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Jurnal ASPIKOM
Published by Asosiasi Perguruan Tinggi Ilmu Komunikasi
ISSN : 20870442     EISSN : 25488309     DOI : -
Core Subject : Social,
Social Sciences
Jurnal ASPIKOM is a national journal that aims to develop Communication Science by disseminating research in various fields of Communication, including media and journalism, new media and communication technologies, applied communications, public relations, and marketing communications.
Arjuna Subject : -
Articles 339 Documents
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News innovation through infotainment in the 'Meet Nite Live' program on Metro TV news television Iman Indrati
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1606

Abstract

Innovation in delivering news programs with a newstainment style is one alternative to increase audience retention. This study aims to describe the newstainment Meet Nite Live through multimodal analysis, analyze editorial considerations in producing news in newstainment format, interpret news innovation based on newstainment, and analyze the impact of newstainment on journalistic values. The research methodology uses a qualitative descriptive approach, indepth interview, and multimodal discourse analysis. The results of the study, the application of new newstainment innovation, present attractive visuals, flexible urban language, and casual gestures; news is packaged sensationally with an emotional approach, and the use of clickbait reflects the shift from conventional journalism to popular journalism. Editorial considerations adjust the information needs of the digital community by presenting educational information and upholding the press as part of the pillars of democracy. Newstainment innovation in Meet Nite Live presents news with a light and entertaining delivery and still upholds journalistic principles. This study strengthens the theory of media convergence by proving that newstainment can attract young audiences without ignoring journalistic ethics. The findings contribute to the media in developing interactive but accurate news content. Further research could expand the sample and examine the psychological-cognitive impact of newstainment.
Resolving conflict communication of multinational mining companies: PT Vale Indonesia and the local community Nur Azizah Fitrianti; Andre Noevi Rahmanto; Sudarmo Sudarmo
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1546

Abstract

The conflict between PT Vale Indonesia and the Kuari community in East Luwu Regency demonstrates the ongoing clash between the company's legal rights to mining land and the community's dependence on the same land for housing and livelihoods. This research investigates the communication dynamics underlying the conflict through a qualitative case study method, using in-depth interview techniques with 12 informants from the company, local government and community. The results showed that formal meetings held through formal and informal dialog facilitated dialog on land access and use. The shift of some community attitudes from protest to limited engagement demonstrates the effectiveness of the dialog. Although, the core contradiction between state-sanctioned legality and community-based recognition remains. Applying Relational Dialectics Theory, this research shows how unequal discourses shape community and company interactions. The research recommends strengthening inclusive dialogue and recognition of community-based land management to promote more stable and equitable company-community relations.
Digital communication education for children in conflict with the law (ABH) at LPKA class II Maros in the Sekolah Kebangsaan Program Citra Rosalyn Anwar; Rita Gani; Asnur Lidayni
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1572

Abstract

This research analyzes the importance of digital communication education in improving election information literacy and critical thinking skills for children in conflict with the law (ABH) in LPKA Class II, Maros. As a vulnerable group as well as novice voters, they have the right to education that includes aspects of digital communication. The findings show that a lack of skills in digital communication and information management is one of the factors causing the problems experienced by these children. In the digital era, the ability to communicate effectively, including through digital media, is a fundamental skill in their social life. This study involved 50 children who are novice voters and participated in the Sekolah Kebangsaan program, which aims to strengthen digital literacy and critical thinking skills, especially related to election issues. This research is a case study with interviews, observation, and documentation data collection techniques during class. The results of the study show that the children in conflict with the law have developed communication skills, information management, confidence, and critical thinking, especially on election issues.
Framing structure of the news of the new COVID-19 variant in 2025, in Kompas.com Damayanti Wardyaningrum
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1391

Abstract

The mass media are expected to continue to play a role in educating the public about the development of the new variant of COVID-19 and its treatment. This study is conducted with the aim of obtaining an overview of how the framing built by the media Kompas.com in constructing ideas for the readers about the new variant of COVID-19. This research analysis uses Pan and Kosiscki’s framing, which consists of four structures. The results of the study find that the news is framed in the syntactic structure, and news leads are arranged from general to specific, starting with data about the increase in cases in three countries, to detailed information about the new variant. Moreover, source citations only come from the government, so the content of the news is not yet balanced. In the script structure, news is arranged by presenting the latest things that are considered important and new to the readers, followed by explanations and solutions. The thematic structure shows a selection of themes that attract the attention of readers but are deep with rationality. There are no nuances of overly emotional or sensational narrative. In the rhetorical structure, the emphasis on certain meanings in the news uses word choices that tend to be normative. The news writer employs idioms that are still felt general, with no specific emphasis. The construction of media framing is relatively reassuring to the public, who are still traumatised by the past pandemic.
CSR digitalization: Empowering female MSMEs by Indonesian Telco Enjang Pera Irawan
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1515

Abstract

Many companies have accelerated the implementation of CSR digitalization, especially in helping Indonesia's SME sector, due to the rise of the digital era. This explores the steps taken by telecommunications giants to support the empowerment of female small business owners through digitalization. This research aims to analyze how digitalization can help these women become more capable, access new markets, and ultimately improve their financial independence. The theory of communicative action serves as the guide in exploring this research. A total of 11 informant representing XL Axiata, partners, and SMEs participated in this study through in-depth one-on-one qualitative interviews. The research results indicate that CSR digitalization initiatives can represent the organization's ethical responsibility to support positive social reform in addition to economic contributions. However, inadequate ICT infrastructure needs to be addressed through cross-sector collaboration. Effective messaging, high levels of stakeholder participation, and the demand for two-way communication must collectively address this issue. Cross-sector collaboration can pave the way for a more sustainable and inclusive digital economy in Indonesia). 
When local virtues meet national policy: Adaptation communication strategies of the Kasepuhan Citorek comunity in the Bayah Dome Geopark Dewi Sad Tanti; Irmulansati Tomohardjo; Mochamad Taufiq Hidayat; Burhanuddin Mujtaba; Darwis Sagita
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1540

Abstract

The Kasepuhan Citorek Indigenous Community preserves natural equilibrium through its unique agriculture techniques. The establishment of the Bayah Dome Geopark Program offers hope for sustainable tourism, but it also raises worries about disrupting the previously preserved environmental balance. This research investigates the Citorek community's response to policy and environmental changes using the ideas of development communication, participation, adaptation communication, and populism. The case study technique, which includes in-depth interviews and participant observation, exposes a populist narrative from the government or local elites about the geopark. Collaboration among the government, academics, and local people is critical to sustainable geopark development, with social capital and community engagement playing major roles. The key proposal is to improve the synergy of local-national policy and promote tourism that protects environment and culture.
Strategic optimization of artificial intelligence for marketing communications in the creative industry Faustyna Faustyna
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 10, No 1 (2025): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v10i1.1589

Abstract

Artificial intelligence (AI) has become an agent of change in marketing communication and in the creative industries. This study explores the growing role of AI in content personalization, marketing automation, and consumer data analysis. Beyond its various advantages, the application of AI can also be problematic, for instance, about data privacy and ethical concerns, as well as human-centered innovation, that influences creative thinking and practices across a range of domains. The objective of this paper is to explore how AI has influenced marketing communication strategies; to call attention to the most likely difficulties to be faced with its implementation in creative industries. From a qualitative approach, data were gathered from interviews with marketing professionals of innovative companies and by analyzing relevant documents. The findings demonstrate the potential for marketing AI based on automation, content customization, and real-time data analysis. However, the topics of data privacy, marrying technology with human creativity, and the necessity for a specific kind of training are still big hurdles. The findings indicate that firms need to integrate AI and creativity for constructing an efficient marketing strategy.
Transforming public relations practices in the digital age: A case study of the role of AI influencer Arbie Seo Nur'aeni Nur'aeni; Dasrun Hidayat; Gita Melati
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 10, No 1 (2025): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v10i1.1468

Abstract

Digital transformation has brought significant changes in Public Relations (PR) practices, including the emergence of the phenomenon of AI influence that is influencing the way organizations build relationships with the public. This study aims to explore the role of AI influencers in PR communication strategies through a case study of Arbie Seo, one of the AI influencers active on social media. The method used is qualitative with a constructivism paradigm, involving eight informants who were deliberately selected, consisting of practitioners, academics, and PR students. The data was obtained through in-depth interviews and analyzed thematically. The results show that AI influencers play a strategic role in improving the effectiveness of communication with audiences through interactive, personalized, and data-driven approaches. However, there are obstacles in the integration between technology and the human element, especially in the context of empathy and credibility. Therefore, collaboration between human communication expertise and AI technology capabilities is essential to achieve a sustainable communication strategy. This research makes a theoretical contribution by enriching digital PR literature and emphasizing the importance of technological adaptation in the PR profession. Practically, the results emphasize the need for PR actors to be ready to respond to changes in the communication landscape due to the development of artificial intelligence technology.
Connectivity of digital marketing communication strategy between tourism facilities and interests Syaiful Rohim
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1545

Abstract

Tourism facilities contribute significantly to enhancing the tourist experience by offering comfort, cleanliness, safety, and entertainment. However, their direct effect on tourism interest remains unclear. This study examines the relationship between tourism facilities, digital marketing communication strategies, and tourism interest using a mediated model. A quantitative survey was conducted on Pari Island, Seribu Islands, involving 223 tourists selected through purposive sampling. Respondents were aged 17 or older and had visited within the past six months.  Path analysis was used to analyze the data. Results show no significant direct effect between facilities and tourism interest. However, digital marketing strategies strongly mediate the relationship. These strategies promote tourism facilities and engage tourists through interactive communication. The study highlights the importance of digital platforms in shaping tourism interest. Future research is recommended to explore this model across destinations, timeframes, and demographic segments using Structural Equation Modeling (SEM) for broader insights.
Crisis communication transformation through global digital news platforms Rijkad Omar Dylian; Achmad Nurmandi; Muhammad Younus
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 10, No 1 (2025): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v10i1.1641

Abstract

This study examines the shift of crisis communication in the digital era by examining the role of digital news platforms in shaping public engagement. The study uses a descriptive qualitative approach through analysis of 65 documents from scholarly sources and digital media, as well as social media tracking with NVivo 12 Plus and Tweetbinder. The case studies focused on the MCCC's response to COVID-19 in Indonesia and the Gaza crisis for global comparison. The results showed three main findings: (1) public engagement tends to be passive, indicated by the dominance of reposts (82%), reflecting information fatigue, low digital literacy, and distrust of institutions, (2) the distribution of public sentiment is dominated by neutral to negative tones (48-68% neutral, 25-38% negative), as a consequence of institutional communication strategies that use deny and diminish rather than rebuild approaches, (3) scientific discourse is still centered on institutional strategies and responses, without accommodating the complexity of local digital culture. As a practical recommendation, this study suggests a data-driven, participatory, and empathetic crisis communication model, as well as the integration of real-time sentiment monitoring and an actionable and forward-looking two-way feedback system.  

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