strengthening the role of agricultural extension workers, external factors and the entrepreneurial capacity of young farmers.
ANALISIS KELAYAKAN USAHA PEMBUATAN PAKAN TERNAK KOMPLIT DENGAN MEKANISASI SKALA KELOMPOK DI KABUPATEN SUBANG Ferdi Fathurohman; Ridwan Baharta
JURNAL AGRIBISNIS TERPADU Vol 13, No 1 (2020)
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.834 KB) | DOI: 10.33512/jat.v13i1.6774

Abstract

Based on the forage potential of livestock in Subang Regency in groups with forage potential livestock feed is facilitated by integrated animal feed processing equipment so that the economic value of anima feed at the farmer level will be more than complete animal feed.Complete animal feed can be an agricultural business opportunity to provide added value from animal feed. Therefore it is necessary to conduct a business feasibility analysis in terms of the financial aspects of the business of complete animal feed, whose production uses mechanization. This study aims to determine the financial analysis of the complete animal feed business, which uses mechanization with a scale of livestock groups in Subang Regency. This research was conducted in Subang Regency from January to March 2019. The research method used in this study was by directly making complete animal feed products using mechanization tools and calculating the financial aspects of the business. Break Even Point is 1200 packs, Net Present Value is positive or greater than zero, Internal Rate of Return is greater than MARR value and actual interest rate, Production value is more than Rp. 100,000,000 or net value of more than Rp. 60,000,000, - / group / year, compared with the value of basic products with a production value of Rp. 22,000,000, - or the net income value is only Rp. 11,000,000 / year. The 2.5 year payback period does not exceed the planned business period. B/C Ratio 1.3 whose value is greater than 1. So that from a financial standpoint a complete animal feed business that uses tools or mechanization is feasible to run. Sensitivity analysis carried out with the influence of inflation approach of 8.79% does not affect the complete animal feed business.